Bài tập IFE
Ford, is an American multinational automaker that has its main headquarters
in Dearborn, Michigan, a suburb of Detroit. The company sells automobiles and
commercial vehicles under the Ford brand, and most luxury cars under
the Lincoln brand.. In 2015, the company carried out an matrix, but some
information is missing.
Weight
Rating
Weighted score
Since 2005, Ford warranty
4
repairs decline 66% for
vehicles in the first three
months of service with
average warranty cost
falling 54%
To improve safety, many
4
Ford products now include
Blind Spot Information
System, lane alert and rear
parking assistant
Ford derives approximately
3
60% of its revenues from
the USA, Mexico and
Canada. Virtually all the
profit in 2014 came from
these countries
Labor expense was reduced
3
after labor unions agreed to
concession
In 2013, Ford sold over
4
85,000 hybrid or all electric
plug-in automobile, up
150%
Weakness
Net income dropped by 56%
1
to $3,187 billion in 2014
In 2013, Ford has a5% of
2
China market share
Ford planned to invest $6
1
billion between 2013and
2016 to shift production to
the USA
Ford recalled over 220,000
vehicles in Jan 2015 for
faulty of door handles and
seat belt fastener
1
Question:
1. Determine wether they are internal or external factor
2. Assign the corresponding weight to each factor and create the corresponding
matrix to determine wether the company’s strategies are effective or ineffective?
2. X is a big company producing mobile phones and other home applicants in
China. In 2016 the company conducted an analysis as below:
Weight
Rating
China GDP has been growing
6.5%-9% annually between
2011-2016
Average salary has been growing
from RMB 3096 to RMB5196 in
2016
4
Sales of smart phones in China
had grown from 423.6 mil
(2014) to 467.8 mil in 2016
In 2016, Penetration rate of
smart phone in China were 65%
and 43% in Japan
Coverage rates of 4G signal in
China is over 50% in 2016
3
Growth of China’s economy is
slowing down
Average price of smart phones in
3
3
3
4
2
Weighted
Score
China was RMB 1400 (2014) but
went up to RMB 1800 (2016)
Employment rates of college
graduates was 91% in 2015
Stress Index of college
graduates went up from 16.93
(2012) to 18.39 (2016)
Average salary of college
graduates went from 2719
(2011) up to RMB
4765 (2016
2
2
3
Question:
1. Determine whether they are internal or external factor?
2. Assign the corresponding weight to each factor and create the corresponding
matrix to determine wether the company’s strategies are effective or ineffective
SPACE exercise
X is a big company producing mobile phones and other home applicants in China.
In 2016 the company carry an analysis as below:
Financial Strength (FS)
X. was valued as 45 billions US dollars by venture capital in the
end of 2014
X. was valued as 45 billions US dollars by venture capital in the
end of 2014
X’s revenues reached RMB 78 billions, only 5% increased year-on
year
H. was the most profitable firm with 8.6% net profit margin, following
by O. (8.2%), V. (7.9%), but X. is believed lower than these rivals
in 2015.
Sales of Model 5s and Model 5SPlus reached 100 million within 15
minutes at FairlyTales e-store in first release day
Rating
6
2
3
2
6
Environmental Stability (ES)
China's GDP had been growing 7 - 9 % (2011-2015), but growth of
China's economy is slowing down
Average salary had been growing from RMB 3096 in 2010 to RMB
5169 in 2015
employment rates of collage graduates was 91% in 2015
Stress Index of collage graduates went up from 16.93 in 2012 to 18.39
in 2015
Average salary of collage garduates went from 2719 in 2011 upto
RMB 4765 in 2015
Rating
-2
Competitive Advantage (CA)
On-line sales reduce distribution and inventory costs
X. is one of the leading smart phone company to have its smart home
system
Price is really competitive; the flagship prices from Model 1 in
2011 to Model 5s in 2016 always are RMB 1999
Rating
-1
-1
X is going to open 1000 stores within 5 years and give up only online sales strategy
X. was No. 4 Smart phone vendor in the world and No. 1 in China
market
-4
Industry strength (IS)
Sales of smart phones in China had growth from 423.6 millions in
2014 to 437.8 millions in 2015.
Penetrations rates of smart phones in China is 58% and Japan is
39% in 2015.
Rating
3
Coverage rates of 4G signal in China is over 50% in July 2016
5
Average price of smart phones in China was RMB 1400 in 2014
but went up to 1800 in 2015.
The sales of growth smart phones are predicted as 6% in 2016,
down form 10.1% in 2015 worldwide
3
-5
-4
-4
-2
-2
-2
4
2
You are about to
1. Conduct the appropriate matrix
2. Suggest the most suitable strategy for the company based on the matrix you’ve
conducted