LACOSTE
Our mission is to make LACOSTE a casual premium brand embodying elegance such as Frenchness. This
requires a high level of quality and professionalism within areas such creation, style, manufacturing and
retail. LACOSTE products and employees make clients live a unique experience regardless of the
distribution network, physical or digital, everywhere in the world.
BENCH
When we create, we inspire.
When we make, we innovate.
When we lead, we serve.
AFICIONADO
To create a totally new exciting lifestyle by providing world-class fragrances and personal and nonpersonal care products, and apparel across all markets.
To be a socially responsible company that delights its customers and stakeholders, and values its
employees.
Lacoste statement was broad stating the values of it's product, clients and most importantly the values
of their employees which are the most important in every organization or businesses/corporations. It
also emphasized the and professionalism, and the quality of their product. They also into digital
distribution which is good thing under pandemic days.
Afficionado's statement is how Joel Cruz create his masterpiece, creating a world class products and
providing a satisfaction for their client, stakeholders and employees.