Running head: MANAGEMENT PROJECT
Management Project
Student Name
University Name
1
MANAGEMENT PROJECT
2
Eco-Motors Limited Company
Business Plan Element
Executive Summary
Company Description
Market Analysis
Competitive Analysis
Management and
Operations
Venture Comment
Eco-Motors limited company believes that alternative ecofriendly powered vehicles should be the main driver in reducing
the global carbon footprint. Hence, the company’s vision is to
promote environmental conservation and conscientiousness in the
US transport system. Similarly, our mission will involve the sale
and distribution of alternative powered vehicles in the US,
particularly electric vehicles and be a market leader in enforcing
environmental friendly transport means in the US.
Eco-Motors limited company is an automotive dealership
company that sells and distributes environmental-friendly and
consumer-based vehicles in the US. The company aims to help in
reducing the national carbon footprint in the US. The company
ventures into a novel automotive market segment, which stands
by our belief as well as a better world.
The main customer-base targeted by the company includes
environmentalist as well as the young generation. Moreover, a
gradually increasing market will comprise of early adopters of
green vehicles. The company will focus on increasing visibility,
reliability, delivery, and eco-friendly features of the vehicle.
Competition in the green automotive sector is low to moderate.
This is mainly because most car dealerships stock very few
environmental friendly cars for the public. As well, promotion of
environmental friendly vehicles is still limited. Thus, the
company shall be among the first companies in this market sector,
which offers it an opportunity to distinctively position itself in the
market.
The company’s top management will be made up of the founder,
me, and a team of 2 environmentalists, 2 business marketers, one
procurement official and one business analysts. They will be
evaluating company’s financial performance and developing
strategic objectives and goals. The tactical team shall be made up
three sales managers, who are environmentalists as well as with
qualifications in business management. They will be managing
daily sales operations and addressing customer feedback. The
operational tier of employees will consist of sales representatives,
who will be carrying out daily sales operation.
MANAGEMENT PROJECT
Marketing and Sales
Financial Summary
3
In the first year, a small fleet of environmental friendly vehicles
will be stocked, which will consist of one 2019 Tesla Model S,
two 2019 Tesla Model 3, one Tesla Model X, one 2019 BMW i3,
and one 2019 Chevrolet Bolt EV. The sales are expected to start
slow and gradually increase as direct marketing strategies are
extensively performed. Marketing channels will mainly involve
social media advertising as well as use of various direct
marketing strategies, such as e-mails.
The company requires a capital fund amounting to 400, 000 US
Dollars. The capital fund will cover the purchase of the fleet of
environmental friendly vehicles as well as the total operation
costs. A slow growth of profits is expected in the first half of the
year and a maximum profit margin is expected during the summer
season.