Elements of Design
Link to EOD VIDEO
Link to EOD pdf
Link to COMPOSITION VIDEO
IN CLASS EXERCISE
EOD STUDENT IMAGE ADDS
THE BUILDING BLOCKS OF ART
ELEMENTS
Apply to
paintings and all
space arts.
The PRINCIPLES are used to ORGANIZE or JUDGE the ELEMENTS
PRINCIPLES
Apply to ALL art
forms: painting,
music, dance,
literature,
sculpture,
theatre, etc.
ELEMENTS OF DESIGN
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LINE
COLOR
TEXTURE
SHAPE
FORM
SPACE
VALUE
Link to EOD pdf:
https://drive.google.com/
file/d/1OtjQZI7d1hGANb
1E717saiKmAOucuDTX/
view?usp=sharing
LINE
● A mark on a surface that describes
a shape or outline. It can create
texture and can be thick or thin.
● Types of line include: actual,
implied, vertical, horizontal,
diagonal, contours.
● Characteristics of Line:
Dimension: length and width of line
Quality: intrinsic shape
Character: elicits an emotional
reaction
ROBIN
Elan-Neutral
DYLAN
COLOR
Refers to specific hues and have 3 properties.
Chroma - hues
Value - gradient or shading Intensity - saturation or brightness
THE COLOR WHEEL
The Color Wheel is a way of showing the chromatic scale in a circle, using all the
colors made with the primary triad.
Complementary Pairs can be added to produce
dull and neutral color.
Black and White can be added to produce tints,
shades, and tones.
Meaning of Color
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Yellow - stimulating, cheerful, exciting, joyful, unpleasant, aggressive, hostile
Orange - warm, happy, exciting, stimulating, hot, disturbed, distressed.
Red - happy, affectionate, loving, exciting, striking, active, intense, defiant, powerful,
masterful, aggressive
Green - youthful, fresh, leisurely, secure, calm, emotionally controlled, ill.
Blue - pleasant, cool, comfortable, tender, soothing, social, sad, dignified, full.
Violet - dignified, stately, vigorous, disagreeable, sad, despondent, melancholy,
unhappy, depressing.
Black - sad, melancholy, vague, unhappy, dignified, strong, powerful, hostile,
distressed, fearful, old.
White - pure, tender, soothing, solemn, empty.
Brown - secure, comfortable, full, sad, disagreeable.
MONOCHROMATIC - EMMY
COMPLIMENTARY - JOSH
COMPLIMENTARY - JORDAN
SPLIT COMPLIMENT - ROBIN
ANALOGOUS - DYLAN
ANALOGOUS - LONDON
TRIAD - MACK
TRIAD - KENYA
CLASH - MINA
TEXTURE
Texture is about surface quality either
tactile or visual.
It can be real or implied by different
uses of media.
It is the degree of roughness or
smoothness in objects.
TEXTURE - MACK
TEXTURE - MINA
TEXTURE - JOSH
SHAPE
A 2 Dimensional line
with no form or
thickness.
Shapes can be
grouped in two
categories: geometric
and organic.
SHAPE - ELAN
SHAPE - JORDAN
FORM
A 3 Dimensional object having volume
and thickness.
3D effect can be grouped into 2
categories: geometric and organic.
FORM - KENYA
SPACE - EMMY
VALUE - LONDON
VALUE - MINA
PRINCIPLES OF COMPOSITION
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Balance
Harmony
Rhythm
Focus
Contrast
Directional
Movement
● Theme
Link to EOD pdf:
https://drive.google.com/
file/d/1OtjQZI7d1hGANb
1E717saiKmAOucuDTX/
view?usp=sharing
BALANCE
● Visual equality in shape, form,
value, color, etc.
● Balance can be symmetrical or
asymmetrical.
● Objects, values, colors, textures,
shapes, forms, etc., can be used in
creating a balance in composition.
HARMONY
● Brings together a
composition with
similar units.
RHYTHM
● Movement in which
some elements recur
regularly.
● Like a dance, it will have
a flow of objects that will
seem to be like the beat
of music.
FOCUS / EMPHASIS
● An area that first
attracts attention in a
composition.
● This area is more
important when
compared.
CONTRAST
● Offers some change in value creating a visual
discord in a composition.
● Contrast shows the difference between shapes
and can be used as background o bring objects
out and forward in a design.
● It can also be used to create an area of
emphasis.
DIRECTIONAL MOVEMENT
● A visual flow through the
composition.
● It can be the suggestion of motion
in a design as you move from
object to object by way of
placement and position.
● Directional movement can be
created with a value pattern. It is
with the placement of dark and
light areas that you can move
your attention through the format.
THEME
Theme refers to the repetitive use of a specific combination of the elements of
design to create a central visual core for a particular design.
Variations on the theme can enhance its interest but the root theme is always the
dominant feature of the design.
Regardless of the design field in which you are working, if you select and express
a specific visual theme, you will have created a dominant central element in the
composition; that ties together all of the other design elements and will strengthen
the overall effect.
THEMED CEILING LIGHT
THEMED RESTAURANT
AMERICAN IDIOT
HISTORY BOYS
A FLEA IN HER EAR
AMADEUS
THE ARSONISTS
LITTLE WOMEN
AUGUST OSAGE
COUNTY
UMBRELLA
LOST IN YONKERS
HANDEL’S TAMERLANO
http://www.bloodyloud.com/the-seebuhne-massive-floatingstage-on-lake-constance-for-the-annual-bregenz-festival-inaustria/
http://www.designers.ca/set-design