Why Webinars are important
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Video marketing –
o Fast dominating internet traffic. Video’s and online streaming now account for 75% of
internet traffic.
o Recorded webinars can be edited and broken down into smaller segments. Using these clips
as short educational or training can boost your marketing efforts. Feature in your blog posts
Improve search engine rankings –
o The larger your online footprint, the better you will do in search engine rankings
o Google rewards businesses and websites that provide high-quality content and video
material.
o Post slides on photo-sharing sites and distribute PDF handouts
o The methods of redistributing your webinar content result in more inbound links to your
website
Become an authority in your niche
o Give you the chance to create and deliver high-quality visual content that can have a
positive impact on your audience.
o Give you the chance to take questions from your audience and answer those
Increase brand awareness
o Webinars allow you to target a specific audience who are, most likely, already interested in
your product.
o The authority you build during the webinar will strengthen your brand
Engage with your audience
o Unique to webinars
o Customers hear and see you speak directly to them
o Great educational tools, provide value to your customers
Increase lead generation
o You know that most who register to attend are already showing a level of intent
o Leverage this to boost sales and promote your products to a captive audience
Cost-effective
o Take some investment in time and resources, still very cost-effective
o Many tools required to host a webinar are either free or inexpensive to use.
o Need good, stable internet connection
Connect with industry leaders
o Allow you to connect with other industry leaders and have them as guest presenters on your
webinar
o Helps boost your authority in your niche and attract more customers
o Build loyal customer base because you will be views as someone who provides high-quality
content from different angles
Educate and train
o Webinars are best way to train and educate
o Show how a product works and demonstrate benefit to the user
o Use testimonials from other satisfied customers
o Record and distribute later
Why market your webinar –
Landing Page – Slide 8
Our attention span is on average, less than 10 seconds long and when engaging audiences is harder than
ever before, webinars have succeeded in keeping us interested. Data has shown that during live
webinars, a shocking 82% of users participate in Q&A, 35% engage on social, 24% answer polls and 22%
collaborate, group chat, and respond to surveys.
As more and more businesses start to ramp up their webinar marketing strategy with webinar software,
it is also becoming increasingly important that they leverage the conversion power of a landing page
platform to drive webinar signups
Why? Because while email is the most successful webinar promotion channel, it can’t succeed without a
targeted page to convert interested prospects into registrants. This is where a webinar post-landing
page comes in handy. It’s designed to communicate the value of registering and attending your webinar
using persuasive elements like benefit-orientated headlines, social proof, authority badges and
testimonials.
Tips for hosts – Slide 9
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Start on Time
Preparation – create engaging content and hone your presentation style
o Ensure that you are showing new slide often – this keeps monotony at bay
o No longer than 1 -2 min on a single slide, make your copy short and easy to read
o Thought provoking graphs
o High-quality visuals
Use polls and surveys throughout showing them you value their time and opinion
Have multiple Q&A sessions during the webinar
o Leaving until the end means you are more likely losing opportunities to engage throughout
the webinar
 Keep your audience mentally engaged while increasing value of your webinar
Include in-session activities
o Exercises get your audience thinking, keeping them hooked on your content
Tips for Presenters – Slides 10 & 11
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Do a trial run – have someone listen in to see if you overuse certain words…like “awesome.”
o When you overuse words, your attendees may remember those words more than your
message
Confirm attendees can see your screen and hear you when you start
o Have a “spotter” who can alert you to problems such as audio or desktop resolution issues.
Thank the attendees and other speakers for attending – good time to sound enthusiastic
Highlight what will be covered in the webinar
Don’t waste your presentation skills by reading your PowerPoint deck
Find a quiet conference room and tell your office mates not to interrupt
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Let your audience know early on that it will be recorded
Slow down! Annunciate and speak clearly
Mute all attendees’ phones
Tell attendees what the policy is for asking questions and where they can post them
Turn off messaging or auto email notifications
Don’t use a computer that prominently displays icons showing your software or anti-virus programs
Don’t show real customer data unless it’s your own or tell your attendees you have permission to
use it
Send a follow-up email telling that the presentation has been posted and where to get a copy. Also a
good time to answer any questions that were submitted and didn’t get answered during the allotted
time.
Post Webinar Activities Slides 12 & 13
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If the speaker was external, call immediately after the webinar is over and thank him or her for
presenting. (You may want to also send a gift, depending on if you agreed to an honorarium.)
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Sending the registration and attendee spreadsheets to your sales team.
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Sending any unanswered questions to the speaker and asking to respond to you with the
answers so that you can get back to the attendees (unless the presenter doesn’t mind
responding to the attendees directly, but usually, I have found that speakers prefer someone
else handle it).
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Editing and uploading the recording of the webinar to whichever hosting service you’ll be using.
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Sending the recording to a transcription service and then uploading the finished transcript to
your website.
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Updating your webinar registration page for the recording, or archiving the registration page
and creating a new landing page for the recording.
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Responding to any people who emailed you asking for access to the recording and/or slides.
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Uploading the slides to SlideShare.
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Going back to any blog posts you wrote about the upcoming webinar and either editing them to
include the link to the recording or posting a comment with the link.
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Updating the website announcements with revised wording to view the recording instead of
registering for the event. Don’t forget to add the recording to your resources page on your
website.
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Creating call-to-action’s or use at the end of blog posts on the topic.