Uploaded by Omaira Paternina


1. value for money: Used in reference to something that is well worth the money spent on
2. Upmarket: Upmarket goods and products are of very high quality and intended to be
bought by people who are quite rich.
3. Durable: able to last and be used for a long time without becoming damaged
4. Inexpensive: not costing a lot of money
5. Fashionable: popular at a particular time.
6. Sexy: Ads attractive.
7. Timeless: Something that is timeless does not change as the years go past
8. Cool: it is a concept that is often used in a marketing context, commonly meaning -hip,
fashionable, attractive, desirable or excellent
9. Well-made: made to a good or high standard
10. Reliable: something that is reliable can be trusted or believed because it works well in
the way you expect
11. Sophisticated: If a way of thinking, an ad is sophisticated, it is complicated or made with
great skill.
12. Fun: An ad that provides amusement or enjoyment specifically
13. Loyalty: is an approach to marketing, based on strategic management, in which a
company focuses on growing and retaining existing customers through incentives.
14. Image: it should create a presence for your brand and leverage that presence to create
customer relationships.
15. Stretching: refers to the process of using established brand names to launch products in
an unrelated and different product category. The potential growth for brand stretch depends
on how the core product was positioned in customer's minds.
16. Awareness: is an approach to marketing in which a company focuses on getting the brand
recognized by potential customers
17. Name: it is one of the brand elements which helps the customers to identify and
differentiate one product from another. It should be chosen very carefully as it captures the
key theme of a product in an efficient and economical manner.
18. Launch: it refers to a business's planned and coordinated effort to debut a new product to
the market and make that product generally available for purchase