International Journal of Trend in Scientific Research and Development (IJTSRD)
Volume 4 Issue 5, August 2020 Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470
Role of Big Data Science in the Emerging World
Prabhu Prasad
University of Mysore, Mysore, Karnataka, India
ABSTRACT
The present study describes the emerging roles of big data sciences across the
globe which has conquered different sectors. The big data science has become
one of the important component of the information sciences which has gained
tremendous attention in recent past, Hence they have reached millions of
users across the globe. Based on these fundamental facts, the present mini
review is presented to highlight the reported studies of big data science
applications and gives new facelift and calls for much more applications ahead.
How to cite this paper: Prabhu Prasad
"Role of Big Data Science in the Emerging
World" Published in
International Journal
of Trend in Scientific
Research
and
Development
(ijtsrd), ISSN: 24566470, Volume-4 |
IJTSRD31780
Issue-5,
August
2020,
pp.215-217,
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www.ijtsrd.com/papers/ijtsrd31780.pdf
KEYWORDS: Big data science, Emerging world, Application
INTRODUCTION
The power of that of analytics along with big data science
makes sure that there is a better way of communication and
decisions to be made real-time which drives the outcomes of
development which are effective [1]. There are scientists
who are studying the patterns of malarial infection in recent
times by the usage of data from mobile phones in that of
Kenya so as to be able to pinpoint the hotspots where the
transmission of disease had been taking place thereby
guiding the eradication efforts of the Government [2]. There
are further examples like that of Direct Relief International
which is that of an NGO for medical help which is active in
almost 70 countries has been using software that has been
developed so that the community of intelligence can be
analyzing the data of the weather along with supplies for
pre-position so that they can help the storm victims along
with victims of other disasters that are natural. The company
Proctor & Gamble has been using the analysis of data so as to
identify the needs of the consumers of the men in areas that
have a scarcity of water supply and they are making
products for grooming which will be designed especially for
such a segment. Within that of 3 months of its launching, one
of their shaving products has become a hit and a best-seller
in its category within India [3]. Big data and sciences have
arrived at the very base of that of the pyramid where the
poorest but the largest socio-economic groups of people who
are encompassing over 4 billions of people all over the world
are supported and benefitted by big data. There had been
newer researches made by companies like that of NetHope
and Accenture Development Partnerships in the field which
has positioned that data analytics is one an important
technology within markets that are emerging in countries
which affect the interaction between that of the business,
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Government agencies, non-profits along with other endusers.
There are companies that are trying to assess the role of
technology in today’s world and are keen on dividing entities
into 4 groups as stakeholders like that of the NGOs or nongovernmental bodies, firms of the private sectors, officials of
the Government and other foundations. These bodies are
now working across that of 13 geographies being engaged
with almost 300 makers of business decisions, 20 leaders of
thought and 25 international NGOs [4]. It has collaboratively
found out by that of Accenture and NetHope that more than
90 per cent of people have believed that the analytics of data
is one of the very important tools to be delivering better
insight to help the end beneficiaries. There are greater than
70 per cent of cases who believe they have already been
using the technology for helping in the tracking of their
activities and 59 per cent have currently invested in data
analysis.
The sector which is private is also valuing the weight that
analysis and understanding of data carry mostly in countries
which are developing so that they could be able to drive
business outcomes. When they were asked what was the
technology that they were trying to invest in so as to be
better engaging with that of the consumers or potential
consumers within markets that are ready and emerging [5].
There is the case of almost half the leaders of businesses in
the world who have been surveyed have said that they have
currently invested in data along with its analysis. The big
data analytics have been scoring very highly with that of the
Asia Pacific and African leaders of business. The percentage
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of the following areas are as high as 61 and 57 respectively
where people have said that they will invest in that of data
analytics. At the global level, there is 41 per cent of leaders of
businesses who have said that they have significantly
boosted their share of spending on that of big data science
and analytics within the short span of the past 5 years. They
also plan to be doing so for the next 5 years so that they may
be increasing the understanding of the consumers in market
countries that were emerging.
Within that of a country such as India that is not very
advanced compared to its Western counterparts have ITC
Ltd which is a conglomerate of the private sector and are
supplying farmers with an “e-Choupal” which are kiosks
informing farmers about the weather, prices of crops along
with much other helpful information in languages that are
local. There are more than that of 4 millions of farmers who
are of Indian origin who are routinely taking help from these
kiosks to lighten the pressure of manual work [6]. The
company has been using advanced analytics and that of
technologies that are mobile so that they will be able to track
down data from that of individual farms and analyse them as
well so that they are able to offer the farmers the supplies
which are based on that of their needs, like seeds and
fertilisers.
Edward Martin who is the Director of Mobile Marketing for
The Hershey Company along with the Chair of that of the
Mobile Council for that of ana.net has said that time will go
on and a few occurrences will take place so that they will be
able to connect with the individuals at the level of the big
data science who will have an access to everything. They will
be the global marketers who can gain a deep understanding
of the behaviour and can also measure changes in society by
the minute [7]. They can also intervene at the exact moment
of time with tools of power and they will be gladly impacting
changes all around.
To explain the analytics of data, it will be involving a process
with 3 stages that are the collection or the dissemination of
datum, increment of the accessibility of the data that has
been collected along with their analysis. Each of the stages
will be developed at different paces within that of the world
which is newly developing. Patrick Collins who is the chief
officer of information for the Hewlett Foundation has said
that entrepreneurs are always looking for data so that it
helps them in making difficult financial decisions [8]. Their
idea is in having the data to inform decisions which are
program-related in the way mentioned for finances. This is
something that helps the end beneficiaries along with
increment in the transparency of how the dollars coming
from philanthropy are being spent which will be leading to
that of increased accountability.
An example of innovative data collection is that of the
introduction to barcodes for performing relief work in
countries that are still developing. The aid workers for that
of the Catholic Relief Services have come up with an idea of
being able to use barcodes for the tracking of beneficiaries of
developing countries along with the kind of services they
will be receiving [9]. This program with barcodes had been
rolled out within that of the Republic of Central Africa as of
2011 where vendors and beneficiaries at the fair for seeds
had been given identification cards having a barcode. This
card had been scanned to be registering that person and can
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be used for keeping track of the aids they have sold or
received. This was the information that had been transferred
to that of a form which is virtual and could be easily accessed
online. On the basis of the great success of the program of
barcodes they have now been deployed to all over Eastern
Africa. Analysis of the data from that of the field may give the
aid groups a clarified idea of the gestures which are effective
and which are not in an effort to provide relief years ahead
of before the time anecdotal evidence can make the situation
clear for them. As an example, it can be said that Grameen
Foundation can help the subsistence farmers within
countries that are still developing by that of hiring CKWs or
community knowledge workers who are also locals who can
travel to areas that are rural along with offer information
that is mobile-phone-based about the prices of crops, issues
of health and the conditions of the weather [10]. This
foundation had been partnering up with DataKind who is a
group consisting of data experts as volunteers so that they
can check as to how effective community knowledge
workers were while doing what they do. Usage of the
information being gathered on that of the community
knowledge workers using mobile phones have determined
what will be making for that of a good community
knowledge worker and if some types of interventions like
the providing of bicycles as transport can be helping them in
reaching more people in need. This was in the final stages, an
expensive program that had to be halted or stopped as the
datum and the analysis of the data proved to be ineffective.
There is a pressing issue about that of data within the
developing countries such as the openly disseminating data
to the citizens along with other stakeholders. There are
many countries which are developing along with NGOs that
are of an international standard who have collected lots of
data that are useful in regards to the people of the country
however they are very much reluctant to be going public
with the same [11]. Kenya was one of the first countries in
the sub-Saharan African continent to be launching open data
portals that have featured information from the census of
that of the Government along with that of educational, health
and economic data. There are now users who will be able to
employ the application of MedAfrica so as to be able to track
hospitals and doctors in an area and receive medical
information by their phones [12]. There are also other
applications like this that can allow the users to be selecting
a project within that of a significant parliamentary
constituency along with tracking its spending and budgets.
The result is millions of people of Kenya along with people
who are interested in the world around will currently have
an access to the data that facilitates decision-making that is
more informed in a variety of areas which are as wide as
they can get as observed by the last Kenyan President who
was Mwai Kibaki as this portal had been launched online.
There are similar online data portals which have been
recently launched in that of Morocco and in the Philippines
by a website known as Check My School that allows students,
educators and parents, to be monitoring the funding for the
school and reporting problems if any. This is the great
promise of big data science that appropriate data analysis
and collection will be providing newer highlights or insights
on trends which are to be used by that of the NGO,
businesses and governments so that they can better serve
and understand the end-users [13]. An epidemiologist from
that of the Harvard University known as Caroline Buckee has
been using the records from that of 15 millions of cell
phones within that of Kenya so as to track movements of the
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people thereby making an effort in finding hotspots as to
where malaria has been transmitted. The analysis of the data
from mobile phones she had been able to track the
settlements from where there was occurring an
unprecedentedly high amount of parasites so that it could
direct the Government to be controlling their efforts in those
areas. In a recent study, Nadikattu et al., 2020, reported the
development of novel economical device which is smart
enough to track the Covid infected patients and creates
alarm when you come close within 6 feet in surrounding
area, this technology helps in maintaining and tracking the
social distance measure during the pandemic situation of
Covid 19. The use of Big data sciences has grown with
decades, and have been implemented rapidly through
different sectors like artificial intelligence, cyber safety and
security, automation etc., [15, 16].
CONCLUSION
In order to be summing up everything that has been said
earlier, one can conclude that the adoption of barcodes have
changed the scenario and one can combine the data from the
projects to that of the data of the demographics by looking at
the impact longitudinally. Since the people have the data
from their GPS, they will be able to find out what had been
happening to that of the communities after a few years.
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