Contents Task 1: ........................................................................................................................................ 4 Background details of the organization. ................................................................................ 4 What is Sensus BPO Business Process? ................................................................................ 6 What is Supporting Process?.................................................................................................. 7 Explain data that have been used by the different process models given above.................... 9 Differentiation between data classification based on the selected organization in terms of structured, semi structured and unstructured. ...................................................................... 10 Structured Data .................................................................................................................. 10 Semi Structured Data ......................................................................................................... 10 Unstructured data ............................................................................................................... 11 What are the application software used in the given process models. ................................. 12 Evaluate the benefits and drawbacks of using application software as a mechanism for business processing. ............................................................................................................. 13 Discuss on business intelligence functionalities and the tools and techniques associated with them using specific examples chosen from the selected organization processing. ..... 14 Sisense ................................................................................................................................ 14 Looker ................................................................................................................................ 15 Reporting ............................................................................................................................ 16 Data Mining ....................................................................................................................... 16 Task 2 ....................................................................................................................................... 17 Compare the tools and technologies associated with the business intelligence functionalities and support available for business decision making at various levels within the organization .................................................................................................................... 17 Compare the types of support available for Business Decision making at different levels of the organizational structure ................................................................................. 17 What are the business intelligence tools commonly used in selected organization? Justify with specific examples of the key features of business intelligence functionality. 17 Types of organizational structure ....................................................................................... 17 Hierarchical structure ......................................................................................................... 17 Matrix Structure ................................................................................................................. 18 In a Matrix organizational structure, the reporting connections are set up as a framework, or matrix, instead of in the conventional chain of importance. It is a kind of hierarchical administration wherein individuals with comparable abilities are pooled for work assignments, bringing about more than one manager to report to. ....................... 18 Horizontal or flat layout ..................................................................................................... 18 Network structure ............................................................................................................... 19 Line Organizational Structure ............................................................................................ 20 Sisense ................................................................................................................................ 21 Executive Dashboards ........................................................................................................ 22 Part 3 ................................................................................................................................... 24 1 Design a simple business intelligence tool/application with user friendly and functional interfaces that can perform a specific task to support problem solving or decision making at an advanced level the selected organization. .................................. 24 Provide a critical review of the design in terms of how it meets a specific user or business requirement and identify what customisation has been integrated into the design. ................................................................................................................................. 24 Task 4 ................................................................................................................................... 31 Discuss the importance and the impact of business intelligence tools and technologies that can be used by the organization for effective decision making ........................................... 31 1. Identify the decision .................................................................................................. 31 2. Gather information using dashboards and reports .................................................. 31 3. Text mining .................................................................................................................... 32 4. Data mining .................................................................................................................... 32 5. OLAP (Online Analytical Processing) ....................................................................... 33 6. Forecasting ..................................................................................................................... 34 Describe the legal/ regulatory issues involved in the secure exploitation of business intelligence tools in an organization. What are the legal issues you can identify in the system designed by you. ...................................................................................................... 35 What are the legal issues .................................................................................................... 35 Network security ....................................................................................................... 35 Password Recovery ................................................................................................... 36 Data Protection .......................................................................................................... 36 Mobile device Accessible .................................................................................................. 37 A more mobile workforce is a more flexible as well as creative workforce. For this reason, business use of mobile devices is increasing, furthermore as these devices become very important tools to conduct business, increasingly responsive data is accumulated on them, and consequently the risk associated. ...................................................................... 37 Identify new Business Intelligence trends and technologies that can be further enhance the operational activities in the selected organisational context ................................................ 38 Data Quality Management (DQM) ........................................................................... 38 Data discovery ........................................................................................................... 38 Connected Cloud ....................................................................................................... 39 Consumer Experience ............................................................................................... 39 Security – Digital Ethics and Privacy ....................................................................... 39 Evaluate how organisations could use business intelligence to extend their target audience and make them more competitive within the market, taking security legislation into consideration ........................................................................................................................ 40 1. Smart Decision Making ............................................................................................. 40 2. Smash Sales And Marketing Goals ........................................................................... 41 3. Deliver an Outstanding Customer Experience .......................................................... 41 4. Power Up Productivity .............................................................................................. 41 2 Figure 1.1 Explain the Recovery Process ......................................................................... 9 Figure 1.2 Differences between Structured, Semi-structured and Unstructured data ... 11 Figure 1.3 Sisense Application Features…………………………………………………..31 Figure 1.4 Looker Application Features…………………………………………………..32 Figure 1.5 Data Mining Process……………………………………………………………33 Figure 2.1 Hierarchical model structure chart…………………………………………... 34 Figure 2.2 Matrix organizational structure chart………………………………………...35 Figure 2.3 Flat organizational structure chart……………………………………………35 Figure 2.4 Network organizational structure chart………………………………………36 Figure 2.5 Line organizational structure chart…………………………………………...37 Figure 2.6 Sisense Application Background………………………………………………38 Figure 2.7 Executive dashboard Summary……………………………………………….39 Figure 2.8 SAS dashboard Summary……………………………………………………..40 Figure 2.9 SAS Product Overview Summary…………………………………………….40 3 Task 1: Background details of the organization. Name of Company: Sensus BPO Services (Pte) Ltd Company Registration No: P V 73151 Address: No 173/2A, Bellanwila, Boralesgamuwa, Sri Lanka. Vision: To be recognized and rewarded for being the leading provider of BPO services globally Mission: Help our client to achieve their business objectives by delivering innovative solutions and the best professional services through committed and quality work. Directors Capt. Samantha Meealla [Managing Director] Capt. Sarath Wanigasekara [Executive Director] Mr. Thilak Wanigasekara [Director Operations] Number of Employees: 146 Recovery Officers 65 Special Investigators 3 Co-ordinators 62 Software & System Support 3 Administration Marketing 10 3 Bankers: Commercial Bank, Nations Trust Bank, Sampath Bank, Hatton National Bank, Sanasa Development Bank, National Development Bank, Bank of Ceylon Auditor: SBN Associates 4 ORGANISATIONAL CHART MANAGING DIRECTOR – Secretary Director - Secretary General Manager Manager Marketing Division Finance Division Recovery Division Marketing Manager Accountant Secretary Senior Supervisor Marketing Accounts Clerks Assistant Investigators Supervisor Senior Co-ordinator Co-ordinator Assistant Co-ordinator Recovery Officer Supervisor Senior Co-ordinator Co-ordinator Assistant Co-ordinator Recovery Officer 5 P1 Examine, using examples, the terms ‘Business Process’ and ‘Supporting Processes’. What is Sensus BPO Business Process? Sensus BPO Services (Pte) Ltd is a Business process outsourcing (BPO) Company which provide services throughout the customer lifecycle, including back office outsourcing, Recoveries, Investigations, customer acquisition, customer care, transactions, business research, analytics and consultancy Sensus has a team of professionals with experience in business process outsourcing Services. Our client-oriented business personnel and support staff have been carefully selected for experience, proper attitudes and values, and are thoroughly trained and supervised to ensure that they are constantly maintaining your good public image. The concept of our executive management team and the infrastructure of our professionals enable us to work with only the best integrity. Besides our team of full-time employees, we also have empaneled freelance & part-time professionals with specialized skills who are available on call, Depending on the needs of your project. We also understand that having the latest technologies is not enough, we have therefore, built a management team that has both experience and leadership qualities that command the highest level of expectations. Anyone who is part of Sensus BPO Services is geared to assure quality, co-ordinate with customers and research & develop new systems & solutions. While we are focused on setting up and managing a high-quality operation, we are also keenly focused on being an ‘intelligent’ business processes outsourcing partner. Our reputation for putting the customer first in every area of our operation is the most important contributor to our success and to the success of the customers we serve. 6 What is Supporting Process? Recovery Company If after many attempts to collect on overdue accounts, you are still losing at the debt recovery payment, it may be time to enlist the help of a recovery Company. They can take on the difficult challenge of tracking down your debtors. Once contact has been made, the recovery Company will attempt to secure payment-in-full on your behalf. If the debtor cannot pay the full amount, a payment plan may be put into place. Of course, the final decision is always authorized by you, the creditor. Financial Consideration Sensus follows a Fair Debt Collection Practice. The Company will take a percentage of the debt which successfully collected; sometimes known in the industry as the "Pot Fee" or potential fee upon successful collection. This does not necessarily have to be upon collection of the full balance. The Company makes money only if money is collected from the debtor (often known as a "No Collection - No Fee" basis), Depending on the type of debt, the age of the account and how many attempts have already been made to collect on it. 7 Call a Center Collection calls inform debtors of their obligations and motivate repayment. If a person answers, the call center may track statistics (e.g., the times and days when someone answers), in order to place calls at times when the debtor is more likely to be home. We also prohibit from using deceptive practices (for example, obscene language or threatening the debtor with arrest, impersonating law enforcement, or tricking the debtor into making a payment). Successful collection calls also rely on the skill and understanding of the collector making the call. From first initial phone call, we try to establish a rapport with the debtor and to help work out a solution to the debt owed. This may take the form of a payment plan or a discount on the principal amount that is owed. 8 Explain data that have been used by the different process models given above Figure 1.1 Explain the Recovery Process Understanding the collection process Understanding the collection process is the key to working with a Recovery Company. We will provide you with all the necessary information to assist you in your account receivable management, also to make an informed decision and act as an extension of your office. 9 To Implement Recovery Process (1) (2) Have to sign an Agreement with You & Sensus BPO (Pte) Ltd. For Recoveries Pl provide Customer Information Sheet, (Loans, Credit Cards.) For Investigations Pl Provide Information Type 1 (People Outside the Company) Information Type 2 (People within the Company) (3) Please Issue Us Temporary Receipt Book(s) (4) Identity Card / Authorization Letter Differentiation between data classification based on the selected organization in terms of structured, semi structured and unstructured. Structured Data Structured data is an information whose components are addressable for viable investigation. It has been sorted out into a designed store that is ordinarily a database. It concerns all data which can be put away in database SQL in table with lines and sections. They have social key and can undoubtedly mapped into pre-planned fields. Today, those data are most processed in development and simplest way to manage information. Example: Relational data. Semi Structured Data Semi-structured data will be data that does not live in a sane database but that have some organizational properties that make it easier to analyse. With some procedure, you can store them in the connection database (it could be hard for some sort of semi-structured data), however semi-structured exist to simplicity space. Example: XML data. 10 Unstructured data Unstructured data is a data that is which isn't sorted out in a pre-characterized way or does not have a pre-characterized data model, thus it is not a good fit for a mainstream relational database. So for Unstructured information, there are elective stages for putting away and overseeing, it is progressively predominant in IT frameworks and is utilized by associations in an assortment of business knowledge and investigation applications. Examples: Word, PDF, Content, Media logs. Differences between Structured, Semi-structured and Unstructured data Properties Structured Data Semi- Structured Data Unstructured Data Technology Based on Relation Database table Based on XML/RDF Based on Character and Binary data Transaction Management Matured transaction Transaction is adapted and various from DBMS not concurrency technique matured Flexibility It is schema dependent It is more flexible than It is very flexible and and less flexible structured data but there is absence of less than unstructured schema data No transaction management and no concurrency Figure 2.2 Differences between Structured, Semi-structured and Unstructured data 11 What are the application software used in the given process models. Application software used to process data and information. it helps end users to understand information easily. There are lots of Software Application in market, which can purchase and free of charge as well. In Sensus BPO used “Microsoft Office package” for process unstructured and semiStructured data. Human resource department using a Word processing application software for make letters. They using Spreadsheet application software to do attendance calculations and PowerPoint application software to present reports and trainings. Moreover, Human Resource department utilizes inside created Attendance the board framework to get and process data from biometric unique finger print scanners. It can process in time and out time with looking at organization strategies. Can manage all the holidays also. Finance department using spreadsheets all the time and used Word, Excel and Adobe PDF Application software to read documents. Most of the outside suppliers sends PDF format documents, and “Foxit PDF Editor” use to fill and modify PDF documents. Technology department they using web based or online handling solutions for access Attendance system, Call management system and CCTV. Google Chrome, Microsoft Edge and Mobile handling system used to access all above systems. Call a Center they using an “Avaya IP Phone System” to contact their customers easily. In addition, they can handle all the call in one Avaya application software system. It easily to all the employers. This system inbuilt features to reduce waiting time and workload. 12 Evaluate the benefits and drawbacks of using application software as a mechanism for business processing. Time saving - Application software can process data into information faster than humans, most of the time humans using a past technology, that’s the reason human make mistakes while going to do their process in speed. However, computers and Application software does not make mistakes if it has correct information and required resources we can put all the information fast. Accessibility - All you need to access a Software application is a browser and an internet connection. This is generally available on a wide range of devices and from anywhere in the world, making software more accessible than the traditional business software installation. Scalability - Software providers generally offer many subscription options and flexibility to change subscriptions as and when needed, example when your business grows, or more users need to access the service. Lower cost - Software application is generally subscription-based lower initial costs. The software provider manages the business infrastructure that is running the software. The software applications help us to give more easy things to do business activities. Easy upgrades - The Software application providers deal with hardware and software updates, deploying upgrades centrally to the hosted applications and removing this workload and responsibility from you. 13 Discuss on business intelligence functionalities and the tools and techniques associated with them using specific examples chosen from the selected organization processing. Sisense BI programming Software Sisense enable organizations to examine, break down and see information, which can be utilized in settling on sound business choices and to concoct key plans. The apparatus totals all required data into a particular dashboard with its simplified usefulness and furnishes you with a granular perspective on your information. Clients can think of reliable analysis using visual reports as a premise, making the procedure far easier and hassle-free. The platform’s interface is easy to use, allowing users to learn system navigation quickly and easily. Figure 1.3 Sisense Application Features Sensus BPO services used internally developed dashboard to monitor transactions, business research, analytics, consultancy and testing “powerBI” application software for future implementation. They use internally developed Dashboard to monitor organizational capacity, raw materials and other supplies. 14 Looker Data discovery application Looker likewise makes it to the highest point of our best business intelligence tools list for its instinctive data investigation approach. It has an electronic interface that can be utilized to misuse the aptitude of organizations' investigation groups. Utilizing the framework, groups can manufacture and share reports in a moment helping their association use information to support business choices and actions. Looker likewise gives clients a chance to fabricate their own expository modules and plan representations utilizing a solitary code. Questions can be effectively delivered and streamlined with the stage's ML code. It can examine both web-facilitated and SQL information and can suit well more than 25 information varieties, including Vertica, Hive and Google Big Query. This bit of programming has been helping organizations support consumer loyalty and convert site traffic into ecommerce information. Figure 1.4 Looker Application Features 15 Reporting BI reporting functionalities plans, Schedule and create effective, precise and legitimate reports. BI detailing data causes clients and the executives to take choices. BI reports can arrange "report producing time" and "receive list" to auto create and send naturally. It would create and send day-by-day, week-by-week and month to month deals reports without human association. Furthermore, can customize required fields and limit data scope. Data Mining Data mining is also a computerized method to reveal unknown, unmanaged or untouched connections between data entities. Data mining technique helps to measure products which consumers buy together in order to promote others. Finance services organization uses Data mining technology to do background check of their new customers. In details about customer, about their job and salary, about their personal background and etc. Moreover Sensus BPO services also trying to do like this concept it is easy to handle all the customers and easy to update all the things in one time. Figure 1.5 Data Mining Process 16 Task 2 Compare the tools and technologies associated with the business intelligence functionalities and support available for business decision making at various levels within the organization Compare the types of support available for Business Decision making at different levels of the organizational structure What are the business intelligence tools commonly used in selected organization? Justify with specific examples of the key features of business intelligence functionality Types of organizational structure Hierarchical structure In a hierarchical organization structure, workers are gathering with each representative having one clear manager. The gathering is dependent on a couple of elements, thus numerous models got from this. Below are few of those factors, Function, Geography, Product As an Example of Hierarchical structure chart Figure 2.1 Hierarchical model structure chart 17 Matrix Structure In a Matrix organizational structure, the reporting connections are set up as a framework, or matrix, instead of in the conventional chain of importance. It is a kind of hierarchical administration wherein individuals with comparable abilities are pooled for work assignments, bringing about more than one manager to report to. As an Example of Matrix organizational structure chart Figure 2.2 Matrix organizational structure chart Horizontal or flat layout This is a Horizontal/Flat Structure type for the most part embraced by little organizations and new companies in their beginning time. It's practically difficult to utilize this model for bigger organizations with numerous activities and representatives. The most important thing about this structure is that many levels of middle management are eliminated. Figure 2.3 Flat organizational structure chart 18 Network structure Its structure depends on open correspondence and solid accomplices; both inner and outside. The system structure is seen as agiler than different structures since it has few tires, more control and bottom flow of decision-making. As an Example of Network organizational structure chart Figure 2.4 Network organizational structure chart 19 Line Organizational Structure Line organizational structure is one of the simplest types of organizational structures. Its authority flows from top to bottom. Unlike other structures, specialized and supportive services do not take place in these organizations. The main advantage of a line organizational structure can be identified as the effective communication that brings stability to the organization. As an Example of Line organizational structure chart Figure 2.5 Line organizational structure chart 20 There are lot of tools and technologies associate with Business or Organization or Companies. They used different types of BI tools in their companies. Sisense Sisense is an easy to use apparatus enables anybody inside your association to oversee huge and complex datasets just as break down and imagine this information without your IT division getting included. It gives you a chance to unite information from a wide variety of sources also including Adwords, Google Analytics and Salesforce. In addition, in light of the fact that it utilizes inchip innovation, information is handling immediately contrasted with different tools. This tool and technology easy to enter the customer’s details without any difficulties and we can analyse financial part. Outsource companies also can easy to handle our services company details if they want. Figure 2.6 Sisense Application Background 21 Executive Dashboards A dashboard provides a real-time view of your business using multiple, easy-to-read graphs. Dashboards offers essential data customized to each executive’s duties and areas interest. For example, a CEO needs graphs displaying revenue over the past year, month, and week. The customer service manager needs graphs displaying average time needed to resolve issues. Why is this so important? Dashboards give your executives a real-time view of your business, and alert. Your company to problems before they get out of hand. Figure 2.7 Executive dashboard Summary 22 SAS Business Intelligence SAS Business Intelligence for Small-toMidsize Business gives for our Sensus BPO services to actualize a reasonable, easy to use business intelligent arrangement. SAS business knowledge arrangements coordinate data from over your company and provide self-service reporting and analysis for users regardless of skill level. Decision makers spend less time looking for answers and more time driving strategic decisions. Figure 2.8 SAS dashboard Summary Figure 2.9 SAS Product Overview Summary 23 Part 3 Design a simple business intelligence tool/application with user friendly and functional interfaces that can perform a specific task to support problem solving or decision making at an advanced level the selected organization. Provide a critical review of the design in terms of how it meets a specific user or business requirement and identify what customisation has been integrated into the design. Before design an application we want to think about lots of things. Because that application we design in to our customers. If we design an application, it also shows the number of registered or first-time customers that have come into the company, which allows them to find out whether they want to continue with their regular activities or introduce new things to attract more customers. In Sensus BPO Company needs to like this application, First, we need to create a user login account as if first they ask First name, Last Name, Mobile or Email, Date of Birth, Gender, Country and Strong Password. 24 After that, you can get our login file Now we want to enter the all details about our customers, so let’s see what we want do next, SAMPLE DOCUMENTS Sample Document 01 - Customer Information Name Loan No Gender Loan Type NIC Total loan Amount 99999.99 Loan Premium 99999.99 Loan Installment 99999.99 Telephone Mobile Home Office Date of birth Loan Period from DD/MM/YY Address Home Last Payment (Amnt) 99999.99 Outstanding 99999.99 to DD/MM/Y Y Dat e DD/MM/Y Y Office E-Mail Address 25 Pay Slip Pl Attach Agreement Pl Attach Legal status Property Details Guarantor(s) information Address Home Name Office Telephone Mobile E-Mail Address Home Office Designation Customer History 26 After put all the details in that application they can easily access and see their amount and loan details about his/her. Sensus BPO decide to enter the online payment details also. Then do not waste to come and waste customer time. Sensus BPO aim is their customer has to be happy and surprised to use this new app. Customer can access this app from any places. Sample Document 08 – Collection Payment Slip ( 3Copies ) Name Of the Bank (Company Logo) Collection Payment Slip Receipt No 999999 Name Card No /Remittor A/C No/Loan A/C No Deposit Cash Amount Paid , Cheque , , . Amount In Words Cheque/Receipt No Bank Depositors’ Signature Authorised Person This is the sample form of online payment slip. If u deposit the money in online, you can access our online application and fill this form, and send it. Then easily we will decrease your amount before 24 hours. 27 I made some application of Sensus BPO Services Create an Account After register this account you can get your login. 28 Admin can see all database with all customers’ details. After login customers can fill the all details of customers. 29 30 Task 4 Discuss the importance and the impact of business intelligence tools and technologies that can be used by the organization for effective decision making In general, the decision making process helps managers and other business professionals solve problems by examining alternative choices and deciding on the best route to take. This decision making process helps to positive impact on your organization short or long term goals. Let’s see steps of Decision making process, 1. Identify the decision The first step in making the right decision is recognizing the issue or opportunity and choosing to address it. Decide why this choice will have any kind of effect to your customers and employees. 2. Gather information using dashboards and reports The decision cycle begins with gathering the right information, Scanning the environment or internal system to see if there is a problem. This requires making a value judgment, determining what information is relevant to the decision at hand, along with how you can get it. Dashboards and reports are mainly used for this purpose. 31 3. Text mining Exploring and analyzing large unstructured text data aided by software called Text mining. Text mining business intelligence tools can identify patterns, topics, keywords and other attributes. It's also known as text analytics, People draw a distinction between the two terms; in that view, text analytics is an application enabled by the use of text mining techniques to sort through data sets. 4. Data mining Data mining is the process of sorting through large data sets to identify patterns and establish relationships to solve problems through data analysis. Data mining tools allow enterprises to predict future trends. 32 5. OLAP (Online Analytical Processing) By doing this, we gain insight into the reasons why customers are less satisfied a recently launched product will show startup problems. In addition, the complexity of finding such (causal) relationships is a bridge too far for interactive analysis. 33 6. Forecasting Forecasting helps you to consider the not-so-far-off future and predict what kinds of opportunities and challenges your company will experience. Business intelligence forecasting helps to manage current budget, plan next term budget. control expenses and find cost points. 34 Describe the legal/ regulatory issues involved in the secure exploitation of business intelligence tools in an organization. What are the legal issues you can identify in the system designed by you. Security issues are a major disquiet for most companies. Companies of different sizes face the task of protecting against cyber security threats. Flow look into on innovations for cyber security, counterterrorism and wrong things doing battling applications comes up short on the standard system to address these information challenges. Chosen BI & AI advances, for example, criminal code mining and clustering, criminal system investigation, and perception, bilingual text analysis and cyber-attack analysis and attribution, ought to be considered for security data inquire about. What are the legal issues Network security Network communication is protecting the integrity of their corporate data and mitigates risk of a security occurrence. The purpose of a specific network infrastructure security is to establish the technical guidelines for IT security, and to communicate the controls necessary for a secure network infrastructure. In Sensus BPO services organization can control and scan content of all network security system and can block removable storages and optical storages. All incoming and outgoing are being scanned before reach it destination and should be blocked all removable and optical drives as well. 35 Password Recovery Passwords are the front line of security for user accounts. Unsuccessfully chosen password may result in the negotiation of organization's complete corporate network. This would be relevant to any hackers who is on condition that an account connected to corporate network or systems. Therefore, we have to put the strong password and that password should encrypt. Then hackers can’t easily get our password. We can put third party app and see who trying to access our site, then we can immediately block that person. Data Protection Data is an important part of business. Conversely, it does current disputes suitable to its probable to establish security threats to the network. The data, which collected by organization have another dimension. Organization collects personal data from their customers. Such as Full name, contact number, email addresses. In loan department, they get NIC numbers, Credit card details and details that are more personal got it. So organization should have to save customers details and data. 36 Mobile device Accessible A more mobile workforce is a more flexible as well as creative workforce. For this reason, business use of mobile devices is increasing, furthermore as these devices become very important tools to conduct business, increasingly responsive data is accumulated on them, and consequently the risk associated. 37 Identify new Business Intelligence trends and technologies that can be further enhance the operational activities in the selected organisational context Data Quality Management (DQM) The improvement of business knowledge to examine and concentrate an incentive from the innumerable wellsprings of information that we assemble at a high scale, brought nearby a lot of blunders and low-quality reports: the dissimilarity of information sources and information types added some greater multifaceted nature to the information joining process. The quality and the context in which data is being used and interpreted serves as the main focus for the future of business intelligence. Data discovery Data discovery has expanded its effect in the most recent year. The as of now referenced overview led by the Business Application Research Center recorded information disclosure in the best 3 business insight slants by the significance chain of command. BI specialists relentlessly demonstrate that the strengthening of business clients is a solid and steady pattern. 38 Connected Cloud BI tools moving to cloud based servers and solutions. most entrepreneurs knows the power if cloud based services. customers looking for level up solution to win the business race.as a result, proliferation of cloud-based tools available on the market. where most of the elements – data sources, data models, processing applications, computing power, analytic models and data storage – are located in the cloud. Consumer Experience Client investigation and progressing background will be one of the central areas of business intelligence trends in 2019. By foreseeing client conduct, the utilization of information will turn into a significant piece of the purchaser experience and the equation for progress. Security – Digital Ethics and Privacy Database security has turned into a warmed discussion, both public and private organizations. This will just get speed in 2019. Business owners will increasingly search for the most secure arrangement that turns away risk of data breach and losses. 39 Evaluate how organisations could use business intelligence to extend their target audience and make them more competitive within the market, taking security legislation into consideration Business intelligence is a significant tool for guaranteeing intensity and profitability. The Business Intelligence Market is developing with a bunch of tools to recover, break down and get an incentive from raw information. In this quick moving economy, the main path is to proceed. A top-notch business intelligence arrangement can enable you to assemble complex information and make informed business decisions in a matter of minutes. 1. Smart Decision Making Every business intelligence tool plays a supporting role in one or more stages of the decision cycle. The decision-making cycle consists of the following stages, which can be supported by the following tools disparate parts of your business. 40 2. Smash Sales And Marketing Goals Giving your sales reps apparatuses that can measure their action and identify trends in client conduct is essential on the off chance that they are to time their methodologies all the more strategically and exploit all up-selling or strategically pitching chances. 3. Deliver an Outstanding Customer Experience Business intelligence allows tracking where business is, where it is, and where are heading. This enables a company to evaluate its capabilities, compare its strengths and weaknesses, identify trends and market conditions and respond quickly to change. 4. Power Up Productivity Business Intelligence can possibly discharge wastefulness bottlenecks, refine existing business forms, computerize routine undertakings and bring new degrees of association and prioritization to everyone's work. The effectiveness and profitability additions can be impressive, including progressively responsive client administration, better utilization of sales reps' time, and closer estimation of item advancement cycles and promoting efforts. The productivity component is likewise apparent at a progressively senior level gratitude to automated reporting and dashboards. 41