See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/247653530 Strategic Marketing Planning for Radically New Products Article in Journal of Marketing · January 2000 DOI: 10.1509/jmkg.64.1.1.17987 CITATIONS READS 179 1,411 1 author: Lee G. Cooper University of California, Los Angeles 62 PUBLICATIONS 2,568 CITATIONS SEE PROFILE Some of the authors of this publication are also working on these related projects: Systems Entrepreneurship View project Market-share analysis View project All content following this page was uploaded by Lee G. Cooper on 14 August 2014. The user has requested enhancement of the downloaded file. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. View publication stats
