UPAYA PENINGKATAN PERFORMA PENJUALAN
ITEM BKL ICE CREAM
MIRZA MAULANA SYAIF
13081593
MD CATEGORY JEMBER
Training Crew Beginner
All Rights Reserved. @Alfamart 2019
POKOK BAHASAN
MASALAH ITEM BKL
UPAYA PERBAIKAN
PERFORMA BKL
Training Crew Beginner
All Rights Reserved. @Alfamart 2019
MASALAH ITEM BKL
DARI PIHAK ALFAMART
DARI PIHAK SUPPLIER
KIRIMAN SUPPLIER TIDAK SESUAI DENGAN PO
YANG TERBIT
PO YANG KELUAR TERLALU SEDIKIT
KETERLAMBATAN PENGIRIMAN OLEH SUPPLIER
TERJADI PENOLAKAN KIRIMAN OLEH TIM TOKO SAT
ITEM YANG SEDANG “HAPPENING” TIDAK TERSEDIA
DENGAN STOK YANG CUKUP
Training Crew Beginner
All Rights Reserved. @Alfamart 2019
ALUR PROSES PENGIRIMAN BKL
PENGAMBILAN
PO
TOKO CETAK
PO
PENGIRIMAN
TOKO RECEIVE
MAKS 3 HARI
Training Crew Beginner
All Rights Reserved. @Alfamart 2019
UPAYA PERBAIKAN
N+ ICE
CREAM
PROMO
• PROMO JSM
• PROMO
ALPROM
Training Crew Beginner
EKSPOSE
ITEM PROMO
• PEMBUATAN
WOBBLER
• BLAST POP
PROMO KE
GRUP TOKO
REVIEW
MPKM ITEM
ICE CREAM
• OPTIMALISASI
SPACE FREEZER
• MENJAGA STOK
TETAP OPTIMAL
All Rights Reserved. @Alfamart 2019
1. N+ ICE CREAM PROMO
• ITEM YANG SEDANG PROMO SALES DIPERKIRAKAN AKAN NAIK.
• DILAKUKAN N+ UNTUK MENJAGA STOK TETAP READY SAAT
PROMO BERJALAN.
• N+ DILAKUKAN 1-2 MINGGU SEBELUM PROMO BERJALAN.
Training Crew Beginner
All Rights Reserved. @Alfamart 2019
2. EKSPOSE ITEM PROMO
• ITEM YANG AKAN PROMO DIBUATKAN POP UNTUK EKSPOSE
PROMO YANG BERJALAN.
• DILETAKKAN DI FREEZER UNTUK MENAMBAH AWARENESS
KONSUMEN TERHADAP PROMO
Training Crew Beginner
All Rights Reserved. @Alfamart 2019
3. REVIEW MPKM
• REVIEW MPKM UNTUK OPTIMALISASI STOK DAN SPACE
FREEZER DI TOKO
PLU
DESCP
109202 WALL'S FEAST COKLAT 65ML
109203 WALL'S FEAST VANILA 65ML
109204 WALL'S P.POP TRICO 65ML
109458 WALL'S POPULAIRE CHOCO 90ML
109459 WALL'S POPULAIRE STR 90ML
110027 WALL'S P.POP SHAKY SHAKE 150ML
115692 WALL'S MAGNUM ALMOND 90ML
115693 WALL'S MAGNUM CHO TRUFFLE 90ML
115694 WALL'S MAGNUM CLASSIC 90ML
115970 WALL'S CORNETTO DSC STR(D)120ML
Training Crew Beginner
CONV2
MINOR TOKO
42
42
48
40
40
24
24
24
24
24
MPKM
42
42
24
40
40
24
24
24
24
24
63
63
48
60
60
36
36
35
36
48
All Rights Reserved. @Alfamart 2019
PERFORMA ICE CREAM
PERFOMA SALES ICE CREAM
01-Jan-2020
QTY
NET
01-Feb-2020
QTY
NET
01-Mar-2020
QTY
NET
01-Apr-2020
QTY
NET
01-May-2020
QTY
NET
PRINCIPAL
C-0109 - CAMPINA ICE CREAM INDUSTRY TBK
PT
S-0537 - SAYAP MAS UTAMA PT (GLICO ICE
CREAM)
91,797 488,048,917 81,572 419,616,672 82,370 421,152,670 72,687 389,824,795 103,440 564,595,039
431,866 2,283,238,093
21,470
107,226
U-0009 - UNILEVER INDONESIA TBK PT
225,390 1,384,904,891 177,883 1,123,632,629 193,747 1,221,618,559 211,688 1,437,894,668 227,538 1,490,973,033 1,036,246 6,659,023,780
Grand Total
338,657 1,959,894,907 276,124 1,610,648,978 296,927 1,726,283,202 307,654 1,924,415,899 355,976 2,163,376,020 1,575,338 9,384,619,006
GROWTH
C-0109 - CAMPINA ICE CREAM INDUSTRY TBK PT
S-0537 - SAYAP MAS UTAMA PT (GLICO ICE CREAM)
U-0009 - UNILEVER INDONESIA TBK PT
Grand Total
Training Crew Beginner
86,941,099
16,669
67,399,677
20,810
83,511,973
FEB VS JAN
QTY
NET
-11%
-14%
-22%
-22%
-21%
-19%
-18%
-18%
23,279
MAR VS FEB
QTY
NET
1%
0%
25%
24%
9%
9%
8%
7%
96,696,436
Total QTY Total NET
24,998 107,807,948
APR VS MAR
QTY
NET
-12%
-7%
12%
16%
9%
18%
4%
11%
MAY VS APR
QTY
NET
42%
45%
7%
11%
7%
4%
16%
12%
442,357,133
MAY VS APR
QTY
NET
42%
45%
7%
11%
7%
4%
16%
12%
All Rights Reserved. @Alfamart 2019
PLU
DESC
109458 WALL'S POPULAIRE CHOCO 90ML
109459 WALL'S POPULAIRE STR 90ML
414646 WALL'S CORNETTO SQ 108ML
110027 WALL'S P.POP SHAKY SHAKE 150ML
408394 WALL'S CORNETTO BLK&WHT 82ML
620309 WALL'S P.POP RAINBOW POWER 55ML
417075 WALL'S CORNETTO HOJICHA 135ML
109202 WALL'S FEAST COKLAT 65ML
418231 WALL'S AVOCADO & MOCHA 350ML
406030 WALL'S CORNETTO DISC OREO 110ML
123406 WALL'S CORNETTO DISC CHO 120ML
109203 WALL'S FEAST VANILA 65ML
620050 WALL'S 3IN1 NEOPOLITANA 350ML
46240 CAMPINA HULA2 KCG HIJAU 45ML
123411 WALL'S MC TRMS&CHO 12X28ML
415013 WALL'S FEAST DOUBLE 75ML
620185 WALL'S P.POP BANANA BOAT 42ML
416270 WALL'S BROWNIE ALPUKAT CUP110ML
Training Crew Beginner
JAN
108,779,088
95,457,405
68,162,818
112,086,818
72,802,273
75,781,145
52,135,936
71,701,178
44,112,437
40,497,664
42,410,591
62,727,619
31,729,836
39,437,000
34,000,909
45,014,209
30,805,709
44,244,136
FEB
90,542,146
76,934,538
93,726,500
60,836,246
62,818,636
54,540,473
59,689,443
33,493,918
34,260,546
47,912,137
46,972,745
29,415,136
30,282,891
31,961,355
31,974,091
35,033,418
23,004,782
28,347,136
MAR
109,445,982
87,980,089
115,244,550
64,298,582
74,399,091
56,654,400
64,210,062
37,305,364
38,122,610
36,034,455
40,982,109
33,118,109
30,259,436
52,370,247
33,804,409
42,027,145
23,229,345
35,850,827
APR
156,066,983
110,769,410
69,961,864
64,053,955
73,596,818
58,386,827
37,981,200
50,946,073
51,693,628
42,244,455
36,742,073
46,779,673
44,816,981
35,576,173
45,804,182
36,967,991
43,712,391
28,852,945
MEI
135,482,409
97,630,427
94,494,959
90,289,328
84,463,636
72,642,473
39,498,727
48,516,491
66,051,982
67,354,446
52,386,301
42,794,900
71,536,536
48,639,264
55,810,500
30,355,854
56,486,255
36,877,064
GRAFIK
All Rights Reserved. @Alfamart 2019
PERFORM SALES ICE CREAM
2 500 000 000
2 000 000 000
1 500 000 000
1 000 000 000
500 000 000
0
CAMPINA
GLICO
JAN
WALLS
FEB
MAR
APR
TOTAL
MEI
KONTRIBUSI PER BRAND
24%
5%
71%
CAMPINA
Training Crew Beginner
GLICO
WALLS
All Rights Reserved. @Alfamart 2019
SUGGEST TAMBAHAN PERBAIKAN SALES ICE CREAM
• MENSOSIALISAIKAN KEMBALI PROSES BISNIS YANG SESUAI DENGAN SOP UNTUK
PENGIRIMAN DAN PENERIMAAN ITEM BKL.
• DENGAN PEMAHAMAN PROSES BISNIS YANG SUDAH SESUAI. DIHARAPKAN SUPPLY
ITEM BKL MENJADI OPTIMAL DAN STOK ITEM DAPAT TERJAGA.
• PEMANFAATKAN SARANA WOBLER DARI SUPPLIER
• SARANA PROMO BERUPA WOBBLER DAPAT DITATA SEDEMIKIAN RUPA AGAR
TERLIHAT SECARA JELAS OLEH KONSUMEN DAN DAPAT MENJADI AWARENESS BAGI
KONSUMEN MENGENAI PROMO ICE CREAM YANG TENGAH BERJALAN.
Training Crew Beginner
All Rights Reserved. @Alfamart 2019
Thank You!
Alfa Tower
Jl. Jalur Sutera Barat
Tangerang
Indonesia
Telp : 021-80821555
www.alfamartku.com