BACHELOR IN MASS COMMUNICATION KMC3254 SOCIOLOGY OF MEDIA AND CULTURE Alternative Assessment AUGUST 2020 Alternative Assignment (40%) You are required to write a short essay based on the following topic. Your essay must not exceed 1000 words. Remember to cite all your sources according to the APA style. Written report format: Font: Times News Romans; Font Size: Heading- 14; Text- 12. Submission: Submit your work via Blackboard. Turnitin Similarity Index should not exceed 20%. Make sure to prepare a proper cover page consisting of your full name and student id. Based on the movie YELLOWBIRD (2014) ANIMATED further analyse and discuss on: 1. The summary of the movie. 2. The social Issue/issues highlighted in the movie and discuss it using the sociological approaches, and be sure to discuss by looking at micro and macro level of analysis. Make sure to describe the scenes in the movie accordingly to further justify your points. NOTE: This alternative assessment is to replace the Final Exam (40%) due to the Movement Control Order in Malaysia during the pandemic of COVID 19. THE END ANSWER GUIDE Questions & Guide Movie summary and genre Marks Distribution - Brief background (20 marks) Social issue description - 10 marks Approach discuss (1) for each scene that highlights the social issue. Classifications on micro and macro depending on scenes TOTAL - 40 marks - 30 marks - 100 MARKS