BACHELOR IN MASS COMMUNICATION
KMC3254 SOCIOLOGY OF MEDIA AND CULTURE
Alternative Assessment
AUGUST 2020
Alternative Assignment (40%)
You are required to write a short essay based on the following topic. Your essay must not
exceed 1000 words. Remember to cite all your sources according to the APA style.
Written report format: Font: Times News Romans; Font Size: Heading- 14; Text- 12.
Submission: Submit your work via Blackboard. Turnitin Similarity Index should not exceed
20%. Make sure to prepare a proper cover page consisting of your full name and student id.
Based on the movie YELLOWBIRD (2014) ANIMATED further analyse and discuss
on:
1. The summary of the movie.
2. The social Issue/issues highlighted in the movie and discuss it using the
sociological approaches, and be sure to discuss by looking at micro and macro
level of analysis.
Make sure to describe the scenes in the movie accordingly to further justify your
points.
NOTE: This alternative assessment is to replace the Final Exam (40%) due to the Movement Control Order in
Malaysia during the pandemic of COVID 19.
THE END
ANSWER GUIDE
Questions & Guide
Movie summary and genre
Marks Distribution
-
Brief background (20 marks)
Social issue description
-
10 marks
Approach discuss (1) for each scene that
highlights the social issue.
Classifications on micro and macro
depending on scenes
TOTAL
-
40 marks
-
30 marks
-
100 MARKS