ASSIGNMENT 1
1-PAGE MARKETING
PLAN: PART 1- PROSPECTS
Student Name: Jasmyne Booker
Company Name: Fashion Riot Photography
Date: 11/4/2018
WHO IS YOUR TARGET MARKET?
In this area, include
information about who your
target market is and what
they like and don’t like.
My target audience would be urban 18-30-year-old women.
These women are educated, social, and ambitious. They are
young parents and want to be a better example for their
child/ren. My target audience is creative, open minded, and
trending. They enjoy social media, entertainment, and the
night life. They value family, quality time, and special occasion
or holidays.
WHAT IS YOUR MESSAGE TO YOUR TARGET
MARKET?
In this area, craft your
message about what you
want to convey to your target
audience. Talk about what
you offer and how it appeals
to the target market.
Fashion Riot offers a wide range of services like maternity
portraits, family portraits, special events, portfolio building, and
graduation portraits. Our purpose is to bring our clients visions
to life. Using social media sites like Pintrest and Instagram to
maximize photo experience and quality. Customer
satisfaction is our priority. We are open to all creative idea’s
clients have and will go above and beyond for them. We offer
packages that cater to all budgets and services.
WHAT MEDIA WILL YOU USE TO REACH THEM?
In this area, you will simply list
the media that you will use to
Fashion Riot uses Facebook, Instagram, and twitter to reach
our target market. Facebook is a great way for us to reach
reach your target market. Will
you use social media, email
marketing, events, etc.
potential clients that are in our network. For example, if I were
running a graduation special for a certain school, I could use
Facebook promotion and select the school for my target.
Facebook is also a great way to gain shares. When tagging
clients, their friends, family, co-worker, and classmates can see
their images. Instagram is a great way to get noticed with
hashtags, the explore page, and blogs. Instagram is very
popular for millennials. Twitter is a great way to update clients,
and viewers on our promotions, events, and services offered.
5 ACTION STEPS
Next, you will list your Top Five
Action Steps. Here you will
simply list your top 5 steps for
crafting your Marketing
Message and getting it out to
prospects. What actions will
you take to make it happen
and to put your plan into
motion?
1. Create 30 sec video ad for Fashion Riot indoor studio
services. Share on Facebook, Instagram , and twitter.
2. Create an audio promotion on a still image ;graduation ad.
Picture of female college student and daughter in cap and
gown. Limited time only Fall grad 10 percent off
3. A blog on how to increase your likes and views with high
quality images on Instagram. Instagram still images, link to
website.
4. Use past client’s images to gain views by tagging them via
Facebook
5. Video of behind the scenes photo shoot with mommy make
up artist and daughter , feedback, and end with edited
photo. Share video via facebook and instagram .
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