QUESTIONNAIRE
I am Irene Njuguna in Nairobi Institute of Business Studies [NIBS], Thika road campus
pursuing a diploma in journalism and mass communication. I am conducting a research on
the “Effects of TV advertisements on children”. I am carrying out this research as it is part
of my academic learning and understand the impacts of the TV advertisements on children.
The success of this study depends on your truthfulness and honesty response to all the
questions asked.
Instructions

Do not write your name anywhere (unless sated otherwise) and your responses will
not be linked to you.

For the questions that apply tick [ ] appropriately unless instructed otherwise. There
is NO right and wrong answers. The responses you give will be treated with utmost
confidentiality.
THANK YOU.
SECTION A: RESPONDENTS PROFILE
1. Gendermale
[ ]
Female [ ]
2. Age (years)
a) Between 18 - 25 [
]
b)
26 - 33
[
]
c)
34 – 42
[
]
d)
43 – 50
[
]
[
]
e) Above 50
3. Education
a) Primary level
b) Secondary level
[ ]
[ ]
c) College level
d) University level
[ ]
[ ]
4. Occupation
a) ……………………………………………………………………………………
b) ……………………………………………………………………………………
c) ……………………………………………………………………………………
SECTION B:
TV advertisements have an influence on their audience, children being one of them.
a) Do you agree that the TV commercials have an impact on children?
YES
NO
If yes, explain how
…………………………………………………………………………………………
…………………………………………………………………………………………
…………………………………………………………………………………………
b) How do the TV adverts affect children?
POSITIVELY
If so, explain how
…………………………………………………………………………………………
…………………………………………………………………………………………
NEGATIVELY
If so, explain how
…………………………………………………………………………………………
…………………………………………………………………………………………
c) According to the TV adverts portrayed, do you think children are considered as
special viewers by the media? Yes/No ……………………………………….………
explain............................................................................................................................
......................................................................................................................................
SECTION C