ENG3U
NAME:
MEDIA ANALYSIS UNIT TEST
Part I: Knowledge and understanding
/20
Part II: Thinking&Inquiry
/20p
Analyze the following two advertisements by answering the
questions:
1. What type of media text is this? 1P
2. Who is the intended audience? 1P
3. If you could rename this text anything,what would it be? 2P
4. What is the purpose of it? 2P
5. What lifestyles,values and points of view are showed in and
left out of this message? 4 p
1. What type of media text is this? 1P
2. Who is the intended audience? 1P
3. If you could rename this text anything,what would it be? 2P
4. What is the purpose of it? 2P
5. What lifestyles,values and points of view are showed in and left
out of this message? 4 p
Part II: Thinking&Inquiry
/20p
Analyze the following two advertisements by answering the
questions:
1. What type of media text is this? 1P
2. Who is the intended audience? 1P
3. If you could rename this text anything,what would it be? 2P
4. What is the purpose of it? 2P
5. What lifestyles,values and points of view are showed in and left
out of this message? 4 p
1. What type of media text is this? 1P
2. Who is the intended audience? 1P
3. If you could rename this text anything,what would it be? 2P
4. What is the purpose of it? 2P
5. What lifestyles,values and points of view are showed in and left
out of this message? 4 p
Part 3: Application
/15 p
Go through the vocabulary and use your dictionary if necessary:
1
Use the marked words from above to fill in the gaps:
SLOGANS
SUCCESSFUL
FUNNY
SHOCKING
ANIMALS
EMPHASIS
BABIES
SEXY
BILLBOARD
POSITIVE
CATCHY TUNE
INSPIRING
POSTER
PRIME TIME
COMMERCIAL
VISUAL EFFECTSPOWERFUL
INFORMATIONAL
NEGATIVE
PROMOTE
GET ATTENTION
TARGET GROUP CELEBRITIES
EYE-CATCHER
CONFUSING
EXAGGERATE
PERSUASIVE
 If you COMPARE
want to approach potential
ESSENTIAL
SPECIAL OFFER
first.
CUSTOMERS
BAN

PRODUCT
you have to
MISLEADING
their
BRAND
are often used in advertising. Such as “Think different” in APPLE
adverts.
PROFIT
COMMERCIAL
HUMOUR time and


BREAK
PEAK TIME
CONTROVERSIAL
time are the times when most people watch TV.
To persuade the customers about the quality of their product, they often
exaggerate ..

Famous brands often use celebrities in their adverts as they can afford to pay them.

Often young and
sexy people, cute
babies and adorable
animals are
used in adverts.

Many people really hate commercial breaks on TV and they gladly change the
channel.

It is not only about visual effects, sometimes people just hum the catch
y
tune .

Often they try to get the interest of potential customers by special
offer. 
Find adjectives from above that can describe advertisement and add some of your
own:
controversial
informational
Part 4: Communication /15p
Think of your favourite product or service and
prepare an advertisement. Think about the effects,
the target group and try to make your product or
service the number one on the current market.
Category
Description
Slogan
Catchy slogan
1
Name of product
Name of
product/invention
is included
1
Picture or diagram
Picture or
diagram included
& represents
invention well
1
Date
Includes date
product was
invented
1
Inventor
Includes the
person who
invented product
1
Use of the product
Clearly explains
the use of the
product/invention
1
Product
Gives bulleted list
features/specifications of at least 4-5
features of
invention
1
Cost
1
Includes cost to
purchase
invention during
that time period
Total Points Points
Possible
Earned
Where the product
can be purchased
Indicates where
product can be
purchased
1
Target audience
Overall
advertisement is
suitable for its
target audience
1
No spelling, grammar
or punctuation errors
No mistakes –
spelling,
grammar,
punctuation
1
Creativity &
organization
Overall
advertisement is
creative, colorful,
and organized
1
On time
Advertisement
emailed to
teachers by due
date
2