UPM-CALC/ SEM2/2019-20/CEL2107/THT/WEEK 5
Name: Muhammad Faiz Bin Fodzi
Group: 9
The questions listed below are to guide you and to give a focus on your reading / preparation
for class. Your reading should be done before the next class in Week 6.
1. What is the purpose of promotional writing? How does it differ from a sales writing?
Promotional content talks about your products and services, notifying followers and
readers about them with the intent of marketing those products or services to not only
draw in current followers as customers but gain new followers searching for your
product.
While, Advertising is a permanent strategy that involves marketing and sales,
whereas sales promotions have a limited time frame. Advertising appeals to the
wants and needs of a target audience, and seeks to persuade prospective customers
that your company is worthy of their attention.
2. List 6 essential words or phrases used in promotional writing.
i.
Promotion
ii.
Sales
iii.
Now
iv.
New
v.
Off
vi.
Best Seller
3. What is persuasive business writing? Why is it important and how do you ensure
persuasiveness in your writing?
Persuasive writing uses words to convince people to listen or to act. We all need to
use it in our everyday business writing. Great business writers use persuasive writing
in social media marketing, proposals, articles, newsletters, blog posts, memos,
emails, requests for meetings, speeches, and reports.
4. Provide some examples of persuasive expressions or phrases.
i.
Guaranteed
ii.
Exclusive
iii.
Free
iv.
Limited
USEFUL LINKS
1. Sales Promotion Letter
https://www.letters.org/sales-letter/sales-promotion-letter.html
2. 5 Promotional Email Examples (And How to Write Your Own)
https://optinmonster.com/promotional-email-examples-and-how-to-write-your-own/
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UPM-CALC/ SEM2/2019-20/CEL2107/THT/WEEK 5
Name: Muhammad Faiz Bin Fodzi
Group: 9
3. Persuasive Words and Phrases
http://www.readingrockets.org/content/pdfs/persuasivewordsphrases.pdf
4.
Business Writing - The Five components to Persuasive Content or Copy
https://www.equinetmedia.com/blog/bid/149976/business-writing-the-fivecomponents-to-persuasive-content-or-copy
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