Taguig City University
i.
ABSTRACT
Title
:
THE
PHILIPPINE
NATIONAL
POLICE
COMMUNICATIONS PLAN: AN ASSESSMENT
TOWARDS
ENHANCED
COORDINATED
IMPLEMENTATION
Researcher
:
ELVIRA E. PASAGUI
Degree
:
MASTER IN PUBLIC ADMINISTRATION
School
:
TAGUIG CITY UNIVERSITY
Adviser
:
PAULINO D. AYANG-ANG, DPA
Year
:
2017
This study assessed the level of Implementation of the PNP
Communications Plan at the Manila Police District (MPD) towards
enhanced coordinated implementation.
The researcher made use of the descriptive method of research.
Survey Questionnaire was utilized in the collection of data on the level of
implementation of the Communications Plan (COMPLAN) of the PNP as
Implemented by the Manila Police District as assessed by the three groups
of respondents in terms of the following: public information and education;
police institution building; institutionalization of an effective feedback
mechanism, and lateral coordination and linkages with opinion makers ad
key communicators. There were three hundred seven (307) respondents
who were randomly selected comprised of three (3) groups, namely:
eighteen (18) Police Community Relations (PCR) and Public Information
Taguig City University
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Office (PIO) personnel; fifty-four (54) MPD Press Corps members, and two
hundred thirty-five (235) Barangay Chairmen from the City of Manila.
Statistical data were tabulated and computed using percentage,
weighted mean, and one way analysis of variance (ANOVA). The data were
encoded into the computer using Statistical Package for Social Science
(SPSS).
The assessment of the three groups of respondents as regards to
the level of implementation of the PNP COMPLAN at MPD revealed to be
“implemented” in terms of public information and education, police
institution building, institutionalization of an effective feedback mechanism,
and lateral coordination and linkages with opinion makers and key
communicators.
Statistical analysis, relative to Public Information and Education as
well as on the Institutionalization of an effective feedback mechanism,
rejected the null hypothesis, thus negligible. However, on Police Institution
Building and on Lateral Coordination and Linkages with Opinion Makers
and Key Communicators, the null hypothesis for these two components of
the COMPLAN were not rejected. Therefore, implementation on these
areas need to be strengthened.
On the assessment of the respondents on the problems encountered
in the implementation of the PNP COMPLAN at the Manila Police District, in
terms of Public Information and Education, Police Institution Building, the
over-all weighted mean of the three groups of respondents revealed that
problems encountered were rated as “Less Serious”. Nevertheless, their
Taguig City University
i.
assessments varied in the remaining two variables. The PCR personnel
remained to have an assessment on the problems presented as less
serious for the four variables or components of the COMPLAN. However,
assessment on other components of the community partners in the
implementation of the COMPLAN in MPD was serious. In terms of
institutionalization of an effective feedback mechanism, the Barangay
Chairpersons and the Press Corps rated it as serious. This is also the case
with lateral coordination and linkages with opinion makers and key
communicators wherein both the Barangay Chairpersons and the MPD
Press Corps rated the problems encountered to be serious.
On the proposed measures to address the problems encountered,
the three groups of respondents assessed recommendations as highly
recommended in the implementation of the Communications Plan in terms
of
Public
Information
and
Education,
Police
Institution
Building,
Institutionalization of an Effective Feedback Mechanism, and Lateral
Coordination and Linkages with Opinion Makers and Key Communicators.
As revealed in the findings, there is a need to enhance the
implementation of the Communications Plan. The crafted action plan would
serve
as
MPD’s
blueprint
in
the
implementation
of
the
PNP
Communications Plan, ensuring aligned PPAs to that of the PNP
organization and being attuned to the demands of time.
On the basis of the established findings, the following conclusions
were made: MPD has implemented accordingly the PNP Communications
Plan; there was significant difference on the assessment of the three groups
Taguig City University
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of respondents in terms of Police Institution Building and Lateral
Coordination and Linkages with Opinion Makers and Key Communicators,
thus its implementation need to be strengthened; Problems were rated as
less serious in accordance to the overall weighted mean, yet, MPD has to
take into consideration on addressing on the problems encountered in
terms of Institutionalization of an effective feedback mechanism and lateral
coordination and networking with key communicators and opinions makers
that were assessed by the community partners as serious; Measures to
address the problems encountered in the implementation of the COMPLAN
at MPD were highly recommended based on the overall weighted mean.
The
Action
Plan
would
remedy
to
enhance
coordinated
implementation of the PNP Communications Plan at the Manila Police
District. This would likewise serve as benchmark for the action plans crafted
in the succeeding years attuned to the demand of time.
Based on the foregoing conclusion, the following recommendations
were hereby submitted in order to enhance coordinated implementation of
the PNP Communications at the Manila Police District: (1) the need to
conduct Policy review and development that encompasses revisiting of the
PNP COMPLAN, conduct of problem/needs analysis, conduct of
stakeholder and audience analysis, crafting of the MPD IMPLAN to PNP
COMPLAN; (2) Capacity Development of the PCR personnel and those
involved in the implementation of the COMPLAN; (3) Development of
Communication Strategies the includes redirection of goals/objectives of
the
COMPLAN,
identification
of
target
audience,
communication
i.
Taguig City University
medium/methodology, community-partners in MPD’s PPAs, alignment of
strategies with that of the PNP Organization, Crafting of Action Plan; (4)
Execution of Communication Strategies that includes generation of
stakeholders’ support, conduct of unifying activities and maximizing
available technology and support system, organization and mobilization of
the Manila’s Finest advocates; and Monitoring and Evaluation of the
COMPLAN Implementation through establishment of MPD IMPLAN to PNP
COMPLAN’s feedback mechanism, Designation of dedicated personnel to
monitor/evaluate the promotion and conduct of every unit’s PPAs, Conduct
of Evaluation/Survey on COMPLAN activities and strategies.