1
NATURAL HONEY
Embassy of the
Argentine Republic
Indonesia
By: Novi Y
Market Review
Indonesia has the third largest tropical forest in the world after Brazil and Zaire, Indonesia’s
forest land comprises more or less 60% of the country’s land area and as of 2012 Indonesia has
130,61 million ha forest area. Therefore Indonesia has many natural resources, one of which
developed by Indonesian people is Natural Honey.
The development of honey bee cultivation in Indonesia began during 1841, and the development
is far less compared to other countries e.g: Australia, Germany, Rumania, Mexico, India, Japan
and China. It is because mostly Indonesian people using very traditional ways to produce honey.
Indonesian people, the Javanese and Balinese, have traditionally been cultivating local bee Apis
Cerana while the community in Sumatra, Borneo, Sulawesi and East Nusa Island are more
accustomed of bee species A. mellifera. The business of honey bee has been facing ups and
downs from time to time. Coaching and development of beekeeping is cross sectorial involving
various government institutions and non-governmental institutions related to aspects of the
cultivation, production, post harvest management, marketing capital and development of science
and technology.
According to Association of Indonesia Beekeeping, there are four types of local bee which
produce honey:
1. Apis dorsato (forest bee)
2. Apis indica (local bee)
3. Trigono spp (unstinged bee)
4. Apis mellifera var ingustica SPIN (winning bees from Australia)
5. Apis andreniyormis
6. Apis cerana
7. Apis koschevnikovi
8. Apis Nigrocicta
The most farmed bees in Indonesia are Indica and Mellifera.
Dealing with a variety of farm bee business problems in Indonesia
Production Local honey has lower quality and quantity of production due to the high humidity,
and the provision of beekeeping production facilities in the form of colonies of bees, queen bees,
equipment, and drugs for eradication of pests is still limited.
Marketing Public perception of honey is just as a drug, so the low consumption level. Besides,
the quality of honey produced varies and generally still below the standards set by ISO-94,
characterized by high water content and purity are not guaranteed.
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Investment Beekeeping business generally carried out by small farmers with limited capital.
The banks are not willing to provide credit in the business of beekeeping because they have not
trusted in the feasibility their business.
Research and Development Beekeeping research program has not been well coordinated and
the limited number of researchers, facilities and infrastructure and research funding. Universities
and other scientific institutions in general have not dealt with beekeeping activities.
Institutional and regulatory legislation Beekeeping National Development Agency TBAPEN)
is not facilitating enough the beekeeping development activities undertaken by each institution
and not currently available legislation to support the development of beekeeping
Distribution Channel
The import of honey in Indonesia is intended for cosmetics industry, traditional medication and
end users. The mode of import is in bulk pack or in containers. Retail of honey to the end users
are imported by local distributors in bulk and repack locally in consumer size packages or
imported in package size and distribute it to supermarkets, mini markets and drugstores.
According to Ministry of Forest, in 2014 the production of honey in Indonesia reached around
5000 tons which is in average the local production only can meet about 20 gram/ person/ year
or its equivalent of one spoon per person per year. Compared to other countries the production
of honey in Indonesia is very low, in average international production of honey is 15.000 ton/
year.
Indonesia has population of 253 million (2014), it means the local production of honey is not
enough to meet the local demand. Also indication is that the consumption will be higher year by
year due to the increasing awareness to consume honey as a supplement apart from as a
medicine. According to the Ministry of Forests, the local production of honey decreases every
year for various reasons and therefore, Indonesia imports honey from other countries
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The following tables are list of exporter of Honey to Indonesia since 2009 - 2014
Indonesia Imports Natural Honey from World (2009 – 2014)
Product: 040900 Honey, natural
Unit : US Dollar thousand
No
Exporters
1
2
3
4
5
6
Argentina
Saudi Arabia
Australia
Thailand
New Zealand
Viet Nam
United States
of America
Egypt
France
United Arab
Emirates
Brazil
Canada
China
Germany
Iran
Japan
Malaysia
Timor-Leste
India
Singapore
United
Kingdom
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
Imported
value in
2009
Imported
value in
2010
Imported
value in
2011
Imported
value in
2012
Imported
value in
2013
0
241
3.182
192
92
0
81
593
6.560
1.089
0
1.535
1.714
843
2.456
685
0
156
4.838
1.348
1.094
257
127
157
4.319
2.268
723
403
196
184
1.169
63
4
3.216
0
117
861
13
43
169
141
149
158
56
26
29
0
4
7.407
66
21
638
0
3
21
2
5
0
0
15.082
110
60
1
0
0
23
0
0
14
0
618
364
0
1
0
0
24
0
0
0
0
475
0
0
1
227
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
2
0
0
0
Market Analysis and Research, lnternational Trade Centre (lTC); Palais des Nations, CH-1211Geneva 10; Switzerland
Tel.: +41 (0)22 730 02 34; Fax: +41 (0)22 730 05 77, marketanal) sis@intracen.org
Copyright @ 199$2008 lnternational Trade Centre. All rights reserved.
Imported
value in
2014
4.182
417
1.123
99
n/a
1.414
238
12
n/a
n/a
n/a
n/a
268
n/a
n/a
n/a
n/a
n/a
770
n/a
4
Import of Natural Honey in
Indonesia
Year
Weight (Kg)
FOB (US$)
2.243.474
8.851.165
2013
2.177.424
8.333.688
2012
2.353.221
8.984.544
2011
2.299.016
7.792.660
2010
15.595.493
28.474.546
2014
Source: central bureau of statistics Indonesia
Import of Natural Honey in Indonesia
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Argentine Natural Honey Exports to Indonesia (2010 – 2014)
Year
Exported Value
2010
71.741
2011
2.069.189
2012
4.192.780
2013
4.113.783
2014
4.182.045
Source: Centro De Economia Internacional de Argentina
List of Honey in Jar which Sold in Indonesia
(December 2014, US$ 1 = Rp12.000,-)
No
Country
Brand
Type of Honey
Size
Price (US$)
Importer
1
New
Zealand
Germany
Air Bone
Acacia Honey
500gr
11.41
N/A
Langnese
Acacia Honey
500gr
8.66
PT Kartikawira
Alshifa
Acacia Honey
500gr
17.89
4
Saudi
Arabia
Switzerland
Nectaflor
Acacia Honey
250gr
10.21
5
Switzerland
Bihophar
Acacia Honey
250gr
27.79
PT Safarindo
Internusa
PT Pandurasa
Kharisma
PT Kartikawira
6
France
Line de
Miel
Acacia Honey
250gr
5.98
2
3
PT Dinamik Multi
Sukses
The price for the local brand of honey in Indonesia is below US $ 12 for 650 grams of natural honey
in jar.
(Source: Hero Supermercado en Indonesia)
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Import Procedures*
Each commodity needs certain licenses and permits to enter Indonesian territory. Requirements
are found in the Ministry of Trade website, named INATRADE.
Indonesia: Import Procedure Flow Chart
*USDA Foreign Agricultural Service
Tariff, Import Duties and Requirements
1. Tariff and import Duties
Update tariff for MFN scheme, starting from January 2010 – Directorate General of
Custom of Republic of Indonesia
HS Code
MFN (%)
Description of Goods and
Custom Regulation
0409.00.00.00
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Natural Honey
According to Regulation:
PMK-2 131/PMK.011/2011
dated 14/12/2011, effective
Since
01/01/2012
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2. VAT is 10 % from import value (CIF + import duty)
3. Import Permits
HS03
No Authority
Permit Letter
Regulation
1
Indonesian
Surat Keterangan
National Agency Impor
Peraturan Kepala Badan POM No.
of Drug and
HK.00.05.23.1455,
Food (BPOM)
HK.00.05.23.3644, and
HK.00.05.41.1384 regarding food in
general, processed food and raw
material
KH.4, KH.S, KH.7, KH.8a PP 82 Tahun 2000, regarding animal
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Animal
KH.8b, KH.8c, KH.9
Quarantine of
quarantine
KH.10, KH.11 atau KH.12
Directorate
General
Livestock
(Karantina
Hewan)
Service:
1. KH-4:
2. KH-5: Approval of disembarkation
3. KH-7: Order to take into the Animal Quarantine Installation
4. KH-12 Certificate of release
Labeling Requirements
In the new Food Law, food label provisions are found under Chapter VIII, Articles 96-103 and
advertisement provisions are under Article 104 - 107. Formerly, the Government of Indonesia
Regulation No 69/1999 has been released as a guideline to implement the food label and
advertisement rule.
The BPOM (National Agency of Drugs and Foods Controls) regulation No. HK
03.1.23.11.11.09909 of 2011 regulates processed food claims and advertisements, and the
BPOM Regulation No. HK 03.1.5.12.11.09955 of 2011 regulates labeling requirements for
processed food products.
A.
General Requirements
Food labels contain any information concerning food in the form of a picture, writing, a
combination of both, or another form accompanying the food, which is putting in, affixed to or
constituting part of the food packing. Any person producing or importing food which is packed
for sale (not packed for the food service or institutional sectors) into the territory of Indonesia is
obligated to place a label on, within and or at the packing of the food. The supplementary label
shall be done in such away so as to not easily come off, fade or be damaged, and shall be placed
in a visible and readable position of packages. As of January 2013, the supplementary label
should be affixed prior to customs clearance (before arriving at the Indonesian territory).
Statements or claims on the benefit of the food product shall only be included if they are
supported by scientific facts which can be accounted for. The label at least contains information
concerning:
1. The name of the product;
2. Net weight or net contents;
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3. Name and address of the party which produces or imports the food into the territory of
Indonesia,
4. Registration Number
5. The list of material used;
6. The expiry date, month and year (except for beverage with alcohol content >10%, vinegar,
sucrose and bread/cake with shelf life <24 hours)
7. Date and or production code
In addition to the information above, the Government of Indonesia may determine other
information which may or may not be mentioned on food labels. The information on the labels
shall be written or printed in the Indonesian language, Arabic numeric and Roman text. The use
of foreign terms may be conducted as long as there is no Bahasa equivalent. To enforce the Law,
the BPOM issued a circular letter on September 1, 2010 to Indonesian food importers and
distributors mandating the use of the Indonesian language on the labels of all packaged food
products imported for retail purposes. In order to support the truth of the “halal” statement,
anybody producing or importing packed food into the territory of Indonesia for trading shall have
the said food first examined by accredited inspection agencies pursuant to the laws enforce. The
use of backgrounds, in the form of picture and colors and other decoration, which can obscure
the writing in the main part of label, is prohibited. The U.S. labeling standard does not consider
false or misleading but it is different with Indonesian standard label. For example, Indonesia
maintains its own Acceptable Daily Intake (ADI) or Maximum Tolerable Daily Intake (MTDI) that
was designed for Indonesian consumer.
B.
Requirements for Other Specific Labeling Requirements
In addition to the labeling criteria outlined above, the food label must stating about
nutrient fact, food irradiation, organic food, the GMO, food made from natural raw material,
preparation instruction, storage instruction, serving suggestion, intended for, as well as the
warning.
PROCESSED FOOD CONTAINING FOOD ADDITIVE
In addition to the main label content, labels of foods containing additives shall contain the
following matters: the food additives wording; names of groups of food additives (antioxidant,
artificial sweetener, preservative, food color, enhancer); and names of food additives and food
additive registration number. Carryover food additives must be written after the name of food
additives.
In addition to that, the artificial sweetener info information on the label includes:
 A statement” containing artificial sweetener” and any information if it should not be consumed
by children, pregnant women, and breast feeding mothers; “for people with diabetes and/or
people who require a low - calorie diet” ; if using aspartame should be written “contain
fenilalanin and not suitable for fenilketonurik patient and not suitable for material heated”; if
using poliol, producers should note “excessive consumption has a laxative effect”.
 Weight mg/kg and the sugar equivalence
 Acceptable Daily Intake (ADI)
Food color information should include:
 Color Index (Cl)
 Word” PEWARNA PANGAN” (food coloring) or “PEWARNA MAKANAN” (food coloring)
in a green box and written with green capital letter.
 M logo in black circle
The BPOM Regulation in 2007 stated that it is not allowed to put information of free of food
additive in food label and advertisement. Food additive includes anti oxidant, anti-caking agent,
acidity regulator, artificial sweetener, bleaching, emulsifier, stabilizer, thickener, firming agent,
preservative, color, flavor and flavor enhancer, and sequestrant. The prohibited statement
includes the word “free”, “without”, “not content”, or other similar words. The BPOM once again
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re-enforced the regulation by issuing circular letter February 29, 2008. The statement “free from
food additive” may not allow appearing on the label for product distributed after October 1,
2008.
Food Made From Natural Raw Materials
Labeling for foods made from natural raw materials can include information that the food derived
from the natural ingredients if the relevant natural raw materials content is not less than the
minimum content set forth in the Indonesian National Standard (SNI).
SNI 3545:2013
Indonesian National Standard
No
Type of Test
A
Organoleptic Test
Unit
Requirement
1
Scent
Typical Honey
2
Flavor
Typical Honey
B
Laboratory Test
1
Diastase enzyme activity
DN
min 3*)
2
Hidroksimetilfurfural (HMF)
mg/kg
max 50
3
Water Content
% b/b
max 22
4
Reducing sugar (calculated as glucose)
% b/b
min 65
5
Sucrose
% b/b
max 5
6
Acidity
ml NaOH/ kg
max 50
7
Water-insoluble solids
% b/b
max 0,5
8
9
Ash
% b/b
max 0,5
9.1 Timbal (Pb)
mg/kg
max 2,0
9.2 Cadmium (Cd)
mg/kg
max 0,2
Metal Contamination
9.3 Mercury (Hg)
mg/kg
max 0,03
10
Arsenic Contamination (As)
mg/kg
max 1,0
11
12
Chloramphenicol
Microbial Contamination:
12.1 Total Plate Count
12.2 Most probable numbers of
coliform
12.3 Molds and Yeasts
Not detected
Colony/g
<5X10³
APM/g
<3
Colony/g
<1X10¹
Timeline for Food Registration Approval in Indonesia
BPOM Type of Foods
Timeline (Maximum)
Foods for Specific Purposes
150 Working Days
Functional Foods, Foods with claims, Foods with
herbal (contains plant for medical purpose)
120 Working Days
10
Irradiated Foods, GMO, Food Additives (Flavours),
Organic Foods, Milk and Milk Products, Fish and Fish
Products, Alcoholic Beverages
Food Additives other Flavors, Other type of Foods
100 Working Days
60 Working Days
Entry Permit (SKI)
BPOM issued regulations No. 27/2013 and 28/2013 on controlling imported food and food
ingredients to revise former regulations issued in 2008, 2009, and 2011. The regulations require
importers to obtain an entry permit (SKI) in order to release the products at customs for each
shipment. The imported must have at least 2/3 shelf life remaining at time of export.
To obtain the permit, an importer must provide data and documents of the following:
1. Application letter for raw material, food additive, food product import:

Name and address of importer

Brand name and kind of products

Packaging type/weight/volume

Amount of imported product

Country of origin

Name and address of supplier

Number and date of invoice

Number and date of Bill of Lading (B/L) or Airway Bill (AWB)

Expiry date

Lot Number /Batch Number/Production code
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

Flavor & Extracts Manufacturers Association (FEMA)/The Joint FAO/WHO Expert
Committee on Food Additives (JECFA)/Enzyme Commission (EC) Number (for
food additive/flavor)
Port of destination
2. Product Specification for raw material, food additive, food product import

Description/composition/ingredient

Physical characteristic

Chemical characteristic

Microbiological characteristic

Packaging

Utilization/application

Storage, term of expiry date
3. Declaration Letter with Seal Rp. 6,000 food raw material and food additive

Product is not intended for retail sale

Willing to be tested in the accredited laboratory at the applicant expenses
4. Certificates
5. Payment bank receipt for non-tax revenue
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Indonesia: Flow Chart of SKI Application in BPOM
*USDA Foreign Agricultural Service
Phytosanitary Requirements
According to Animal Quarantine of Directorate General Livestock, phytosanitary certificates shall
be carried out only by or under the authority of the official national plant protection organization.
The issuance of phytosanitary certificates shall be carried out by public officers who are
technically qualified and duly authorized by the official national plant protection organization to
act on its behalf and under its control with such knowledge and information available to those
officers that the authorities of importing contracting parties may accept the phytosanitary
certificates with confidence as dependable documents. The certificates at least should be filled
with following information:
1. Name and address of exporter
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2.
3.
4.
5.
Number and description of packages
Place of origin
Name of produce and quantity declared
Name of authorized officer, date and signature
List of Indonesia Honey Importer and Distributor*
1. Elang Biru Indonesia, PT
Address: Equity Tower Building, 35th Floor, SCBD Jl. Jend. Sudirman Kav. 52 -53 Jakarta
12190
Telp: +62-21 33 500088
Fax: +62-21 292 77888
Website: www.madumanuka.co.id
Business Line: Importer & Distributor of Honey
2. Fermanto Bevfoods, CV
Address: Jl. Penjernihan II No. 1 Pav Penjompongan Jakarta Pusat 10210
Telp: +62-21 573 2816
Fax: +62-21 573 6678
Website: www.fermantobevfoods.co.id
Business Line: Importer, Distributor, Producer of Honey and other food & beverage
3. Gautama Indah Perkasa, PT
Address: Danau Sunter, Jakarta 14350
Telp: +62-21 933 89783
Fax: +62-21 651 4114
Business Line: Importer & Distributor of Honey, snacks and groceries
4. Interfood Sukses Jasindo, PT
Address: Jl. Kartini II No. 19 Ruko Pasar Baru Sawah Besar Jakarta 10710
Telp: +62-21 385 2434
Fax: +62-21 385 2435
Email: jerytanajaya@yahoo.com
Website: www.interfood.co.id
Business Line: Importer & Distributor of Honey, snacks and groceries
5. Kartikawira Adisukses, PT
Address: Jl. Petojo Barat IV No. 4 Jakarta Pusat 10130
Telp: +62-21 6322 935/ 631 0607
Fax: +62-21 6322 965
Email: sales@kartikawira.com or isbandi_ss@kartikawira.com
Business Line: Importer & Distributor of Honey, snacks and groceries
6. Mitra Bersaudara, PT
Address: Jl. Dewi Sartika Raya No. 239A Cawang Jakarta Timur 13630
Telp: +62-21 801 3333
Fax: +62-21 800 1616
Email: contact@mitrabersaudara.com
Website: www.mitrabersaudara.com
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Business Line: Importer & Distributor of Honey and meals (mostly import from Saudi
Arabia)
7. Nirwana Lestari, PT
Address: Jl. Raya Narogong Km 7., Bojong Menteng Bekasi Jawa Barat 17117
Telp: +62-21 8204055
Fax: +62-21 8204055
Email: info@nirwanalestari.com
Website: www.nirwanalestari.com
Business Line: Importer & Distributor of Honey, snacks and groceries
8. Pandurasa Kharisma, PT
Address: Jl. Indokarya II Blok G No. 5 Sunter Agung Podomoro Jakarta 14340
Telp: +62-21 650 5335
Fax: +62-21 650 5328
Email: pandukha@cbn.net.id or sales@pandurasa.co.id
Website: www.pandurasa.co.id
Business Line: Importer & Distributor of Honey, snacks and groceries
9. Safarindo Internusa, PT
Address: Jl. Kemang Timur Raya No. 16 Jakarta
Telp: +62-21 719 9156
Fax: +62-21 719 9147
Email: info@safarindo.com
Website: www.safarindo.com
Product: Honey, snacks, and groceries
10. Sukanda Djaya, PT
Address: MM 2100 Industrial Town Jl. Irian Blok FF-2 Cibitung Bekasi Jawa Barat 17520
Telp: +62-21 898 1246
Fax: +62-21 8998 2010
Website: www.sukandadjaya.com
Business Line: Importer & Distributor of Honey, snacks and groceries
11. Seafer General Food, PT
Address: Jl. Wonosari No. 3 Kendal Jawa Tengah 51351
Telp: +62-294 383333
Fax: +62-294 382078
Email: marketing@seafer.co.id
12. Epicure Boga Prima, PT
Address: Pergudangan BGR Complex, Jl. Boulevard BGR No. 1, Kelapa Gading Barat
Jakarta Utara 14240
Telp: (+62-21) 45848040
Fax: (+62-21) 45848041
Business Line: Distributor of Food
*Source: BPOM (National Agency of Drugs and Foods Controls) Indonesia & Directory of InterFOOD 2014
Exhibition Catalog