Part I. DESCRIPTION OF THE PROJECT
SECTION A
A.1. Applicant data
1. Name
2. E-mail address
Karyna Malinouskaya
malinovskaakarina48@gmail.com
SECTION B
B.1. Potential and education of the project participant
1. Education (completed
2006-2010 elementary school - private school "Eureka"in Mogilev
schools must be presented with
2010-2014 secondary school - gymnasium No. 3 with an English
profile/direction/speciality and
bias
years of study)
2014-2017 high school - Mogilev State Regional Lyceum No. 3 in
economic profile
2017-2021 Belarusian State Economic University (Minsk), Faculty
of International Economic Relations, specialty - economic policy
2019-2020 Higher School of Finance and Management, specialty management, double-diploma program
2. Professional experience (e.g. employment contracts, civil and legal contracts, traineeships):
NOTE: For the last workplace, you must also state how to terminate your employment contract.
Period of employment
June2016 — Agust 2016
Workplace/Employer Name
Position and responsibilities
Center for Social Services of the
Oktyabrsky District
Mogilev
Minsktrans
A manufacturer of art products, made
paintings of small crystals by gluing
them to canvas
July 2018 — Agust 2018
Passenger Transport Controller
Checked for passenger payment
January 2019 – February 2019
Quest room „ono”
Actress in quest room
June 2019 – September 2019
Shop „intimissimi”
Underwear consultant
November 2019 – nowadays
RGIS
Inventory of stores
Has the Applicant already carried out a My father is an entrepreneur in Belarus, so I often came
across his work. In particular, I went to the markets for
business?
goods both in Belarus and to Russia, and also traded on the
If YES then what and in what period?
road in the Smolensk region of Russia. At the gymnasium,
The date and reasons for stopping its conduct must my classmate and I organized online trading. We ordered
also begiven. (the application must be goods on Aliexpress, and then resold with a margin.
accompanied by a document confirming the
deletion from the records)
SECTION C - DATA ON PLANNED ACTIVITIES
C.1. Description of the planned project
1. Legal form: a natural person carrying on an economic activity
2. Expected business name:
Karymal
3. Logo
4. Type of activity (trade, production,
services)
Services
1
It is necessary to open a night club in a city with a population of
200,000 or more. Bialystok is appropriate variant. The total area of
the leased premises is 1,500 m2. It has a kitchen, dance floor, bar,
VIP room, as well as a dressing room at the entrance. Search for
rental premises is necessary in the central part of the city.
It is necessary to describe the place
of business, how it has already been Also, the room must be repaired and placed all the necessary
adapted, the planned changes, which equipment.
To open a night club out of equipment you will need:
is missing, what equipment it has.
Musical equipment
Where the equipment purchased
Computers
under the allocated funds will be
Printers
located.
Lighting equipment
Does the premises meet the legal
standards and requirements for doing Kitchen and refrigeration equipment
Crockery and other equipment
business with the selected profile?
Cash terminals
Furniture will require tables, bar stools, sofas, as well as various
interior items.
At the opening, it is necessary to purchase food and alcohol products.
A sale of alcohol will require a license. You also need to make a
menu of the institution and think over a bar card that will suit most
club guests. The best option is European cuisine. The bar menu
should be a bartender.
When choosing a room for rent, be sure to check information on the
availability of ventilation, air conditioning and sewage. When
working in the field of catering, it is also necessary to comply with
sanitary and epidemiological requirements. This is a strict
requirement since, based on the results of the completion of repair
work, an opinion will be issued on the commissioning of the facility
by the following services:
permission of the State Fire Inspectorate
Authorization of the Sanitary and Epidemiological Service
5.



State of adaptation of the
premises/premises to the
planned activity
C.3. Characteristics of the planned economic activity
 Start-up motives, social reasons, professional reasons for opening their own business to the extent planned,
should be described,
 The main and secondary activities should be described,
 Indicate the product or service to be manufactured/sold/offered,
 In the case of mobile services, it is necessary to describe where the services will be provided, and where
these services are provided at the premises/premises of other companies additionally indicate the scope and
rules of cooperation with those companies ( the application must be accompanied by pre-preliminary
cooperation agreements),
 The general outline of the activity should be indicated, the nature of the planned intentions,
 Will the planned activity require professional rights?
 It is necessary to indicate the advantages of the project e.g. industry experience, trade contacts, etc.
 The pros and cons of the place of business at the address indicated above should be indicated,
 The name of the sourceof supply and whether preliminary agreements have been concluded, declarations of
cooperation with suppliers (these documents must be presented in the annex to the application).
 Should you describe whether, in the caseof difficulties e.g. with supply or oversupply, the Applicant is
planning changesto the production or service profile? Briefly describe the new profile.
I often visit such places, I am interested in nightlife, due to the fact that I am still young people. Therefore,
business in this area will bring me greater pleasure, and therefore motivation, and new ideas, inspiration, and so
on. Today, an increasing number of people want to relax or relax with the company after work. Natural rest
quickly bothers, and at home it is difficult to create a comfortable environment, as it will constantly distract
something. As a result, a nightclub is a great place for this vacation.
The night club is a high-margin and promising type of business. This was made possible thanks to the following
premises. Firstly, the demand for entertainment services in general is increasing. Secondly, at present, most
establishments are worn out and do not cause interest among city dwellers. Thirdly, this business will allow you to
quickly pay back the money invested and get a stable profit.
At the opening of the institution you will need to select a staff of 35 people, as well as a room with a total area of
1,500 m2. It is advisable to rent the club premises in the city center on streets with high traffic.
2
The average number of visitors per year will be 30,000, with a city population of 300,000 in Bialystok. The club
represents a night institution with musical and light accompaniment. Opening hours are from Thursday to Sunday
from 21:00 to 05:00. The club will also have a separate VIP room.
The main problem of night clubs, which rent large areas, is the inefficient load.
In order to increase revenue and reduce downtime in the daytime, we will rent out premises for various
celebrations: weddings, anniversaries, birthdays, because we have all the necessary equipment.
C.5. Information about planned employment - (if applicable)
The planned employment should be described – a description of the position and scope of the activities and the planned
period of employment.
Position:
Scope of activities and time of employment:
The position of manager must be held by an employee or business
Manager
owner. Its main task is to coordinate the work of the entire club and
communicate with various government bodies.
The duties of the administrator include operational work in the club,
Administrator (2 people)
namely, interaction with staff and guests of the club.
Bartenders work on a shift schedule. It should also be noted that the
Bartender (4 people)
bartender is responsible for compiling the bar card. They are
engaged in the production of cocktails, the sale of drinks in
containers and bottling, advising customers, transmitting their
wishes and comments to the management, monitor the cleanliness of
the workplace and the proper operation of the equipment.
DJ is invited to the club only for the weekend. Participates in
DJ
organizing and conducting theme parties for clients, selects musical
accompaniment, controls the process of performing a music program
The procurement specialist is responsible for the procurement of
Procurement Specialist
products and equipment, interacts directly with the club manager
and chefs.
He holds events in the club, entertains visitors, sets a friendly
Presenter (2 people)
atmosphere
The chef is responsible for coordinating the work of the kitchen, as
Chef
well as compiling and updating the menu.
cooks work on a shift schedule, they prepare various dishes that
Cook (4 people)
visitors order both at night and during daytime events
They accept customer orders, answer their questions about the
Waiter (6 people)
assortment, prices, types of services, the availability of discounts
and promotions, respond to comments and suggestions, pass them on
to management, deliver the ordered products in accordance with
etiquette, waiters work on a shift schedule.
dishwashers work on a shift schedule, they washing dishes in the
Dishwasher (3 people)
kitchen.
Control the cleanliness in all rooms, take out garbage, wash vertical
Cleaning lady (4 people)
surfaces, monitor the stocks of cleaning products and equipment,
cleaners work on a shift schedule.
Accountant
Engaged in financial reporting, monitors the modern
payment of tax deductions, calculates the wages of
employees.
Security guards (4 people)
A system of control over the entry and exit of employees and
customers, ensuring the safety of nightclub equipment, resolving
conflict situations, and assisting with evacuation in emergency
situations.
I accept the input clothes from the clients of the night club, issues a
number, monitors the safety of things, issues them according to the
number handed over.
Cloakroom
C. 6. Distribution and promotion of a product/service
Describe how the sale and promotion will be conducted - specify the choice of methods to reach customers.
Selected methods should also be characterised and how to promote the activities and their products. How will
customers be informed about products/services? How will the product/service outlet be acquired and maintained?
3
To achieve the objectives you need to prepare a good advertising campaign. This will help save internal company
funds.
An advertising campaign must be created based on the effectiveness of the channels. Therefore, it is necessary to
collect statistics and determine the most productive.
The main offline channel for attracting customers will be advertising in public transport, newspapers and
entertainment magazines. Differ at the entrance to the club bright sign. We will definitely bring the media to the
club, cover all events. We invite famous performers.
For advertising on the Internet, you must use targeted advertising on social networks (e.g. Instagram, Vkontakte,
Facebook). Also advertise with famous bloggers, invite them to their place.
C. 7. Characteristics of the market and competition.
Is there a real demand for the product/service offered. What are the sources of this information? What are the
expectations and needs of customers? To what extent does your offer respond to these expectations? What are the
sizes of the market? Should the area which be the market for products/services be reported – are products/services
destined for the local, regional, domestic or export markets? It is necessary to indicate whether preliminary
agreements, declarations of cooperation have been concluded (these documents must be presented in the annex to
the application). Is there a similar economic activity within the establishment area? What are your competitors?
In which market do they operate? How is your offer different from the competition? To what extent is your offer
better and to what extent worse? Are competitors stronger or weaker in the segment in which the activity is
carried out?
The main factor determining the success of the club is its attendance, as well as the presence of regular customers.
To achieve these goals it is necessary: firstly, to have a favorable location, and secondly, always offer the best
service and products.
The target audience of the club is young people aged 18 to 40 years. Since the club will be located in the city
center, visitors will be office employees, as well as students from various universities. As a result, the club’s
pricing policy and institution format need to be considered based on these two factors.
Club prices are average. There is also an entrance fee.
To increase the popularity and attendance of the club, it is necessary to conduct shows, events, concerts of various
famous performers.
Currently, the demand for these services is increasing, as young people are constantly looking for new formats of
establishments. Given these factors, the club will be able to even more quickly recoup the invested funds and bring
constant profit.
In the period of reduced demand, conduct events, promotions and discounts for visitors. Be sure to implement a
loyalty system in your club, which will help increase the frequency of visits.
Competitive advantages:
As a rule, in any city there are already operating night clubs.
To stand out among competitors, you need to analyze their activities and determine a list of advantages that will be
emphasized by the future night club against their background.
The composition of the business plan can include:
Free admission for girls until 23:00,
Introduction of a system of discount cards for regular visitors,
Conducting theme nights with contests and gifts on holidays,
Sale at the bar of exclusive cocktails according to the recipes of bartenders with the original presentation,
10% discount on all services for birthday parties.
Please indicate the companies that are your competitors – offering similar goods or services. For each group of
services or goods, the offer of competition and its offer, e.g. in the following areas: quality, price,
advertising/promotion,
customer
groups.
Competitive company (name and location)
Comparison of the applicant's offer with the competition
offer
Company 1:
Rockoco Club
Legionowa 14/16, 15-099
Company 2:
BLACK DIAMOND CLUB
Piękna 2, 15-001
Company 3:
WOW
Lipowa 19/21, 15-001
Only our establishment offers daytime activities,
due to the fact that all establishments are private,
prices are market and are located at the same level.
Our institution is the only one of these that has a
kitchen and offers visitors food, and as you know,
alcohol greatly enhances the appetite. The music is
approximately the same in all establishments, but
in Rococo there are two rooms, so it has an
advantage.
4
Will the demand for the product/service be subject to seasonal changes?
If YES – how will the effects of this seasonality be minimized?
If NOT, it is necessary to fully justify it.
according to statistics, seasonality does not affect the visitings. In the cold season, people spend
less time on the street, therefore more in clubs, but in the summer people have more free time
and they spend less at home, so activity continues in the club.
SECTION D - COST-EFFECTIVENESS AND EFFICIENCY OF THE PROJECT
D.1. Financial analysis of planned activities
(a) Calculation of the costs associated with taking up an economic activity and the source of their financing
w tym:
Total expenditure
within the
Specification
amount
requested
own resources
GROSS amount
5532
1. Costs of legal aid, consultation and advice
2. Machines and equipment, software
Musical equipment 1
Computers 3
Printers 3
Lighting equipment 1
Kitchen and refrigeration equipment 1
Crockery and other equipment 1
Cash terminals 1
Tables 10
bar stools 1
sofas 10
various interior items
3. Goods, materials and raw materials
Alcohol + food
-
-
-
-
-
-
120870
58346
4. Advertising
2635
Time:
187383
D.2. Financial analysis of planned activities
Anticipated economic impact of doing business
A. REVENUE
(short calculation based on
planned pricing policy)
Example of calculation:
Product/service name – value in PLN
(quantity x price)
1.
2.
3.
on average per
month
in 2019.
(inthe year of
establishment)
w 2020.r.
(yearfollowing)
45000+75650+
50500+
34050+35100
Bar
Food
Entrance
5
4.
5.
Rent
Events
240300
2338060
3222550
9898.5
80650
120870+58346
967800
58346
967800
 salary mark-ups
-
-
-
 rent
5927.5
71130
71130
 Depreciation
450
5400
5400
 transport costs
-
-
-
 packaging costs
-
-
-
 electricity, water /C.O./ gas
380
4560
4560
 consumption of materials and nondurable items
 foreign services/other costs
 local tax
 Telecommunications
 Insurance
 ZUS contribution
TOTAL COSTS:
750
9000
9000
80
115
50
115
90
98505
1100
1550
720
1600
1180
1243256
890
1180
480
1200
1000
1080696
GROSS PROFIT (A-B):
141795
1094802
2141854
TOTAL REVENUE:
B. COSTS
 purchase costs of goods (raw materials)
 employees' salaries
Manager - 3500
Administrator (2 people) - 3100
Bartender (4 people) - 2600
DJ - 2800
Procurement Specialist - 2500
Presenter (2 people) - 3000
Chef – 3000
Cook (4 people) - 2500
Waiter (6 people) – 2500
Dishwasher (3 people) - 2000
Cleaning lady (4 people) - 2000
Accountant – 2750
Security guards (4 people) - 2750
Cloakroom - 2000
Assumptions on the basis of which a sales plan was created and explanations for analysis:
The average check at the club is 100 PLN.
The average monthly revenue is 240300 PLN
The average number of visitors per year will be 30,000
The amount of the initial investment – 187383 PLN
The average monthly profit - 494 940 rubles
Payback period - 10 months
Break-even point - 2 months
In connection with the epidemiological situation in the world, there are now all good institutions, however we
will be optimistic and will consider the long term
The main risks when opening a nightclub include:
6
Club Occupancy
The risk is that occupancy will not be complete. To reduce this risk, it is necessary, firstly, from the beginning of the
opening of the club to conduct a large-scale advertising campaign, and secondly, to invite to the club various artists who
are interesting to residents of your city.
Quality of service
This risk is associated with the fact that the waiters and bartenders who interact with the guests of the club will show
poor quality of service. To reduce the risk, it is necessary to look for personnel in good institutions, as well as check the
candidate’s experience and watch how he communicates with you and clients.
Club location
The risk is that the club will not be able to rent a room in a good place. To reduce the risk, it is necessary to look for a
room long before the opening, evaluate potential attendance and conduct constant monitoring of the market.
7