t*
Tasks
1. Match up the names above
2. Explain the importance of having a strong brand name (discuss at least two factors and use
at least two examples of your own) 8 marks
3. A new company may want to conduct some market research into a proposed brand name
prior to launch. Assess two methods or primary research that they could undertake and
justify which method you would recommend – 6 marks
A brand
in
order
business , this
means
encouraging
product as
a
business as
helps
consumers
it
gives
it can cost
increase market
Another
can
a
a
expand their
lot of
throughout
a revenue for
having
existing
-
This
.
through their
Dyson
the
,
customers
,
however
their consumers
make an electric
,
base
original
.
an
.
are
It
,
all
of
of
consumer market
.
returning
Having loyal customers
.
a
This
.
quality
types
ensures
also
both the brand of the
improve
brand
results in
loyalty
difficult
is a
to
service or
improve customer
area
.
able
For
,
business to
businesses
enter
example
,
Having
well
the
Dyson
involve fans
evidence to
an
a
strong
-
won't
a
brand that
work
well
pre
if the
known
fans
-
that
was
area
is
brand
was
less
to
existing
promoted
This allows consumers
electric car
suggest
operate
to influence
with a
market
are
can
they
established brand wanted
producing hairdryers and
producing
business a
a
important factor
that if a
to
.
give
ensure that
sometimes this
technologies
their move to
is that it can
extremely
However
their move to
as both
bigger
It also means
.
as there's no
car
be to
can help a
with
market
of survival
customer
different from
that
strong brand
a
product portfolio they
a
a brand
to
higher
share of the
business
this can help
for
beneficial
that brand
to
attain a
can
a business
a
suited goal might
their market
chance
very
loyal
developing
when
factor
.
in
pre
product
associated attribute
other
and becomes more difficult to achieve for smaller businesses or
money
A more
.
is
become
to
or
.
important
percentage
a
creating
,
For uaccum cleaners
by
sales
guarantees
element of
brand image and
trust
control over
associated with their business is
businesses
too
.
However
.
share
competitive
be
branding This
continued
sales
edge
competitive
a
them
products
niche market
in
its
therefore
its
specific
slogan
,
Business
the
for customers
allows
word-of-mouth revellers
business and
,
of
ensure
and
it
and
name
extremely
is an
name
customers that a
result
to
allows for
task
because
is
Businesses
a
between the brand
brand
strong
a
attaching
practice of
to ensure an association
Having
This
the
name refers to
to
supported
Dyson would
be
able
to
In conclusion
success
for
a
.
,
branding
Branding
has
business
to
is a
great benefits
gain loyalty
One method that
the
be
Gather in
a
FOCUS
group
businesses
The
.
demographic
company should
what do
you
think
group
remain anonOm
our
to ensure that their
product
is
gauge now
well the
brand name
response
The
extend into
help
.
be ?
"
if the
work
.
brand name might
areas of a
all
demographic
outside of the
question
asked This will
is
.
allow
.
brand
from this
enable the
.
name ,
business
brand name
and product relationship will
the brand name
won't
it
,
achieve
.
Collecting
allow a business
.
could undertake
Releasing
a
product
actual market to
in
to
order to assess the
a
select number of stores or
accurately
respond
quality
of the
area
will
measured The obvious benefit
.
rather than
attempting
to estimate a
.
size of the business and the
these two
methods
distribution
about the
.
method
business ,
businesses
market potential
Bigger businesses might
to run a trial
more suitable
all
portfolio
properly represented by their proposed
period
for the
that it allows
is
However
.
assess their
who are
order to
in
'
allow for the customer response to the brand name to be
OF this
product
order to
members
yous This will
that a business
run a trial
is to
in
business
or small
8- 15 people who
of
including
brand name could
Another method
large
,
of their
untertake
product or service might
Further thoughts and opinions on
to
every product
in
well as
as
business
every
for
company could
a
factor for every
import
very
of
Its
period
,
Whereas
assessing the
a focus
be a
resources
smaller businesses
,
brand name
difficult to make
could run
have the
would
a
group
,
.
Since
decision
this
leading
and
the
there
be
when
is
considering
methods of
would find a FOCUS
no more
over whats more
would
factor
group to be
a
available information
suitable
.
However since
my recommendation
,
.