Quiz Assignment Spring-2020
Attempt Any 3 Questions
Q.No. 1
Estimated Time To Complete Question (15 Minutes )
Max Marks 5
An Automobile company wants to develop a Brand Personality for its various new products
targeting different segments of the market. Explain in detail the possible Brand personality
dimensions that the company may use.
Q.No. 2
Estimated Time To Complete Question (15 Minutes )
Max Marks 5
Marketing Manager of Unilever placed different brands of their portfolio in BCG matrix, explain in
detail what possible action or strategy they may use for following: Question Marks, Cash Cows
and Dogs.
Q.No. 3
Estimated Time To Complete Question (15 Minutes )
Max Marks 5
Ian Ansoff has proposed a useful framework called the product/market expansion grid for
detecting new intensive growth opportunities. There are four strategies, one for each of the
quadrants, explain the ideal strategy for a) Current Product & Current Market b) Current Product
& New Market in detail with relevant examples.
Q.No. 4
Estimated Time To Complete Question (15 Minutes )
Max Marks 5
Explain the five major developments of changing marketing landscape with relevant examples.