Adhhhhkpvertising Video
Needs Improving
5 pts
POWER OF
ADVERT
Make ad exciting
for customer
IMPORTANT
INFORMATION
Product name,
what it does, why
you should buy it
OVERALL
DESIGN
Uses color, sound,
pictures, moving
images, words etc
to make it
memorable
LANGUAGE
DEVICES
Use of powerful
persuasive devices
& advertising
techniques used.
Needs
Improving
The ad does not
really excite the
customer
Needs
Improving
No name and does
not explain what it
does
Needs
Improving
Not clear, no
colour,
uninteresting,
images too small,
no words
Needs
Improving
Poor use of devices
& techniques.
Some Good Details
10 pts
Some Good Details
The ad gets the consumer's
attention and uses two ideas
from product or view.
Very Good
15 pts
Very Good
The ad uses three or more ideas
on product or view.
Some Good Details
Very Good
Clear product name and one
to two good things about the
product and why you should
use it.
Product name is clear<BR>
and repeated, 3 examples of
product and why you should use it.
Some Good Details
Very Good
Some colour, pictures,
words, no moving images
Some Good Details
One to two devices and
techniques were used.
Lots of colour, good pictures,
models, examples, sound, words,
moving images
Excellent
20 pts
Excellent
The ad is great and makes
the client will definitely
want to buy product or
accepts views.
Excellent
Product name very clear,
ALL information about
products and why you
should use it.
Excellent
Good colour, pictures
connected to product,
models, examples, song,
moving images and words
that you remember
Very Good
Excellent
Three devices and techniques were
used.
More than three devices
and techniques were used.