Adhhhhkpvertising Video Needs Improving 5 pts POWER OF ADVERT Make ad exciting for customer IMPORTANT INFORMATION Product name, what it does, why you should buy it OVERALL DESIGN Uses color, sound, pictures, moving images, words etc to make it memorable LANGUAGE DEVICES Use of powerful persuasive devices & advertising techniques used. Needs Improving The ad does not really excite the customer Needs Improving No name and does not explain what it does Needs Improving Not clear, no colour, uninteresting, images too small, no words Needs Improving Poor use of devices & techniques. Some Good Details 10 pts Some Good Details The ad gets the consumer's attention and uses two ideas from product or view. Very Good 15 pts Very Good The ad uses three or more ideas on product or view. Some Good Details Very Good Clear product name and one to two good things about the product and why you should use it. Product name is clear<BR> and repeated, 3 examples of product and why you should use it. Some Good Details Very Good Some colour, pictures, words, no moving images Some Good Details One to two devices and techniques were used. Lots of colour, good pictures, models, examples, sound, words, moving images Excellent 20 pts Excellent The ad is great and makes the client will definitely want to buy product or accepts views. Excellent Product name very clear, ALL information about products and why you should use it. Excellent Good colour, pictures connected to product, models, examples, song, moving images and words that you remember Very Good Excellent Three devices and techniques were used. More than three devices and techniques were used.