Examples of Immoral Business Behaviour Immoral Business Behaviour Bribery Cases Bribed by grey goods traders, the staff of a food products shop violated the rule that each customer could only buy two tins of powdered baby formula, and sold them all the powdered formula. The result was that the locals were unable to buy powder formula they needed. Coercion In a beauty and fitness shop, a customer had her HKID card taken by the staff under excuse, then was pressured by four other staff members and not allowed to leave until she signed $40,000 worth of fitness package that she had no real need for. Fraud A certain Mainlander went to an electronics goods store to buy a camera. The store staff sold him a $20,000 lens with anti-blur function under false pretences. He did not realize that he was conned until he returned to the hotel. Thievery When a certain customer was undergoing treatment in a spa house, members of staff asked her to pay $3,000 for the treatment. The staff took her ATM card, asked her to input the passcode in front of them, then withdrew $20,000 when she was unaware. Unfairness & A small grocery store was selling instant noodles at below-market pricing. The Discrimination large supermarkets filed a complaint with the supplier, which then requested the grocery store to raise the pricing. The grocery store rejected the request and was cut off by the supplier. Table - Examples of immoral business behavior Behaviour Bribery Influence on the decision-maker Unjustified personal gain Choices that influence decisions Coercion Fraud Thievery Unfairness & Discrimination Fear Unwillingly choose services or products Changing the choice of decisionmaking Loss of resources Buying inferior services Selling price higher than market price Table - The influence of unethical business behaviour Consequence of the action Choices that influence decisions service quality Unfairness toward other competitors Undermine the rule of law Cost increase Lowering of service quality Lowering of satisfaction Cost increase or disappearance of product/services lowered demand Source: David J. Fritzsche (2004) Business Ethics: A Global and Managerial Perspective. NY: McGraw-Hill Education