Reader
personas
globalwebindex.com
Introducing the goingglocal book buyers
61% Male
Top country
Female 39%
To follow celebrities/celebrity news
Most distinctive brand advocacy motivation
Love for the brand
Most distinctive franchise preference
Bubble Witch
Female 40%
Most distinctive interest
Esports
Adventure/extreme sports
Most distinctive use of social media
To watch/follow sports events
Most distinctive brand advocacy motivation
Access to exclusive content or services
Most distinctive franchise preference
Fallout
Devices used: smartphone or tablet | Sample size: 19,214
Other: does not use PC/laptop, handheld gaming device, games console
60% Male
Most distinctive interest
62% Male
Female 38%
Socializer
To meet new people
Most distinctive brand advocacy motivation
Enhancing my online reputation/status
Most distinctive franchise preference
Defense of the Ancients (DotA)
Devices used: games console or PC/laptop | Sample size: 6,450
Other: played a game online with real-life friends or shared an
image/video of gameplay online in the last year, and use the internet
to make new connections
12%
Most distinctive interest
Most distinctive use of social media
Most distinctive brand advocacy motivation
Access to exclusive content or services
Most distinctive franchise preference
Overwatch
Devices used: games console or PC/laptop | Sample size: 13,466
Other: watched a live gaming stream or esports tournament in the last year
61% Male
Top country
Female 39%
Brazil
Cloud Gamer
13%
Philippines
Most distinctive use of social media
To watch/follow sports events
Devices used: games console or PC/laptop | Sample size: 18,886
Other: played or downloaded a free-to-play game in the last year
Top country
Entrepreneurship
26%
Most distinctive use of social media
Top country
Philippines
Most distinctive interest
Adventure/extreme sports
Most distinctive use of social media
To promote/support charitable causes
Most distinctive brand advocacy motivation
Access to exclusive content or services
Most distinctive franchise preference
Defense of the Ancients (DotA)
Devices used: games console or PC/laptop | Sample size: 6,723
Other: played using a cloud gaming or streaming service in the last year
Top country
India
3%
Beauty/cosmetics
29%
29%
Mobile-Only
Most distinctive interest
Female 35%
Colombia
Casual Gamer
Israel
65% Male
Top country
Esporter
Female 55%
Influencer
45% Male
Most distinctive interest
Vegan food
Most distinctive use of social media
To promote/support charitable causes
Most distinctive brand advocacy motivation
Enhancing my online reputation/status
Most distinctive franchise preference
The Division
Devices used: games console or PC/laptop | Sample size: 1,659
Other: broadcast a gameplay stream and purchased an add-on or DLC