From www.pammarketingnut.com - October 23, 2017 3:48 AM
Your brand story should be the thread which connects your value proposition, team, vision,
mission, purpose, value proposition with your customers, potential
Click through to the article to access the 30 minute podcast to learn:
6 must have content elements of brand storytelling
How to create a brand story that helps you earn trust and establish authority
Importance of making it easy for people to listen to, watch and understand your brand story
Why you must ensure your brand story helps differentiate you from competition
Why you must start from the inside out in creating your brand story
Selecting the characters (people) to be part of your brand story
Why your brand story is not just about you
Why you must know your unique position in the market
Why you can't be afraid to share your best stuff, including how you do what you do
The importance of testimonials and case studies
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