EVENT MARKETING PREPARING TO SELL & SERVICE 5 DEFINITIONS OF MARKETING : 1. INVOLVES THE FLOW OF THE PRODUCT PRODUCT TO USER (MANUFACTURES) USER TO PRODUCT (HOSPITALITY IND.) 2. MARKETING IS NOT = SELLING MARKETING : MOTIVATE SPECIFIC PROSPECTS TO PURCHASE BENEFITS BASED ON THEIR INDIVIDUAL WANTS & NEEDS SELLING : PROMOTE THE FEATURES OF A PRODUCT OR SERVICE 3. MARKETING ENCOMPASSESS ALL ACTIVITIES : FOR A RETURN OF PROFIT 4. MARKETING : PROCESS OF SOLVING THE SELLER’S PROBLEMS BY SOLVING THOSE OF THE BUYER FOR A MUTUAL BENEFIT & GAIN 5. MARKETING = UMBRELLA FUNCTION THAT INCORPORATES INTEGRATES & COORDINATES ALL MEANS OF PRODUCTIVITY REVENUE. (SALES PROMO, PERSONAL SELLING, MEDIA ADV., DIRECT MAIL, PUBL. RELATION) MARKETING PLAN MARKETING PLAN – THE PLAN MUST BE SOLD TO THE OWNER / OPERATOR – REALISTIC – CONTINGENCY PLAN (BACK-UP) – NOT JUST A WORKING TOOL FOR THE SALES / MARKETING DEPT. BUT ENTIRE PROPERTY.
