Rhodes Coles Food Store
choices
Cereal
Porridge
Breakfast bars
136
(includes 35
muesli)
17
99
Ave Cost Best cost per
per serve serve
40c
18c
Worst cost per
serve
$1.00
17c
52c
46c
78c
10c
39c

Cereal and breakfast bars have product/manufacturer diversity (over 40 types - many with 3
or 4 flavours, within about 10 main brands)

Porridge has 2 or 3 brands - store brands and Uncle Tobies, Uncle Tobies has diversified its
porridge to 12 products

Cereal and porridge need milk, bowl and spoon

Porridge needs heating/cooking

Breakfast bars need no preparation or special equipment – ie can be eaten on the way to
your destination – even whilst undertaking exercise or riding a bike.

65+ may have more available discretionary time to prepare porridge in morning
o
o
o
o
o
they may get up earlier/less likely to go to bed later
less dependants to coordinate in morning
less likely to need to be at a place of work by 9am
more likely prefer soft food