BY SELECTED MARKETS
BY SELECTED MARKETS
The Malaysia Tourists Profile is an annual report that provides the
ongoing assessment of foreign tourists to Malaysia over time. The
report presents the findings from face to face interviews by Tourism
Malaysia Research Officers throughout the year. The report aims:
• To provide the foreign tourists profile in terms of socio-economic
and behavioural characteristics;
• To supply detailed information on the foreign tourists travelling
patterns;
• To allow the identification of market segments and potential
target markets; and
• To provide a basis for calculating the economic impact of different
foreign tourists group.
TABLE OF CONTENTS
1
OVERVIEW - 2018
2
EXECUTIVE SUMMARY
3
TOP 10 TOURIST ARRIVALS
4
MONTHLY TOURIST ARRIVALS 2017 – 2018, TOURIST ARRIVALS & RECEIPTS 2014 - 2018
5
MAIN PURPOSE OF VISIT, MODE OF TRANSPORT
6
TOURIST ARRIVALS BY COUNTRY
7
EXPENDITURE PROFILE
8
EXPENDITURE COMPONENTS
9
SHOPPING EXPENDITURE PROFILE
10
TOURIST EXPENDITURE BY COUNTRY
11
DEMOGRAPHIC PROFILE
12
GENDER, MARITAL STATUS, OCCUPATION & AGE GROUP
13
TRAVELLING PROFILE
14
FREQUENCY OF VISIT, TRAVEL ARRANGEMENT & COMPANION, LEAD TIME TO DECIDE
15
STATES VISITED (BY RANK), MAJOR ACTIVITIES ENGAGED
16
TOP SOURCES OF INFORMATION ON MALAYSIA
17
SELECTED MARKET PROFILES
18
SINGAPORE
24
CHINA
30
SAUDI ARABIA
36
UNITED
STATES
42
NORWAY
48
GERMANY
19
THAILAND
25
JAPAN
31
IRAN
37
UNITED
KINGDOM
43
ITALY
49
SWITZERLAND
20
INDONESIA
26
SOUTH KOREA
32
UNITED ARAB
EMIRATES
38
IRELAND
44
SPAIN
50
RUSSIA
21
BRUNEI
27
TAIWAN
33
OMAN
39
SWEDEN
45
FRANCE
51
AUSTRALIA
22
PHILIPPINES
28
INDIA
34
KUWAIT
40
DENMARK
46
BELGIUM
52
NEW ZEALAND
23
VIETNAM
29
PAKISTAN
35
CANADA
41
FINLAND
47
NETHERLANDS
53
SOUTH AFRICA
54
55
EXPLANATORY NOTES
CENTRAL ASIA
EXECUTIVE SUMMARY
Malaysia welcomed 25.83 million foreign
tourists in 2018, a decrease of -0.4%
compared to 2017. Major markets such as
Singapore and Brunei led to the
downtrend. However, the sturdy growth of
other markets such as Indonesia, China,
Thailand, South Korea, and India
minimized the overall decline.
Tourist Expenditure rose by +2.4% to
RM84.1 billion. The increase was due to
strong growth in Per Capita Expenditure.
On average, each tourist spent RM3,257.0
per trip, an increase of +2.9% compared to
the
previous
year.
Shopping,
Accommodation and Food & Beverages
contributed to the positive growth.
Foreign tourists stayed 6.5 nights or 0.8
nights longer than the previous year.
Tourists from West Asia such as Saudi
Arabia, Kuwait and United Arab Emirates
as well as European countries such as
United
Kingdom,
Denmark
and
Netherlands stayed longer than tourists
from other regions.
2018 HIGHLIGHTS
TOURIST
ARRIVALS
TOTAL
EXPENDITURE
(RM MIL.)
AVERAGE
PER CAPITA
(RM)
AVERAGE
PER DIEM
(RM)
AVERAGE
STAY
(NIGHTS)
25,832,354
84,135.2
3,257.0
501.1
6.5
+2.4%
+2.9%
-0.4%
+0.8
-9.8%
Legend :
Q1 Q2 Q3 Q4
2
TOP 10 TOURIST
ARRIVALS
[6]
South Korea
616,783
+27.3%
[9]
Japan
394,540
[3]
China
2,944,133
+29.0%
[7]
India
600,311
+8.6%
[4]
Thailand
1,914,692
+4.3%
[5]
Brunei
1,382,031
-16.1%
+0.4%
[10]
Taiwan
383,922
+15.3%
[8]
Philippines
396,062
+6.9%
[1]
Singapore
10,615,986
-14.7%
[2]
Indonesia
3,277,689
+17.2%
Top 10 markets for tourist
arrivals to Malaysia were
from the Asian region.
Singapore, Indonesia and
China were three largest
sources with a combined
share of 65.2% from the
total arrivals.
All regions except
Southeast Asia
recorded a positive
growth, with the
highest from
Americas region
representing
26.3%.
3
Every year, arrivals to
Malaysia peak during three
periods. They are Feb-Mar
(Chinese New Year / spring
break), Jun-Jul (summer
break) and Dec-Jan (winter
break / year end & new
year holidays).
MONTHLY TOURIST ARRIVALS
2017 - 2018
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
2018
2.28 m.
2.05 m.
2.19 m.
1.96 m.
1.98 m.
2.28 m.
2.31 m.
2.25 m.
2.10 m.
2.10 m.
1.99 m.
2.35 m.
2017
2.35 m.
2.04 m.
2.24 m.
2.15 m.
2.04 m.
2.13 m.
2.26 m.
2.13 m.
2.09 m.
2.07 m.
2.01 m.
2.44 m.
TOURIST ARRIVALS & RECEIPTS
2014 - 2018
82.1 b.
72.0 b.
27.4 m.
2014
84.1 b.
69.1 b.
25.7 m.
26.8 m.
2015
25.9 m.
2016
ARRIVALS
4
82.2 b.
RECEIPTS (RM)
2017
25.8 m.
2018
Despite the slow growth
of Tourist Arrivals, Tourist
Expenditure has seen a
steady growth in recent
years due to the increase
of quality tourists from
medium and long haul
markets.
MAIN PURPOSE OF VISIT
Holiday
*VFR
Shopping
Medical
55.3%
19.8%
13.4%
3.7%
Business
M.I.C.E
Education
Honeymoon
2.4%
1.4%
0.6%
0.6%
(Single Response)
*VFR = Visiting Friends & Relatives
Majority of tourists came to Malaysia for
“Holidays”, followed by “Visiting Friends
& Relatives” and “Shopping” to complete
the Top 3 Main Purpose of Visit.
MODE OF TRANSPORT
There was an uptrend of foreign tourist
arrivals via air in 2018, an increase of +9.2
percentage point compared to the previous
year. This was due to increased tourist
arrivals from medium and long haul
markets.
Land
Air
59.5%
34.7%
(-9.7)
(+9.2)
Sea
Rail
4.5%
1.3%
(+0.4)
(0.0)
( + - ) Indicates percentage point difference to 2017
5
TOURIST ARRIVALS BY COUNTRY
NO
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
COUNTRY OF NATIONALITY
SINGAPORE
INDONESIA
CHINA
THAILAND
BRUNEI
SOUTH KOREA
INDIA
AUSTRALIA
PHILIPPINES
JAPAN
UNITED KINGDOM
VIETNAM
U.S.A
TAIWAN
BANGLADESH
GERMANY
SAUDI ARABIA
FRANCE
RUSSIA
CANADA
CAMBODIA
PAKISTAN
NETHERLANDS
NEW ZEALAND
SOUTH AFRICA
SWEDEN
MYANMAR
ITALY
IRAN
EGYPT
SRI LANKA
SWITZERLAND
SPAIN
IRAQ
LAOS
DENMARK
POLAND
NEPAL
KAZAKHSTAN
IRELAND
UKRAINE
BELGIUM
UAE
NORWAY
TURKEY
OTHERS
GRAND TOTAL
2018
2017
Growth %
10,615,986
3,277,689
2,944,133
1,914,692
1,382,031
616,783
600,311
351,500
396,062
394,540
361,335
375,578
253,384
383,922
150,054
128,895
112,263
139,408
72,785
84,705
90,113
74,458
81,651
50,698
21,977
32,665
38,513
52,055
67,094
27,909
28,376
25,680
42,267
22,291
23,782
23,566
24,364
19,914
13,861
19,687
14,529
20,624
9,386
15,202
15,406
420,230
25,832,354
12,441,713
2,796,570
2,281,666
1,836,522
1,660,506
484,528
552,739
351,232
370,559
392,777
358,818
248,927
198,203
332,927
111,836
109,816
100,549
131,668
67,564
67,056
42,004
53,453
75,885
55,923
21,560
34,304
42,314
44,638
59,023
23,760
43,738
20,775
35,149
18,555
39,460
23,219
20,067
20,553
12,577
20,854
13,068
17,327
8,555
14,121
14,594
276,807
25,948,459
-14.7
17.2
29.0
4.3
-16.8
27.3
8.6
0.1
6.9
0.4
0.7
50.9
27.8
15.3
34.2
17.4
11.7
5.9
7.7
26.3
114.5
39.3
7.6
-9.3
1.9
-4.8
-9.0
16.6
13.7
17.5
-35.1
23.6
20.3
20.1
-39.7
1.5
21.4
-3.1
10.2
-5.6
11.2
19.0
9.7
7.7
5.6
51.8
Source: Tourism Malaysia with the cooperation of Immigration
Department of Malaysia
6
-0.4
EXPENDITURE COMPONENTS (share)
Shopping
SALE
33.4%
Accommodation
HOTEL
25.7%
(+0.7)
(+0.1)
F&B
Local
Transportation
13.4%
(+0.1)
TAXI
6.1%
(+0.3)
(Local Carriers)
Organised
Tours
(+0.4)
(-0.5)
Int. Airfares
4.5%
4.4%
Shopping, Accommodation and F&B were
the Top Three Tourist Expenditure
Components worth RM61.0 bil. or 72.5%
from the total tourist expenditure.
Entertainment
Medical
(-0.5)
(-0.3)
Domestic
Airfares
Fuel
Sports
Miscellaneous
(0.0)
(0.0)
(-0.3)
3.6%
3.0%
(-0.2)
3.4%
0.7%
1.5%
0.3%
( + - ) Indicates percentage point difference to 2017
EXPENDITURE COMPONENTS 2014 - 2018
(RM Mil.)
COMPONENTS
2014
2015
2016
2017
2018
Shopping
21,599.60
21,634.40
26,025.1
26,868.0
28,101.2
Accommodation
21,815.60
17,556.40
20,442.5
21,034.2
21,622.7
Food And Beverage
10,439.80
9,262.00
10,754.9
10,927.9
11,274.1
Local Transportation
5,111.90
4,561.90
5,418.5
4,765.6
5,132.2
Organised Tours
2,664.00
4,008.90
4,433.3
4,026.1
3,701.9
Entertainment
1,656.00
2,488.30
3,201.8
3,204.4
3,028.9
Domestic Airfares
6,191.90
2,419.20
2,545.0
2,629.3
2,524.1
2,557.40
3,612.3
3,368.8
3,786.1
2,142.70
2,955.5
3,040.1
2,860.6
Fuel
622.10
656.8
575.2
588.9
Sports
207.40
246.3
246.5
252.4
1,658.90
1,806.2
1,479.0
1,262.0
International Airfares
Medical
Miscellaneous
8
New Components
2,520.00
SHOPPING EXPENDITURE PROFILE
TOP SHOPPING LOCATION
Shopping has seen a sturdy growth and
has become the biggest tourist
expenditure component since 2015,
replacing Accommodation.
Total Shopping
Expenditure
Per Capita Shopping
Expenditure
RM28.1 b
RM1,087.8
+4.6%
+5.1%
BB-KLCC
Johor Bahru
Melaka
62.3%
50.4%
26.5%
+3.9
+0.8
+0.8
PETALING STREET
RAJA SEHARI
KEDAI EMAS
PESONA
HARI-HARI
Petaling Street
George Town
Jalan Tuanku
Abdul Rahman
19.9%
19.7%
14.7%
-7.2
-5.0
-8.4
(Multiple Response)
( + - ) Indicates percentage point difference to 2017
TOP SHOPPING ITEMS PURCHASED
Handicrafts /
Souvenirs
Apparels /
Clothes
Foodstuff
Cosmetics
98.8%
96.2%
82.8%
53.1%
+13.2
+46.2
+0.6
+10.0
Shoes
Household
Goods
Chocolates
Fragrances
44.4%
39.7%
28.3%
23.1%
-9.4
-12.2
-3.8
+5.4
( + - ) Indicates percentage point difference to 2017
9
TOURIST EXPENDITURE BY COUNTRY
COUNTRY OF
NATIONALITY
AVERAGE STAY (NIGHTS)
PER DIEM (RM)
PER CAPITA (RM)
TOTAL (RM MIL.)
2018
2017
∆%
2018
2017
∆
2018
2017
∆%
2018
2017
∆%
2018
2017
∆%
SINGAPORE
10,615,986
12,441,713
-14.7
2.4
5.2
-2.8
1,069.9
575.8
85.8
2,567.9
2,969.7
-13.5
27,260.3
36,948.1
-26.2
THAILAND
1,914,692
1,836,522
4.3
4.7
6.5
-1.8
423.2
348.1
21.6
1,995.8
2,262.4
-11.8
3,821.3
4,154.9
-8.0
INDONESIA
3,277,689
2,796,570
17.2
5.0
5.7
-0.7
675.6
532.2
27.0
3,378.0
3,033.3
11.4
11,071.9
8,482.8
30.5
484.0
1,382,031
1,660,506
-16.8
2.8
4.6
-1.8
889.1
83.7
2,489.5
2,248.8
10.7
3,440.6
3,734.1
-7.9
PHILIPPINES
396,062
370,559
6.9
4.2
5.6
-1.4
670.4
521.5
28.5
2,815.5
2,914.1
-3.4
1,115.1
1,079.8
3.3
VIETNAM
375,578
248,927
50.9
5.5
6.0
-0.5
645.8
603.7
7.0
3,551.7
3,622.3
-2.0
1,333.9
901.7
47.9
OTHERS ASEAN
152,408
123,778
23.1
7.1
9.1
-2.0
443.6
309.3
43.4
3,149.9
2,815.0
11.9
480.1
348.4
37.8
TOTAL ASEAN
18,114,446
19,478,575
-7.0
4.3
5.8
-1.5
623.0
492.6
26.5
2,678.7
2,857.0
-6.2
48,523.2
55,649.9
-12.8
CHINA
2,944,133
2,281,666
29.0
6.1
6.0
0.1
685.1
661.3
3.6
4,179.4
3,968.1
5.3
12,304.6
9,053.9
35.9
JAPAN
394,540
392,777
0.4
6.6
6.3
0.3
641.4
490.2
30.8
4,233.0
3,088.5
37.1
1,670.1
1,213.1
37.7
SOUTH KOREA
616,783
484,528
27.3
6.6
6.4
0.2
676.5
505.5
33.8
4,464.8
3,234.9
38.0
2,753.8
1,567.4
75.7
TAIWAN
383,922
332,927
15.3
5.1
5.6
-0.5
854.3
600.9
42.2
4,357.1
3,364.9
29.5
1,672.8
1,120.3
49.3
OTHERS EAST ASIA
4,311
2,018
113.6
6.3
6.4
-0.1
583.4
475.9
22.6
3,675.2
3,045.7
20.7
15.8
6.1
157.8
TOTAL EAST ASIA
4,343,689
3,493,916
24.3
6.1
6.0
0.1
695.1
618.3
12.4
4,240.0
3,709.5
14.3
18,417.1
12,960.8
42.1
INDIA
600,311
552,739
8.6
6.8
7.3
-0.5
678.9
561.0
21.0
4,616.5
4,112.9
12.2
2,771.3
2,273.4
21.9
PAKISTAN
74,458
53,453
39.3
7.7
8.1
-0.4
534.9
482.2
10.9
4,118.5
3,905.9
5.4
306.7
208.8
46.9
OTHERS SOUTH ASIA
221,827
184,408
20.3
6.4
6.9
-0.5
511.9
423.7
20.8
3,251.5
2,923.2
11.2
721.3
539.1
33.8
TOTAL SOUTH ASIA
896,596
790,600
13.4
6.2
5.4
0.8
683.5
707.7
-3.4
4,237.4
3,821.4
10.9
3,799.2
3,021.2
25.8
0.1
1,066.8
1069.9
-0.3
11,628.0
11,555.4
0.6
1,305.4
1,161.9
12.4
838.5
BRUNEI
SAUDI ARABIA
112,263
100,549
11.7
10.9
10.8
U.A.E.
9,386
8,555
9.7
9.2
9.2
0.0
1,021.9
21.9
9,387.8
7,713.7
21.7
88.1
66.0
33.5
OMAN
22,295
16,282
36.9
8.8
9.0
-0.2
967.9
902.0
7.3
8,491.2
8,117.6
4.6
189.3
132.2
43.2
KUWAIT
7,928
9,247
-14.3
9.4
7.9
1.5
890.9
1036.9
-14.1
8,334.5
8,191.2
1.8
66.1
75.7
-12.8
IRAN
67,094
59,023
13.7
8.0
8.5
-0.5
1,051.6
824.7
27.5
8,412.8
7,009.9
20.0
564.4
413.7
36.4
OTHERS WEST ASIA
96,767
58,281
66.0
9.3
8.6
0.7
1,030.4
1024.0
0.6
9,582.4
8,806.7
8.8
927.3
513.3
80.7
TOTAL WEST ASIA
315,733
251,937
25.3
9.7
9.4
0.3
1,025.5
997.7
2.8
9,947.0
9,378.5
6.1
3,140.6
2,362.8
32.9
CANADA
84,705
67,056
26.3
9.3
8.5
0.8
486.3
436.0
11.5
4,508.7
3,706.0
21.7
381.9
248.5
53.7
U.S.A
253,384
198,203
27.8
7.5
8.9
-1.4
604.7
390.8
54.7
4,534.9
3,477.9
30.4
1,149.1
689.3
66.7
OTHERS AMERICAS
51,708
43,308
19.4
6.3
6.0
0.3
701.1
630.6
11.2
4,416.7
3,753.5
17.7
228.4
162.6
40.5
TOTAL AMERICAS
389,797
308,567
26.3
7.8
8.0
-0.2
578.7
445.8
29.8
4,513.5
3,566.1
26.6
1,759.4
1,100.4
59.9
UNITED KINGDOM
361,335
358,818
0.7
9.4
9.2
0.2
613.8
504.9
21.6
5,769.7
4,644.8
24.2
2,084.8
1,666.6
25.1
IRELAND
19,687
20,854
-5.6
8.6
8.9
-0.3
512.0
468.2
9.4
4,404.8
4,145.1
6.3
86.7
86.4
0.3
SWEDEN
32,665
34,304
-4.8
7.3
7.0
0.3
646.1
520.4
24.1
4,692.2
3,643.1
28.8
153.3
125.0
22.6
DENMARK
23,566
23,219
1.5
9.4
8.5
0.9
464.7
527.0
-11.8
4,360.6
4,479.7
-2.7
102.8
104.0
-1.2
FINLAND
13,575
6,794
99.8
6.2
7.3
-1.1
612.2
554.5
10.4
3,822.8
4,048.1
-5.6
51.9
27.5
88.7
396.6
NORWAY
15,202
14,121
7.7
7.2
7.9
-0.7
607.3
53.2
4,372.8
3,128.4
39.8
66.5
44.2
50.5
ITALY
52,055
44,638
16.6
6.0
6.1
-0.1
693.8
568.3
22.1
4,131.9
3,441.2
20.1
215.1
153.6
40.0
SPAIN
42,267
35,149
20.3
8.7
8.5
0.2
465.0
386.3
20.4
4,045.7
3,277.7
23.4
171.0
115.2
48.4
FRANCE
139,408
131,668
5.9
8.9
8.5
0.4
486.7
442.9
9.9
4,331.6
3,764.5
15.1
603.9
495.7
21.8
BELGIUM
20,624
17,327
19.0
8.4
8.2
0.2
487.4
415.6
17.3
4,094.4
3,404.0
20.3
84.4
59.0
43.2
NETHERLANDS
81,651
75,885
7.6
9.3
9.8
-0.5
450.0
381.2
18.0
4,184.9
3,735.9
12.0
341.7
283.5
20.5
GERMANY
128,895
109,816
17.4
8.4
8.3
0.1
485.9
537.7
-9.6
4,081.8
4,462.8
-8.5
526.1
490.1
7.4
SWITZERLAND
25,680
20,775
23.6
8.8
8.8
0.0
495.5
366.3
35.3
4,360.7
3,223.1
35.3
112.0
67.0
67.2
RUSSIA
72,785
67,564
7.7
8.1
7.0
1.1
565.9
645.1
-12.3
4,584.1
4,515.9
1.5
333.7
305.1
9.4
OTHERS EUROPE
148,553
131,861
12.7
7.6
5.0
2.6
639.4
834.3
-23.4
4,859.1
4,172.3
16.5
721.8
550.2
31.2
TOTAL EUROPE
1,177,948
1,092,793
7.8
8.6
8.0
0.6
558.3
523.1
6.7
4,801.2
4,184.7
14.7
5,655.6
4,573.0
23.7
AUSTRALIA
351,500
351,232
0.1
6.2
6.2
0.0
723.9
778.1
-7.0
4,488.3
4,824.3
-7.0
1,577.6
1,694.5
-6.9
NEW ZEALAND
50,698
55,923
-9.3
6.4
7.0
-0.6
692.5
416.3
66.4
4,431.9
2,933.6
51.1
224.7
164.1
37.0
SOUTH AFRICA
21,977
21,560
1.9
7.5
5.0
2.5
566.0
769.5
-26.4
4,263.6
3,847.7
10.8
93.7
83.0
13.0
CENTRAL ASIA
30,623
16,834
81.9
8.3
6.1
2.2
534.1
695.5
-23.2
4,432.7
4,242.5
4.5
135.7
71.4
90.1
OTHERS
139,347
86,522
61.1
6.3
7.8
-1.5
926.5
717.2
29.2
5,800.5
5,594.5
3.7
808.3
484.0
67.0
518.8
15.5
4,614.2
4,098.2
12.6
35,612.0
26,515.1
34.3
555.5
-9.8
3,257.0
3,166.5
2.9
84,135.2
82,165.0
2.4
TOTAL NON ASEAN
GRAND TOTAL
10
ARRIVALS
7,717,908
6,469,884
25,832,354 25,948,459
19.3
7.7
7.9
-0.2
599.2
-0.4
6.5
5.7
0.8
501.1
GENDER
MALE
FEMALE
48.1%
51.9%
MARITAL STATUS
MARRIED
SINGLE
26.7%
73.3%
From the total tourist arrivals to Malaysia in
2018, 54.0% were from the “Professional,
Management and Businessman” group while
Youths (15 – 44 years) constituted 43.7%.
OCCUPATION
Professional
Management
Sales / Clerical
22.9%
21.4%
11.0%
Businessman
Housewife
Retired
9.7%
8.6%
7.0%
Manual Worker
Student
Teacher
4.8%
12
AGE GROUP
4.5%
3.6%
35-44 years
45-54 years
55-64 years
30.5%
32.7%
17.7%
25-34 years
>65 years
15-24 years
8.0%
5.9%
5.2%
FREQUENCY OF VISIT
REPEAT
FIRST TIME
69.9%
30.1%
TRAVEL ARRANGEMENT
81.9% foreign tourists who visited Malaysia
in 2018 came with companions. 60.9% of
them needed less than 2 months to decide
the trip.
LEAD TIME TO DECIDE
14.3%
13.8%
9.2%
14
14.2%
11.1%
6.6%
PACKAGE
INDEPENDENT
6.2%
93.8%
TRAVEL COMPANION
Spouse
Alone
Children
56.3%
18.1%
9.5%
Family
Business
Associates
Friends
8.2%
3.8%
2.4%
13.8%
9.9%
3.4%
STATES VISITED (BY RANK)
4 Kedah
5 Penang
1
8
KL, Selangor
& Putrajaya
Pahang
7 Sarawak
6 Sabah
Johor
2 Melaka
3 Johor
Note:
Tourist stayed at least 1 night at each state
Multiple Response
MAJOR ACTIVITIES ENGAGED
Shopping
Sightseeing
in the city
98.5%
94.6%
36.8%
Nightlife/
entertainment
Visiting villages
Visiting theme
parks
26.1%
25.0%
Visiting
historical sites
19.9%
Visiting island
& beaches
33.0%
Swimming
19.8%
Visiting
museums
30.6%
Cultural events &
festivals
16.1%
(Multiple Response)
15
TOP SOURCES OF INFORMATION ON MALAYSIA
Travel
Guide
Friends &
Relatives Who
Visited
Malaysia
Own
Experience
*Internet
Friends &
Relatives
Living in
Malaysia
Travel
Agents
Travel
Guide
Books
96.5%
95.8%
74.5%
50.6%
24.4%
18.6%
(Multiple Response)
*BREAKDOWN OF INTERNET
Search Engines
Websites
31.1%
22.9%
Online Travel Providers
Social Media
14.3%
13.2%
Travel Review Sites
Travel Blogs
12.4%
3.1%
(Single Response)
16
Internet is one of the major sources of
information on Malaysia for foreign
tourists, with 74.5% depending on the
internet to browse for information.
SINGAPORE
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
12,441,713
36,948.1
2,969.7
575.8
2018
10,615,986
27,260.31
2,567.85
1,069.94
5.2
2.4
CHANGE %
(14.7)
(26.2)
(13.5)
85.8
DIFFERENCE
(2.8)
2018 (%)
43.1
25.1
13.9
5.2
DIFFERENCE
16.2
7.2
(4.6)
(1.0)
2017 (%)
2018 (%)
DIFFERENCE
52.0
52.6
0.6
87.0
76.0
(11.1)
15.8
22.7
7.1
22.8
20.1
13.3
7.0
(2.6)
6.2
28.8
25.9
21.0
36.1
24.7
21.5
7.3
(1.2)
0.5
2017 (%)
2018 (%)
DIFFERENCE
31.0
45.1
18.9
34.0
33.2
27.0
3.0
(11.9)
8.1
97.1
97.0
(0.1)
96.5
98.4
1.9
39.4
22.9
20.6
34.6
25.3
16.9
(4.8)
2.4
(3.7)
88.4
51.7
16.4
49.5
80.6
73.2
36.7
30.9
(7.8)
21.5
20.3
(18.6)
28.3
32.9
5.1
32.6
27.1
11.7
4.3
(5.8)
6.6
59.5
99.7
85.1
58.7
93.4
84.3
74.7
59.5
33.9
(15.4)
(10.4)
0.8
26.0
83.1
76.2
83.2
81.1
70.4
57.3
(2.0)
(5.8)
86.2
90.2
69.7
37.2
92.5
83.1
78.2
69.1
6.3
(7.1)
8.5
31.9
83.3
94.8
53.2
91.5
87.5
67.0
8.2
(7.3)
13.8
17.4
14.7
14.9
15.3
20.1
14.4
14.8
12.8
2.7
(0.3)
(0.1)
(2.5)
99.9
99.4
(0.5)
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
SHOPPING
ACCOMMODATION
FOOD & BEVERAGES
ENTERTAINMENT
2017 (%)
26.9
17.9
18.5
6.2
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
FEMALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
MANAGEMENT/ ADMINISTRATION
PROFESSIONAL/ TECHNICAL
SALES/CLERICAL
AGE GROUP:
45-54
35-44
55-64
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
VFR
SHOPPING
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
REPEAT
TRAVELLING COMPANION:
SPOUSE
FAMILY/RELATIVES
ALONE
MAJOR ACTIVITIES ENGAGED:
SHOPPING
SIGHTSEEING IN THE CITIES
VISITING HISTORICAL SITE
VISITING ISLAND & BEACHES
LEAD TIME TO DECIDE TRIP:
≤ 1 WEEK
> 1 WEEK TO 2 WEEKS
> 3 WEEKS TO 1 MONTH
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVES VISITED MALAYSIA
OWN EXPERIENCE
FRIENDS/RELATIVES LIVING IN MALAYSIA
INTERNET
STATES VISITED IN MALAYSIA:
JOHOR
SARAWAK
KUALA LUMPUR/SELANGOR
ITEMS PURCHASED:
FOODSTUFF
APPARELS/ CLOTHES
HANDICRAFT/SOUVENIR
COSMETIC/PERSONAL CARE
MAIN FACTORS IN CHOOSING MALAYSIA:
NEIGHBOURING COUNTRY
SHOPPING
EASILY ACCESSIBLE
MAIN FEATURES TO PROMOTE MALAYSIA:
FAMILY FUN & FRIENDLY
SHOPPING HAVEN
VIBRANT & MODERN CITIES
FOOD HAVEN
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
18
THAILAND
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
1,836,522
4,154.9
2,262.4
348.1
2018
1,914,692
3,821.3
1,995.8
423.2
6.5
4.7
CHANGE %
4.3
(8.0)
(11.8)
21.6
DIFFERENCE
(1.8)
2018 (%)
36.4
23.7
19.6
11.8
DIFFERENCE
17.4
6.8
2.7
4.4
2017 (%)
2018 (%)
DIFFERENCE
56.6
60.1
3.5
43.5
55.4
11.9
14.9
9.2
10.9
18.8
18.5
17.7
3.9
9.3
6.8
42.5
15.3
6.3
32.6
31.2
13.3
(9.9)
15.9
7.0
2017 (%)
2018 (%)
DIFFERENCE
40.5
13.4
4.8
65.8
27.4
1.9
25.3
14.0
(2.9)
93.3
97.7
4.4
68.0
65.4
(2.6)
11.8
29.3
23.2
33.5
29.8
20.6
21.7
0.5
(2.6)
62.4
48.7
55.1
44.6
81.9
80.6
53.4
48.6
19.5
31.8
(1.7)
4.0
20.9
29.0
13.6
22.9
21.7
16.9
2.0
(7.3)
3.3
62.3
90.8
74.7
74.0
92.5
85.2
70.1
62.7
30.2
(5.6)
(4.6)
(11.3)
34.4
4.8
26.7
82.4
65.7
57.1
48.0
61.0
30.5
79.5
85.7
72.2
54.2
89.2
75.7
69.8
42.4
9.7
(10.0)
(2.4)
(11.8)
57.3
38.4
82.9
92.5
88.0
87.4
35.2
49.6
4.5
11.2
2.0
23.7
9.8
25.5
15.1
14.4
11.9
14.3
13.1
(9.3)
2.1
99.7
99.6
(0.1)
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
SHOPPING
ACCOMMODATION
FOOD & BEVERAGES
ENTERTAINMENT
2017 (%)
19.0
16.9
16.9
7.4
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
FEMALE
MARITAL STATUS:
SINGLE
OCCUPATIONAL GROUP:
MANAGEMENT/ ADMINISTRATION
PROFESSIONAL/TECHNICAL
SALES/CLERICAL
AGE GROUP:
35-44
45-54
55-64
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
VFR
BUSINESS
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
REPEAT
TRAVELLING COMPANION:
FAMILY/RELATIVES
FRIENDS
ALONE
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
SHOPPING
VISITING MUSEUM
VISITING THEMEPARK
LEAD TIME TO DECIDE TRIP:
> 2 MONTHS TO 3 MONTHS
> I MONTH TO 2 MONTHS
> 2 WEEK TO 3 WEEKS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVE VISITED MALAYSIA
INTERNET
FRIENDS/RELATIVE LIVING IN MALAYSIA
OWN EXPERIENCE
STATES VISITED IN MALAYSIA:
PENANG
KUALA LUMPUR/SELANGOR
SABAH
ITEMS PURCHASED:
FOODSTUFF
APPARELS/ CLOTHES
HANDICRAFT/SOUVENIR
COSMETIC/PERSONAL CARE
MAIN FACTORS IN CHOOSING MALAYSIA:
VALUE FOR MONEY
TO EXPERIENCE MALAYSIAN FOOD
NEIGHBOURING COUNTRY
MAIN FEATURES TO PROMOTE MALAYSIA:
FAMILY FUN & FRIENDLY
THEME PARKS
VIBRANT AND MODERN CITIES
FOOD HAVEN
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
19
INDONESIA
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
2,796,570
8,482.77
3,033.28
532.2
2018
3,277,689
11,071.88
3,377.95
675.6
5.7
5.0
CHANGE %
17.2
30.5
11.4
27.0
DIFFERENCE
(0.7)
2018 (%)
31.9
25.2
16.0
14.2
DIFFERENCE
11.5
(1.7)
(1.9)
(4.3)
2017 (%)
2018 (%)
DIFFERENCE
52.4
56.5
4.1
79.4
79.8
0.4
20.5
16.3
13.1
20.1
16.4
12.7
(0.4)
0.1
(0.4)
35.3
27.0
18.9
34.7
26.3
17.2
(0.6)
(0.7)
(1.7)
2017 (%)
2018 (%)
DIFFERENCE
37.6
37.3
12.4
40.0
27.7
18.0
2.4
(9.6)
5.6
94.8
93.4
(1.4)
81.7
82.8
1.1
34.9
28.0
15.5
34.4
31.1
14.7
(0.5)
3.1
(0.8)
64.4
67.0
66.6
13.3
80.7
74.5
49.3
22.4
16.3
7.5
(17.3)
9.1
31.3
26.0
*
21.7
18.4
14.0
(9.6)
(7.6)
N/C
90.0
86.4
50.5
56.5
85.6
78.2
67.6
50.3
(4.4)
(8.2)
17.1
(6.2)
78.3
15.2
39.4
67.8
56.9
48.0
(10.5)
41.7
8.6
69.4
75.6
89.1
43.9
77.9
64.5
51.5
39.0
8.5
(11.1)
(37.6)
(4.9)
64.9
74.8
65.7
96.3
74.4
73.8
31.4
(0.4)
8.1
31.3
15.9
10.7
8.4
24.8
15.5
13.4
8.4
(6.5)
(0.4)
2.7
0.0
99.9
99.5
(0.4)
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
MEDICAL
SHOPPING
ACCOMMODATION
FOOD & BEVERAGES
2017 (%)
20.4
26.9
17.9
18.5
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
FEMALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
MANAGEMENT/ADMINISTRATION
PROFESSIONAL/TECHNICAL
HOUSEWIFE
AGE GROUP:
35-44
45-54
55-64
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
HEALTH TREATMENT
VFR
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
REPEAT
TRAVELLING COMPANION:
FAMILY/RELATIVES
SPOUSE
FRIENDS
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
SHOPPING
MEDICAL
VISITING MUSEUM
LEAD TIME TO DECIDE TRIP:
> 1 MONTH TO 2 MONTHS
> 2 MONTHS TO 3 MONTHS
> I YEAR
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVE VISITED MALAYSIA
OWN EXPERIENCE
INTERNET
FRIENDS/RELATIVES LIVING IN MALAYSIA
STATES VISITED IN MALAYSIA:
JOHOR
KUALA LUMPUR/SELANGOR
MELAKA
ITEMS PURCHASED:
FOODSTUFF
HANDICRAFT/SOUVENIR
APPARELS/ CLOTHES
SHOES
MAIN FACTORS IN CHOOSING MALAYSIA:
NEIGHBOURING COUNTRY
EASILY ACCESSIBLE
SHOPPING
MAIN FEATURES TO PROMOTE MALAYSIA:
MEDICAL & WELLNESS DESTINATION
VIBRANT & MODERN CITY
FAMILY FUN & FRIENDLY
SHOPPING HAVEN
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
20
BRUNEI
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
1,660,506
3,734.1
2,248.8
484.0
2018
1,382,031
3,440.6
2,489.5
889.1
4.6
2.8
CHANGE %
(16.8)
(7.9)
10.7
83.7
DIFFERENCE
(1.8)
2018 (%)
53.2
23.4
13.6
3.0
DIFFERENCE
15.3
6.9
(7.4)
(1.8)
2017 (%)
2018 (%)
DIFFERENCE
52.8
56.2
3.4
77.0
80.1
3.1
20.1
20.0
17.7
23.0
19.0
12.2
2.9
(1.0)
(5.5)
30.6
28.2
7.9
31.7
31.2
13.6
1.1
3.0
5.7
2017 (%)
2018 (%)
DIFFERENCE
64.1
18.6
14.0
59.7
23.5
12.1
(4.4)
4.9
(1.9)
100.0
100.0
0.0
98.2
97.4
(0.8)
54.5
21.2
6.8
40.0
28.1
17.5
(14.5)
6.9
10.6
82.4
87.6
40.3
23.2
88.4
79.2
32.9
19.1
6.0
(8.4)
(7.4)
(4.1)
19.1
9.5
21.4
25.8
21.4
18.4
6.7
11.9
(3.0)
84.6
84.8
99.5
39.8
89.8
89.2
76.7
48.0
5.2
4.4
(22.8)
8.2
73.2
63.3
41.2
88.4
68.6
66.3
15.2
5.3
25.1
88.7
78.7
67.6
77.3
87.5
87.1
77.0
60.1
(1.2)
8.4
9.4
(17.2)
82.3
94.6
72.8
97.8
94.7
72.7
15.5
0.1
(0.1)
36.9
18.8
18.3
6.6
39.5
18.9
15.3
12.4
2.6
0.1
(3.0)
5.9
100.0
100.0
0.0
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
SHOPPING
ACCOMMODATION
FOOD & BEVERAGE
ENTERTAINMENT
2017 (%)
37.9
16.5
21.0
4.8
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
MALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
MANAGEMENT/ ADMINISTRATION
PROFESSIONAL/ TECHNICAL
GOVERNMENT
AGE GROUP:
45-54
35-44
55-64
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
SHOPPING
VFR
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
REPEAT
TRAVELLING COMPANION:
FAMILY/RELATIVES
SPOUSE
ALONE
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
SHOPPING
VISITING ISLAND & BEACHES
NIGHTLIFE/ ENTERTAINMENT
LEAD TIME TO DECIDE TRIP:
> 2 WEEKS TO 3 WEEKS
≤1 WEEK
> 3 WEEKS TO 1 MONTH
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
INTERNET
FRIENDS/RELATIVE VISITED MALAYSIA
OWN EXPERIENCE
FRIENDS/RELATIVE LIVING IN MALAYSIA
STATES VISITED IN MALAYSIA:
SABAH
LABUAN
SARAWAK
ITEMS PURCHASED:
FOODSTUFF
APPARELS/ CLOTHES
HANDICRAFT/SOUVENIR
SHOES
MAIN FACTORS IN CHOOSING MALAYSIA:
NEIGHBOURING COUNTRY
VALUE FOR MONEY
SHOPPING
MAIN FEATURES TO PROMOTE MALAYSIA:
SHOPPING HAVEN
EASY ACCESS
FAMILY FUN & FRIENDLY
FOOD HAVEN
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
21
PHILIPPINES
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
370,559
1,079.8
2,914.1
521.5
2018
396,062
1,115.1
2,815.5
670.4
5.6
4.2
CHANGE %
6.9
3.3
(3.4)
28.5
DIFFERENCE
(1.4)
2018 (%)
31.3
26.4
14.7
8.8
DIFFERENCE
3.6
(3.2)
0.9
2.9
2017 (%)
2018 (%)
DIFFERENCE
57.5
56.7
(0.8)
57.9
57.6
(0.3)
39.8
12.6
12.4
30.8
21.0
12.6
(9.0)
8.4
0.2
32.0
25.9
19.0
40.1
28.3
15.7
8.1
2.4
(3.3)
2017 (%)
2018 (%)
DIFFERENCE
49.1
34.1
13.5
71.4
10.2
9.6
22.3
(23.9)
(3.9)
99.1
93.1
(5.9)
83.1
63.2
(19.8)
46.4
40.0
7.6
39.2
29.5
20.6
(7.2)
(10.5)
13.0
65.9
73.5
84.0
10.2
96.9
90.4
61.6
31.1
31.0
16.9
(22.4)
20.9
6.9
17.5
33.2
18.4
15.4
15.2
11.4
(2.1)
(18.0)
76.5
87.2
91.8
55.9
87.6
86.2
85.5
45.5
11.1
(1.0)
(6.3)
(10.4)
6.6
41.7
21.7
68.2
26.3
25.6
61.6
(15.4)
3.9
88.0
82.2
80.0
50.2
98.9
92.2
73.0
63.3
10.9
10.0
(7.0)
13.1
75.4
62.0
78.3
98.9
85.8
69.1
23.5
23.8
(9.2)
27.2
21.6
9.6
8.6
22.6
16.6
16.5
12.2
(4.6)
(5.0)
6.9
3.0
100.0
100.0
0.0
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
SHOPPING
ACCOMMODATION
FOOD & BEVERAGE
LOCAL TRANSPORTATION
2017 (%)
27.7
29.6
13.8
5.9
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
FEMALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
PROFESSIONAL/ TECHNICAL
MANAGEMENT/ADMINISTRATION
SALES/CLERICAL
AGE GROUP:
35-44
45-54
55-64
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
SHOPPING
VFR
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
REPEAT
TRAVELLING COMPANION:
FRIENDS
FAMILY/RELATIVES
SPOUSE
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
SHOPPING
NIGHTLIFE/ ENTERTAINMENT
VISITING MUSEUM
LEAD TIME TO DECIDE TRIP:
> 1 MONTH TO 2 MONTHS
> 2 MONTHS TO 3 MONTHS
> 1 WEEK TO 2 WEEKS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVE VISITED MALAYSIA
OWN EXPERIENCE
INTERNET
FRIENDS/RELATIVE LIVING IN MALAYSIA
STATES VISITED IN MALAYSIA:
KUALA LUMPUR/SELANGOR
JOHOR
MELAKA
ITEMS PURCHASED:
HANDICRAFT/SOUVENIR
APPARELS/ CLOTHES
FOODSTUFF
COSMETIC/PERSONAL CARE
MAIN FACTORS IN CHOOSING MALAYSIA:
NEIGHBOURING COUNTRY
VALUE FOR MONEY
TO VISIT MALAYSIA TOURIST ATTRACTIONS
MAIN FEATURES TO PROMOTE MALAYSIA:
VIBRANT & MODERN CITIES
SHOPPING HAVEN
FAMILY FUN & FRIENDLY
MULTI-RACIAL COUNTRY
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
22
VIETNAM
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
248,927
901.7
3,622.3
603.7
2018
375,578
1,333.9
3,551.7
645.8
6.0
5.5
CHANGE %
50.9
47.9
(2.0)
7.0
DIFFERENCE
(0.5)
2018 (%)
25.2
26.6
12.8
11.9
DIFFERENCE
0.8
6.4
6.5
4.6
2017 (%)
2018 (%)
DIFFERENCE
47.7
50.4
2.7
72.2
74.6
2.4
27.9
15.3
8.0
39.0
11.9
8.7
11.1
(3.4)
0.7
43.3
29.2
19.0
39.6
33.3
10.0
(3.7)
4.1
(9.0)
2017 (%)
2018 (%)
DIFFERENCE
90.5
1.3
0.7
90.9
3.2
2.8
0.5
1.9
2.1
14.9
53.0
38.1
81.1
80.6
(0.5)
37.0
32.5
11.5
44.2
30.2
12.3
7.2
(2.3)
0.8
90.5
88.8
68.2
38.8
99.0
83.8
58.3
56.8
8.5
(5.0)
(9.9)
18.0
47.7
9.0
24.9
33.9
13.9
12.4
(13.8)
4.9
(12.5)
20.3
45.7
52.6
65.3
88.3
81.6
70.2
60.5
68.0
35.9
17.6
(4.8)
45.6
89.4
42.5
50.0
39.3
28.5
4.4
(50.1)
(14.0)
89.2
68.3
57.0
71.0
90.0
85.5
64.7
55.1
0.8
17.2
7.7
(15.9)
67.2
58.5
78.6
94.3
94.3
64.3
27.1
35.8
(14.3)
36.6
23.1
4.7
13.4
35.0
24.5
10.1
6.5
(1.6)
1.4
5.4
(6.9)
100.0
99.6
(0.4)
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
ACCOMMODATION
SHOPPING
LOCAL TRANSPORTATION
INTERNATIONAL AIRFARES
2017 (%)
24.4
20.2
6.3
7.3
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
FEMALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
MANAGEMENT/ADMINISTRATION
SALES/CLERICAL
HOUSEWIFE
AGE GROUP:
35-44
45-54
55-64
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
VFR
BUSINESS
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
FAMILY/RELATIVES
FRIENDS
SPOUSE
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
SHOPPING
VISITING HISTORICAL SITES
VISITING MUSEUM
LEAD TIME TO DECIDE TRIP:
> 2 MONTHS TO 3 MONTHS
> 3 MONTHS TO 4 MONTHS
> 1 MONTH TO 2 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
OWN EXPERIENCE
INTERNET
FRIENDS/RELATIVE VISITED MALAYSIA
TRAVEL AGENTS
STATES VISITED IN MALAYSIA:
SABAH
MELAKA
JOHOR
ITEMS PURCHASED:
HANDICRAFT/SOUVENIR
APPARELS/ CLOTHES
FOODSTUFF
CHOCOLATES
MAIN FACTORS IN CHOOSING MALAYSIA:
TO VISIT MALAYSIA TOURIST ATTRACTIONS
FRIEND/RELATIVE RECOMMENDATION
VALUE FOR MONEY
MAIN FEATURES TO PROMOTE MALAYSIA:
VIBRANT & MODERN CITY
FAMILY FUN & FRIENDLY
MULTI-RACIAL COUNTRY
SHOPPING HAVEN
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
23
CHINA
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
2,281,666
9,053.9
3,968.1
661.3
2018
2,944,133
12,304.6
4,179.4
685.1
6.0
6.1
CHANGE %
29.0
35.9
5.3
3.6
DIFFERENCE
0.1
2018 (%)
26.7
24.4
12.3
10.2
DIFFERENCE
2.7
4.4
4.8
(7.7)
2017 (%)
2018 (%)
DIFFERENCE
50.3
51.0
0.7
85.8
84.6
(1.1)
17.2
34.8
15.3
23.6
23.4
11.7
6.4
(11.4)
(3.6)
27.8
38.3
15.2
34.1
31.7
16.0
6.3
(6.6)
0.8
2017 (%)
2018 (%)
DIFFERENCE
94.4
1.6
0.9
93.4
1.6
1.5
(1.0)
0.0
0.6
24.2
57.0
32.8
82.8
74.5
(8.3)
42.0
30.4
20.4
39.3
23.9
22.1
(2.7)
(6.5)
1.7
33.4
32.6
53.4
99.5
98.5
88.6
55.2
49.9
65.1
56.0
1.8
(49.6)
1.1
28.4
16.7
19.7
18.1
18.1
18.6
(10.3)
1.4
73.4
88.0
26.8
55.0
89.1
80.4
56.6
35.7
15.7
(7.6)
29.8
(19.3)
81.9
42.8
17.3
87.2
58.1
41.7
5.3
15.3
24.4
91.4
83.7
87.2
78.2
98.1
77.2
74.5
66.9
6.7
(6.5)
(12.7)
(11.2)
52.3
87.2
48.1
98.4
85.0
72.6
46.1
(2.2)
24.5
16.9
14.5
23.5
10.9
21.3
20.9
19.9
9.2
4.4
6.4
(3.6)
(1.7)
99.9
99.8
(0.1)
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
SHOPPING
ACCOMMODATION
INTERNATIONAL AIRFARES
FOOD & BEVERAGE
2017 (%)
24.0
20.0
7.5
17.9
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
MALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
MANAGEMENT/ADMINISTRATION
PROFESSIONAL/ TECHNICAL
BUSINESSMAN
AGE GROUP:
45-54
35-44
55-64
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
BUSINESS
VFR
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
FAMILY/RELATIVES
SPOUSE
FRIENDS
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
SHOPPING
VISITING MUSEUM
VISITING ISLAND & BEACHES
LEAD TIME TO DECIDE TRIP:
> I YEAR
> 2 MONTHS TO 3 MONTHS
> 1 MONTH TO 2 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
INTERNET
FRIENDS/RELATIVE VISITED MALAYSIA
OWN EXPERIENCE
TRAVEL GUIDE BOOKS
STATES VISITED IN MALAYSIA:
MELAKA
KUALA LUMPUR/SELANGOR
JOHOR
ITEMS PURCHASED:
HANDICRAFT/SOUVENIR
FOODSTUFF
APPARELS/ CLOTHES
COSMETIC/PERSONAL CARE
MAIN FACTORS IN CHOOSING MALAYSIA:
LIKE TO KNOW MORE ABOUT MALAYSIA
TO VISIT MALAYSIA TOURIST ATTRACTIONS
FRIEND/RELATIVE RECOMMENDATION
MAIN FEATURES TO PROMOTE MALAYSIA:
FAMILY FUN & FRIENDLY
VIBRANT & MODERN CITY
ISLAND & BEACHES
MULTI-RACIAL COUNTRY
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
24
JAPAN
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
392,777
1,213.1
3,088.5
490.2
2018
394,540
1,670.1
4,233.0
641.4
6.3
6.6
CHANGE %
0.4
37.7
37.1
30.8
DIFFERENCE
0.3
2018 (%)
29.2
24.8
11.9
11.1
DIFFERENCE
(1.1)
(16.6)
9.9
(1.5)
2017 (%)
2018 (%)
DIFFERENCE
55.4
55.1
(0.3)
74.9
76.0
1.1
41.5
11.2
22.7
36.8
13.9
13.8
(4.7)
2.7
(8.9)
47.7
29.6
8.9
36.0
32.2
12.4
(11.7)
2.6
3.5
2017 (%)
2018 (%)
DIFFERENCE
82.4
11.3
*
67.8
20.3
2.0
(14.6)
9.0
N/C
82.9
78.6
(4.3)
64.9
68.3
3.4
20.0
25.4
30.3
26.3
25.3
22.7
6.3
(0.1)
(7.6)
42.7
34.0
48.3
72.8
95.5
82.9
70.4
44.6
52.8
48.9
22.1
(28.2)
25.4
29.5
7.4
18.5
15.4
12.9
(6.9)
(14.1)
5.5
50.8
81.4
56.7
18.8
69.6
59.7
46.6
21.9
18.8
(21.7)
(10.1)
3.1
49.0
6.1
28.7
59.7
48.7
42.9
10.7
42.6
14.1
85.9
75.1
60.2
32.0
83.8
64.4
63.6
58.2
(2.1)
(10.7)
3.4
26.2
49.3
66.5
25.1
84.3
80.9
74.6
35.0
35.0
49.5
10.2
8.0
26.9
6.1
22.4
20.5
16.8
9.2
12.2
12.5
(10.1)
3.1
98.8
99.0
0.2
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
SHOPPING
ACCOMMODATION
INTERNATIONAL AIRFARES
FOOD & BEVERAGES
2017 (%)
30.3
41.4
2.0
12.6
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
MALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
PROFESSIONAL / TECHNICAL
MANAGEMENT/ADMINISTRATION
BUSINESSMAN
AGE GROUP:
35-44
45-54
55-64
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
BUSINESS
VFR
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
FAMILY/RELATIVES
FRIENDS
SPOUSE
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
SHOPPING
VISITING THEMEPARK
NIGHTLIFE/ENTERTAINMENT
LEAD TIME TO DECIDE TRIP:
> 2 MONTHS TO 3 MONTHS
> 1 MONTH TO 2 MONTHS
> 3 MONTHS TO 4 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVE VISITED MALAYSIA
INTERNET
OWN EXPERIENCE
TRAVEL AGENTS
STATES VISITED IN MALAYSIA:
PENANG
JOHOR
KUALA LUMPUR/SELANGOR
ITEMS PURCHASED:
HANDICRAFT/SOUVENIR
FOODSTUFF
APPARELS / CLOTHES
COSMETIC/PERSONAL CARE
MAIN FACTORS IN CHOOSING MALAYSIA:
SHOPPING
TO VISIT MALAYSIA TOURIST ATTRACTION
EASILY ACCESSIBLE
MAIN FEATURES TO PROMOTE MALAYSIA:
VIBRANT & MODERN CITY
FAMILY FUN & FRIENDLY
MULTI-RACIAL COUNTRY
THEME PARKS
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
25
SOUTH KOREA
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
484,528
1,567.4
3,234.9
505.5
2018
616,783
2,753.8
4,464.8
676.5
6.4
6.6
CHANGE %
27.3
75.7
38.0
33.8
DIFFERENCE
0.2
2018 (%)
27.2
24.9
16.0
10.9
DIFFERENCE
(1.6)
3.9
0.3
(4.3)
2017 (%)
2018 (%)
DIFFERENCE
53.2
57.0
3.8
78.1
80.6
2.5
43.1
18.5
6.2
30.7
20.1
12.7
(12.4)
1.6
6.5
34.4
34.1
16.0
33.5
33.2
18.0
(0.9)
(0.9)
2.0
2017 (%)
2018 (%)
DIFFERENCE
95.4
0.6
1.3
91.0
2.1
1.4
(4.4)
1.5
0.1
32.9
52.7
19.8
87.2
81.1
(6.1)
33.2
36.8
19.5
33.5
29.1
28.7
0.3
9.2
9.2
25.4
24.6
74.7
55.8
98.3
86.6
51.0
44.7
72.8
62.0
(23.7)
(11.1)
19.3
N/A
17.8
20.8
18.2
17.4
1.5
N/C
(0.4)
98.7
78.4
92.3
26.9
96.3
63.0
56.0
28.4
(2.4)
(15.4)
(36.3)
1.5
67.6
36.1
58.3
85.8
48.1
47.3
18.2
12.0
(11.0)
94.1
82.4
82.9
68.5
94.6
73.9
63.9
60.6
0.5
(8.5)
(19.0)
(8.0)
90.3
92.1
60.2
86.3
85.1
82.3
(4.0)
(7.0)
22.1
47.2
5.8
6.9
6.9
31.1
19.5
15.0
8.8
(16.1)
13.7
8.1
1.9
100.0
99.9
(0.1)
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
ACCOMMODATION
SHOPPING
INTERNATIONAL AIRFARES
FOOD & BEVERAGES
2017 (%)
28.8
21.0
15.7
15.2
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
FEMALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
PROFESSIONAL / TECHNICAL
MANAGEMENT / ADMINISTRATION
RETIRED
AGE GROUP:
45-54
35-44
55-64
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
VFR
BUSINESS
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
FAMILY/RELATIVES
SPOUSE
FRIENDS
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
SHOPPING
VISITING ISLAND & BEACHES
NIGHTLIFE/ENTERTAINMENT
LEAD TIME TO DECIDE TRIP:
> 2 MONTHS TO 3 MONTHS
> I YEAR
> 3 MONTHS TO 4 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVE VISITED MALAYSIA
INTERNET
TRAVEL AGENTS
OWN EXPERIENCE
STATES VISITED IN MALAYSIA:
KUALA LUMPUR/SELANGOR
JOHOR
MELAKA
ITEMS PURCHASED:
HANDICRAFT/SOUVENIR
FOODSTUFF
APPARELS / CLOTHES
COSMETIC/PERSONAL CARE
MAIN FACTORS IN CHOOSING MALAYSIA:
TO VISIT MALAYSIA TOURIST ATTRACTION
SHOPPING
LIKE TO KNOW MORE ABOUT MALAYSIA
MAIN FEATURES TO PROMOTE MALAYSIA:
ISLAND & BEACHES
FAMILY FUN & FRIENDLY
VIBRANT & MODERN CITIES
MULTI-RACIAL COUNTRY
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
26
TAIWAN
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
332,927
1,120.3
3,364.9
600.9
2018
383,922
1,672.8
4,357.1
854.3
5.6
5.1
CHANGE %
15.3
49.3
29.5
42.2
DIFFERENCE
(0.5)
2018 (%)
32.8
24.8
13.5
10.7
DIFFERENCE
9.9
3.8
(3.6)
(3.4)
2017 (%)
2018 (%)
DIFFERENCE
50.5
55.8
5.2
93.5
71.4
(22.1)
43.7
10.0
1.3
35.7
18.7
10.4
(8.0)
8.7
9.0
66.1
22.7
4.0
36.7
32.7
13.5
(29.4)
10.0
12.1
2017 (%)
2018 (%)
DIFFERENCE
98.3
0.2
1.2
88.1
3.9
2.9
(10.2)
3.7
1.7
61.6
74.2
12.6
63.9
81.9
18.0
36.3
5.2
55.7
34.3
31.4
28.1
(1.9)
26.2
(27.6)
26.7
26.4
82.4
73.1
99.3
92.0
66.5
54.5
72.5
65.6
(15.9)
(18.6)
8.7
21.7
14.9
15.6
15.6
12.8
6.9
(6.1)
(2.1)
51.1
95.5
33.4
2.0
95.5
66.9
66.8
64.0
44.4
(28.6)
33.4
62.0
*
86.5
5.8
51.9
50.0
44.2
N/C
(36.5)
38.4
95.5
93.2
97.0
75.7
97.6
87.0
75.5
73.0
2.1
(6.2)
(21.5)
(2.7)
66.0
51.9
71.5
79.3
73.9
59.6
13.3
22.0
(11.9)
27.7
42.1
1.3
4.3
34.7
26.1
9.6
9.4
7.0
(16.0)
8.3
5.1
100.0
100.0
0.0
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
SHOPPING
ACCOMMODATION
INTERNATIONAL AIRFARES
FOOD & BEVERAGES
2017 (%)
22.9
21.0
17.1
14.0
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
FEMALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
PROFESSIONAL / TECHNICAL
MANAGEMENT / ADMINISTRATION
SALES/CLERICAL
AGE GROUP:
35-44
45-54
25-34
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
VFR
BUSINESS
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
FAMILY/RELATIVES
FRIENDS
SPOUSE
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
SHOPPING
VISITING ISLAND & BEACHES
NIGHTLIFE/ENTERTAINMENT
LEAD TIME TO DECIDE TRIP:
> 3 MONTHS TO 4 MONTHS
> 1 MONTH TO 2 MONTHS
> 2 MONTHS TO 3 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVE VISITED MALAYSIA
INTERNET
TRAVEL AGENTS
FRIENDS/RELATIVE LIVING IN MALAYSIA
STATES VISITED IN MALAYSIA:
JOHOR
KUALA LUMPUR/SELANGOR
KEDAH/PERLIS
ITEMS PURCHASED:
HANDICRAFT/SOUVENIR
FOODSTUFF
APPARELS / CLOTHES
COSMETIC/PERSONAL CARE
MAIN FACTORS IN CHOOSING MALAYSIA:
SHOPPING
LIKE TO KNOW MORE ABOUT MALAYSIA
TO VISIT MALAYSIA TOURIST ATTRACTION
MAIN FEATURES TO PROMOTE MALAYSIA:
ISLAND & BEACHES
FAMILY FUN & FRIENDLY
SHOPPING HAVEN
VIBRANT & MODERN CITIES
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
27
INDIA
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
552,739
2,273.4
4,112.9
561.0
2018
600,311
2,771.3
4,616.5
678.9
7.3
6.8
CHANGE %
8.6
21.9
12.2
21.0
DIFFERENCE
(0.5)
2018 (%)
25.5
23.2
16.6
16.2
DIFFERENCE
12.9
3.2
(2.5)
0.2
2017 (%)
2018 (%)
DIFFERENCE
55.7
55.7
0.0
86.7
83.2
(3.5)
30.4
14.3
16.5
32.3
18.8
16.3
1.9
4.5
(0.2)
32.2
28.6
19.1
30.8
27.8
19.6
(1.4)
(0.8)
0.5
2017 (%)
2018 (%)
DIFFERENCE
89.8
0.5
1.4
86.8
4.8
4.1
(3.0)
4.3
2.6
34.5
68.6
34.1
80.7
72.7
(8.0)
53.0
11.3
23.9
49.6
19.3
19.2
(3.4)
8.0
(4.7)
75.7
68.8
87.6
32.1
99.1
88.0
81.2
42.7
23.4
19.2
(6.4)
10.6
46.0
*
22.4
29.5
23.1
17.4
(16.5)
N/C
(5.0)
61.4
91.1
38.8
98.1
89.9
80.3
56.7
48.2
28.5
(10.8)
17.9
(49.9)
94.2
44.5
48.9
52.1
45.6
40.6
(42.1)
1.1
(8.3)
67.2
58.3
57.9
58.2
94.4
62.6
53.1
48.1
27.2
4.3
(4.8)
(10.1)
61.5
63.0
75.1
89.8
77.3
75.3
28.3
14.3
0.2
26.0
24.6
7.1
2.6
30.9
26.7
14.2
5.0
4.9
2.1
7.1
2.4
100.0
99.7
(0.3)
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
ACCOMMODATION
SHOPPING
INTERNATIONAL AIRFARES
FOOD & BEVERAGES
2017 (%)
12.6
20.0
19.1
16.0
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
MALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
PROFESSIONAL/TECHNICAL
MANAGEMENT/ADMINISTRATION
BUSINESSMAN
AGE GROUP:
35-44
45-54
55-64
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
INCENTIVE TRAVEL
HONEYMOON
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
FAMILY/RELATIVES
FRIENDS
SPOUSE
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
SHOPPING
VISITING THEMEPARKS
VISITING MUSEUM
LEAD TIME TO DECIDE TRIP:
> 2 MONTHS TO 3 MONTHS
> I YEAR
> 1 MONTH TO 2 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
INTERNET
FRIENDS/RELATIVES VISITED MALAYSIA
OWN EXPERIENCE
TRAVEL AGENTS
STATES VISITED IN MALAYSIA:
PAHANG
MELAKA
KUALA LUMPUR/SELANGOR
ITEMS PURCHASED:
HANDICRAFTS/SOUVENIR
FOODSTUFF
APPARELS/CLOTHES
CHOCOLATE
MAIN FACTORS IN CHOOSING MALAYSIA:
LIKE TO KNOW MORE ABOUT MALAYSIA
TO VISIT MALAYSIA TOURIST ATTRACTIONS
FRIENDS/RELATIVES RECOMMENDATION
MAIN FEATURES TO PROMOTE MALAYSIA:
VIBRANT & MODERN CITIES
FAMILY FUN & FRIENDLY
MULTI-RACIAL COUNTRY
FOOD HAVEN
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
28
PAKISTAN
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
53,453
208.8
3,905.9
482.2
2018
74,458
306.7
4,118.5
534.9
8.1
7.7
CHANGE %
39.3
46.9
5.4
10.9
DIFFERENCE
(0.4)
2018 (%)
32.2
27.9
13.3
11.2
DIFFERENCE
11.9
10.3
(6.4)
(6.8)
2017 (%)
2018 (%)
DIFFERENCE
68.8
61.8
(7.0)
73.4
71.4
(2.0)
34.2
14.0
18.5
29.7
18.3
16.7
(4.5)
4.3
(1.8)
36.3
24.6
9.9
37.1
27.7
18.1
0.8
3.1
8.2
2017 (%)
2018 (%)
DIFFERENCE
54.9
4.5
4.5
53.2
19.3
7.0
(1.7)
14.8
2.5
69.6
79.4
9.8
73.3
60.4
(12.9)
31.6
16.4
20.3
29.2
26.4
24.2
(2.4)
10.0
3.9
62.3
61.6
33.3
27.9
99.1
85.3
38.4
23.6
36.8
23.7
5.1
(4.3)
*
40.7
27.8
24.8
23.2
14.4
N/C
(17.5)
(13.4)
40.8
55.4
43.5
87.9
63.4
58.2
40.6
27.1
22.6
2.8
(2.9)
(60.8)
17.1
60.0
14.3
54.5
47.7
34.1
37.4
(12.3)
19.8
68.6
58.7
66.0
5.5
89.3
63.2
57.4
36.2
20.7
4.5
(8.6)
30.7
58.0
33.4
84.2
56.3
53.3
43.2
(1.7)
19.8
(41.0)
20.4
18.1
6.5
14.2
25.1
21.9
10.5
9.9
4.7
3.8
4.0
(4.3)
99.7
99.8
0.1
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
SHOPPING
ACCOMMODATION
FOOD & BEVERAGE
LOCAL TRANSPORTATION
2017 (%)
20.3
17.5
19.7
18.0
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
MALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
PROFESSIONAL/TECHNICAL
BUSINESSMAN
MANAGEMENT/ADMINISTRATION
AGE GROUP:
35-44
45-54
55-64
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
HONEYMOON
VFR
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
FAMILY/RELATIVES
FRIENDS
SPOUSE
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
SHOPPING
VISITING MUSEUM
VISITING ISLAND & BEACHES
LEAD TIME TO DECIDE TRIP:
> I YEAR
> 2 MONTHS TO 3 MONTHS
> 1 MONTH TO 2 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVE VISITED MALAYSIA
INTERNET
FRIENDS/RELATIVE LIVING IN MALAYSIA
OWN EXPERIENCE
STATES VISITED IN MALAYSIA:
PAHANG
SABAH
KUALA LUMPUR/SELANGOR
ITEMS PURCHASED:
HANDICRAFT/SOUVENIR
FOODSTUFF
APPARELS/CLOTHES
TEXTILES
MAIN FACTORS IN CHOOSING MALAYSIA:
TO VISIT MALAYSIA TOURIST ATTRACTIONS
FRIEND/RELATIVE RECOMMENDATION
LIKE TO KNOW MORE ABOUT MALAYSIA
MAIN FEATURES TO PROMOTE MALAYSIA:
VIBRANT & MODERN CITIES
FAMILY FUN & FRIENDLY
MULTI-RACIAL COUNTRY
MUSLIM FRIENDLY
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
29
SAUDI ARABIA
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
100,549
1,161.9
11,555.4
1,069.9
2018
112,263
1,305.4
11,628.0
1,066.8
10.8
10.9
CHANGE %
11.7
12.4
0.6
(0.3)
DIFFERENCE
0.1
2018 (%)
26.2
20.6
17.7
14.7
DIFFERENCE
(8.7)
(3.8)
9.1
8.0
2017 (%)
2018 (%)
DIFFERENCE
74.8
52.9
(21.9)
87.9
89.3
1.4
42.0
15.0
5.8
44.4
17.2
11.8
2.4
2.2
6.0
47.9
13.2
26.7
57.4
21.5
9.7
9.5
8.3
(17.0)
2017 (%)
2018 (%)
DIFFERENCE
64.2
26.5
1.8
75.7
19.1
0.9
11.5
(7.5)
(0.9)
52.6
56.4
3.8
78.2
75.0
(3.2)
48.4
43.6
4.0
49.9
43.7
4.2
1.5
0.1
0.2
46.8
45.5
58.0
43.3
98.6
92.8
58.4
40.5
51.8
47.3
0.4
(2.8)
*
44.4
11.1
33.4
27.9
13.8
N/C
(16.5)
2.7
49.3
55.1
36.0
20.0
85.9
59.3
36.4
24.6
36.6
4.2
0.4
4.6
75.9
10.3
34.5
54.2
53.0
24.1
(21.7)
42.7
(10.4)
65.9
72.3
83.6
49.5
91.5
72.4
71.5
48.3
25.6
0.1
(12.1)
(1.2)
71.5
43.9
62.0
68.5
63.3
50.0
(3.0)
19.4
(12.0)
19.9
11.1
30.6
13.9
20.1
18.2
16.4
13.9
0.2
7.1
(14.2)
0.0
100.0
100.0
0.0
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
SHOPPING
ACCOMMODATION
INTERNATIONAL AIRFARES
DOMESTIC AIRFARES
2017 (%)
34.9
24.4
8.6
6.7
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
MALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
PROFESSIONAL/ TECHNICAL
HOUSEWIFE
BUSINESSMAN
AGE GROUP:
35-44
45-54
25-34
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
HONEYMOON
BUSINESS
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
SPOUSE
FAMILY/RELATIVES
FRIENDS
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
SHOPPING
VISITING ISLAND AND BEACHES
VISITING HISTORICAL SITES
LEAD TIME TO DECIDE TRIP:
> I YEAR
> 2 MONTHS TO 3 MONTHS
> 3 MONTHS TO 4 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVES VISITED MALAYSIA
INTERNET
TRAVEL AGENTS
OWN EXPERIENCE
STATES VISITED IN MALAYSIA:
KUALA LUMPUR/SELANGOR
KEDAH/PERLIS
PAHANG
ITEMS PURCHASED:
FOODSTUFF
HANDICRAFT/SOUVENIR
APPARELS/CLOTHES
SHOES
MAIN FACTORS IN CHOOSING MALAYSIA:
TO VISIT MALAYSIA TOURIST ATTRACTIONS
SHOPPING
LIKE TO KNOW MORE ABOUT MALAYSIA
MAIN FEATURES TO PROMOTE MALAYSIA:
FAMILY, FUN AND FRIENDLY
VIBRANT & MODERN CITIES
MUSLIM FRIENDLY
ISLANDS & BEACHES
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
30
IRAN
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
59,023
413.7
7,009.9
824.7
2018
67,094
564.4
8,412.8
1,051.6
8.5
8.0
CHANGE %
13.7
36.4
20.0
27.5
DIFFERENCE
(0.5)
2018 (%)
32.0
24.3
16.1
11.5
DIFFERENCE
(11.6)
(10.3)
14.4
9.6
2017 (%)
2018 (%)
DIFFERENCE
52.0
54.6
2.6
80.4
80.5
0.1
37.6
18.0
12.3
43.0
15.9
13.7
5.4
(2.1)
1.4
36.1
18.8
5.2
43.1
36.2
7.4
7.0
17.4
2.3
2017 (%)
2018 (%)
DIFFERENCE
90.5
0.7
2.5
91.6
2.6
2.4
1.1
1.9
(0.1)
30.9
56.0
25.0
85.8
80.5
(5.4)
63.8
22.1
9.9
58.7
27.0
11.0
(5.1)
4.9
1.1
80.1
76.8
21.4
26.7
99.1
81.7
43.5
40.4
19.0
4.9
22.1
13.7
49.6
0.4
23.0
29.0
26.6
11.8
(20.6)
26.2
(11.2)
14.3
47.1
51.0
16.0
70.5
53.4
48.1
18.8
56.2
6.3
(2.9)
2.9
36.0
*
36.0
44.1
26.5
26.5
8.1
N/C
(9.5)
97.5
85.7
57.0
42.0
77.1
71.9
54.8
38.7
(20.4)
(13.8)
(2.2)
(3.3)
64.2
58.3
13.8
66.7
50.4
39.7
2.5
(7.9)
25.9
29.3
28.4
4.4
12.8
30.9
24.2
11.1
10.2
1.6
(4.2)
6.7
(2.6)
100.0
100.0
0.0
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
SHOPPING
ACCOMMODATION
INTERNATIONAL AIRFARES
LOCAL TRANSPORTATION
2017 (%)
43.6
34.6
1.6
1.9
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
MALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
PROFESSIONAL/ TECHNICAL
MANAGEMENT/ADMINISTRATION
HOUSEWIFE
AGE GROUP:
35-44
45-54
55-64
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
HONEYMOON
VFR
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
FAMILY/RELATIVES
SPOUSE
FRIENDS
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
SHOPPING
VISITING HISTORICAL SITES
VISITING THEME PARKS
LEAD TIME TO DECIDE TRIP:
> 2 MONTHS TO 3 MONTHS
> I YEAR
> 1 MONTH TO 2 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVE VISITED MALAYSIA
TRAVEL AGENT
INTERNET
OWN EXPERIENCE
STATES VISITED IN MALAYSIA:
PAHANG
KEDAH/PERLIS
SABAH
ITEMS PURCHASED:
HANDICRAFT/SOUVENIR
APPAREL/ CLOTHES
FOODSTUFF
SHOES
MAIN FACTORS IN CHOOSING MALAYSIA:
TO VISIT MALAYSIA TOURIST ATTRACTIONS
LIKE TO KNOW MORE ABOUT MALAYSIA
INCLUDED IN PACKAGE TOUR
MAIN FEATURES TO PROMOTE MALAYSIA:
VIBRANT & MODERN CITIES
FAMILY FUN & FRIENDLY
MULTI-RACIAL COUNTRY
SHOPPING HAVEN
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
31
UNITED ARAB EMIRATES
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
8,555
66.0
7,713.7
838.5
2018
9,386
88.1
9,387.8
1,021.9
9.2
9.2
CHANGE %
9.7
33.5
21.7
21.9
DIFFERENCE
0.0
2018 (%)
31.1
24.4
15.1
10.4
DIFFERENCE
5.5
10.5
4.8
(10.4)
2017 (%)
2018 (%)
DIFFERENCE
57.7
51.7
(6.0)
72.3
77.8
5.5
40.4
14.9
8.5
43.6
14.0
11.7
3.2
(0.9)
3.2
41.4
31.4
10.0
43.5
28.2
10.2
2.1
(3.2)
0.2
2017 (%)
2018 (%)
DIFFERENCE
76.6
8.5
8.5
50.8
33.2
2.9
(25.8)
24.7
(5.6)
65.0
66.1
1.1
72.3
73.4
1.1
61.7
14.9
10.6
50.2
32.2
5.5
(11.5)
17.3
(5.1)
63.9
59.7
23.4
31.9
99.2
91.1
40.1
37.7
35.3
31.3
16.7
5.8
*
46.8
17.0
30.1
24.6
20.7
N/C
(22.2)
3.7
29.8
72.3
19.1
27.7
73.4
63.3
19.5
14.8
43.7
(9.1)
0.4
(12.8)
*
25.0
100.0
62.5
25.0
25.0
N/C
0.0
(75.0)
82.6
78.3
43.5
32.6
82.3
67.3
60.5
31.0
(0.4)
(10.9)
17.0
(1.6)
78.0
56.1
61.0
69.8
69.8
44.0
(8.2)
13.7
(16.9)
50.0
8.7
10.9
8.7
30.4
18.2
14.2
7.7
(19.6)
9.5
3.3
(1.0)
100.0
100.0
0.0
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
SHOPPING
ACCOMMODATION
INTERNATIONAL AIRFARES
FOOD & BEVERAGE
2017 (%)
25.5
13.9
10.3
20.8
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
MALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
PROFESSIONAL/ TECHNICAL
HOUSEWIFE
STUDENT
AGE GROUP:
35-44
45-54
25-34
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
HONEYMOON
SPORTS
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
FAMILY/RELATIVES
SPOUSE
FRIENDS
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
SHOPPING
VISITING ISLAND AND BEACHES
VISITING THEMEPARK
LEAD TIME TO DECIDE TRIP:
> I YEAR
> 2 MONTHS TO 3 MONTHS
> 3 MONTHS TO 4 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVES VISITED MALAYSIA
INTERNET
TRAVEL AGENTS
OWN EXPERIENCE
STATES VISITED IN MALAYSIA:
PAHANG
KUALA LUMPUR/SELANGOR
SABAH
ITEMS PURCHASED:
APPARELS/CLOTHES
HANDICRAFT/SOUVENIR
FOODSTUFF
SHOES
MAIN FACTORS IN CHOOSING MALAYSIA:
TO VISIT MALAYSIA TOURIST ATTRACTIONS
SHOPPING
LIKE TO KNOW MORE ABOUT MALAYSIA
MAIN FEATURES TO PROMOTE MALAYSIA:
FAMILY, FUN AND FRIENDLY
VIBRANT & MODERN CITIES
MUSLIM FRIENDLY
SHOPPING HAVEN
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
32
OMAN
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
16,282
132.2
8,117.6
902.0
2018
22,295
189.3
8,491.2
967.9
9.0
8.8
CHANGE %
36.9
43.2
4.6
7.3
DIFFERENCE
(0.2)
2018 (%)
28.6
23.6
16.0
9.8
DIFFERENCE
(7.9)
(7.4)
13.5
(16.3)
2017 (%)
2018 (%)
DIFFERENCE
56.4
55.2
(1.3)
84.3
88.6
4.3
31.3
16.5
7.8
49.2
16.2
8.2
17.8
(0.3)
0.4
39.3
23.3
12.3
48.7
29.2
10.2
9.5
5.8
(2.1)
2017 (%)
2018 (%)
DIFFERENCE
82.6
16.5
*
65.0
29.4
2.3
(17.6)
12.9
N/C
65.8
64.6
(1.2)
80.7
77.7
(3.0)
52.6
33.3
12.3
47.1
46.6
3.9
(5.6)
13.3
(8.4)
48.5
48.9
44.7
29.8
99.3
94.2
53.0
48.2
50.8
45.3
8.3
18.4
*
62.6
9.6
38.3
24.9
15.6
N/C
(37.7)
6.0
54.1
71.2
30.6
21.6
86.0
60.5
33.7
24.0
31.9
(10.6)
3.0
2.3
90.9
63.6
45.5
43.2
35.1
32.4
(47.7)
(28.5)
(13.0)
83.5
73.4
48.6
48.6
98.3
73.5
60.7
47.7
14.8
0.1
12.1
(1.0)
82.6
70.6
67.9
71.6
51.1
48.7
(10.9)
(19.5)
(19.2)
17.4
15.6
17.4
13.8
22.1
17.2
16.7
13.4
4.7
1.6
(0.8)
(0.4)
100.0
100.0
0.0
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
SHOPPING
ACCOMMODATION
INTERNATIONAL AIRFARES
FOOD & BEVERAGE
2017 (%)
36.4
31.0
2.5
26.2
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
MALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
PROFESSIONAL/ TECHNICAL
HOUSEWIFE
MANAGEMENT/ADMINISTRATION
AGE GROUP:
35-44
45-54
55-64
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
HONEYMOON
SHOPPING
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
FAMILY/RELATIVES
SPOUSE
FRIENDS
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
SHOPPING
VISITING ISLAND AND BEACHES
VISITING HISTORICAL SITE
LEAD TIME TO DECIDE TRIP:
> I YEAR
> 2 MONTHS TO 3 MONTHS
> 1 MONTH TO 2 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVES VISITED MALAYSIA
INTERNET
TRAVEL AGENTS
OWN EXPERIENCE
STATES VISITED IN MALAYSIA:
KUALA LUMPUR/SELANGOR
PAHANG
KEDAH/PERLIS
ITEMS PURCHASED:
APPARELS/CLOTHES
HANDICRAFT/SOUVENIR
FOODSTUFF
SHOES
MAIN FACTORS IN CHOOSING MALAYSIA:
TO VISIT MALAYSIA TOURIST ATTRACTIONS
LIKE TO KNOW MORE ABOUT MALAYSIA
SHOPPING
MAIN FEATURES TO PROMOTE MALAYSIA:
FAMILY, FUN AND FRIENDLY
VIBRANT & MODERN CITIES
MUSLIM FRIENDLY
SHOPPING HAVEN
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
33
KUWAIT
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
9,247
75.7
8,191.2
1,036.9
2018
7,928
66.1
8,334.5
890.9
7.9
9.4
CHANGE %
(14.3)
(12.8)
1.8
(14.1)
DIFFERENCE
1.5
2018 (%)
33.4
22.4
13.5
9.6
DIFFERENCE
10.2
(8.5)
(1.9)
(1.6)
2017 (%)
2018 (%)
DIFFERENCE
51.7
55.6
3.9
74.1
77.3
3.2
44.4
14.8
14.8
45.5
13.3
12.8
1.1
(1.5)
(2.0)
40.5
19.0
11.9
42.3
32.8
10.4
1.8
13.7
(1.5)
2017 (%)
2018 (%)
DIFFERENCE
55.3
42.6
2.1
72.4
8.1
7.2
17.1
(34.4)
5.1
72.0
80.9
8.9
74.1
80.0
5.9
81.5
14.8
*
53.3
25.2
7.1
(28.1)
10.4
N/C
43.5
43.5
66.7
59.3
100.0
93.8
41.2
41.2
56.5
50.3
(25.4)
(18.0)
*
40.7
29.6
33.5
29.7
16.3
N/C
(11.1)
(13.4)
44.4
74.1
22.2
29.6
91.3
66.3
18.8
13.9
46.9
(7.7)
(3.5)
(15.7)
91.8
55.2
82.1
50.0
50.0
50.0
(41.8)
(5.2)
(32.1)
70.4
88.9
55.6
51.9
82.8
75.3
51.0
39.4
12.5
(13.6)
(4.5)
(12.5)
88.9
85.2
59.3
68.0
47.8
43.3
(20.9)
(37.4)
(15.9)
23.1
15.4
*
11.5
25.7
21.2
12.8
11.7
2.6
5.8
N/C
0.2
100.0
100.0
0.0
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
ACCOMMODATION
SHOPPING
FOOD & BEVERAGE
LOCAL TRANSPORTATION
2017 (%)
23.2
30.9
15.4
11.2
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
MALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
PROFESSIONAL/ TECHNICAL
HOUSEWIFE
STUDENT
AGE GROUP:
35-44
45-54
25-34
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
HONEYMOON
BUSINESS
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
FAMILY/RELATIVES
SPOUSE
FRIENDS
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
SHOPPING
VISITING ISLAND AND BEACHES
VISITING THEMEPARK
LEAD TIME TO DECIDE TRIP:
> I YEAR
> 2 MONTHS TO 3 MONTHS
> 3 MONTHS TO 4 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVES VISITED MALAYSIA
INTERNET
OWN EXPERIENCE
OUTDOOR ADVERTISING
STATES VISITED IN MALAYSIA:
KUALA LUMPUR/SELANGOR
MELAKA
KEDAH/PERLIS
ITEMS PURCHASED:
HANDICRAFT/SOUVENIR
APPARELS/CLOTHES
FOODSTUFF
SHOES
MAIN FACTORS IN CHOOSING MALAYSIA:
TO VISIT MALAYSIA TOURIST ATTRACTIONS
LIKE TO KNOW MORE ABOUT MALAYSIA
SHOPPING
MAIN FEATURES TO PROMOTE MALAYSIA:
FAMILY, FUN AND FRIENDLY
VIBRANT & MODERN CITIES
MULTI-RACIAL COUNTRY
MUSLIM FRIENDLY
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
34
CANADA
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
67,056
248.5
3706.0
436.0
2018
84,705
381.9
4508.7
486.3
8.5
9.3
CHANGE %
26.3
53.7
21.7
11.5
DIFFERENCE
0.8
2018 (%)
33.8
27.8
12.5
8.5
DIFFERENCE
10.3
5.2
(3.6)
(0.1)
2017 (%)
2018 (%)
DIFFERENCE
65.0
55.5
(9.6)
52.4
59.2
6.8
33.8
12.1
5.1
36.2
16.7
14.4
2.4
4.6
9.3
37.1
26.8
19.5
43.2
27.5
10.0
6.1
0.7
(9.5)
2017 (%)
2018 (%)
DIFFERENCE
93.9
2.1
3.9
81.0
6.3
3.7
(12.9)
4.1
(0.2)
94.3
93.4
(0.9)
67.1
63.8
(3.3)
33.4
32.6
4.1
36.0
28.9
18.4
2.6
(3.7)
14.3
22.7
33.1
78.9
53.7
75.4
72.0
48.9
47.9
52.8
38.8
(30.0)
(5.8)
33.2
*
19.2
20.5
20.4
15.6
(12.7)
N/C
(3.6)
63.2
45.1
87.2
77.3
98.8
73.2
60.9
26.8
35.6
28.1
(26.3)
(50.5)
54.5
47.4
9.1
77.3
50.0
22.7
22.8
2.6
13.6
88.0
80.2
75.2
75.0
89.3
84.6
53.3
52.8
1.3
4.4
(21.9)
(22.2)
58.8
73.7
38.6
88.6
75.2
67.4
29.8
1.5
28.7
7.6
20.4
18.3
5.4
17.1
15.0
14.5
13.4
9.6
(5.4)
(3.8)
8.0
100.0
99.5
(0.5)
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
SHOPPING
ACCOMMODATION
FOOD & BEVERAGES
LOCAL TRANSPORTATION
2017 (%)
23.5
22.6
16.1
8.6
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
MALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
PROFESSIONAL/ TECHNICAL
MANAGEMENT/ ADMINISTRATION
STUDENT
AGE GROUP:
35-44
45-54
25-34
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
VISA RUN
VFR
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
SPOUSE
FRIENDS
FAMILY/RELATIVES
MAJOR ACTIVITIES ENGAGED:
SHOPPING
SIGHTSEEING IN THE CITIES
SWIMMING
HIKING/TREKKING
LEAD TIME TO DECIDE TRIP:
> 2 MONTH TO 3 MONTHS
> I YEAR
> 1 MONTH TO 2 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVES VISITED MALAYSIA
OWN EXPERIENCE
INTERNET
TRAVEL GUIDE BOOKS
STATES VISITED IN MALAYSIA:
KUALA LUMPUR/SELANGOR
JOHOR
KEDAH/PERLIS
ITEMS PURCHASED:
FOODSTUFF
HANDICRAFT/SOUVENIR
APPARELS/ CLOTHES
SHOES
MAIN FACTORS IN CHOOSING MALAYSIA:
VALUE FOR MONEY
FRIEND/RELATIVE RECOMMENDATION
EASILY ACCESSIBLE
MAIN FEATURES TO PROMOTE MALAYSIA:
FAMILY FUN & FRIENDLY
MULTI-RACIAL COUNTRY
ISLAND & BEACHES
VIBRANT & MODERN CITIES
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
35
UNITED STATES
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
198,203
689.3
3,477.9
390.8
2018
253,384
1,149.1
4,534.9
604.7
8.9
7.5
CHANGE %
27.8
66.7
30.4
54.7
DIFFERENCE
(1.4)
2018 (%)
32.5
31.8
12.5
6.2
DIFFERENCE
18.5
10.2
(7.5)
(3.7)
2017 (%)
2018 (%)
DIFFERENCE
58.0
56.4
(1.6)
65.5
61.8
(3.7)
33.1
18.5
9.4
40.8
17.1
10.3
7.7
(1.4)
1.0
32.2
30.3
9.1
39.7
21.4
14.4
7.5
(8.9)
5.3
2017 (%)
2018 (%)
DIFFERENCE
79.8
2.6
8.8
74.9
7.2
5.1
(4.9)
4.6
(3.6)
94.5
97.2
2.7
50.2
54.5
4.3
40.1
22.8
21.7
38.4
30.7
14.7
(1.7)
7.9
(7.0)
37.5
29.9
94.7
66.6
95.3
79.0
67.5
46.7
57.7
49.1
(27.2)
(19.9)
25.8
16.0
*
20.1
14.5
12.9
(5.7)
(1.5)
N/C
75.6
66.6
67.0
40.9
80.1
70.6
69.9
34.5
4.5
4.0
2.9
(6.4)
19.7
70.5
32.3
75.6
62.5
40.6
55.8
(8.0)
8.3
72.6
77.3
71.9
62.2
85.9
83.9
63.3
58.9
13.3
6.6
(8.6)
(3.2)
57.7
64.1
75.5
77.1
71.9
68.6
19.5
7.8
(6.9)
9.9
12.6
8.6
13.3
14.2
13.7
12.9
12.2
4.3
1.1
4.3
(1.1)
100.0
99.0
(1.0)
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
ACCOMMODATION
SHOPPING
FOOD & BEVERAGE
ORGANISED TOURS
2017 (%)
14.0
21.6
20.0
9.8
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
MALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
PROFESSIONAL/TECHNICAL
MANAGEMENT/ADMINISTRATION
RETIRED
AGE GROUP:
35-44
45-54
>65
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
VFR
BUSINESS
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
SPOUSE
FRIENDS
ALONE
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
SHOPPING
VISITING ISLAND & BEACHES
VISITING MUSEUMS
LEAD TIME TO DECIDE TRIP:
> 2 MONTHS TO 3 MONTHS
> 1 MONTH TO 2 MONTHS
> I YEAR
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVE VISITED MALAYSIA
INTERNET
OWN EXPERIENCE
TRAVEL GUIDE BOOKS
STATES VISITED IN MALAYSIA:
KUALA LUMPUR/SELANGOR
JOHOR
MELAKA
ITEMS PURCHASED:
HANDICRAFT/SOUVENIR
FOODSTUFF
LIQUOR
COSMETIC/PERSONAL CARE
MAIN FACTORS IN CHOOSING MALAYSIA:
SHOPPING
TO EXPERIENCE MALAYSIAN FOOD
EASILY ACCESSIBLE
MAIN FEATURES TO PROMOTE MALAYSIA:
FAMILY FUN & FRIENDLY
FOOD HAVEN
VIBRANT & MODERN CITIES
MULTI-RACIAL COUNTRY
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
36
UNITED KINGDOM
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
358,818
1,666.6
4,644.8
504.9
2018
361,335
2,084.8
5,769.7
613.8
9.2
9.4
CHANGE %
0.7
25.1
24.2
21.6
DIFFERENCE
0.2
2018 (%)
31.7
24.8
14.1
8.0
DIFFERENCE
5.8
(3.2)
1.5
(0.4)
2017 (%)
2018 (%)
DIFFERENCE
37.3
55.3
18.0
0.1
57.6
57.5
37.9
17.1
6.5
36.6
18.3
8.9
(1.3)
1.2
2.4
41.7
22.3
12.9
41.1
24.5
14.6
(0.6)
2.2
1.7
2017 (%)
2018 (%)
DIFFERENCE
85.6
4.4
4.0
79.8
3.0
6.5
(5.8)
(1.4)
2.5
93.5
95.5
2.0
57.4
59.0
1.6
46.3
20.1
13.7
38.5
28.0
19.4
(7.8)
7.9
5.7
35.5
29.7
52.3
25.6
97.8
94.9
80.0
48.1
62.3
65.2
27.7
22.5
23.9
0.3
24.9
20.1
18.9
16.1
(3.8)
18.6
(8.8)
72.1
44.9
32.0
27.1
96.4
79.2
63.6
38.3
24.3
34.3
31.6
11.2
48.6
1.4
2.1
80.1
54.7
32.9
31.5
53.3
30.8
72.7
71.9
65.5
29.5
72.2
71.2
61.5
21.6
(0.5)
(0.7)
(4.0)
(7.9)
47.5
31.6
26.9
65.6
60.5
58.6
18.1
28.9
31.7
12.2
14.7
8.6
15.3
17.1
14.9
14.9
12.4
4.9
0.2
6.3
(2.9)
99.6
99.2
(0.4)
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
ACCOMMODATION
SHOPPING
FOOD & BEVERAGE
LOCAL TRANSPORTATION
2017 (%)
25.9
28.0
12.6
8.4
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
MALE
MARITAL STATUS:
SINGLE
OCCUPATIONAL GROUP:
PROFESSIONAL/TECHNICAL
MANAGEMENT/ADMINISTRATION
STUDENT
AGE GROUP:
35-44
45-54
55-64
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
VISA RUN
VFR
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
SPOUSE
FRIENDS
FAMILY/RELATIVES
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
SHOPPING
VISITING ISLAND & BEACHES
VISITING MUSEUM
LEAD TIME TO DECIDE TRIP:
> 2 MONTHS TO 3 MONTHS
> I YEAR
> 1 MONTH TO 2 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
INTERNET
FRIENDS/RELATIVE VISITED MALAYSIA
OWN EXPERIENCE
TRAVEL GUIDE BOOKS
STATES VISITED IN MALAYSIA:
KUALA LUMPUR/SELANGOR
JOHOR
MELAKA
ITEMS PURCHASED:
HANDICRAFT/SOUVENIR
FOODSTUFF
APPARELS/CLOTHES
SHOES
MAIN FACTORS IN CHOOSING MALAYSIA:
TO EXPERIENCE MALAYSIAN FOOD
EASILY ACCESSIBLE
VALUE FOR MONEY
MAIN FEATURES TO PROMOTE MALAYSIA:
FAMILY FUN & FRIENDLY
MULTI-RACIAL COUNTRY
VIBRANT & MODERN CITIES
ISLAND & BEACHES
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
37
IRELAND
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
20,854
86.4
4,145.1
468.2
2018
19,687
86.7
4,404.8
512.0
8.9
8.6
CHANGE %
(5.6)
0.3
6.3
9.4
DIFFERENCE
(0.3)
2018 (%)
33.6
25.1
14.1
9.6
DIFFERENCE
7.7
(2.9)
1.5
3.2
2017 (%)
2018 (%)
DIFFERENCE
55.1
57.5
2.4
60.9
55.3
(5.7)
25.1
19.4
12.9
35.8
14.8
14.6
10.7
(4.5)
1.7
41.7
22.3
10.9
45.5
28.8
9.2
3.8
6.5
(1.7)
2017 (%)
2018 (%)
DIFFERENCE
73.8
1.4
*
77.2
5.6
5.1
3.4
4.1
N/C
90.5
91.4
0.9
77.9
67.1
(10.7)
48.4
21.1
11.9
43.8
26.5
15.4
(4.6)
5.3
3.5
56.0
42.3
16.9
37.2
97.1
84.2
47.4
43.3
41.1
41.9
30.5
6.1
34.6
*
24.6
30.3
21.1
13.7
(4.4)
N/C
(10.9)
81.5
90.7
33.3
31.5
81.9
69.6
54.4
14.6
0.4
(21.2)
21.1
(16.9)
62.5
62.5
*
87.5
15.6
6.3
25.0
(46.9)
N/C
87.2
71.3
40.0
11.1
78.2
72.8
46.3
38.8
(9.0)
1.5
6.3
27.7
49.1
48.1
51.5
36.9
72.0
60.7
(12.2)
23.9
9.2
8.9
22.4
8.9
8.9
20.0
19.7
15.3
7.4
11.0
(2.8)
6.3
(1.6)
98.0
98.8
0.8
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
ACCOMMODATION
SHOPPING
FOOD & BEVERAGE
INTERNATIONAL AIRFARES
2017 (%)
25.9
28.0
12.6
6.4
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
FEMALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
PROFESSIONAL/TECHNICAL
STUDENT
MANAGEMENT/ADMINISTRATION
AGE GROUP:
35-44
45-54
25-34
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
VFR
HONEYMOON
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
SPOUSE
FRIENDS
FAMILY/RELATIVES
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
SHOPPING
HIKING/TREKKING
VISITING THEMEPARK
LEAD TIME TO DECIDE TRIP:
> 2 MONTHS TO 3 MONTHS
> I YEAR
> 1 MONTH TO 2 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVE VISITED MALAYSIA
INTERNET
OWN EXPERIENCE
AIRLINES
STATES VISITED IN MALAYSIA:
KUALA LUMPUR/SELANGOR
SABAH
PENANG
ITEMS PURCHASED:
HANDICRAFT/SOUVENIR
FOODSTUFF
APPARELS/CLOTHES
LIQUOR
MAIN FACTORS IN CHOOSING MALAYSIA:
TO EXPERIENCE MALAYSIAN FOOD
FRIEND/RELATIVE RECOMMENDATION
SHOPPING
MAIN FEATURES TO PROMOTE MALAYSIA:
VIBRANT & MODERN CITIES
MULTI-RACIAL COUNTRY
FAMILY FUN & FRIENDLY
ISLAND & BEACHES
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
38
SWEDEN
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
34,304
125.0
3,643.1
520.4
2018
32,665
153.3
4,692.2
646.1
7.0
7.3
CHANGE %
(4.8)
22.6
28.8
24.1
DIFFERENCE
0.3
2018 (%)
28.1
26.1
20.8
10.0
DIFFERENCE
8.7
7.1
(1.5)
(3.4)
2017 (%)
2018 (%)
DIFFERENCE
50.0
54.3
4.3
71.7
61.6
(10.1)
31.9
15.1
9.4
41.8
14.6
11.8
10.0
(0.5)
2.4
33.6
22.9
14.2
45.5
16.2
9.8
11.9
(6.7)
(4.5)
2017 (%)
2018 (%)
DIFFERENCE
88.6
1.3
*
89.8
2.7
2.7
1.2
1.4
N/C
94.0
98.2
4.2
67.3
65.3
(2.0)
48.4
20.3
17.8
42.6
33.1
15.7
(5.8)
12.8
(2.1)
36.7
31.9
24.7
39.9
97.1
84.2
47.4
43.3
60.4
52.3
22.7
3.4
0.5
26.3
24.3
18.9
15.9
15.4
18.4
(10.4)
(8.9)
75.0
69.3
76.3
73.5
85.9
75.8
70.1
60.0
10.9
6.5
(6.2)
(13.5)
27.8
66.7
5.6
72.0
48.0
12.0
44.2
(18.7)
6.4
60.8
73.5
74.3
65.4
78.1
76.8
73.8
48.3
17.3
3.3
(0.6)
(17.1)
55.2
77.7
40.2
89.4
89.0
85.9
34.2
11.3
45.7
24.0
18.0
9.5
14.5
23.2
18.4
15.2
12.7
(0.8)
0.4
5.7
(1.8)
100.0
100.0
0.0
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
SHOPPING
ACCOMMODATION
FOOD & BEVERAGE
LOCAL TRANSPORTATION
2017 (%)
19.4
19.0
22.4
13.5
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
MALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
PROFESSIONAL/TECHNICAL
RETIRED
MANAGEMENT/ADMINISTRATION
AGE GROUP:
35-44
45-54
25-34
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
VFR
CONFERENCE/CONVENTION
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
SPOUSE
FRIENDS
FAMILY/RELATIVES
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
SHOPPING
HIKING/TREKKING
VISITING THEMEPARK
LEAD TIME TO DECIDE TRIP:
> I YEAR
> 2 MONTHS TO 3 MONTHS
> 1 MONTH TO 2 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVE VISITED MALAYSIA
OWN EXPERIENCE
INTERNET
AIRLINES
STATES VISITED IN MALAYSIA:
KUALA LUMPUR/SELANGOR
SABAH
MELAKA
ITEMS PURCHASED:
SHOES
HANDICRAFT/SOUVENIR
FOODSTUFF
APPARELS/CLOTHES
MAIN FACTORS IN CHOOSING MALAYSIA:
FRIEND/RELATIVE RECOMMENDATION
TO EXPERIENCE MALAYSIAN FOOD
TO EXPERIENCE NATURE
MAIN FEATURES TO PROMOTE MALAYSIA:
ISLAND & BEACHES
FOOD HAVEN
VIBRANT & MODERN CITIES
FAMILY FUN & FRIENDLY
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
39
DENMARK
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
23,219
104.0
4,479.7
527.0
2018
23,566
102.8
4,360.6
464.7
8.5
9.4
CHANGE %
1.5
(1.2)
(2.7)
(11.8)
DIFFERENCE
0.9
2018 (%)
33.5
22.1
14.3
10.3
DIFFERENCE
20.3
(1.4)
(11.6)
(2.0)
2017 (%)
2018 (%)
DIFFERENCE
51.1
65.5
14.5
50.0
57.1
7.1
37.0
21.7
7.2
35.7
14.9
14.1
(1.3)
(6.8)
6.9
28.7
9.0
37.8
41.6
22.3
21.7
12.9
13.3
(16.1)
2017 (%)
2018 (%)
DIFFERENCE
69.6
*
4.3
83.2
4.4
2.8
13.6
N/C
(1.5)
89.5
82.5
(6.9)
60.6
72.9
12.3
20.9
32.1
14.9
36.5
25.4
22.1
15.6
(6.7)
7.2
52.5
39.2
7.8
53.4
97.4
77.7
86.4
59.2
44.9
38.5
78.5
5.8
6.3
38.9
11.1
18.9
15.9
15.4
12.5
(23.0)
4.3
73.0
84.3
62.3
28.9
98.7
72.8
56.9
39.0
25.7
(11.5)
(5.3)
10.1
50.0
83.3
*
80.0
28.6
17.1
30.0
(54.8)
N/C
61.9
70.0
52.4
4.8
89.3
68.5
54.2
44.0
27.4
(1.6)
1.8
39.3
26.7
55.1
56.1
97.6
55.7
55.0
70.9
0.6
(1.1)
22.0
8.5
10.2
11.0
18.5
13.5
13.5
11.7
(3.6)
5.0
3.3
0.7
100.0
100.0
0.0
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
ACCOMMODATION
SHOPPING
FOOD & BEVERAGE
LOCAL TRANSPORTATION
2017 (%)
13.2
23.4
26.0
12.3
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
FEMALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
PROFESSIONAL/TECHNICAL
STUDENT
MANAGEMENT/ADMINISTRATION
AGE GROUP:
35-44
45-54
25-34
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
HONEYMOON
VFR
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
SPOUSE
FRIENDS
FAMILY/RELATIVES
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
SHOPPING
HIKING/TREKKING
VISITING MUSEUM
LEAD TIME TO DECIDE TRIP:
> I YEAR
> 2 MONTHS TO 3 MONTHS
> 1 MONTH TO 2 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVE VISITED MALAYSIA
INTERNET
OWN EXPERIENCE
FRIENDS/RELATIVE LIVING IN MALAYSIA
STATES VISITED IN MALAYSIA:
KUALA LUMPUR/SELANGOR
SABAH
MELAKA
ITEMS PURCHASED:
HANDICRAFT/SOUVENIR
FOODSTUFF
APPARELS/CLOTHES
CHOCOLATES
MAIN FACTORS IN CHOOSING MALAYSIA:
TO EXPERIENCE MALAYSIAN FOOD
TO VISIT MALAYSIA TOURIST ATTRACTIONS
EASILY ACCESSIBLE
MAIN FEATURES TO PROMOTE MALAYSIA:
ISLAND & BEACHES
VIBRANT & MODERN CITIES
FAMILY FUN & FRIENDLY
MULTI-RACIAL COUNTRY
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
40
FINLAND
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
6,794
27.5
4,048.1
554.5
2018
13,575
51.9
3,822.8
612.2
7.3
6.2
CHANGE %
99.8
88.7
(5.6)
10.4
DIFFERENCE
(1.1)
2018 (%)
30.7
29.6
15.2
5.5
DIFFERENCE
(11.4)
4.8
1.2
(0.9)
2017 (%)
2018 (%)
DIFFERENCE
59.6
53.7
(5.9)
39.3
51.0
11.7
17.9
22.8
6.2
49.5
16.2
11.7
31.6
(6.6)
5.5
38.4
37.8
12.9
50.0
29.5
8.8
11.6
(8.3)
(4.1)
2017 (%)
2018 (%)
DIFFERENCE
92.4
2.8
1.4
74.5
16.3
2.7
(17.8)
13.5
1.3
100.0
98.4
(1.6)
57.2
61.2
4.0
49.7
35.2
8.3
41.0
36.5
14.0
(8.7)
1.3
5.7
45.2
47.1
64.7
56.7
96.6
79.3
58.1
53.3
51.3
32.2
(6.6)
(3.5)
*
14.1
21.1
21.5
16.6
14.5
N/C
2.6
(6.6)
80.0
27.2
86.5
20.0
84.2
78.1
75.3
46.2
4.2
50.9
(11.2)
26.2
25.0
50.0
25.0
83.3
16.7
16.7
58.3
(33.3)
(8.3)
75.4
74.4
66.7
14.0
90.4
79.5
52.0
40.7
14.9
5.1
(14.7)
26.7
32.3
58.5
75.4
77.6
75.3
58.6
45.3
16.9
(16.8)
15.8
19.3
4.8
2.8
24.2
18.0
13.5
13.4
8.4
(1.3)
8.7
10.7
100.0
100.0
0.0
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
ACCOMMODATION
SHOPPING
FOOD & BEVERAGE
LOCAL TRANSPORTATION
2017 (%)
42.1
24.8
13.9
6.4
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
FEMALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
PROFESSIONAL/TECHNICAL
MANAGEMENT/ADMINISTRATION
STUDENT
AGE GROUP:
35-44
45-54
25-34
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
VISA RUN
VFR
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
FRIENDS
SPOUSE
ALONE
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
SHOPPING
SWIMMING
VISITING MUSEUM
LEAD TIME TO DECIDE TRIP:
> I YEAR
> 2 MONTHS TO 3 MONTHS
> 1 MONTH TO 2 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
INTERNET
OWN EXPERIENCE
FRIENDS/RELATIVE VISITED MALAYSIA
TRAVEL GUIDE BOOKS
STATES VISITED IN MALAYSIA:
KUALA LUMPUR/SELANGOR
SABAH
KEDAH/PERLIS
ITEMS PURCHASED:
HANDICRAFT/SOUVENIR
FOODSTUFF
APPARELS/CLOTHES
COSMETIC/PERSONAL CARE
MAIN FACTORS IN CHOOSING MALAYSIA:
SHOPPING
FRIEND/RELATIVE RECOMMENDATION
LIKE TO KNOW MORE ABOUT MALAYSIA
MAIN FEATURES TO PROMOTE MALAYSIA:
FOOD HAVEN
MULTI-RACIAL COUNTRY
GREENERY
ISLAND & BEACHES
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
41
NORWAY
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
14,121
44.2
3,128.4
396.6
2018
15,202
66.5
4,372.8
607.3
7.9
7.2
CHANGE %
7.7
50.5
39.8
53.2
DIFFERENCE
(0.7)
2018 (%)
22.2
20.7
15.7
10.1
DIFFERENCE
0.6
(1.3)
(13.7)
(0.7)
2017 (%)
2018 (%)
DIFFERENCE
58.5
53.8
(4.7)
31.0
67.4
36.4
20.7
37.9
17.2
40.3
27.1
10.4
19.6
(10.8)
(6.8)
41.5
14.6
12.2
40.4
36.5
8.3
(1.1)
21.9
(3.9)
2017 (%)
2018 (%)
DIFFERENCE
65.5
*
3.4
84.4
3.7
2.2
18.9
N/C
(1.2)
91.3
68.9
(22.4)
51.7
72.4
20.6
10.3
51.7
*
48.5
26.1
11.2
38.2
(25.6)
N/C
50.0
44.2
46.2
23.1
97.0
75.2
39.8
34.6
47.0
31.0
(6.3)
11.5
22.2
*
25.9
20.9
18.9
14.9
(1.3)
N/C
(11.0)
34.5
58.6
17.2
10.3
81.5
78.8
17.0
17.0
47.0
20.2
(0.2)
6.7
100.0
100.0
*
95.5
50.0
4.5
(4.5)
(50.0)
N/C
56.0
60.0
40.0
8.0
77.3
63.9
52.1
16.0
21.3
3.9
12.1
8.0
66.2
75.4
58.5
58.8
54.0
35.9
(7.4)
(21.4)
(22.6)
8.7
21.7
17.4
13.0
23.4
14.1
14.1
12.5
14.7
(7.7)
(3.3)
(0.5)
100.0
98.5
(1.5)
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
ACCOMMODATION
SHOPPING
FOOD & BEVERAGE
LOCAL TRANSPORTATION
2017 (%)
21.6
22.0
29.3
10.8
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
MALE
MARITAL STATUS:
SINGLE
OCCUPATIONAL GROUP:
STUDENT
PROFESSIONAL/TECHNICAL
MANAGEMENT/ADMINISTRATION
AGE GROUP:
35-44
25-34
45-54
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
EDUCATION
VFR
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
FRIENDS
SPOUSE
STUDENT GROUP
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
SHOPPING
VISITING ISLAND & BEACHES
VISITING HISTORICAL SITE
LEAD TIME TO DECIDE TRIP:
> 2 MONTHS TO 3 MONTHS
> I YEAR
> 1 MONTH TO 2 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVE VISITED MALAYSIA
INTERNET
AIRLINES
TRAVEL GUIDE BOOKS
STATES VISITED IN MALAYSIA:
KUALA LUMPUR/SELANGOR
KEDAH/PERLIS
MELAKA
ITEMS PURCHASED:
HANDICRAFT/SOUVENIR
FOODSTUFF
APPARELS/CLOTHES
CHOCOLATES
MAIN FACTORS IN CHOOSING MALAYSIA:
TO VISIT MALAYSIA TOURIST ATTRACTIONS
LIKE TO KNOW MORE ABOUT MALAYSIA
FRIEND/RELATIVE RECOMMENDATION
MAIN FEATURES TO PROMOTE MALAYSIA:
VIBRANT & MODERN CITIES
MULTI-RACIAL COUNTRY
ISLAND & BEACHES
FAMILY FUN & FRIENDLY
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
42
ITALY
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
44,638
153.6
3,441.2
568.3
2018
52,055
215.1
4,131.9
693.8
6.1
6.0
CHANGE %
16.6
40.0
20.1
22.1
DIFFERENCE
(0.1)
2018 (%)
24.0
28.7
13.4
10.3
DIFFERENCE
4.0
12.1
(7.4)
6.1
2017 (%)
2018 (%)
DIFFERENCE
64.2
52.8
(11.5)
51.6
50.6
(1.0)
47.7
16.1
5.3
43.2
22.7
8.8
(4.5)
6.6
3.5
56.1
20.4
15.1
54.8
19.2
14.3
(1.3)
(1.2)
(0.8)
2017 (%)
2018 (%)
DIFFERENCE
76.9
3.5
5.0
78.3
10.2
3.9
1.4
6.7
(1.1)
86.5
93.1
6.6
69.0
72.3
3.2
27.1
34.1
8.9
40.6
32.5
15.7
13.5
(1.7)
6.8
28.0
37.3
55.0
40.0
59.4
59.4
55.2
44.6
31.4
22.1
0.2
4.6
27.7
1.1
15.7
23.6
22.3
15.4
(4.1)
21.2
(0.3)
72.1
64.9
40.2
60.2
85.3
74.6
59.3
32.3
13.2
9.8
19.1
(27.9)
43.7
46.4
31.2
88.3
67.8
55.6
44.7
21.3
24.4
72.2
71.5
83.0
45.1
94.1
91.0
56.4
50.8
21.9
19.5
(26.6)
5.7
68.3
51.8
96.5
35.9
69.1
68.0
(32.4)
17.3
(28.5)
14.6
13.7
12.3
13.0
20.6
15.7
13.7
13.6
6.0
2.0
1.4
0.6
100.0
99.8
(0.2)
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
SHOPPING
ACCOMMODATION
FOOD & BEVERAGE
DOMESTIC AIRFARES
2017 (%)
20.0
16.6
20.7
4.2
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
MALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
PROFESSIONAL/ TECHNICAL
MANAGEMENT/ADMINISTRATION
STUDENT
AGE GROUP:
35-44
45-54
25-34
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
VISA RUN
BUSINESS
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
FRIENDS
SPOUSE
WITH FAMILY/RELATIVES
MAJOR ACTIVITIES ENGAGED:
SHOPPING
SIGHTSEEING IN THE CITIES
SWIMMING
HIKING/TREKKING
LEAD TIME TO DECIDE TRIP:
> 2 MONTHS TO 3 MONTHS
> I YEAR
> 1 MONTH TO 2 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVES VISITED MALAYSIA
INTERNET
OWN EXPERIENCE
TRAVEL GUIDE BOOKS
STATES VISITED IN MALAYSIA:
KUALA LUMPUR/SELANGOR
MELAKA
SABAH
ITEMS PURCHASED:
HANDICRAFT/SOUVENIR
FOODSTUFF
LIQUOR
CHOCOLATES
MAIN FACTORS IN CHOOSING MALAYSIA:
TO EXPERIENCE MALAYSIAN FOOD
TO ENJOY CLIMATE/WEATHER
FRIENDS/RELATIVES RECOMMENDATION
MAIN FEATURES TO PROMOTE MALAYSIA:
MULTI-RACIAL COUNTRY
ISLAND & BEACHES
FAMILY FUN & FRIENDLY
VIBRANT & MODERN CITIES
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
43
SPAIN
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
35,149
115.2
3,277.7
386.3
2018
42,267
171.0
4,045.7
465.0
8.5
8.7
CHANGE %
20.3
48.4
23.4
20.4
DIFFERENCE
0.2
2018 (%)
35.5
29.0
13.9
9.1
DIFFERENCE
15.6
16.7
(10.5)
(3.9)
2017 (%)
2018 (%)
DIFFERENCE
35.8
59.7
23.9
44.9
61.6
16.7
37.9
12.5
6.6
37.6
26.6
8.2
(0.3)
14.1
1.6
46.2
13.8
15.3
50.7
24.3
12.8
4.5
10.5
(2.5)
2017 (%)
2018 (%)
DIFFERENCE
86.4
2.1
1.7
84.3
2.9
2.7
(2.1)
0.8
0.9
96.6
97.3
0.8
72.6
75.8
3.3
34.0
41.3
12.1
42.4
31.8
15.2
8.4
(9.5)
3.1
97.2
34.5
75.5
37.5
80.4
80.2
65.4
59.5
(16.9)
45.7
(10.1)
21.9
1.1
34.9
16.2
28.4
22.3
18.7
27.4
(12.6)
2.4
50.0
89.4
47.7
18.1
82.3
75.9
42.5
21.5
32.3
(13.4)
(5.2)
3.4
28.6
64.1
32.2
92.8
50.8
39.9
64.2
(13.3)
7.6
76.0
74.7
55.2
88.0
87.5
83.8
44.0
32.1
11.5
9.0
(11.2)
(55.9)
26.9
34.4
33.0
77.9
74.8
71.4
51.1
40.4
38.4
15.7
7.8
11.9
18.7
22.2
17.2
16.2
13.5
6.6
9.3
4.2
(5.2)
100.0
98.6
(1.4)
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
SHOPPING
ACCOMMODATION
FOOD & BEVERAGE
LOCAL TRANSPORT
2017 (%)
20.0
12.3
24.4
13.1
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
FEMALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
PROFESSIONAL/ TECHNICAL
MANAGEMENT/ADMINISTRATION
SALES/CLERICAL
AGE GROUP:
35-44
45-54
25-35
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
VISA RUN
VFR
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
SPOUSE
FRIENDS
WITH FAMILY/RELATIVES
MAJOR ACTIVITIES ENGAGED:
VISITING ISLAND AND BEACHES
SHOPPING
VISITING MUSEUM
SIGHTSEEING IN THE CITIES
LEAD TIME TO DECIDE TRIP:
> I YEAR
> 2 MONTHS TO 3 MONTHS
> 1 MONTH TO 2 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVES VISITED MALAYSIA
INTERNET
OWN EXPERIENCE
AIRLINES
STATES VISITED IN MALAYSIA:
KUALA LUMPUR/SELANGOR
JOHOR
MELAKA
ITEMS PURCHASED:
FOODSTUFF
HANDICRAFT/SOUVENIR
APPARELS/CLOTHES
CIGARETTES/COGAR (TOBACCO
MAIN FACTORS IN CHOOSING MALAYSIA:
TO EXPERIENCE MALAYSIAN FOOD
VALUE FOR MONEY
FRIEND/RELATIVE RECOMMENDATION
MAIN FEATURES TO PROMOTE MALAYSIA:
MULTI-RACIAL COUNTRY
FAMILY FUN & FRIENDLY
VIBRANT & MODERN CITIES
ISLAND & BEACHES
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
44
FRANCE
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
131,668
495.7
3,764.5
442.9
2018
139,408
603.9
4,331.6
486.7
8.5
8.9
CHANGE %
5.9
21.8
15.1
9.9
DIFFERENCE
0.4
2018 (%)
33.0
30.6
14.0
8.8
DIFFERENCE
12.0
17.1
(9.4)
(3.7)
2017 (%)
2018 (%)
DIFFERENCE
60.9
55.5
(5.4)
56.9
56.3
(0.7)
46.7
11.2
7.4
37.3
17.2
13.4
(9.4)
6.0
6.0
46.8
18.8
15.0
47.7
25.7
15.1
0.9
6.9
0.1
2017 (%)
2018 (%)
DIFFERENCE
93.3
2.5
7.3
83.6
3.3
3.0
(9.7)
0.8
(4.3)
94.0
95.1
1.0
67.4
72.0
4.7
36.7
25.2
16.9
33.4
31.7
23.3
(3.3)
6.5
6.4
42.2
69.2
34.8
79.6
96.9
91.6
85.7
56.6
54.7
22.4
50.9
(23.0)
0.2
28.9
20.1
24.9
22.4
16.8
24.7
(6.5)
(3.3)
68.9
82.3
62.3
34.1
86.5
80.8
50.8
27.3
17.6
(1.5)
(11.5)
(6.8)
23.0
51.2
88.3
73.4
42.0
35.0
50.4
(9.2)
(53.3)
74.5
71.6
64.8
44.6
84.4
76.9
49.0
41.3
9.9
5.3
(15.8)
(3.3)
73.8
70.0
55.5
81.9
67.3
62.1
8.1
(2.7)
6.6
16.4
13.3
8.4
11.8
19.8
18.2
13.6
13.4
3.4
4.9
5.2
1.6
100.0
99.5
(0.5)
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
SHOPPING
ACCOMMODATION
FOOD & BEVERAGE
LOCAL TRANSPORT
2017 (%)
21.0
13.5
23.4
12.5
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
MALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
PROFESSIONAL/ TECHNICAL
MANAGEMENT/ ADMINISTRATION
STUDENT
AGE GROUP:
35-44
45-54
25-34
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
VFR
VISA RUN
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
SPOUSE
FRIENDS
FAMILY/RELATIVES
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
VISITING ISLAND & BEACHES
SHOPPING
VISITING MUSEUM
LEAD TIME TO DECIDE TRIP:
> I YEAR
> 2 MONTHS TO 3 MONTHS
> 1 MONTH TO 2 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVE VISITED MALAYSIA
INTERNET
OWN EXPERIENCE
TRAVEL GUIDE BOOKS
STATES VISITED IN MALAYSIA:
KUALA LUMPUR/SELANGOR
JOHOR
MELAKA
ITEMS PURCHASED:
HANDICRAFT/SOUVENIR
FOODSTUFF
APPAREL/ CLOTHES
SHOES
MAIN FACTORS IN CHOOSING MALAYSIA:
VALUE FOR MONEY
TO EXPERIENCE MALAYSIAN FOOD
FRIEND/RELATIVE RECOMMENDATION
MAIN FEATURES TO PROMOTE MALAYSIA:
FAMILY FUN & FRIENDLY
MULTI RACIAL COUNTRY
VIBRANT & MODERN CITIES
ISLAND & BEACHES
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
45
BELGIUM
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
17,327
59.0
3,404.0
415.6
2018
20,624
84.4
4,094.4
487.4
8.2
8.4
CHANGE %
19.0
43.2
20.3
17.3
DIFFERENCE
0.2
2018 (%)
31.9
28.7
15.2
8.4
DIFFERENCE
18.6
5.4
(8.2)
(2.5)
2017 (%)
2018 (%)
DIFFERENCE
54.7
58.0
3.3
69.3
52.6
(16.7)
39.2
2.8
25.9
37.9
15.9
11.3
(1.3)
13.1
(14.6)
60.5
15.9
16.1
54.2
19.6
11.9
(6.4)
3.8
(4.2)
2017 (%)
2018 (%)
DIFFERENCE
58.6
11.3
2.8
64.2
21.7
8.0
5.6
10.5
5.2
90.7
95.3
4.6
63.4
61.5
(2.0)
19.4
37.2
14.1
34.9
31.1
20.5
15.4
(6.0)
6.4
34.5
26.7
68.0
18.0
97.5
82.7
82.2
67.3
63.0
56.0
14.2
49.3
*
11.9
40.6
28.0
27.6
21.8
N/C
15.7
(18.8)
60.0
79.6
60.8
66.1
88.7
68.1
23.0
10.3
28.7
(11.5)
(37.8)
(55.8)
16.7
56.7
*
61.1
25.0
22.2
44.4
(31.7)
N/C
73.5
66.2
57.1
26.5
74.1
67.7
49.2
23.3
0.6
1.6
(7.9)
(3.3)
52.0
58.0
50.0
90.3
57.7
50.5
38.3
(0.3)
0.5
10.2
11.9
6.8
21.8
18.6
15.4
14.9
12.8
8.4
3.4
8.1
(9.0)
100.0
99.5
(0.5)
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
ACCOMMODATION
SHOPPING
FOOD & BEVERAGE
LOCAL TRANSPORT
2017 (%)
13.3
23.3
23.4
10.9
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
MALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
PROFESSIONAL/ TECHNICAL
BUSINESSMAN
MANAGEMENT/ ADMINISTRATION
AGE GROUP:
35-44
45-54
25-34
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
VISA RUN
BUSINESS
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
FRIENDS
SPOUSE
FAMILY/RELATIVES
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
SHOPPING
VISITING ISLAND & BEACHES
HIKING/TREKKING
LEAD TIME TO DECIDE TRIP:
> I YEAR
> 1 MONTH TO 2 MONTHS
> 2 MONTHS TO 3 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVE VISITED MALAYSIA
INTERNET
OWN EXPERIENCE
TRAVEL AGENTS
STATES VISITED IN MALAYSIA:
KUALA LUMPUR/SELANGOR
KEDAH/PERLIS
PENANG
ITEMS PURCHASED:
HANDICRAFT/SOUVENIR
FOODSTUFF
APPAREL/ CLOTHES
SHOES
MAIN FACTORS IN CHOOSING MALAYSIA:
VALUE FOR MONEY
TO VISIT MALAYSIA TOURIST ATTRACTIONS
LIKE TO KNOW MORE ABOUT MALAYSIA
MAIN FEATURES TO PROMOTE MALAYSIA:
FOOD HAVEN
MULTI RACIAL COUNTRY
VIBRANT & MODERN CITIES
FAMILY FUN & FRIENDLY
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
46
NETHERLANDS
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
75,885
283.5
3,735.9
381.2
2018
81,651
341.7
4,184.9
450.0
9.8
9.3
CHANGE %
7.6
20.5
12.0
18.0
DIFFERENCE
(0.5)
2018 (%)
32.1
25.6
15.2
9.9
DIFFERENCE
15.5
3.4
(7.4)
(1.4)
2017 (%)
2018 (%)
DIFFERENCE
53.0
54.0
1.0
60.8
54.8
(6.0)
42.9
9.6
11.3
33.7
20.8
12.0
(9.2)
11.2
0.7
43.5
23.3
12.1
39.4
25.3
18.6
(4.1)
2.0
6.5
2017 (%)
2018 (%)
DIFFERENCE
85.3
1.3
4.5
88.0
2.1
1.5
2.8
0.9
(3.0)
93.8
94.1
0.3
65.3
75.5
10.2
40.4
22.7
22.7
39.2
32.5
16.4
(1.2)
9.8
(6.3)
36.6
49.1
32.5
75.6
96.4
90.9
83.7
39.9
59.8
41.7
51.3
(35.7)
0.8
31.7
21.1
24.3
19.9
15.8
23.5
(11.8)
(5.3)
75.5
97.1
26.4
73.6
88.0
85.1
78.5
37.6
12.5
(12.0)
52.1
(36.0)
14.0
36.6
27.9
83.8
82.2
10.8
69.8
45.6
(17.1)
72.5
74.6
68.8
19.4
89.7
80.4
49.5
41.6
17.2
5.8
(19.3)
22.2
91.5
74.8
92.0
64.3
61.1
57.6
(27.2)
(13.7)
(34.4)
15.1
14.4
14.6
15.9
21.0
15.9
14.7
13.9
5.9
1.5
0.1
(2.0)
100.0
98.9
(1.1)
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
ACCOMMODATION
SHOPPING
FOOD & BEVERAGE
LOCAL TRANSPORT
2017 (%)
16.6
22.2
22.6
11.3
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
MALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
PROFESSIONAL/TECHNICAL
MANAGEMENT/ADMINISTRATION
STUDENT
AGE GROUP:
35-44
45-54
25-34
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
VFR
VISA RUN
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
SPOUSE
FRIENDS
FAMILY/RELATIVES
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
VISITING ISLAND & BEACHES
SHOPPING
VISITING MUSEUM
LEAD TIME TO DECIDE TRIP:
> I YEAR
> 2 MONTHS TO 3 MONTHS
> 1 MONTH TO 2 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVES VISITED MALAYSIA
INTERNET
TRAVEL GUIDE BOOKS
OWN EXPERIENCE
STATES VISITED IN MALAYSIA:
KUALA LUMPUR/SELANGOR
MELAKA
SABAH
ITEMS PURCHASED:
FOODSTUFF
HANDICRAFT/SOUVENIR
APPARELS/CLOTHES
COSMETIC/PERSONAL CARE
MAIN FACTORS IN CHOOSING MALAYSIA:
TO EXPERIENCE MALAYSIAN FOOD
TO EXPERIENCE NATURE
VALUE FOR MONEY
MAIN FEATURES TO PROMOTE MALAYSIA:
MULTI-RACIAL COUNTRY
ISLAND & BEACHES
VIBRANT & MODERN CITIES
FAMILY FUN & FRIENDLY
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
47
GERMANY
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
109,816
490.1
4,462.8
537.7
2018
128,895
526.1
4,081.8
485.9
8.3
8.4
CHANGE %
17.4
7.4
(8.5)
(9.6)
DIFFERENCE
0.1
2018 (%)
31.8
30.1
14.1
9.7
DIFFERENCE
(1.3)
(8.6)
2.8
4.7
2017 (%)
2018 (%)
DIFFERENCE
58.1
53.5
(4.6)
51.7
60.8
9.1
44.4
16.4
8.5
40.6
18.7
9.8
(3.8)
2.3
1.3
49.5
18.5
16.6
49.8
22.8
10.7
0.3
4.3
(5.9)
2017 (%)
2018 (%)
DIFFERENCE
91.8
5.3
2.3
84.9
2.8
2.5
(6.9)
(2.5)
0.2
95.2
93.8
(1.4)
64.1
69.4
5.3
38.6
36.1
6.5
42.9
32.2
11.1
4.3
(3.9)
4.6
34.8
99.3
28.6
56.5
97.3
93.5
77.8
56.0
62.6
(5.8)
49.2
(0.6)
0.4
28.6
21.5
25.3
24.4
12.4
24.9
(4.2)
(9.1)
70.5
76.3
57.4
50.5
86.2
62.7
62.4
46.4
15.7
(13.6)
5.0
(4.1)
21.8
30.4
40.2
70.6
55.0
29.7
48.8
24.6
(10.5)
70.8
71.8
66.1
17.1
83.0
77.3
43.4
43.3
12.2
5.5
(22.7)
26.3
62.5
70.5
46.6
79.8
76.4
66.6
17.3
5.9
20.0
18.2
7.0
12.6
12.8
19.9
13.4
13.3
12.9
1.7
6.4
0.7
0.1
99.7
98.6
(1.1)
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
SHOPPING
ACCOMMODATION
FOOD & BEVERAGE
LOCAL TRANSPORT
2017 (%)
33.1
38.7
11.3
5.0
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
MALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
PROFESSIONAL/TECHNICAL
MANAGEMENT/ADMINISTRATION
STUDENT
AGE GROUP:
35-44
45-54
25-34
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
VISA RUN
VFR
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
SPOUSE
FRIENDS
FAMILY/RELATIVES
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
VISITING ISLAND & BEACHES
SHOPPING
VISITING MUSEUM
LEAD TIME TO DECIDE TRIP:
> I YEAR
> 2 MONTHS TO 3 MONTHS
> 2 MONTH TO 2 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVE VISITED MALAYSIA
INTERNET
OWN EXPERIENCE
TRAVEL GUIDE BOOKS
STATES VISITED IN MALAYSIA:
KUALA LUMPUR/SELANGOR
MELAKA
JOHOR
ITEMS PURCHASED:
HANDICRAFT/SOUVENIR
FOODSTUFF
APPARELS/CLOTHES
COSMETIC/PERSONAL CARE
MAIN FACTORS IN CHOOSING MALAYSIA:
VALUE FOR MONEY
TO EXPERIENCE MALAYSIAN FOOD
EASILY ACCESSIBLE
MAIN FEATURES TO PROMOTE MALAYSIA:
MULTI-RACIAL COUNTRY
VIBRANT & MODERN CITIES
FAMILY FUN & FRIENDLY
ISLAND & BEACHES
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
48
SWITZERLAND
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
20,775
67.0
3,223.1
366.3
2018
25,680
112.0
4,360.7
495.5
8.8
8.8
CHANGE %
23.6
67.2
35.3
35.3
DIFFERENCE
0.0
2018 (%)
31.5
26.8
14.0
8.2
DIFFERENCE
9.1
(12.8)
(0.1)
0.2
2017 (%)
2018 (%)
DIFFERENCE
40.1
50.9
10.8
59.4
57.6
(1.8)
44.7
12.0
24.9
35.4
22.2
8.9
(9.3)
10.2
(15.9)
45.5
14.5
25.9
43.3
21.9
15.1
(2.1)
7.4
(10.8)
2017 (%)
2018 (%)
DIFFERENCE
89.3
1.9
1.4
90.6
1.6
1.6
1.3
(0.3)
0.2
97.4
89.7
(7.7)
64.1
72.8
8.6
28.7
35.6
6.5
30.0
40.3
15.6
1.3
4.6
9.1
41.7
38.4
28.9
40.6
99.0
96.4
80.6
60.7
57.3
58.0
51.7
20.1
37.2
5.8
0.5
30.6
21.6
15.7
(6.6)
15.8
15.2
78.4
28.1
41.0
23.3
81.2
69.3
66.0
47.3
2.8
41.2
25.0
24.0
42.1
36.8
21.1
88.0
28.0
12.0
45.9
(8.8)
(9.1)
76.1
65.8
78.3
12.5
75.6
97.2
63.1
35.8
(0.5)
31.3
(15.3)
23.3
61.2
46.8
15.8
45.4
88.7
67.5
(15.8)
41.9
51.7
15.7
7.8
1.5
9.3
16.1
14.4
14.9
10.7
0.4
6.6
13.4
1.4
100.0
100.0
0.0
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
ACCOMMODATION
SHOPPING
FOOD & BEVERAGE
LOCAL TRANSPORT
2017 (%)
22.4
39.6
14.2
8.0
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
MALE
MARITAL STATUS:
SINGLE
OCCUPATIONAL GROUP:
PROFESSIONAL/TECHNICAL
MANAGEMENT/ADMINISTRATION
STUDENT
AGE GROUP:
35-44
45-54
25-34
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
VISA RUN
BUSINESS
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
SPOUSE
FRIENDS
FAMILY/RELATIVES
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
HIKING/TREKKING
SHOPPING
SWIMMING
LEAD TIME TO DECIDE TRIP:
> 2 MONTHS TO 3 MONTHS
> 3 MONTHS TO 4 MONTHS
> I YEAR
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
INTERNET
TRAVEL GUIDE BOOKS
FRIENDS/RELATIVE VISITED MALAYSIA
OWN EXPERIENCE
STATES VISITED IN MALAYSIA:
KUALA LUMPUR/SELANGOR
SABAH
KEDAH/PERLIS
ITEMS PURCHASED:
FOODSTUFF
HANDICRAFT/SOUVENIR
APPARELS/CLOTHES
CHOCOLATES
MAIN FACTORS IN CHOOSING MALAYSIA:
TO EXPERIENCE MALAYSIAN FOOD
FRIEND/RELATIVE RECOMMENDATION
NEIGHBOURING COUNTRY
MAIN FEATURES TO PROMOTE MALAYSIA:
FOOD HAVEN
ISLAND & BEACHES
VIBRANT & MODERN CITIES
MULTI-RACIAL COUNTRY
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
49
RUSSIA
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
67,564
305.1
4,515.9
645.1
2018
72,785
333.7
4,584.1
565.9
7.0
8.1
CHANGE %
7.7
9.4
1.5
(12.3)
DIFFERENCE
1.1
2018 (%)
28.6
26.0
15.3
12.9
DIFFERENCE
(6.9)
(25.5)
14.6
7.7
2017 (%)
2018 (%)
DIFFERENCE
53.4
55.7
2.2
55.8
55.6
(0.2)
37.0
17.6
5.3
41.2
20.1
6.5
4.1
2.5
1.2
44.4
17.9
25.5
55.0
28.9
7.0
10.6
11.0
(18.5)
2017 (%)
2018 (%)
DIFFERENCE
72.1
12.0
2.7
76.7
9.8
1.9
4.6
(2.2)
(0.8)
100.0
96.0
(4.0)
66.3
69.4
3.0
29.6
29.2
23.4
31.0
32.5
24.7
1.3
3.3
1.3
66.0
60.2
57.6
6.2
97.5
85.9
58.0
40.4
31.5
25.7
0.4
34.2
37.2
0.5
10.6
25.7
24.8
20.7
(11.5)
24.3
10.1
83.8
79.5
83.1
55.4
72.5
70.8
63.6
26.9
(11.3)
(8.7)
(19.5)
(28.5)
77.9
3.2
22.6
85.4
8.5
8.5
7.5
5.3
(14.0)
54.9
63.4
55.7
38.2
96.8
79.2
46.2
20.9
41.9
15.8
(9.6)
(17.3)
43.4
56.8
79.2
34.5
54.5
47.5
(8.9)
(2.3)
(31.6)
23.4
11.3
20.6
11.5
22.6
14.6
11.4
10.8
(8.8)
0.1
(9.2)
(0.6)
100.0
97.9
(2.1)
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
ACCOMMODATION
SHOPPING
DOMESTIC AIRFARES
FOOD & BEVERAGE
2017 (%)
35.4
51.5
0.7
5.2
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
MALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
PROFESSIONAL/TECHNICAL
MANAGEMENT/ADMINISTRATION
STUDENT
AGE GROUP:
35-44
45-54
25-34
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
VISA RUN
BUSINESS
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
SPOUSE
FRIENDS
FAMILY/RELATIVES
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
SHOPPING
VISITING ISLAND & BEACHES
HIKING/TREKKING
LEAD TIME TO DECIDE TRIP:
> 2 MONTHS TO 3 MONTHS
> I YEAR
> 1 MONTH TO 2 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVE VISITED MALAYSIA
INTERNET
OWN EXPERIENCE
FRIENDS/RELATIVE LIVING IN MALAYSIA
STATES VISITED IN MALAYSIA:
KUALA LUMPUR/SELANGOR
PENANG
SABAH
ITEMS PURCHASED:
FOODSTUFF
HANDICRAFT/SOUVENIR
APPARELS/CLOTHES
SHOES
MAIN FACTORS IN CHOOSING MALAYSIA:
TO EXPERIENCE MALAYSIAN FOOD
TO VISIT MALAYSIA TOURIST ATTRACTIONS
EASILY ACCESSIBLE
MAIN FEATURES TO PROMOTE MALAYSIA:
VIBRANT & MODERN CITIES
MULTI-RACIAL COUNTRY
FAMILY FUN & FRIENDLY
FOOD HAVEN
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
50
AUSTRALIA
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
351,232
1,694.5
4,824.3
778.1
2018
351,500
1,577.6
4,488.3
723.9
6.2
6.2
CHANGE %
0.1
(6.9)
(7.0)
(7.0)
DIFFERENCE
0.0
2018 (%)
32.0
28.9
13.1
6.3
DIFFERENCE
8.6
6.1
(6.8)
(2.5)
2017 (%)
2018 (%)
DIFFERENCE
53.7
54.1
0.4
62.0
64.9
2.9
39.9
17.8
9.6
35.5
15.9
10.8
(4.4)
(1.9)
1.2
42.8
20.5
12.7
38.8
24.7
12.8
(4.0)
4.2
0.1
2017 (%)
2018 (%)
DIFFERENCE
83.8
4.0
2.7
76.6
4.7
2.2
(7.2)
0.7
(0.5)
97.1
97.2
0.1
47.4
52.9
5.5
40.1
29.7
12.1
41.6
25.3
19.2
1.5
(4.4)
7.1
36.2
97.8
31.3
72.7
94.5
76.1
72.3
56.8
58.3
(21.7)
41.0
(15.9)
24.8
24.9
10.9
20.1
19.4
17.8
(4.7)
(5.5)
6.9
77.5
80.2
72.3
46.1
76.8
69.6
68.8
33.5
(0.7)
(10.6)
(3.5)
(12.6)
21.3
47.8
23.6
85.1
82.1
22.2
63.8
34.3
(1.4)
73.5
79.7
49.8
75.2
89.1
82.8
65.2
63.8
15.6
3.1
15.4
(11.4)
69.7
77.3
89.5
79.0
70.6
65.4
9.2
(6.7)
(24.1)
8.2
13.2
17.3
9.3
16.7
14.8
14.0
13.8
8.5
1.6
(3.3)
4.5
99.7
98.4
(1.3)
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
ACCOMMODATION
SHOPPING
FOOD & BEVERAGE
LOCAL TRANSPORT
2017 (%)
23.4
22.8
19.9
8.8
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
MALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
PROFESSIONAL/TECHNICAL
MANAGEMENT/ADMINISTRATION
RETIRED
AGE GROUP:
35-44
45-54
55-64
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
VFR
BUSINESS
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
REPEAT
TRAVELLING COMPANION:
SPOUSE
FRIENDS
FAMILY/RELATIVES
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
VISITING ISLAND & BEACHES
SHOPPING
VISITING MUSEUM
LEAD TIME TO DECIDE TRIP:
> 2 MONTHS TO 3 MONTHS
> 1 MONTH TO 2 MONTHS
> 4 MONTHS TO 5 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
OWN EXPERIENCE
FRIENDS/RELATIVE VISITED MALAYSIA
INTERNET
TRAVEL GUIDE BOOKS
STATES VISITED IN MALAYSIA:
KUALA LUMPUR/SELANGOR
JOHOR
MELAKA
ITEMS PURCHASED:
HANDICRAFT/SOUVENIR
FOODSTUFF
COSMETIC/PERSONAL CARE
LIQUOR
MAIN FACTORS IN CHOOSING MALAYSIA:
EASILY ACCESSIBLE
TO EXPERIENCE NATURE
TO EXPERIENCE MALAYSIAN FOOD
MAIN FEATURES TO PROMOTE MALAYSIA:
VIBRANT & MODERN CITIES
MULTI-RACIAL COUNTRY
FOOD HAVEN
FAMILY FUN & FRIENDLY
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
51
NEW ZEALAND
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
55,923
164.1
2,933.6
416.3
2018
50,698
224.7
4,431.9
692.5
7.0
6.4
CHANGE %
(9.3)
37.0
51.1
66.4
DIFFERENCE
(0.6)
2018 (%)
28.9
22.5
13.5
11.0
DIFFERENCE
5.6
(0.2)
(6.4)
2.4
2017 (%)
2018 (%)
DIFFERENCE
47.9
52.4
4.4
66.9
64.6
(2.3)
43.3
15.5
1.8
48.4
11.6
7.2
5.1
(3.9)
5.4
43.9
19.4
10.7
44.9
20.9
12.3
1.0
1.5
1.6
2017 (%)
2018 (%)
DIFFERENCE
84.3
0.4
1.3
83.3
3.9
3.7
(1.0)
3.5
2.4
98.4
97.3
(1.1)
54.2
65.5
11.3
41.3
25.4
18.5
34.6
25.6
19.2
(6.7)
0.2
0.7
35.3
33.8
87.3
64.2
97.7
80.2
45.1
44.9
62.4
46.4
(42.2)
(19.3)
*
29.0
12.5
23.6
18.7
11.9
N/C
(10.2)
(0.6)
77.3
66.7
77.4
14.0
85.6
76.5
75.7
50.6
8.4
9.8
(1.8)
36.6
27.8
*
22.2
87.9
39.4
12.1
60.1
N/C
(10.1)
40.3
79.4
70.5
70.1
96.9
82.7
82.7
70.6
56.6
3.3
12.2
0.5
58.0
51.6
10.0
94.3
79.8
63.8
36.3
28.2
53.8
14.4
10.4
10.3
2.0
15.5
13.2
11.9
10.4
1.1
2.8
1.6
8.4
98.7
98.9
0.1
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
ACCOMMODATION
SHOPPING
FOOD & BEVERAGE
INTERNATIONAL AIRFARES
2017 (%)
23.4
22.8
19.9
8.6
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
FEMALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
PROFESSIONAL/ TECHNICAL
MANAGEMENT/ADMINISTRATION
HOUSEWIFE
AGE GROUP:
35-44
45-54
55-64
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
SHOPPING
VFR
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
SPOUSE
FRIENDS
FAMILY/RELATIVES
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
SHOPPING
VISITING ISLAND AND BEACHES
SWIMMING
LEAD TIME TO DECIDE TRIP:
> I YEAR
> 2 MONTHS TO 3 MONTHS
> 1 MONTH TO 2 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVES VISITED MALAYSIA
OWN EXPERIENCE
INTERNET
FRIENDS/RELATIVE LIVING IN MALAYSIA
STATES VISITED IN MALAYSIA:
KUALA LUMPUR/SELANGOR
SABAH
PAHANG
ITEMS PURCHASED:
SHOES
FOODSTUFF
COSMETIC/PERSONAL CARE
HANDICRAFT/SOUVENIR
MAIN FACTORS IN CHOOSING MALAYSIA:
TO EXPERIENCE MALAYSIAN FOOD
VALUE FOR MONEY
NEIGHBOURING COUNTRY
MAIN FEATURES TO PROMOTE MALAYSIA:
MULTI-RACIAL COUNTRY
VIBRANT & MODERN CITIES
FAMILY FUN & FRIENDLY
SHOPPING HAVEN
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
52
SOUTH AFRICA
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
21,560
83.0
3,847.7
769.5
2018
21,977
93.7
4,263.6
566.0
5.0
7.5
CHANGE %
1.9
13.0
10.8
(26.4)
DIFFERENCE
2.5
2018 (%)
31.8
26.1
14.5
11.2
DIFFERENCE
14.2
(5.7)
0.8
3.3
2017 (%)
2018 (%)
DIFFERENCE
54.2
51.2
(2.9)
72.7
64.9
(7.8)
33.3
12.1
3.0
35.1
18.2
12.3
1.7
6.1
9.3
39.6
25.0
14.6
43.3
20.2
12.8
3.8
(4.8)
(1.8)
2017 (%)
2018 (%)
DIFFERENCE
63.6
9.1
3.0
70.1
5.8
4.5
6.5
(3.2)
1.5
77.4
93.5
16.1
63.6
68.5
4.8
27.3
42.4
6.1
36.8
30.3
20.4
9.6
(12.2)
14.3
61.7
55.3
18.8
15.6
96.8
83.8
25.3
22.7
35.1
28.4
6.5
7.1
*
31.3
31.3
32.9
24.3
13.8
N/C
(6.9)
(17.4)
45.5
63.6
39.4
24.2
78.6
72.7
37.7
13.0
33.1
9.1
(1.7)
(11.3)
80.0
*
16.0
91.3
8.7
8.7
11.3
N/C
(7.3)
67.7
58.1
54.8
29.0
72.0
66.4
44.8
32.2
4.3
8.4
(10.1)
3.1
50.0
43.8
31.3
55.4
48.0
46.6
5.4
4.2
15.4
20.0
3.3
16.7
*
20.7
18.6
15.2
9.0
0.7
15.3
(1.5)
N/C
100.0
100.0
0.0
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
ACCOMMODATION
SHOPPING
FOOD & BEVERAGE
LOCAL TRANSPORTATION
2017 (%)
17.5
31.8
13.7
7.9
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
MALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
PROFESSIONAL/ TECHNICAL
MANAGEMENT/ADMINISTRATION
STUDENT
AGE GROUP:
35-44
45-54
25-34
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
BUSINESS
VFR
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
FAMILY/RELATIVES
SPOUSE
FRIENDS
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
SHOPPING
VISITING HISTORICAL SITE
VISITING MUSEUM
LEAD TIME TO DECIDE TRIP:
> I YEAR
> 2 MONTHS TO 3 MONTHS
> 1 MONTH TO 2 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVES VISITED MALAYSIA
INTERNET
OWN EXPERIENCE
TRAVEL AGENTS
STATES VISITED IN MALAYSIA:
KUALA LUMPUR/SELANGOR
NEGERI SEMBILAN
KEDAH/PERLIS
ITEMS PURCHASED:
FOODSTUFF
HANDICRAFT/SOUVENIR
APPARELS/CLOTHES
SHOES
MAIN FACTORS IN CHOOSING MALAYSIA:
TO VISIT MALAYSIA TOURIST ATTRACTIONS
SHOPPING
VALUE FOR MONEY
MAIN FEATURES TO PROMOTE MALAYSIA:
VIBRANT & MODERN CITIES
MULTI-RACIAL COUNTRY
FAMILY, FUN AND FRIENDLY
FOOD HAVEN
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
53
CENTRAL ASIA
ARRIVALS AND RECEIPTS
INDICATOR
TOURIST ARRIVALS:
TOURIST RECEIPTS [RM MILLION]:
AVERAGE PER CAPITA [RM]:
AVERAGE PER DIEM [RM]:
2017
16,834
71.4
4,242.5
695.5
2018
30,623
135.7
4,432.7
534.1
6.1
8.3
CHANGE %
81.9
90.1
4.5
(23.2)
DIFFERENCE
2.2
2018 (%)
28.1
25.6
12.6
11.7
DIFFERENCE
(7.7)
(16.8)
6.7
5.7
2017 (%)
2018 (%)
DIFFERENCE
55.5
50.1
(5.4)
69.8
68.8
(0.9)
38.3
12.9
8.9
33.6
18.0
12.4
(4.7)
5.1
3.6
49.3
22.0
16.0
48.2
23.6
11.1
(1.1)
1.6
(4.9)
2017 (%)
2018 (%)
DIFFERENCE
70.9
4.9
2.8
69.9
7.3
2.8
(1.0)
2.4
(0.1)
73.4
63.3
(10.0)
74.8
81.5
6.7
29.8
27.8
21.4
31.7
24.4
20.7
1.9
(3.4)
(0.7)
59.3
60.6
28.7
14.2
96.0
89.1
33.2
28.2
36.7
28.5
4.5
14.1
0.4
41.9
34.6
28.1
25.3
21.2
27.7
(16.6)
(13.4)
50.0
63.1
30.3
23.8
97.5
66.5
30.7
20.0
47.5
3.4
0.4
(3.8)
64.0
4.0
48.0
86.2
10.6
3.2
22.2
6.6
(44.8)
74.6
68.8
54.2
37.1
71.8
69.9
62.3
35.7
(2.8)
1.1
8.1
(1.4)
55.6
38.5
35.6
55.5
43.0
42.3
(0.1)
4.5
6.7
24.8
20.9
9.6
10.4
27.0
17.8
16.6
11.8
2.2
(3.1)
7.0
1.4
100.0
99.1
(0.9)
AVERAGE LENGTH OF STAY [NIGHTS]:
EXPENDITURE COMPONENTS
INDICATOR
SHOPPING
ACCOMMODATION
FOOD & BEVERAGES
LOCAL TRANSPORT
2017 (%)
35.8
42.4
5.9
6.0
DEMOGRAPHIC PROFILE
INDICATOR
GENDER:
MALE
MARITAL STATUS:
MARRIED
OCCUPATIONAL GROUP:
PROFESSIONAL / TECHNICAL
MANAGEMENT/ADMINISTRATION
STUDENT
AGE GROUP:
35-44
45-54
25-34
TRAVELLING PATTERN
INDICATOR
MAIN PURPOSE OF VISIT:
HOLIDAY
SPORTS
VFR
TRAVEL ARRANGEMENT:
INDEPENDENT
FREQUENCY OF VISIT:
FIRST TIME
TRAVELLING COMPANION:
FAMILY/RELATIVES
SPOUSE
FRIENDS
MAJOR ACTIVITIES ENGAGED:
SIGHTSEEING IN THE CITIES
SHOPPING
VISITING HISTORICAL SITE
VISITING MUSEUM
LEAD TIME TO DECIDE TRIP:
> I YEAR
> 2 MONTHS TO 3 MONTHS
> 1 MONTH TO 2 MONTHS
INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:
FRIENDS/RELATIVE VISITED MALAYSIA
INTERNET
TRAVEL AGENTS
OWN EXPERIENCE
STATES VISITED IN MALAYSIA:
KUALA LUMPUR/SELANGOR
MELAKA
PAHANG
ITEMS PURCHASED:
HANDICRAFT/SOUVENIR
APPARELS / CLOTHES
FOODSTUFF
SHOES
MAIN FACTORS IN CHOOSING MALAYSIA:
TO VISIT MALAYSIA TOURIST ATTRACTION
VALUE FOR MONEY
SHOPPING
MAIN FEATURES TO PROMOTE MALAYSIA:
VIBRANT & MODERN CITY
FAMILY FUN & FRIENDLY
MULTI-RACIAL COUNTRY
SHOPPING HAVEN
RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:
YES
54
EXPLANATORY NOTES
DEFINITION
CLASSIFICATION OF VISITORS, TOURISTS &
EXCURSIONIST:
Classification is by Country of Nationality (started in
2012 while years before classified by Country of
Residence).
EXCURSIONIST (OR SAME DAY VISITOR):
A visitor (inbound) is classified as a same-day visitor
(or excursionist) if his/her trip does not include an
overnight stay.
Tourist + Excursionist = Visitor
AVERAGE PER CAPITA EXPENDITURE:
VISITOR:
A visitor is a traveller taking a trip to a main
destination outside his/her usual environment, for
less than a year, for any main purpose (business,
leisure or other personal purpose) other than to be
employed by a resident entity in the country or place
visited.
Refer to expenditure per person per trip. This is
computed by dividing the total expenditure (tourist
receipts) by total number of tourists (tourist arrivals).
AVERAGE PER DIEM EXPENDITURE:
Refer to expenditure per person per day. This is
computed by dividing the average per capita
expenditure by the average length of stay.
TOURIST (OR OVERNIGHT STAY):
AVERAGE LENGTH OF STAY:
A visitor (inbound) is classified as a tourist (or
overnight visitor), if his/her trip includes an overnight
stay.
Refer to average duration of stay per trip. Computed
by dividing the actual duration of stay of all tourists by
total number of arrivals.
METHODOLOGY
TOURIST ARRIVALS:
Source: Immigration Department of Malaysia.
DEPARTING VISITOR SURVEY:
Face to face interview were conducted with 50,000
international tourists as they were departing from :






Kuala Lumpur International Airport, Sepang
Kuala Lumpur International Airport 2, Sepang
Bayan lepas International Airport, Penang
Langkawi International Airport, Kedah
Kuching International Airport, Sarawak
Kota Kinabalu International Airport, Sabah







Bangunan Sultan Iskandar, Johor
Bukit Kayu Hitam Immigration Complex, Kedah
Pagoh Rest Area, North South Highway, Johor
Sg.Tujuh Immigration Complex, Miri, Sarawak
ICQS Melaka
Port of Stulang Laut, Johor
Labuan Jetty, Labuan
Disproportionate random sampling was employed: i.e.
selected respondents are based on country of
nationality and mode of transport. Smaller markets
were sampled disproportionately higher for more
reliable and accurate cross tabulations. In view of the
disproportionate random sample, the survey data was
weighted.
55
EXPLANATORY NOTES
ABBREVIATION
*
- Less than 0.1
Bil.
- Billion
ALOS
- Average Length of Stay
N/C
- Non Compatible
APC
- Average Per Capita Expenditure
N.A
- Non Available
COR
- Country of Residence
RM
- Ringgit Malaysia
F&B
- Food and Beverage
UAE
- United Arab Emirates
Int.
- International
UK
- United Kingdom
Dom.
- Domestic
USA
- United States of America
Mil.
- Million
VFR
- Visit Friends and Relatives
APPRECIATION
56

Ministry of Tourism, Arts and Culture Malaysia

Royal Malaysian Customs Department

Ministry of Finance Malaysia

Malaysia Airports Holdings Berhad (MAHB)

Ministry of Economic Affairs Malaysia

Malaysia Healthcare Travel Council (MHTC)

Bank Negara Malaysia

Projek Lebuhraya Utara Selatan Berhad (PLUS)

Department of Statistics Malaysia

LDA Labuan (Holdings Sdn. Bhd.)

Immigration Department of Malaysia

Berjaya Waterfront Sdn. Bhd.
NOTES
57
NOTES
58
BY SELECTED MARKETS
Prepared by:
STRATEGIC PLANNING DIVISION
TOURISM MALAYSIA
(Ministry of Tourism, Arts and Culture
Malaysia)
No.2, Tower 1,
Jalan P5/6, Precinct 5,
62200 Putrajaya,
Malaysia.
Tel: 603 8891 8000
Fax: 603 8891 8999
Email: enquiries@tourism.gov.my
Tourism Infoline : 1 300-88-5050
(within Malaysia)
www.malaysia.travel
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http://blog.malaysia.travel
ALL RIGHTS RESERVED. No portion of this publication may be reproduced in whole or part without the written permission of
the publisher. While every care is taken in the preparation of this report, Tourism Malaysia can't be held responsible for any
inaccuracy, omission or alteration that may occur.