Uploaded by Hugo Buitrago Carvajal

AMR.1979.4289039

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ing assistance. The Paige volume is a necessary,
but not a sufficient step in the scientific study of
political leadership.
the other hand, comes from dependence — a function of the importance of a resource to the organizatio and the extent to which its control is concentrated or diffused.
Having argued for and described, in the first third
of the book, this resource dependence perspective,
the authors present, in the second third, a set of
posible organizational responses to the demanding
environment it confronts. One response is to comply. Another is to avoid compliance; for example, by
avoiding the conditions which demand compliance.
Examples range from controlling the formation of
demands (self-regulation, advertising) to maintaining a low profile. Given demands, compliance can
be avoided by reducing organizational dependency
— by finding substitutes for critical resources or
reducing overreliance on single resources or markets.
Organizations can also seek to control the context of control. Vertical mergers can reduce the
critical resource or market problem. Horizontal
merger can increase the organization's power visa-vis sources or markets. Diversification is a strategy for avoiding interdependence by reducing the'
relative importance of a critical market or source.
A different approach to controlling the context is
negotiating with the environment. Such behaviors
as joint ventures, interlocking directorates, professional and trade associations, and cartels are
viewed as strategies for environmental control and
reduction of uncertainty through cooperation, coop-.
tation, or a combination of both. Finally, organizations can use the social power of government to
favorably influence their environment. Regulation
and government-granted social legitimacy are often
enacted for the benefit of organizations, largely because of their own endeavors in dealing with otherwise unmanageable environments.
In general, the authors present their case in an
admirable fashion. The book is well conceived and
organized. In particular, concepts are well documented by reference to empirical research. Abstractions are made clearer by numerous illustrations from contemporary organizational life.
My one real problem with the book is with an early
chapter on the organizational environment and how
it is known. According to the authors, it is not the
environment per se which affects the organization.
James S. Bowman
University of Wyoming
Jeffrey Pfeffer and Gerald R. Salancik. The
External Control of Organizations: A Resource Dependence Perspective (New
York: Harper & Row, 1978), 300 pp.,
$15.95.
Reviewing a book on organization theory is not
my idea of a good time. However, the title hinted at
perhaps a different perspective in OT, and I had
read enough of the authors' research to be mildly
hopeful.
The book lives up to its title. Its central thesis is
that the behavior of an organization is best understood by analyzing the environmental context of
that behavior. The theoretical perspective focuses
on the effect of environment on organizations and,
in turn, on how organizations respond to external
constraints. This perspective was particularly intriguing because I lean more toward behavioral
than cognitive approaches in organizational behavior.
Basically, the organization is viewed as a coalition of resources with the chief objective of survival
in a competitive environment. This is a far different
perspective from the typical description of a complex social unit deliberately designed to achieve
specific goals. In the tradition of Parsons, Perrow,
Cyert, March, and Simon, the organization is
viewed as responding to a complex and changing
set of environmental demands. Management, from
this perspective, becomes a task of deciding which
demands to accede to and which to ignore, which
coalitions to join and which to avoid.
Considerable effort is expended in laying the
foundation for a political view of organizations — a
resource dependence perspective in the authors'
terms. Control over resources is described as coming from possession, access to, or determining
usage of such resources. Any of these provides
power or the means to influence. Influencibility, on
309
but its "enacted" environment. "Enacted" for the
organization has the same meaning as Weick's
enacted environment for the individual. The organization reacts to its own interpretation and perception of the environment, which it creates. Further, its
attention is not toward the environment as it is, but
toward that which has already occurred.
No doubt this is a perspective which many will
find intuitively appealing, given the relative popularity of cognitive models in the field. However, I do not
think that anthropomorphizing the organization in
this way provides insights sufficient to overcome its
attendant difficulties.
Consider, for example, measurement. If one focuses on the "representation of the environment"
rather than the directly observable environment,
one is faced with problems such as: Whose perceptions do I measure? Those who gather the information (i.e., market researchers), those who have the
authority to make decisions (i.e., product managers), or those with real power (i.e., chief executives)? Once we have selected our population, how
does one measure their perceptions? Attitude
questionnaires?
In fact, when the authors describe measurement,
they often revert to measurement of the environment per se. Variables such as economic concentration, reliance on defense contracts, proportions
of budget obtained from various outside sources,
degrees of regulation, and extent of intra-industry
interdependence are all evaluated by "hard" economic data, rather than organizational perceptions
of them.
Further, if we focus on the enacted environment,
the question becomes: What causes the enacted
environment? According to the theory, behavior is
influenced by the environment created (perceived)
by the actor. Creating or enacting an environment
is, however, a behavior. Can it be explained as
being a product of the enacted environment,
caused by its own product? Or influenced by an
homunculus? Where does it all stop?
It leads to the same general state we find ourselves in regarding cognitive explanations of behavior in organizations — increasingly complex,
fraught with measurement problems, intuitively appealing, but lacking in predictive ability. Given the
magnitude of the complexity of modern organiza-
tion, a cognitive representation of them can on
lead to theories that far outstrip our ability to under
stand, manipulate, or test.
H. Joseph Reitz
University of Fioridi
Stahrl W. Edmunds. Basics of Private an
Public Management (Lexington, Mass. D
C. Heath and Company, 1978), 304 DD
$18.95.
^^
As explained by its author, this book conoerr
itself with a "humanistic approach to change management," and it seems valuable on two different
levels. It provides beginning students of management a comprehensive (though brief) survey of the
territory before them. Discussion includes both the
types of organizations in which they are likely to
work and many of the decision criteria and techniques they are likely to use. On a more philosophical (and sometimes rather grandiose) plane, the
book offers some provocative interpretations regarding the successes and failures of management
in the United States. After diagnosing these, Edmunds goes on to offer prescriptions for future managers.
This book would be particularly appropriate as an
introductory text for students contemplating careers
in management because it offers some useful insights into major types of organizations and the
functions. It also deals with several of the broader
issues confronting management today. As a oonsequence, it may help students identify a more satisfying approach to management or their career
path. The book should also be of interest t
teachers of management because it offers son^
thoughtful reflections about what skills and analyt
cal techniques are needed for the future.
Utilizing a systems approach to management.
Edmunds prefaces his discussion of management
principles with an overview of human needs, the
social process, how a management function originates, and how authority is delegated to make the
management function operative. He says the ultimate purpose of the social process is to "enable
individuals to fulfill their needs for individuation and
maturation" and the purpose of management is to
help fulfill these human needs and ends. Three
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