CPOST Framework for Rhetorical Analysis
Context: Historical, occasion or event, culture, mixed audience views and values
Purpose: A unity that attempts to overcome problems and reach a greater possibility...
>Possibilities: What could be the best solution, outcome, and/or future?
>Problems: What is the true nature of the problem(s), what causes these problems?
Obstacles: The persuader as speaker, character, or writer's sense of challenges in other people, in
the self, and in the context?
Strategies: What does the persuader do to pursue possibilities and overcome problems in ways
appropriate for audience and context?
>Language?
>Logic?
>Character and ethical appeals?
>Emotional and imaginative appeals?
>Timing?
Tone: (Also a strategy of sorts...) How does the persuader's attitude shift, show complexity,
and/or show layers of attitude?