PUBLISHED : September, 2019
2014 – 2024
GLOBAL HAIR STRAIGHTENER
MARKET
Forecast & Opportunities
MARKET
INTELLIGENCE . CONSULTING
1
www.techsciresearch.com
Table of Contents
S. No.
Contents
1.
Product Overview
2.
Research Methodology
3.
Executive Summary
4.
Global Hair Straightener Market Outlook
4.1.
Page No.
Market Size & Forecast
4.1.1. By Value & Volume
4.2.
Market Share & Forecast
4.2.1. By Product Type (Wide Plate, Medium Plate, Narrow Plate & Mini Plate)
4.2.2. By Plate Type (Ceramic, Titanium, Tourmaline)
4.2.3. By Application (Household Vs Commercial)
4.2.4. By Distribution Channel (Supermarkets/Hypermarkets, Institutional Sales, Multi-Branded Stores,
Online and Others)
4.2.5. By Region (North America, South America, Asia Pacific, Europe and Middle East & Africa)
4.2.6. By Company
4.3.
5.
Product Market Map (By Product Type, By Plate Type, By Distribution Channel and By Region)
North-America Hair Straightener Market Outlook
5.1.
Market Size & Forecast
5.1.1.
5.2.
By Value & Volume
Market Share & Forecast
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Table of Contents
S. No.
Contents
5.2.1.
By Product Type
5.2.2.
By Plate Type
5.2.3.
By Application
5.2.4.
By Distribution Channel
5.2.5.
By Country
5.2.5.1.
Page No.
United States Hair Straightener Market Outlook
5.2.5.1.1.
Market Size & Forecast
5.2.5.1.1.1. By Value & Volume
5.2.5.1.2.
5.2.5.1.3.
5.2.5.2.
Market Share & Forecast
5.2.5.1.2.1.
By Product Type
5.2.5.1.2.2.
By Plate Type
5.2.5.1.2.3.
By Application
5.2.5.1.2.4.
By Distribution Channel
Pricing Analysis
Canada Hair Straightener Market Outlook
5.2.5.2.1.
Market Size & Forecast
5.2.5.2.1.1. By Value & Volume
5.2.5.2.2.
Market Share & Forecast
5.2.5.2.2.1.
By Product Type
5.2.5.2.2.2.
By Plate Type
5.2.5.2.2.3.
By Application
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Table of Contents
S. No.
Contents
5.2.5.2.2.4.
5.2.5.2.3.
5.2.5.3.
Page No.
By Distribution Channel
Pricing Analysis
Mexico Hair Straightener Market Outlook
5.2.5.3.1.
Market Size & Forecast
5.2.5.3.1.1. By Value & Volume
5.2.5.3.2.
Market Share & Forecast
5.2.5.3.2.1. By Product Type
5.2.5.3.2.2. By Plate Type
5.2.5.3.2.3. By Application
5.2.5.3.2.4. By Distribution Channel
5.2.5.3.3.
6.
Pricing Analysis
Asia-Pacific Hair Straightener market outlook
6.1.
Market Size & Forecast
6.1.1.
6.2.
By Value & Volume
Market Share & Forecast
6.2.1.
By Product Type
6.2.2.
By Plate Type
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Table of Contents
S. No.
Contents
6.2.3.
By Application
6.2.4.
By Distribution Channel
6.2.5.
By Country
Page No.
6.2.5.1. China Hair Straightener Market Outlook
6.2.5.1.1.
Market Size & Forecast
6.2.5.1.1.1. By Value & Volume
6.2.5.1.2.
6.2.5.1.3.
Market Share & Forecast
6.2.5.1.2.1.
By Product Type
6.2.5.1.2.2.
By Plate Type
6.2.5.1.2.3.
By Application
6.2.5.1.2.4.
By Distribution Channel
Pricing Analysis
6.2.5.2. Japan Hair Straightener Market Outlook
6.2.5.2.1.
Market Size & Forecast
6.2.5.2.1.1.
6.2.5.2.2.
6.2.5.2.3.
By Value & Volume
Market Share & Forecast
6.2.5.2.2.1.
By Product Type
6.2.5.2.2.2.
By Plate Type
6.2.5.2.2.3.
By Application
6.2.5.2.2.4.
By Distribution Channel
Pricing Analysis
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Table of Contents
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Contents
Page No.
6.2.5.3. Australia Hair Straightener Market Outlook
6.2.5.3.1.
Market Size & Forecast
6.2.5.3.1.1.
6.2.5.3.2.
6.2.5.1.3.
By Value & Volume
Market Share & Forecast
6.2.5.3.2.1.
By Product Type
6.2.5.3.2.2.
By Plate Type
6.2.5.3.2.3.
By Application
6.2.5.3.2.4.
By Distribution Channel
Pricing Analysis
6.2.5.4. South Korea Hair Straightener Market Outlook
6.2.5.4.1.
Market Size & Forecast
6.2.5.4.1.1. By Value & Volume
6.2.5.4.2.
6.2.5.4.3.
Market Share & Forecast
6.2.5.4.2.1.
By Product Type
6.2.5.4.2.2.
By Plate Type
6.2.5.4.2.3.
By Application
6.2.5.4.2.4.
By Distribution Channel
Pricing Analysis
6.2.5.5. India Hair Straightener Market Outlook
6.2.5.5.1.
Market Size & Forecast
6.2.5.5.1.1. By Value & Volume
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Table of Contents
S. No.
Contents
6.2.5.5.2.
Market Share & Forecast
6.2.5.5.3.
7.
Page No.
6.2.5.5.2.1.
By Product Type
6.2.5.5.2.2.
By Plate Type
6.2.5.5.2.3.
By Application
6.2.5.5.2.4.
By Distribution Channel
Pricing Analysis
Europe Hair Straightener market outlook
7.1.
Market Size & Forecast
7.1.1.
7.2.
By Value & Volume
Market Share & Forecast
7.2.1.
By Product Type
7.2.2.
By Plate Type
7.2.3.
By Application
7.2.4.
By Distribution channel
7.2.5.
By Country
7.2.5.1. United Kingdom Hair Straightener Market Outlook
7.2.5.1.1.
Market Size & Forecast
7.2.5.1.1.1.
7.2.5.1.2.
7.2.5.2.3.
By Value & Volume
Market Share & Forecast
7.2.5.1.2.1.
By Product Type
7.2.5.1.2.2.
By Plate Type
7.2.5.1.2.3.
By Application
7.2.5.1.2.3.
By Distribution Channel
Pricing Analysis
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Table of Contents
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Contents
Page No.
7.3.5.2. Germany Hair Straightener Market Outlook
7.2.5.2.1.
Market Size & Forecast
7.2.5.2.1.1. By Value & Volume
7.2.5.2.2.
Market Share & Forecast
7.2.5.2.2.1. By Product Type
7.2.5.2.2.2. By Plate Type
7.2.5.2.2.3. By Application
7.2.5.2.2.4. By Distribution Channel
7.2.5.2.3.
Pricing Analysis
7.2.5.3. France Hair Straightener Market Outlook
7.2.5.3.1.
Market Size & Forecast
7.2.5.3.1.1. By Value & Volume
7.2.5.3.2.
Market Share & Forecast
7.2.5.3.2.1. By Product Type
7.2.5.3.2.2. By Plate Type
7.2.5.3.2.3. By Application
7.2.5.3.2.4. By Distribution Channel
7.2.5.4.3.
Pricing Analysis
7.2.5.4. Italy Hair Straightener Market Outlook
7.2.5.4.1.
Market Size & Forecast
7.2.5.4.1.1. By Value & Volume
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Table of Contents
S. No.
Contents
7.2.5.4.2.
7.2.5.4.3.
Page No.
Market Share & Forecast
7.2.5.4.2.1.
By Product Type
7.2.5.4.2.2.
By Plate Type
7.2.5.4.2.3.
By Application
7.2.5.4.2.4.
By Distribution Channel
Pricing Analysis
7.3.5.5. Spain Hair Straightener Market Outlook
7.2.5.5.1.
Market Size & Forecast
7.2.5.5.1.1. By Value & Volume
7.2.5.5.2.
Market Share & Forecast
7.2.5.5.2.1. By Product Type
7.2.5.5.2.2. By Plate Type
7.2.5.5.2.3. By Application
7.2.5.5.2.4. By Distribution Channel
7.2.5.5.3.
8.
Pricing Analysis
South America Hair Straightener market outlook
8.1.
Market Size & Forecast
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Table of Contents
S. No.
Contents
8.1.1.
8.2.
Page
No.
By Value & Volume
Market Share & Forecast
8.2.1.
By Product Type
8.2.2.
By Plate Type
8.2.3.
By Application
8.2.4.
By Distribution channel
8.2.5.
By Country
8.2.5.1. Brazil Hair Straightener Market Outlook
8.2.5.1.1.
Market Size & Forecast
8.2.5.1.1.1.
8.2.5.1.2.
8.2.5.1.3.
By Value & Volume
Market Share & Forecast
8.2.5.1.2.1.
By Product Type
8.2.5.1.2.2.
By Plate Type
8.2.5.1.2.3.
By Application Type
8.2.5.1.2.4.
By Distribution Channel
Pricing Analysis
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Table of Contents
S. No.
Contents
Page No.
8.3.5.2. Argentina Hair Straightener Market Outlook
8.2.5.2.1.
Market Size & Forecast
8.2.5.2.1.1.
8.2.5.2.2.
8.2.5.2.3.
By Value & Volume
Market Share & Forecast
8.2.5.2.2.1.
By Product Type
8.2.5.2.2.2.
By Plate Type
8.2.5.2.2.3.
By Application
8.2.5.2.2.4.
By Distribution Channel
Pricing Analysis
8.2.5.3. Colombia Hair Straightener Market Outlook
8.2.5.3.1.
Market Size & Forecast
8.2.5.3.1.1.
8.2.5.3.2.
8.2.5.4.3.
By Value & Volume
Market Share & Forecast
8.2.5.3.2.1.
By Product Type
8.2.5.3.2.2.
By Plate Type
8.2.5.3.2.3.
By Application
8.2.5.3.2.4.
By Distribution Channel
Pricing Analysis
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Table of Contents
S. No.
9.
Contents
Page No.
Middle East & Africa Hair Straightener Market Outlook
9.1.
Market Size & Forecast
9.1.1.
9.2.
By Value & Volume
Market Share & Forecast
9.2.1.
By Product Type
9.2.2.
By Plate Type
9.2.3.
By Application
9.2.4
By Distribution channel
9.2.5.
By Country
9.2.5.1. South Africa Hair Straightener Market Outlook
9.2.5.1.1.
Market Size & Forecast
9.2.5.1.1.1.
9.2.5.1.2.
9.2.5.1.3.
By Value & Volume
Market Share & Forecast
9.2.5.1.2.1.
By Product Type
9.2.5.1.2.2.
By Plate Type
9.2.5.1.2.3.
By Application
9.2.5.1.2.4.
By Distribution Channel
Pricing Analysis
9.3.5.2. Saudi Arabia Hair Straightener Market Outlook
9.2.5.2.1.
Market Size & Forecast
9.2.5.2.1.1.
9.2.5.2.2.
By Value & Volume
Market Share & Forecast
9.2.5.2.2.1.
By Product Type
9.2.5.2.2.2.
By Plate Type
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Table of Contents
S. No.
Contents
9.2.5.2.3.
9.2.5.2.2.3.
By Application
9.2.5.2.2.4.
By Distribution Channel
Page No.
Pricing Analysis
9.3.5.3. UAE Hair Straightener Market Outlook
9.2.5.3.1.
Market Size & Forecast
9.2.5.3.1.1.
9.2.5.3.2.
9.2.5.3.3.
By Value & Volume
Market Share & Forecast
9.2.5.3.2.1.
By Product Type
9.2.5.3.2.2.
By Plate Type
9.2.5.3.2.3.
By Application
9.2.5.3.2.4.
By Distribution Channel
Pricing Analysis
9.2.5.4. Israel Hair Straightener Market Outlook
9.2.5.4.1.
Market Size & Forecast
9.2.5.4.1.1.
9.2.5.4.2.
9.2.5.4.3.
By Value & Volume
Market Share & Forecast
9.2.5.4.2.1.
By Product Type
9.2.5.4.2.2.
By Plate Type
9.2.5.4.2.3.
By Application
9.2.5.4.2.4.
By Distribution Channel
Pricing Analysis
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Table of Contents
S. No.
10.
Contents
Page No.
Market Dynamics
10.1.
Drivers
10.2.
Challenges
11.
Market Trends & Developments
12.
Competitive Landscape
12.1.
Company Profiles
12.1.1.
The Procter & Gamble Company
12.1.2.
Coty Inc
12.1.3.
Panasonic Corporation
12.1.4.
Koninklijke Philips N.V.
12.1.5.
Conair Corporation
12.1.6.
Spectrum Brands, Inc.
12.1.7.
Dyson Ltd.
12.1.8.
Groupe SEB
12.1.9.
HSI PROFESSIONAL
12.1.10.
Farouk Systems, Inc.
12.1.11.
Turbo Ion, Inc.
12.1.12.
John Paul Mitchell Systems Inc
12.1.13.
Cloud Nine Hair
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Table of Contents
S. No.
Contents
12.1.14.
FHI Heat
12.1.15.
HauteHouse LLC
12.1.16.
Wahl Clipper Corporation
12.1.17.
Nisim International Inc
12.1.18.
Corioliss
12.1.19.
Beurer GmbH
12.1.20.
Revlon
13.
Strategic Recommendations
14.
About Us & Disclaimer
Page No.
© TechSci Research
15
Product Overview
Hair Straightener is a tool which is used to change the structure of the hair using heat. It comprises
of three types : Curling Iron, Straightening Iron and Crimping Iron. Straightening Iron mainly uses
ceramic materials for the plates. Low end straighteners uses single ceramic layer whereas high end
straighteners uses multiple layer. Most of the hair straighteners have electric heating, cordless
operations (portable) and consists of flat irons or curling irons. Hair Straightener market has been
categorized on the basis of product type, application, plate type, distribution channel and region.
Market Segmentation
PRODUCT TYPE
GLOBAL HAIR STRAIGHTENER
MARKET
PLATE TYPE
APPLICATION
•
Wide Plate
•
Household
•
Ceramic
•
Medium Plate
•
Commercial
•
Titanium
•
Narrow Plate & Mini
•
Tourmaline
Plate
Year
Range
Review Period
2014 – 2017
Base Year
REGION
•
Europe
•
North America
•
Asia-Pacific
•
South America
•
Middle East & Africa
DISTRIBUTION CHANNEL
•
Supermarkets/Hypermarkets
•
Multi-Branded Stores
•
Specialty Stores
•
Online
•
Others (Exclusive Branded
2018
Estimated Year
2019
Forecast Period
2020 – 2024
Stores, Convenience Stores,
etc.)
© TechSci Research
16
Product Overview
Plate Type Segmentations
 Ceramic Flat Irons:
Female Grooming
Ceramic Flat Irons are among the most used straighteners and they range from entry level to high professional
level. Ceramic Flat Irons heat up evenly because of smooth plates and consumes less time to heat. There are
different kinds of ceramic irons that are made up of different materials like metal with ceramic coating as well as
ceramic with an additional coating on top.
 Titanium Flat Irons:
Titanium Flat Irons are the highest quality of metal irons used in hair straighteners. Titanium material is
comparatively light weight and therefore a preferred choice as it provides added convenience of usage. This
material is suitable for the hair type which are more prone to damage.
 Tourmaline Flat Irons:
Tourmaline Flat Irons are made up of crystals that are compressed into dust and then applied to the plates of the
straightening iron. This material can produce negative ions while straightening and these ions help in straightening hair with
lesser heat. Tourmaline Flat Irons are more expensive and highly efficient as compared to other iron types.
Note: Market shares on the bases of plate type have been calculated by considering major material type used in the plates of hair straightener.
© TechSci Research
17
Research Methodology
Market
Profiling
In-depth secondary
research was
conducted to determine
top players in global
hair straightener
market, overall market
size and segmental
market size.
Developing List
of Respondents
Formulating
Questionnaire
In order to conduct
industry experts’
interviews, TechSci
formulated a
detailed discussion
guide.
List of industry
players and
industry
specialists was
developed.
Data
Collection
TechSci conducted
interviews with
industry experts
and industry
players for data
collection and
verification.
Primary Research
Data
Collection
Data Filter Research & Actionable
& Analysis Intelligence Insights
Business
Solution
Primary Research
 LinkedIn
 TechSci Internal
Database
 Identifying Key Opinion
Leaders
 Questionnaire Design
 In-depth Interviews
Secondary Research
 Company Websites
 Company Annual
Reports
 White Paper Study
 Financial Reports
 Investor
Presentations
 Regulatory Body
 Associations, etc.
Data
Validation
Data obtained as
a result of
primary and
secondary
research was
validated through
rigorous
triangulation.
Desk Research
 Recent Developments
 Market Changing
Aspects/Dynamics
 Government Policies
 Final Conclusion
Data
Analysis
The data was
scrutinized using MSExcel, statistical tools
and internal proprietary
database to obtain
qualitative and
quantitative insights
about global hair
straightener market.
Company Analysis
 Market Participants
 Key Strengths
Paid Sources
 Factiva
 Hoovers
© TechSci Research
18
Research Methodology
Respondents were asked about the current and future market growth rates, as well as market shares by product type, plate
type, application, distribution channel and region. Removing the outlier responses, the geometric mean of growth estimates
and provider wise revenue shares generated across various segments were considered to arrive at the final revenue shares.
Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the
product type.
Methodology Followed for Calculation of Market Shares:
Market shares by product type, plate type, application, distribution channel, region and company were calculated based on the
responses received through primary surveys with industry experts, in which the respondents were asked about the market
shares or revenue generated through hair straighteners, globally. The final shares were calculated by taking the geometric
mean of the responses gathered from key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting:
TechSci Research performed periodical checks on data collected through the surveys with logical checks and analyzed the
survey results in SPSS/Tableau Software.
© TechSci Research
19
19
Research Methodology
Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast
global hair straightener market, TechSci Research used various forecast techniques such as:
o
Moving Average
o
Time Series Analysis
o
Regression Analysis
o
Econometric and Judgmental Analysis
•
The currency used in the report is the United States Dollar (USD), with the market size indicated in USD million.
•
Conversion rates
Currency
Chinese Yuan
2018
2017
2016
2015
2014
6.62
6.76
6.64
6.29
6.16
Indian INR
68.45
65.13
67.20
64.18
61.02
110.47
112.20
108.65
121.08
105.82
Singapore Dollar
1.35
1.38
1.38
1.38
1.27
Australian Dollar
1.34
1.31
1.34
1.33
1.11
Euro
0.85
0.89
0.90
0.90
0.75
Canadian Dollar
1.30
1.30
1.32
1.28
1.10
Brazil (Real)
3.66
3.19
3.48
3.34
2.35
18.44
16.55
14.77
9.25
8.10
3.75
3.75
3.75
3.75
3.75
Japanese Yen
Argentina (Peso)
Saudi Riyal
© TechSci Research
20
20
Research Methodology
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions.
TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to
reach accurate market numbers. Partial list of companies interviewed and key secondary sources studied for the report:
Partial List of Companies Interviewed

Panasonic Corporation
 ofThe
Procter
& Gamble Company
Partial List
Companies
Interviewed


Key Secondary Sources
 Koninklijke Philips N.V.
Continental AG
 Dyson Ltd
Curtiss-Wright Corporation
 Conair Corporation
•
International Monetary Fund
 World
Bank
Key Secondary
Sources
•
 TechSci Research Proprietary Database & Knowledge
International Monetary Fund

Repository
World Bank

 Company Annual Reports
TechSci Research Proprietary Database & Knowledge

Infineon
Technologies
AG
 Spectrum
Brands, Inc

 Beurer GmbH
ZF Friedrichshafen AG

 Industry Reports
Company Annual Reports

 Revlon
SKF Ltd
 Groupe SEB

 Credible Paid Databases
Industry Magazines

 News Dailies
Industry Reports

 ITC Trademap
Credible Paid Databases

 CEIC
OICA

Nexteer Automotive
 Coty Inc.
 Industry Magazines
Repository

Wahl Group

HSI Professional

Cosmetics Europe

Farouk Systems, Inc.

International Trade Association

World Travel & Tourism Council
© TechSci Research
21
INDUSTRY BRIEF
According to TechSci Research report, “Global Hair straightener Market By Product Type, By Plate Type, By Application, By Distribution Channel, By
Region, By Company, Competition, Forecast & Opportunities, 2024”, global hair straightener market is projected to grow at a CAGR of over 6%, during
2019-2024, on the back of continuous innovations in the industry by launch of products such as hair straightener with sleep mode, keratin infused ceramic plates
and ionic technology to prevent hair from extreme heat damage. Moreover, growing consumer demand for portable personal care devices is further positively
impacting the growth of global hair straightener market.
In terms of distribution channel, the hair straightener market is categorized into supermarkets/hypermarkets, institutional sales, multi-branded stores, online and
others. Supermarkets/Hypermarkets accounted for the majority share of global hair straightener market in 2018, closely followed by institutional sales. Online
sales are expected to witness the maximum growth during the forecast period owing to growing popularity of the e-commerce market across geographies.
Moreover, e-commerce and technology are transforming this category with new user experiences, where luxury brands and small start-ups alike are racing to
embrace e-commerce, making this channel even stronger. Availability of exclusive offers, subscription packages on brand-exclusive websites and heavy
discounts on e-commerce is further expected to surge the demand for hair straightener through online retail channel, thereby boosting the market growth in the
upcoming years.
In terms of region, global hair straightener market is categorized into North America, Asia-Pacific, Europe, South America and Middle East & Asia. North
America held majority of global hair straightener market in 2018 on account of wide acceptance of innovative products and availability of a greater number of
products, especially in the United States. North America was closely followed by Asia-Pacific which is expected to grow with the highest CAGR during forecast
period, to surpass the dominance of North America by 2024. China accounted for over half of the region’s market in 2018 and is expected to maintain its
dominance during the forecast period as well owing to presence of a number of industry manufacturers in the country and growing disposable income coupled
with rapid urbanization.
“Global hair straightener market is anticipated to register a steady growth during forecast period. The growth in the market is led by technological advancements
with innovations being introduced regularly in the ceramic plate type of hair straighteners, which is the leading category that held over three-fourth of the market
in 2018. Moreover, increasing working women population, rising beauty consciousness and growing inclination towards premium personalized products across
regions would further steer growth in global hair straightener market.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based
global management consulting firm.
© TechSci Research
22
S A M P L E D AT A - S N A P S H O T
Global Hair Straightener Market Size, By Value (USD Million) & By Volume (Million Unit), 2014-2024F
CAGR 2014-2018
By Value: xx%
By Volume: xx%
2014
2015
2016
CAGR 2019E-2024F
By Value: xx%
By Volume: xx%
2017
2018
2019E
2020F
2021F
2022F
2023F
2024F
Value (USD Million)
North America Hair Straightener Market Share, By Country, By Value, 2018 & 2024F
Rest of North
America
25,00%
2024F
2018
Canada
25,00%
Mexico
25,00%
United
States;
50,00%
Rest of North
America;
50,00%
United
States
25,00%
Canada;
50,00%
Mexico;
50,00%
Mexico Hair Straightener Market Share, By Application, By Value, 2014–2024F
60,00%
60,00%
60,00%
60,00%
60,00%
60,00%
60,00%
60,00%
60,00%
60,00%
60,00%
40,00%
40,00%
40,00%
40,00%
40,00%
40,00%
40,00%
40,00%
40,00%
40,00%
40,00%
2014
2015
2016
2018
2019E
2020F
2021F
Commercial
2022F
2023F
2024F
2017
Household
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Report Name: GLOBAL HAIR STRAIGHTENER MARKET
Forecast & Opportunities
2014 – 2024
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