DOUBLE YOUR
BEAUTY
HAIR AND
BEAUTY STUDIO
Business Plan
TABLE OF CONTENTS
Introduction ..................................................... 3
1. Executive Summary ................................. 4
2. Company Overview .................................. 5
3. Business Description.. Ошибка! Закладка
не определена.
4. Market Analysis ..... Ошибка! Закладка не
определена.
5. Operating Plan ......................................... 7
6. Marketing and Sales Plan ...................... 10
7. Financial Plan ........................................ 12
Appendix....................................................... 15
Instructions for Getting Started with
Estimated Start-Up Costs ......................... 16
Instructions for Getting Started on Profit &
Loss Projections ....................................... 18
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Services
Business Plan
INTRODUCTION
Who are we?
Double your Beauty is a 100% solely black owned hair and beauty salon that has been existing
for over 8 years but was only registered in 2014.
With the love of beauty and loving the magical makeover that I see with doing my clients hair
gave birth to this salon.
I first started doing people’s hair at home that is where I discovered my love of working with
beauty.
I had discovered the love and understanding of a massaging bar and would love to pursue it.
We also have in our team a manicure team, we are a close SALON team always working
together and going that extra mile to maintain excellent customer service and knowledge, so
we are confident that you will have a relaxing and positive experience at Double your Beauty.
It is now located at Sagewood in Protea Glen and it is located at a busy shopping complex but
peaceful area with plenty and safe parking space with an advantage of a car wash while you
do your hair, I help new clients every day and happy returning clients.
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Double your Beauty Hair and Beauty Salon
Business Plan
1. EXECUTIVE SUMMARY
What we do?
Double your Beauty is a full-service beauty salon dedicated to consistently providing high
customer satisfaction by rendering excellent service, quality products, and furnishing an
enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a
friendly, fair, and creative work environment, which respects diversity, ideas, and hard work,
welcoming and believe that consultation is an important part of your salon experience.
We offer the very best in all aspects of hairdressing, including wedding hair, hair extensions,
men’s grooming, creative coloring and cutting.
We use the best hair and beauty products we believe the industry has to offer.
It is imperative that we offer excellent service to our clients so they can gain confidence in us
and even recommend us to many others.
I understand when my clients say they are always short of time as black community we work
hard and normally our places of work are very far from where we live and the majority uses
public transport which means leave very early in the morning and arrive late in the even if not
then late complicated shifts, late or early meetings and you still have to groom yourself and
stay beautiful and neat with that being said and understood we don’t have specific trading
hours we offer our services to our walk-In clients and appointment based clients and special
appointments for those who are attending functions or occasions.
Grooming is very important and with the very busy schedule our clients have we take It upon
ourselves to call or send an sms to remind them of their next treatment or hairdo appointment.
We are proud to say Double your Beauty have a unisex feel and offer our professional
services for men and they are made to feel comfortable when coming into the salon and as the
male salon owner I know how imperative it is to feel comfortable especially walking into a hair
and beauty salon as it is more normal for a woman than it is for a man.
Since the inception of the salon the focus has always been on what the clients need and the
professional treatment and advise given which will encourage them to come back, we have
forged strong bonds throughout the years and have enjoyed many exciting milestone
occasions with our clients, such as matric dances, birthday parties, weddings, baby showers
and teens growing into beautiful young professionals.
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Double your Beauty Hair and Beauty Salon
Business Plan
2. COMPANY OVERVIEW
With the experience and client loyalty that Double your Beauty has we intend to expand the
salon and the services, we mainly concentrate on a full transformation and rejuvenation with
the products that we use and using more advanced products that are suitable to different
scalps so that our clients’ youthful appearance can be reveled would be even more
advantageous for the company and the clients.
Company summary: we are looking at expanding both the beauty and hair sector including
the massage bar. Finding the next best thing is a quest that should drive any entrepreneur and
as such I have already started with the house calls massage services, elevating Double your
Beauty to what it is now would be just what our community need and more particularly I would
like to add on the following to the salon:






Massage beds
Comfortable salon chairs
Make-up /Beauty department
Manicure and pedicure tables and chairs
Dreadlocks department
Hair and Beauty products to be sold
OUR VISION
 Is to be regarded as the highest most professional and experienced one-stop classy
and beauty studio anyone on any occasion can walk into with confidence knowing that
their beauty expectations will be met.
OUR MISSION
 They say beauty lies in the eyes of the beholder, our mission is to make sure that
Double your Beauty catches most eyes with the double beauty that is offered to its
clients.
OUR CORE VALUES





Sophistication
Professionalism
Rejuvenation
Vibrancy
Respect
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Double your Beauty Hair and Beauty Salon
Business Plan
 Team-work
OUR MISSION STATEMENT
 Inner beauty is your job; we strive to each beyond the roots of hair by doubling your
beauty
SWOT analysis:
STRENGTHS
WEAKNESSES












Experience
Capabilities
Price
Value
Quality
Weather
Areas to improve
Space
Technicians
Growth
Waiting time
Marketing
SWOT
OPPORTUNITIES
THREATS












Areas to improve
New departments
New products
New clients
Growth
Marketing
Space
Quality of the salon
Shortage of products
Growth
Lack of technicians
Lack of marketing
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Double your Beauty Hair and Beauty Salon
Business Plan
3. OPERATING PLAN
Our clients are better educated than ever before they are more knowledgeable and more
aware of developments in skin hair and nail care so being a step ahead as a hair and beauty
professional would make my clients more confident with my services and improving my
knowledge and keeping up by attending workshops, getting mentors who are in a more
advanced sage of business than I am would be of help as I believe it is important to draw on
the the wisdom of others and to surround oneself with the right people.
Payment: The standard payment terms and payment method accepted are:
o Cash
o E wallet
o Immediate money transfer
Technology: I do believe technology is critical to the business hence it is important to have a
system where we can generate electronic receipts and have our client’s database so we know
the accurate date appointments, birthdays etc. It is also convenient for us and our clients to
have a speed point machine to minimize having cash in the business premises as it is not safe
with the high rate of crime South Africa is facing.
Facilities: We are currently leasing the building that we are using as a business and have
been leasing for over 5 years and the advantage that we have is we can fix and extend the
property to fit our business needs. Our plan is to extend so we can have a massage room with
massage beds and a manicure and pedicure room/station and have products studio.
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Double your Beauty Hair and Beauty Salon
Business Plan
4.
MANAGEMENT PLAN
Double Your Beauty is a 100% BEE solely owned company which means all decisions are
taken by the owner and the hiring of staff and sharing of profits is done by the owner.
CK number 2014/126599/07
4.1 Organisation structure
Sole Owner
Hair Technician
Stylist
Technician
Dreadlocks
Technician
Weave
Technician
Nail Technician
Junior Trainee
Technician
4.2 Ownership Structure
According to the South African Company law (Companies Act, No.71 of 2008) proprietorships
and partnerships with (exception) are not recognized as legal persons and therefore do not
pay corporate tax. Instead, their respective owners pay tax on the income earned by the
businesses as the law do not separate them form their businesses.
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Double your Beauty Hair and Beauty Salon
Business Plan
5. HUMAN RESOURCE PLAN
All Technicians should have job descriptions and every open position should be filled so
clients don’t have to wait to be attended to for a long time.
It is very advisable that all technicians should be trained and improve their skills and
knowledge as trends change according to seasons so it is a necessity to attend workshops.
Double your Beauty believes in community skills development and embarking the current
situation of high unemployment rate in South Africa so I believe in training our youth who
have the love for hair and beauty so we put them under our wing.
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Double your Beauty Hair and Beauty Salon
Business Plan
6. MARKETING AND SALES PLAN
Keeping in mind that we cannot afford to rely solely on or existing client base even though
they remain an important part of our business and need to be taken care of on regular
basis.
The business should always be scouting for more business in order for it to grow and this is
how we intend on doing that:
Marketing Strategy:
Branding: selling ourselves with wearing branded uniforms when we are working will say
to our clients “we are proud of who we are and we take what we do serious” our uniforms
will be t-shirts, apron and caps with our company logo and our mission statement.
Business cards: with the purpose of serving as a reminder for the next appointment.
Word of mouth: with the great service that the studio will be proving it is inevitable that
people will ask “where did you do your hair/nails?”
Website: with all the information including pictures and prices the purpose would of the
website would be online advertising, specials, testimonials from happy clients, contacts
and location.
Email marketing: sending reminder of appointments and sharing information and new
happenings and specials
Social media: on Facebook and Instagram a lot of people are active on social media so
we can reach them through it by posting/sharing pictures, latest trends and hairstyles,
specials that are promoted (winter specials, spring specials, holiday specials etc.)
Advertising boards: with the name, logo and location it should be catchy with bright and
inviting colors at a busy location where people pass all the time.
Pricing Strategy:
RELAX:
Soft n Free
Dark n lovely
Restore
Ladine
Organic
Prices
R110
R150
R120
R250
R150
Blow
R100
R120
R200
R100
R120
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Double your Beauty Hair and Beauty Salon
Business Plan
S-Curl
R90
R80
R110
R150
R100
Perm
(step
1)R200
_
_
R300
Dry Perm
R250
R280
R250
R300
R220
Wash and Style
R100
_
_
_
_
Poporn
R150
_
_
_
_
Finger Wave
R100
_
_
_
_
Bob/Boy Cut
R200
R210
R250
R300
R280
Relax ,Cut and Style
R250
R220
R230
R250
R2230
Weave Plant
R300
_
_
_
_
Weave Style
R100
_
_
_
_
Weave wash and Style
R150
_
_
_
_
Cut
R50
_
_
_
_
Shave/Chiskop
R30
_
_
_
_
Promoting Strategy:
There are holidays that are celebrated each year on certain months of certain dates e.g.
Mother’s day, Father’s day, Women’s month, Youth day etc. Double your beauty would take
advantage of those holidays to offer price cutting to their clients that will be an advantage to
win more clients.
o We would make our clients special by sending them birthday messages and invite the
over to the salon to offer them a free hairdo that will encourage client loyalty and word
of mouth
o Bulk specials: when invited for an event such as weddings and parties we would offer a
special round up offer price for certain number of people that would also be an
advantage to win more clients.
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Double your Beauty Hair and Beauty Salon
Business Plan
7. FINANCIAL PLAN
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Services
Business Plan
START-UP COSTS
DOUBLE YOUR BEAUTY HAIR AND BEAUTY STUDIO
COST ITEMS
January 1 ,2020
MONTHS
COST/ MONTH
ONE-TIME COST
TOTAL COST
Advertising/Marketing
3
R1000
R3000
R6000
Employee Salaries*
3
R12 000
R36000
R18 000
Rent/Lease Payment
4
R12 000
R48000
R24 000
Communication/Telephone
3
R500
R1500
R2250
Computer Equipment
R0
R5000
R5000
Internet
R0
R500
R500
R400
R1200
R9600
Interest Expense
R0
R0
R0
Bank Service Charges
R0
R0
R0
2500
R15000
R30000
R10000
R10000
WI-FI
Supplies
3
6
Equipment
Furniture
R8000
R8000
R8000
Building Improvements
R20000
R20000
R20000
Improvements Labor
2
R2000
R4000
R16000
SARS/TAX
6
200
R1200
R21600
Consultant(s)
R500
R500
R500
Inventory
R0
R0
R0
Cash-On-Hand (Working Capital)
R10 000
R10 000
R10 000
Miscellaneous
R2000
R2000
R2000
ESTIMATED START-UP BUDGET
R183 450
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Services
Business Plan
START-UP COSTS
Your Office-Based Agency
REVENUE
JAN
Estimated Sales
R3000
Less Sales Returns &
R0
Discounts
Service Revenue
$0
Other Revenue
$0
January 1,2020
YTD
R97000
FEB
R4000
MAR
R8000
APR
R7000
MAY
R9000
JUN
R2500
JUL
R3500
AUG
R6000
SEP
R15000
OCT
R11000
NOV
R13000
DEC
R15000
(R300)
R0
(R200)
(R350)
R0
R0
(R400)
(R800)
(R600)
((R250)
(R500)
(R3400)
$0
$0
$0
$0
$0
$0
$0
$0
$14,26
6
$250
$0
$16,65
0
$350
$0
$100
$1,500
$24,44
5
$0
$0
$23,34
9
$0
$0
$20,40
0
$1,360
$0
$3,305
$1,500
$26,309
$214,958
$6,560
$9,000
$9,250
$9,820
$8,800
$10,940
$86,569
$13,52
9
SEP
R4000
R600
R0
R3000
R0
R0
R220
R0
R500
R3000
R0
R11320
R4000
R400
$128,389
DEC
R16000
R2000
R0
R3000
R3000
R0
R440
R0
R0
R3000
R0
R27040
R12000
R1200
YTD
R120000
R11200
R0
R36000
R47500
R0
R2810
R0
R0
R5000
R24500
R0
R233422
R92000
R9200
$1,488
$1,754
($253)
$11,60
0
OCT
R8000
R300
R0
R3000
R0
R0
R220
R0
R0
R1500
R0
R13020
R8000
R800
($1,891
)
$15,369
JUL
R8000
R700
R0
R3000
R3500
R0
R220
R0
R500
R2000
R0
R17920
R8000
R800
$15,19
5
AUG
R8000
R500
R0
R3000
R1000
R0
R220
R0
R0
R1500
R0
R14220
R8000
R800
$1,245
$0
$26,24
5
$10,00
0
$16,24
5
NOV
R12000
R1000
R0
R3000
R5000
R0
R360
R0
R500
R2000
R0
R36880
R12000
R1200
$2,270
$1,213
$2,246
Net Sales
$5,000
$12,650
$16,000
$6,794
Cost of Goods Sold*
$2,000
$5,200
$6,400
$2,800
$5,800
Gross Profit
$3,000
$7,450
$9,600
$3,994
$8,466
EXPENSES
Salaries & Wages
Marketing/Advertising
Sales Commissions
Rent
Utilities
Website Expenses
Internet/Phone
Insurance
Travel
Legal/Accounting
Salon Supplies
Interest Expense
Total Expenses
Income Before Taxes
Income Tax Expense
JAN
R4000
R2500
R0
R3000
R20000
R0
R110
R0
R2000
R3000
R0
R34610
R4000
R400
FEB
R8000
R1000
R0
R3000
R5000
R0
R220
R0
R500
R2500
R0
R18022
R8000
R800
MAR
R12000
R800
R0
R3000
R8000
R0
R360
R0
R500
R2000
R0
R26660
R12000
R1200
APR
R8000
R500
R0
R3000
R0
R0
R220
R0
R0
R1500
R0
R13220
R8000
R800
MAY
R4000
R500
R0
R3000
R0
R0
R110
R0
R500
R1000
R0
R9100
R4000
R400
$10,09
0
JUN
R4000
R800
R0
R3000
R2000
R0
R110
R0
R0
R1500
R0
R11410
R4000
R400
NET INCOME
R39010
$1,594
$2,401
($3,851)
($156)
$676
$22,850
$13,850
*In the service industry, Cost of Goods Sold is the monetized value of the time spent on the client.
14
Services
Business Plan
APPENDIX
START-UP COSTS
Your Office-Based Agency
COST ITEMS
January 1, 20xx
MONTHS
COST/ MONTH
ONE-TIME COST
TOTAL COST
Advertising/Marketing
Employee Salaries
Employee Payroll Taxes and Benefits
Rent/Lease Payments/Utilities
Postage/Shipping
Communication/Telephone
Computer Equipment
Computer Software
Insurance
Interest Expense
Bank Service Charges
Supplies
Travel & Entertainment
Equipment
Furniture & Fixtures
Leasehold Improvements
Security Deposit(s)
Business Licenses/Permits/Fees
Professional Services - Legal, Accounting
Consultant(s)
Inventory
Cash-On-Hand (Working Capital)
Miscellaneous
ESTIMATED START-UP BUDGET
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Services
Business Plan
Instructions for Getting Started with Estimated
Start-Up Costs
Determining a business' startup costs is critical to ensure enough cash is available to begin
business operations within the budgeted time frame as well as within the cost budget. Startup
costs typically fall within two categories: monthly costs and one-time costs. Monthly costs
cover costs that occur each month during the startup period, and one-time costs are costs that
will be incurred once during the startup period.
Steps for preparation:
Step 1: Enter the company name and the date this estimate is being prepared.
Step 2: Enter the number of months and the monthly cost for each cost item that is recurring.
For one-time costs only, skip the monthly costs. If there are cost items that have both recurring
and one-time amounts, enter those as well. The total cost will calculate automatically in the farright column.
Step 3: Once all of the costs are entered, review the individual items and total amount to see
where the budget can be fine-tuned or move something out into the future when more revenue
is coming in.
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Services
Business Plan
START-UP COSTS
Your Office-Based Agency
REVENUE
January 1, 20xx
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
YTD
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
YTD
Estimated Product Sales
Less Sales Returns & Discounts
Service Revenue
Other Revenue
Net Sales
Cost of Goods Sold
Gross Profit
EXPENSES
Salaries & Wages
Marketing/Advertising
Sales Commissions
Rent
Utilities
Website Expenses
Internet/Phone
Insurance
Travel
Legal/Accounting
Office Supplies
Interest Expense
Other 1
Total Expenses
Income Before Taxes
Income Tax Expense
NET INCOME
* In the service industry, Cost of Goods Sold is the monetized value of the time spent on the client.
17
Services
Business Plan
Instructions for Getting Started on Profit & Loss
Projections
Completing projections for Profit and Loss of a new company is a good exercise to understand
and communicate when the company will begin to break even and see how sales and profits
will grow. The top portion of the model to the left, Revenue, is a good way to forecast sales,
month by month for the first year. The lower portion then applies estimated expenses for the
same period of time to derive the business' profitability.
Steps for preparation:
Step 1: Enter the company name and the date this projection is being prepared.
Step 2: For each month, beginning in January or whenever the start is estimated, enter the
expected sales to be. This could be for a single service or multiple services. Add lines to this
model for additional offerings. From this, subtract any product returns or discounts that are to
be tracked (these should be shown as negative numbers, for example, -10). Below Net Sales,
enter the Cost of Goods Sold. This refers to the monetized value of the time spent on a
particular client.
Step 3: For each month, enter the estimated salaries, marketing, utilities, and other items that
are projected.
Step 4: Once all of the costs have been entered, review the individual items and total amount
to see where projections can be fine-tuned or move something out into the future when more
revenue is coming in. The objective is to get to profitability and positive cash flow as quickly as
possible.
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