INDUSTRY IMMERSION PROJECT REPORT
At
NEW HOPE FOOD INDUSTRIES
BY
DHARANI P
19MBA045
Under the guidance of
Dr.A.LATHA
A PROJECT REPORT
Submitted
In partial fulfilment of the requirements
Head of the Department
Faculty guide
Dr.A.LATHA
Assistant professor-KCTBS
Softcopy Submitted for the project Viva-Voce examination held on
Internal Examinar 1
(Signature with date)
Internal Examinar 2
(Signature with date)
Acknowledgment
CHAPTER
CONTENT
1
Introduction
2
Industry profile
2.1
Background of the industry
2.2
Market size
2.3
Market Players
2.4
Government polices and
Regulations
2.5
Challenges for the industry
2.6
Company Profile
3
History
3.1
Founders Vision Mission
and Values
3.2
Organisation structure
3.3
Product and Services
3.4
Market share and Market
position
PAGE NO
4.1.6
Role of Finance manager
4.1.7
Cost of capital
4.2
Allocation of Funds
4.2.1
Credit policy
4.2.2
Payment and collection
procedure
4.2.3
Budgeting Methods
4.2.4
Cash management and
Control process
4.2.5
Human Resource
4.2.6
HR Policy
4.2.7
Recruitment selection
4.2.8
Training and Development
4.3
Carrier planning and
development
4.3.1
Welfare benefits Discipline
4.4.5
Software used
4.4.6
Problems Identified During
Industry Immersion Project
4.4.7
Conclusion
INTRODUCTION
• Mr. RAJA took up baking from a very young age, supporting his father
in a bakery acquiring experience of over four decades in baked goods.
• In 1996 his rich experience in the bakery cake manufacturing field
resulted in the incorporation of a company named M/S New Hope
Food Industries Ltd.
• The unique brand name was “MILKA WONDER CAKE” which was
awarded at an ALL INDIA ACHIEVER’S CONFERENCE in recognition of
his high-level business services.
BOARD OF THE DIRECTORS
• Mr. A. RAJA
• Mr. ARUMUGAM
• Mrs. R. NIRMALA DEVI
• Mrs. A. NAGESWARI
• Mr. R. RAM PRAKASH
INDUSTRY PROFILE