Flamingo Food Truck Introduction Flamingo is a moveable restaurant . Our food truck specialized in providing healthy, fresh, innovative and ethically sourced meals. The importance of this business is to ensure that the truck works in efficient and effective way, and also the attraction of the food truck towards the customers. Our business plan contains some sections are taken in consideration Food trucks are one of the major trends these days in the food industry is food trucks which is regular truck that is being changed to be kitchen on wheels. You’ve likely seen them at sporting events, performances, university , campuses, or even close to your job if you live in a large area. Also, food truck contributed toward the vitality of urban life of street. There are 982 licensed restaurants in Amman. We are the first entries to food truck business in Jordan. Flamingo will be a moveable restaurant. Flamingo will be a food truck operating in Jabal Amman city, that sells fast food meals such as: (sandwiches, salads, juices, hot and soft drinks) Our Mission To provide the satisfaction to the customers by providing a clean, delicious food at reasonable price, as well as to keep the quality of our products and continually improve our services, exceed prospects and needs of our customers. And also to offer entrepreneurs the opportunity and training needed to successfully lunch their own mobile food truck business. Our Vision To be identified and recognized for the quality of our products (goods and services). To become the most popular leading name in food truck in Amman and the whole Jordan. Restaurant Design Food Menu Menu Prices Product Price (JD) Sandwiches 1.70 Salad 1.25 Juices .75 Soft drink .40 Hot drink .50 Our Plan Our food truck aims to maintain a wide marketing campaign that will ensure extreme visibility for the business in its targeted market. Marketing Objectives Advertise our food truck. Focus on customer satisfaction. Increase market share. Set a powerful existence in the company's areas. Set a powerful existence in the universities areas. Establishing long term relation with suppliers. Marketing Strategies The primary technique of marketing will be used by our business will be the very visible signage to the customers on the mobile food truck. the second technique of marketing will be used by our business is to develop the relationships with the managers that allow us to place the truck from their locations to insure that the sales can be made. These places will include sports stadiums, schools, companies, concerts, and other huge entertainment events scale. Our Product Flamingo will specialize in creating power juices and the sauces for its sandwiches. The menu will include the classic sandwiches with artistic twist, salads, hot drinks, soft drinks. We will provide lactosefree options for client’s significant nutritional requirement. All our breads would be produced locally and bought fresh from regional bakeries a several times a week. Our gluten-free options are cooked every day in the truck cooker. Market Differentiation Food Vehicles Classical Restaurants Low cost of investment High investment cost Different places One location Low price of procedure High operation cost Avoid ownerships and other fees Property tax and other Easy to use Difficult to operate Easy to preserve Hard to maintain SWOT Analysis Strength - First human buyer advantage. - Capable of moving to where the demand is. - Simple promoting by relocating the truck from one place to another. - Logical prices. - Special food. Weaknesses - Food Truck parking areas. - Regulation of the country. - Not very clean looking. Threats - Uncontrolled traffic in Amman. - Weather. - New competitor nearby.