Made by Vayner O., Kurilov B., Poliychuk M., Lyadov I.
BMN175
Marketing
channel
TV
Facebook
Price
Coverage
100,000$ for 10 sec.
prime-time 1
“1-й канал” (Moscow)
About 7 mln
5
CPL, CPC, ROI etc.
3
3
1000$ per month
Street
promoters
Wage 120 rub/h + cost
of brochures
4
Depends on
budget
Internet
Editions
600-700 rub per 1000
shows
4
(«Деловой Петербург»)
1 mln visitors per
week
4
Yandex
Direct
150 rub for thematic
show
3
City
transport
Starts from 400 rub
per day
4
Own
transport
Free, only cost of
banner
5
Instagram
CPC is around $0.50 –
$1.00
4
2
Instagram
bloggers
Audience 1 mln starts
from 50,000 rub per
3
post
Radio
(“Europa+”)
17:00-21:00 = 310,000
rub. for 30 sec.
2
3
From 3-4 mln rub. per
season
ROI, N of purchases
(when making
special offer on such
billboards)
N of brochures,
ROI (with offer on
brochures)
1
3
2
CPM, CPL etc.
3
CPC, CPL
3
3
3
4
2
CPP, ROI,
promocode system
2
OTS, CPP, ROI,
promocode system
CPC, views, CPL, ROI
4
4
CPC, views, CPL, ROI
4
5
3 mln listeners per
week
(Moscow) 5
Footbal matches
(banner, stand etc.)1
CPL, CPC, CPV, ROI
etc.
3
4
Billboards
(St. P.)
Events
1
= 0.1-0.3$ preroll
4
Metrics
Rating, Statistics
CPC = 0.3$ appr.
4
YouTube
Involvement
1
CPP, ROI with
promocode system
Depends
4
2-5
ROI with promocode
system