Made by Vayner O., Kurilov B., Poliychuk M., Lyadov I. BMN175 Marketing channel TV Facebook Price Coverage 100,000$ for 10 sec. prime-time 1 “1-й канал” (Moscow) About 7 mln 5 CPL, CPC, ROI etc. 3 3 1000$ per month Street promoters Wage 120 rub/h + cost of brochures 4 Depends on budget Internet Editions 600-700 rub per 1000 shows 4 («Деловой Петербург») 1 mln visitors per week 4 Yandex Direct 150 rub for thematic show 3 City transport Starts from 400 rub per day 4 Own transport Free, only cost of banner 5 Instagram CPC is around $0.50 – $1.00 4 2 Instagram bloggers Audience 1 mln starts from 50,000 rub per 3 post Radio (“Europa+”) 17:00-21:00 = 310,000 rub. for 30 sec. 2 3 From 3-4 mln rub. per season ROI, N of purchases (when making special offer on such billboards) N of brochures, ROI (with offer on brochures) 1 3 2 CPM, CPL etc. 3 CPC, CPL 3 3 3 4 2 CPP, ROI, promocode system 2 OTS, CPP, ROI, promocode system CPC, views, CPL, ROI 4 4 CPC, views, CPL, ROI 4 5 3 mln listeners per week (Moscow) 5 Footbal matches (banner, stand etc.)1 CPL, CPC, CPV, ROI etc. 3 4 Billboards (St. P.) Events 1 = 0.1-0.3$ preroll 4 Metrics Rating, Statistics CPC = 0.3$ appr. 4 YouTube Involvement 1 CPP, ROI with promocode system Depends 4 2-5 ROI with promocode system