VENUE
REGISTRATION PACK
17 JANUARY - 16 FEBRUARY 2020
PHOTO: THE ELLINGTON JAZZ CLUB, WINNER OF INDEPENDENT VENUE AWARD 2019,
PRESENTING: DIARY OF A RACIALLY CONFUSED GIRL. PHOTO BY LEAH DE SOUSA
FRINGE WORLD 2020 VENUE REGISTRATION PACK
WELCOME TO
FRINGE WORLD 2020 VENUE REGISTRATION PACK
FRINGE WORLD acknowledges the
Whadjuk people of the Noongar
Nation as the traditional custodians
of the land on which we Fringe and
pay our respects to elders past,
present and emerging.
Welcome to the 2020 FRINGE WORLD
Festival VENUE REGISTRATION PACK.
This Pack is here to provide you
with the information you need to
help you on your way to becoming
an independent Fringe venue to
participate in the largest annual event
in Western Australia.
If this is not your first time as a Fringe
venue, we still encourage you to read
CONTENTS
this Pack carefully as it contains new
information including a new venue
registration fee, introduction of a
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5
7
WHAT IS FRINGE WORLD?
How it works
2019 Statistics
9
10
11
12
IS FRINGE RIGHT FOR MY VENUE?
2019 Reasons for Participating
What Venues are in the Festival?
Where are Fringe audiences from?
What can I offer?
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15
HOW MUCH DOES IT COST?
Venue Registration Fees
What do I get for my Registration Fee?
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HOW DO I REGISTER?
How to Register
Registering your venue top tips
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I’VE REGISTERED, WHAT’S NEXT?
Programming your venue
Presenting an Independent Program
Get in Touch
Deadlines
standard split ticketing agreement and
stats that relate to the 2019 Festival
that will help you get a picture of the
financial results of independent venues
in the Fringe.
Our contact details are at the back of
the Pack, please don’t hesitate to give
us a call with any questions.
We look forward to hearing about your
plans for FRINGE WORLD Festival 2020!
CAMP AT CONNECTIONS NIGHTCLUB. PHOTO BY HAYLEY COOPER.
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FRINGE WORLD 2020 VENUE REGISTRATION PACK
FRINGE WORLD 2020 VENUE REGISTRATION PACK
WHAT IS
FRINGE
WORLD?
HOW IT WORKS:
There are over 200 Fringe
ARTISTS
INDEPENDENT
VENUES/
PROGRAMS
REGISTER THEIR EVENTS
REGISTER THEIR
IN THE FESTIVAL
REGISTERS FRINGE
VENUES
HUB VENUES
FRINGE WORLD
festivals around the world and
FRINGE WORLD is the third
largest Fringe in the world in
terms of tickets sold. Whilst
FRINGE WORLD shares similarities
with other Fringes, ours is also
uniquely adapted to suit Perth’s
marketplace and is run by
VENUES ARE DISPLAYED IN THE VENUE FINDER
West Australian not-for-profit
SO THAT ARTISTS CAN FIND THE RIGHT VENUE FOR THEIR SHOW
registered charity, Artrage Inc.
Since 2012, FRINGE WORLD has
developed a model that draws
the best from a range of Fringe
festivals around the world, with
the aim of providing a platform
ARTISTS APPROACH
INDEPENDENT VENUES DIRECTLY
that supports and encourages
artists to present their work to
TO ARRANGE THEIR FRINGE SEASON
the Perth audience.
AND NEGOTIATE THE DEAL
ARTISTS SUBMIT AN
APPLICATION FOR A
FRINGE HUB VENUE
FRINGE WORLD PROGRAMS THE
HUB VENUES
EVENTS ARE IN FRINGE WORLD 2020!
ALL PARTICIPATING ARTISTS AND VENUES GET ACCESS TO A HUGE
AUDIENCE, BOX OFFICE SERVICES, FRINGE WORLD SUPPORT AND APPEAR
ON THE WEBSITE AND IN THE PRINTED GUIDE.
4
NURSE GEORGIE CARROLL: TREAT YOURSELF AT
COMEDY HUB @ ROSIE O’GRADY’S. PHOTO BY
NAOMI REED.
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FRINGE WORLD 2020 VENUE REGISTRATION PACK
FRINGE WORLD 2020 VENUE REGISTRATION PACK
OPEN ACCESS
VARIETY OF VENUES
Individuals, companies and venues choose to
Artists decide what venue they want to perform in.
participate in the Fringe and they decide what
Around 30% of the program is in venues that are
type of show they want to present; FRINGE WORLD
managed by FRINGE WORLD Festival (i.e. the Fringe
doesn’t curate the program for the Festival. It’s up
Hub venues such as The Woodside Pleasure Garden
to the artist to decide whether Fringe is the most
and Ice Cream Factory). The Fringe Hub Venues are
suitable platform for their work and in what venue
programmed by the Festival through an Application
they would like to present their event. It’s up to
process.
2019 FRINGE STATS
674
169
EVENTS
VENUES
3,574
ARTISTS
the venue to decide if Fringe is the right platform
for their business and to confirm a program that is
All other venues are independently managed and
presented in the venue. Artists and venues should
known as ‘Independent Venues’. Artists look for
consider all risks and rewards before they choose to
venues that can offer an affordable and flexible
participate in FRINGE WORLD.
space with good potential of passing traffic. One
of the great things about Fringe is that there is an
opportunity for non-traditional performance venues
to be part of the Festival.
857,747
ATTENDANCE AT FREE +
TICKETED EVENTS
Artists are always on the look out for unique
PERTH LOVES ITS FRINGE
new spaces to performer and present in. In past
By getting involved in Fringe, your venue and
cemeteries, hotel rooms and book stores all host
business has the opportunity to be part of Western
Australia’s most popular annual event. There is
nothing else like the energy of Fringe time. Taking
ATTENDANCE AT
TICKETED EVENTS
festivals, we have seen swimming pools, town halls,
Fringe performances much to audience and artists
delight!
part can have financial benefits for your business
as well as engaging you with the wonderful network
$12,129,733
$32.25
AVERAGE TICKET
PRICE
SPENT AT THE BOX OFFICE
of Fringe artists and the massive and broad Fringe
audience.
them to explore and enjoy lots of shows and visit
EVENTS, VENUES AND THE
FESTIVAL SHARE THE RISK
venues in their neighbourhoods and further afield.
FRINGE WORLD markets the Festival overall, including
Being a part of an event that registers such positive
managing an advertising campaign, website and sales
cultural and social benefits can have long-term
platform, and producing key print materials such as
benefits for your business.
the Festival Guide. The promotion of individual events
Our audiences love the opportunity that Fringe offers
414,905
and independent venue programs is the responsibility
of the event and the venue. As such events, venues
and the Festival share the responsibility of putting
their best efforts into marketing.
2012
2013
2014
AUDIENCE GROWTH
151,773
215,956
372,431
2015
660,093
2016
989,675
2017
758,184
2018
FRINGE WORLD SUPPORTS
ITS PARTICIPANTS
2019
Venues and artists that participate in the Festival
NOT-FOR-PROFIT
have direct access to the Program Team who are
FRINGE WORLD is a Not-for-Profit registered charity.
able to assist with general information and tips on
Any profit generated by the Festival is invested into
how to maximise your Festival experience.
further developing the Festival and hence supporting
the local cultural ecology. Our core purpose as an
organisation is to enrich and evolve the culture of
Western Australia.
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905,898
99%
857,747
OF THE SURVEYED AUDIENCE
PLAN TO ATTEND FRINGE
WORLD AGAIN IN 2020
96%
OF ARTISTS WOULD
RECOMMEND PERTH AS
A PLACE TO VISIT
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FRINGE WORLD 2020 VENUE REGISTRATION PACK
FRINGE WORLD 2020 VENUE REGISTRATION PACK
IS FRINGE
RIGHT
FOR MY
VENUE?
2019 REASONS FOR PARTICIPATING AS A VENUE
77%
53%
38%
30%
23%
It’s important to consider whether
taking part in Fringe is right for
7%
7%
Other
Just for fun
your venue. Think about what
your reasons are for participating
To expose my
venue to new
audiences
and what resources you can put
towards your participation to
To make
money
To get involved
with the WA
community
To capitalise
on the FW
marketing
platform
To gain access
to artistic
networks
make it a success. The following
results are from 2019 surveying of
77%
more than 6,000 artists, venues,
audiences and local businesses.
69%
Of venues taking
part believe that the
number of customers
at their business is
higher or significantly
higher during FRINGE
WORLD than other
times of the year.
Of venues taking
part believe that
the diversity of their
clientele is higher
during FRINGE WORLD
than other times of
the year.
52%
46%
Of venues do NOT
make a profit on the
venue hire deal when
taking part in Fringe.
Of venues involved in
FRINGE WORLD have
volunteers helping
make the event
happen.
79%
Of venues taking part
believe that FRINGE
WORLD has a significant
positive impact on their
busines.
57%
Of venues taking part
employed additional
staff during the period
of FRINGE WORLD to
cover the increased
level of trading.
Find out more information about the
Festival including our audience and
participant survey results plus detailed
organisation financials in the 2019
FRINGE WORLD Impact Report.
2019 AUDIENCE STATS
77%
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ADAM HALL PRESENTS THE HOT 6 - JAZZ
FROM NEW ORLEANS AT THE SEWING ROOM.
PHOTO BY JOE SPINA.
Of the audience ATE AT
A RESTAURANT before or
after attending a FRINGE
WORLD venue.
71%
Of the audience HAD A DRINK
AT A BAR / NIGHTCLUB / CAFE
before or after attending a
FRINGE WORLD venue.
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FRINGE WORLD 2020 VENUE REGISTRATION PACK
FRINGE WORLD 2020 VENUE REGISTRATION PACK
WHAT VENUES ARE IN
THE FESTIVAL?
WHERE ARE FRINGE
AUDIENCES FROM?
In 2019 FRINGE WORLD events were presented
FRINGE WORLD reaches more suburbs than any
in 169 venues across 39 suburbs in the Perth
other Perth event, with ticket purchasers coming
metropolitan area and regional WA.
from households in every residential postcode in
the Perth metropolitan area.
The heart of the Festival is Perth’s night-time
entertainment precinct, Northbridge, where
Read the 2019 FRINGE WORLD Impact Report for
FRINGE WORLD attracts throngs of crowds who
more information about the Festival’s massive
fill the streets, pubs, clubs, bars, restaurants,
audience reach.
theatres and venues alongside pop-up festival
environments built in parks, public and privately
owned spaces.
The Festival manages and programs the main hub
venues that include; The Woodside Pleasure Garden,
The Ice Cream Factory, Yagan Square, Fringe Central
in Perth Cultural Centre and new in 2020, Girls
99%
of surveyed audiences
PLAN TO ATTEND
FRINGE WORLD AGAIN
IN 2020.
School, East Perth. Outside of these hubs there are
PERTH METROPOLITAN AUDIENCE DISTRIBUTION
TEXT ROULETTE AT PAPER MOUNTAIN. PHOTO BY JOE SPINA.
11,000+
9,300
7,700
6,300
5,500
4,300
3,200
2,100
1,100
venues across all areas, from Midland to Leederville,
from Fremantle to Scarborough, from South Perth to
Joondalup and more.
The Festival welcomes new venues in all parts of
the state including non-traditional performance
spaces and local businesses.
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169
39
VENUES IN
2019
RESIDENTIAL
SUBURBS
TOP POSTCODES WITH HIGHEST TICKET SALES:
1. Karrinyup/Churchlands (6018)
2. Perth (6000)
3. Scarborough (6019)
4. Mt Lawley (6050)
5. Subiaco (6008)
6. Hamilton Hill/Spearwood (6163)
7. Wembley (6014)
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FRINGE WORLD 2020 VENUE REGISTRATION PACK
FRINGE WORLD 2020 VENUE REGISTRATION PACK
WHAT CAN I OFFER TO ARTISTS?
It’s good to consider what you can offer artists, how you are going to attract them to present their show
at your venue and how Fringe will sit alongside your regular business.
ARTISTS OFTEN LOOK FOR:
1.
A DISTINGUISHED AREA for ticketed performance
2. A STRONG LOCATION with existing customer or foot traffic
3. ATTRACTIVE TIME SLOTS for shows including peak times
such as weekends
4.
A competitive VENUE HIRE DEAL
CREATE A DEAL
FOR ARTISTS
When creating a competitive venue hire
deal consider the inclusions/exclusions
such as;
48%
Of venues are
PROGRAMMED BY
ARTISTS CONTACTING
THEM DIRECTLY VIA THE
FRINGE WORLD VENUE
FINDER
TYPES OF VENUE HIRE
NO VENUE HIRE
Offer no venue hire with the potential of bar and
food sales.
FLAT VENUE HIRE FEE
Offer a flat fee that ensures you cover your
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•
Capacity and seating available
•
Technical equipment & staff
•
Front of House
•
Marketing support
•
Set up and Cleaning
•
Green room/Dressing Room
•
Rehearsal space
•
Discounted Food/Beverage
You can create your own deal that combines
•
Wifi
the above.
costs.
BOX OFFICE SPLIT
Share the risk with the artist and offer splitting
ticketing income. A common split is 70% artist,
30% venue.
COMBINATION
LYSISTRATA AT LADY BEAUFORT - BEAUFORT STREET COMMUNITY CENTRE.
PHOTO BY KAIFU DENG.
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FRINGE WORLD 2020 VENUE REGISTRATION PACK
FRINGE WORLD 2020 VENUE REGISTRATION PACK
VENUE REGISTRATION FEES
HOW
MUCH
DOES IT
COST?
SPACE CAPACITY
Exhibition/Free Event Venues
$
No Charge
1 - 50 Capacity
$100
51 - 100 Capacity
$175
101 - 150 Capacity
$250
151 - 200 Capacity
$350
201 - 250 Capacity
$500
251 - 300 Capacity
$700
301 - 350 Capacity
$950
VENUE REGISTRATION FEE. This
351 - 400 Capacity
$1,250
fee is based on a sliding scale
401 - 450 Capacity
$1,600
451 - 500 Capacity
$2,000
501+ Capacity
$2,450
As part of your registration
you will be required to pay a
depending on your performance
space capacity. The Venue
Registration Fee is GST Exempt
Venue Fee is payable by each
physical, unique space that holds
ticketed performance events only.
As part of the Event registration,
events are required to pay an event
registration fee, payable by the
artist. More details here.
NEW!
2020 has revised Venue
Registration Fees.
and will be due by 30 July 2019.
WHAT DO I GET FOR MY REGISTRATION FEE?
The Venue Registration Fee provides you with the
pending agreement with presenter of the
following:
events in your venue.
•
•
Dedicated Program Team from registration to
Participant Pass with access to services,
settlement.
•
Venue listed on the Venue Finder and
benefits and special offers.
•
promoted to the hundreds of artists and
events registering with FRINGE WORLD.
•
•
Venue map listing in the FRINGE WORLD
Festival guide with up to 250,000 distributed
Access to the 2020 FRINGE WORLD Registered
Artists & Participants Facebook Group.
•
window decal.
•
Program Team Duty Line number to call during
the Festival.
Official FRINGE WORLD Festival Flair for your
venue such as posters, guides, bunting and a
Ability to nominate individuals for an exclusive
Regular Participant E-News sent to your
nominated Venue Manager.
•
Access to all FRINGE WORLD Festival resources
in Toolbox.
in WA.
•
•
•
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JOHN ROBLES: GAY AND STUPID AT STUDIO STARTUP
BASEMENT.
PHOTO BY NATALIE JANE
Venue and space listing on fringeworld.com.au
(over 1.4 million hits in 2019).
DON’T WORRY: If your venue is unsuccessful in
Presale ticketing and reporting service for all
securing any events, your Venue Registration
events registered at your venue.
Fee will be refunded after the Event Registration
Option to receive split settlement payment
Deadline (October 2019).
direct from FRINGE WORLD post event,
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FRINGE WORLD 2020 VENUE REGISTRATION PACK
HOW TO REGISTER
FRINGE WORLD 2020 VENUE REGISTRATION PACK
COMPLETE YOUR REGISTRATION
AVR is the Artist and Venue Registration System. Once you have decided that you would like to get
involved with FRINGE WORLD, you will need to complete a registration in AVR. In here you will enter all of
the information that FRINGE WORLD need for your participation in the Festival. This will include uploading
images, information for potential artists and information for patrons.
1
Register your venue in AVR (Artist and Venue Registration System)
to be included in the VENUE FINDER. At registration you will
be required to accept the CODE OF CONDUCT and pay a VENUE
REGISTRATION FEE.
THINGS TO CONSIDER WHEN REGISTERING
Venue Manager
- The person that registers
will become the VENUE MANAGER and should
be the main point of contact that you would like
FRINGE WORLD to speak with regarding your
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participation. Make sure you keep this up-to-date.
Artists will get in touch directly to negotiate a hire deal for their
EVENT to be presented at your VENUE. You can also approach
artists directly.
Terminology - A VENUE is a unique address
location and will have its own pin on the map.
A SPACE is a performance space/room within a
VENUE.
3
Descriptions - When entering your venue
When you have confirmed an EVENT the artist will register this with
FRINGE WORLD and will be known as the PRESENTER.
description, you should consider how you would
like to promote and present your venue to patrons.
See toolbox for example venue descriptions.
Accessibility - You will be asked a series of
accessibility questions. You can find out more
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You will be required to confirm the EVENT details and settlement
information that they have entered in AVR. Settlement can be split
between you (the VENUE MANAGER) and the PRESENTER.
about what these access requirements are and
how you can meet these here.
Venue Capacity - When entering your venue
capacity ensure you enter the maximum capacity
of your venue. Should you wish to reduce this at
a later date FRINGE WORLD can do so however
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FRINGE WORLD will have an agreement directly with you, and
another directly with the PRESENTER. You should also create an
agreement directly with the PRESENTER.
you may not be able to increase this.
Venue Registration Fee - As part of your
activated. You can find out more about this here.
Venue Finder - The VENUE FINDER is the
venue database that FRINGE WORLD gives all
artists access to. Unless you have a program of
events already planned, you should complete this
part of the registration. Think about what artists
are looking for and how you can help to support
them. This is your ‘shop front’ to artists and will
help to encourage them to get in touch with you.
See toolbox for an example venue finder entry.
Terms and Conditions - When registering
you agree to the Participant Terms & Conditions
and Code of Conduct. Make sure you read these
carefully.
Step by Step
- Click here for a step by step
guide that includes examples of questions asked
during your venue registration.
Toolbox - Toolbox is an online resource for all
artists and venues looking to participate in the
Festival and contains a heap of information to
help you register and program your venue for
the Festival.
venue registration you will be required to pay a
Venue Registration Fee. This fee is payable on
registration. You must complete and pay your
registration by 30 July 2019.
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provider, the Split Ticketing Agreement can be
IMPORTANT INFO REGARDING
SPONSORS!
If you are looking to engage sponsors as part
You’re in FRINGE WORLD 2020! You can start promoting your
EVENTS!
Ticketing - As standard, tickets for all EVENTs
of your Fringe participation, be sure to check
at your VENUE during FRINGE WORLD will be
out our Sponsorship Policy that outlines what
exclusively issued through the Red 61 Ticketing
benefits you can offer your sponsors.
System, VIA. If your venue has a contracted
ticketing agreement with an external ticketing
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FRINGE WORLD 2020 VENUE REGISTRATION PACK
WHAT’S
NEXT?
After you have completed your
Venue Registration the next
steps will include the following
steps.
FRINGE WORLD 2020 VENUE REGISTRATION PACK
PROGRAMMING YOUR
VENUE
After you have confirmed your program, ensure all
APPROVE EVENTS IN AVR
MANAGING AND MARKETING YOUR
VENUE PROGRAM
events taking place at your venue during FRINGE
In the open-access open-market Fringe model
WORLD are registered in AVR, are linked with
it is the responsibility of artists and venue
Artists will contact you directly through the
your venue and have been marked as APPROVED
managers – like any small business, self-starter
Venue Finder and you can also reach out to your
by you. The final deadline for all events to be
or entrepreneur - to be responsible for budgeting
local networks to look for events.
registered in AVR is 1 October 2019. There are also
appropriately and managing all aspects of their
two early release registration dates for events; 10
season including marketing the events; that is the
and 17 September 2019.
nature of Fringe.
YOUR FRINGE WORLD FESTIVAL
AGREEMENT
PARTICIPANT SERVICES
how will you decide which shows are right for
As part of your participation you will have
your venue?
FRINGE WORLD will send you an agreement after
access to the Participant Services, these include
Who is the person in your venue that will lead
event registration has closed. Be sure to double
Participant Passes with benefits and special
offers. More details will come in December.
Consider the following:
•
What questions will you ask artists when they
enquire?
•
•
What types of shows are you looking for and
on this?
check this document and e-sign before tickets are
•
Have you created a draft schedule?
due to go on sale.
•
How much time can you make the space
available for and will this be at a time that will
POST FESTIVAL
EXTERNAL AGREEMENTS WITH
EVENTS
After the Festival you will be required to report
Do you know what you will include in a draft
agreement?
Your FRINGE WORLD Festival Agreement will not
through the participant survey and be given an
cover any details between you (the venue) and
opportunity to check the final settlements before
You may like to consider engaging an Independent
the event. We reccommend creating a written
payments are processed. We take on board your
Producer or Program/Event Manager to actively
agreement that outlines your arrangements, you
feedback in planning future festivals.
seek programming for your venue and manage the
can find a template here.
suit the artists audience?
•
final attendance figures, provide feedback
delivery and promotion of this. You can find out
more about seeking an Independent Producer or
Program/Event Manager here.
GET READY FOR TICKETS ON SALE
Unless your event(s) has opted to be part of one
of the Early Releases all tickets will go onsale on
14 Nov 2019. Speak with your events directly to
see how you can help generate early sales.
PRESENTING AN INDEPENDENT PROGRAM
An Independent Program is a program of scale involved in the FRINGE WORLD Festival. Independent
Programs usually have a brand/program name such as ‘Summer Nights’ or ‘Funtavia’. They usually present a
program of ticketed events and often have one main ‘hub’ style venue/location.
Additional support from FRINGE WORLD is available to all Independent Programs although the
management, programming, delivery and promotion is solely the responsibility of the Independent
Program. You can find out more about the support FRINGE WORLD provides to Indepedent Programs
here. If you are presenting an Independent Program as part of the Festival you should let Fringe know by
contacting the FRINGE WORLD Program Team on venues@fringeworld.com.au.
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FRINGE WORLD 2020 VENUE REGISTRATION PACK
FRINGE WORLD 2020 VENUE REGISTRATION PACK
DEADLINES
TUESDAY 11 JUNE 2019
Venue Registration Opens
TUESDAY 2 JULY 2019
Event Registration Opens
(Events can find your Venue in the Venue Finder and may start contacting you)
GOT QUESTIONS? GET IN TOUCH
The FRINGE WORLD Program Team are here to help answer any
questions you may have, including providing more information about
what you will need to do as an independent venue manager and what
the Festival does.
Contact us via the details below, which are monitored between Mon
through Fri between 9am to 5pm AWST.
venues@fringeworld.com.au
(08) 9227 6288
Please note: The information contained in this document and
information provided by FRINGE WORLD is general information only and
not advice. Where quoted, past performance is not indicative of future
performance. The information in this pack is accurate at the time of
publication but may be subject to change. Please take your time to
read e-news announcements and check Toolbox regularly for updates.
TUESDAY 30 JULY 2019
Venue Registration Closes
TUESDAY 10 SEPTEMBER 2019
Deadline for Events to Register to be included in Early Release 1
TUESDAY 17 SEPTEMBER 2019
Deadline for Events to Register to be included in Early Release 2
TUESDAY 1 OCTOBER 2019
Event Registration Closes
(You will have your confirmed list of events at this time)
THURSDAY 17 OCTOBER 2019
Early Release 1 to FRINGE WORLD Friends only
THURSDAY 24 OCTOBER 2019
Early Release 2 to FRINGE WORLD Friends only
TUESDAY 5 NOVEMBER 2019
Early Release to General Public
THURSDAY 14 NOVEMBER 2019
Full Program on Sale
FRIDAY 17 JAN - SUNDAY 16 FEB 2020
FRINGE WORLD Festival 2020
TUESDAY 31 MARCH 2020
Final date for Settlement
(Attendance figures for all Events must be submitted before settlement is paid)
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