HOW TECH GIANTS HANDLE
THE EVER CHANGING
INDUSTRY.
APPLE VS MICROSOFT AS AN EXAMPLE.
Rabya Fraij – 20150696
Omayya Khofash – 20140029
Belal Tayeh - 20130314
Apple vs Microsoft Net Profits
A decade ago,
Apple was presumed
dead and Microsoft
was leading its stock
prices to the stars.
Microsoft's stock
prices have barely
moved while Apple's
have multiplied
exponentially.
Figure 1 – Apple vs Microsoft Net Profits
Steve Jobs’ Role in Increasing
Consumer Satisfaction
Realizing Apple had an
extensive line of products,
Jobs went to start
reducing the number of
Apple products by 70
percent.
In his game changing
plans, Jobs wanted to
implement a strategy of
producing only four
products at the time: the
iMac, iBook, PowerMac
and PowerBook.
Figure 2 – Apple vs Microsoft Consumer Satisfaction
Apple Inc. in Numbers
 Today, a single Apple
product —the
iPhone— generates
more revenue than all
of Microsoft’s wares
combined.
 iPhone unit sales in
2017 were worth
$216.7 million.
 As of 2017, Apple Inc.
is worth $750 billion.
Figure 3 – Apple’s Revenue Mix
Microsoft’s Downfall
The thing that tipped the
company off the throne of
consumer technology
industry was its late and
widely unsuccessful
attempt at getting into
the world of smartphones.
Microsoft showed little to
no interest in an emerging
trend that has later on
proved to be more than
just that, leading the way
for other technologies
and even setting the path
for them to revolve
around it.
Figure 4 - Revenue Mix for Microsoft
Organizational “Reboot” at Microsoft
 Microsoft is showing more
interest in innovation recently;
they launched new products
like the Studio and the
Surface Pro and new
innovative software solutions.
 They’ve also entered the
game of Virtual Reality and
Augmented reality with the
HoloLens.
 The changes are so big that
tech enthusiasts are calling
Microsoft “the new Apple.”
Figure 5 – Microsoft’s Annual Revenue Worldwide (2002-2017)