Date & Day of Presentation
12th of September, 2019 (Thursday)
Teaching Aide
Mdm. Tengku Idzyan
TECHNICAL & PROFESSIONAL COMMUNICATION [LANG 2604]
“COMMUNICATION AMIDST CULTURAL DICHOTOMY WITHIN THE FLIGHT
INDUSTRY”
LAKESH
NAZMIRUL
SEBASTIAN
CHING WEI
NAZRIN
JIN MING
1 | INTRODUCTION
2 | AIM & OBJECTIVES
3 | PROBLEM STATEMENT
4 | LITERATURE REVIEW
5 | SOLUTIONS TO OVERCOME THE ISSUE
6 | CONCLUSION
1 | INTRODUCTION
2 | AIM & OBJECTIVES
3 | PROBLEM STATEMENT
4 | LITERATURE REVIEW
5 | SOLUTIONS TO OVERCOME THE ISSUE
6 | CONCLUSION
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INTRODUCTION
Intercultural communication
@noun
Also known as cross-cultural
communication, it refers to the process of
conveying information and feelings, be it a
verbal or non-verbal interaction through
various mediums, from persons to persons
of two or more different cultures, with
which understanding of each other’s
distinctive set of values, customs, traditions,
beliefs, and thought patterns is important.
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INTRODUCTION
We are studying about a workplace
communication issue with respect to
cultural differences.
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We have employed secondary sources
winnowed out from the Internet and applied
appropriate research methodologies.
Our sample target is a local
commercial airline service.
A viral complaint letter pertaining to
the issue is used as a testimony to
the gravity of the matter.
Intercultural disputes occur when cultural
discrepancies are not considered within a
culturally diverse setting.
We have suggested numerous solutions
to overcome as well as prevent such
problem from arising again.
1 | INTRODUCTION
2 | AIM & OBJECTIVES
3 | PROBLEM STATEMENT
4 | LITERATURE REVIEW
5 | SOLUTIONS TO OVERCOME THE ISSUE
6 | CONCLUSION
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AIM AND OBJECTIVES
Objectives
Aim
• Focused
on
discovering
sociocultural controversy.
• Understanding
how
the
sociocultural discrepancy in the
flight industry gives rise to positive
and negative implications to Muslim
women and providing solutions to
overcome the problem.
• To learn about how messages can be
interpreted distinguishingly by people from
one culture to another.
• To analyze the issue that arose from crosscultural communication at workplace and
identify point of convergence or ways to
bridge the gap.
• To investigate how policies made that
touch on cultural elements could affect
public’s trust toward the policymaker.
• To apply workplace cultural diversity in our
teamwork.
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1 | INTRODUCTION
2 | AIM & OBJECTIVES
3 | PROBLEM STATEMENT
4 | LITERATURE REVIEW
5 | SOLUTIONS TO OVERCOME THE ISSUE
6 | CONCLUSION
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PROBLEM STATEMENT
Issue of women wearing hijab at work or
public setting.
Air stewardesses wearing revealing
clothes and restriction is imposed on the
wearing of hijab.
Malaysia as a multicultural country should
showcase its culture.
Workers should be given a choice
regarding their attires or uniforms to a
certain degree.
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PROBLEM STATEMENT
Fair treatment to all, regardless of gender
and culture.
Understanding and respecting different
cultures.
Effective communication between
employer and employees.
Public statement to the people.
A happy workplace means higher work
quality.
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PROBLEM STATEMENT
Misconception on how the uniform should
look like.
Taking the wrong aspect to appeal to the
public or customers.
Little to no communication between the
employees and employer.
Misunderstanding of the issue that blows
the subject matter out of proportion.
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PROBLEM STATEMENT
Work value depends on the appearance
instead of the competence.
Discrimination unto people of one ethnic
and religion.
Company that solely puts its image first
rather than the employee welfare.
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1 | INTRODUCTION
2 | AIM & OBJECTIVES
3 | PROBLEM STATEMENT
4 | LITERATURE REVIEW
5 | SOLUTIONS TO OVERCOME THE ISSUE
6 | CONCLUSION
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LITERATURE REVIEW
A literature review is a critical summary of research on a topic
of interest, often prepared to put a research problem in
context (Polit and Beck, 2008).
The type of literature review is thematic, i.e. we synthesized
and used information acquired from the Internet based
around this topic.
A complaint letter addresses the local airline services which
need improvement in terms of female cabin crew’s attires.
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LITERATURE REVIEW
COMPLAINT LETTER
BY ‘AN AIRASIA PASSENGER FROM NEW ZEALAND’ REGARDING THE ATTIRE OF THE FEMALE FLIGHT ATTENDANTS
Literature Review
•
Technical & Professional Communication
A New Zealand passenger, Dr. June Robertson
purportedly wrote a complaint letter to a Malaysian
senator expressing her disagreement toward AirAsia’s
female flight attendants’ uniforms.
•
She felt disgusted by the female cabin crew wearing
“extremely short skirts”.
•
She also stated that the steward on the other hand
dressed appropriately and portray professional manner.
•
According to her, Malaysia is a respectful country, thus
cultural consideration must be given heed.
Reported in January 2018
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LITERATURE REVIEW
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1 | INTRODUCTION
2 | AIM & OBJECTIVES
3 | PROBLEM STATEMENT
4 | LITERATURE REVIEW
5 | SOLUTIONS TO OVERCOME THE ISSUE
6 | CONCLUSION
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Miscommunication
Social stigma
SOLUTIONS TO OVERCOME THE ISSUE
Insensitivity/Intolerance
Discrimination
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SOLUTIONS TO OVERCOME THE ISSUE
BEING AWARE OF DIFFERENT CUSTOMS, VALUES, AND BELIEFS
 The company should offer
adequate trainings to
employees in order to enrich
their knowledge about
different cultures at the
workplace so as to practice
patience and tolerance.
 Being able to understand that
negligences happen due to
individuals’ own errors and
are not culturally-driven.
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SOLUTIONS TO OVERCOME THE ISSUE
THE GOVERNMENT’S INTERVENTION
 Human Resources Ministry
should step in to tackle the
problem of employers denying
female employees from wearing
the headscarf at workplace.
 Under the Ministry of
Transport, the Government can
enact and amend laws and
policies related to the dress
code of air hostesses.
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SOLUTIONS TO OVERCOME THE ISSUE
WOMEN’S RIGHTS EMPOWERMENT
 Women’s groups, rights
activists, and NGOs joined
forces with the government to
express their feelings and
thoughts to the general public
in the wake of the controversy
surrounding female employees
being denied the right to wear
the headscarves at hotels and
commercial flights.
 An online petition is
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SOLUTIONS TO OVERCOME THE ISSUE
INCORPORATING CIVICS IN EDUCATION
 Reinforcing the education
system and lessons
especially moral studies,
civics studies, among other
national studies, and
integrating them in other
subjects possible.
 Students are taught about
the cultural differences
and beliefs that exist in
our multiracial society and
how they can be applied in
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SOLUTIONS TO OVERCOME THE ISSUE
NURTURING INTERCULTURAL AND WORKPLACE DIVERSITY
 When employers open up job
opportunities for people who
are capable and proficient
irrespective of sociocultural
background, they allow
coworkers to strike up
interracial rapports, engage
in quality dialogue, and also
establish cognitive
diversity.
 Staffs can indulge in annual
cultural celebrations
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1 | INTRODUCTION
2 | AIM & OBJECTIVES
3 | PROBLEM STATEMENT
4 | LITERATURE REVIEW
5 | SOLUTIONS TO OVERCOME THE ISSUE
6 | CONCLUSION
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CONCLUSION
The process is not easy and it will take
time and effort.
Each party needs to play their part and
work together to solve the issue.
A small step of change made today may
bring about big advantages tomorrow.
Communication is the most important
thing.
Instill the knowledge from a young age and
continue to do so with time.
Remember that at any place, there will
always be people of different cultures
than you.
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