Companies have formed hypothesis that the best customers are the ill-formed lot that
make the highest payments to company profits by buying without much consideration. Therefore
companies spend in advertisement that attaches a product to a specific appeal. According to
McGovernor & Moon, banks and cell Phone service companies are the best two examples of
companies that can easy practice negative trade for pay offs. At first company establish pricing
transparency and win customers through advertisement. Afterwards, credibility may diminish as
financial service companies adjust minimum and maximum balances with sometimes
introduction of hidden charges that customers may never realize and especially the ill-informed
type. Nevertheless, claims and court cases may dampen corporate image but a company can
resort to covering of penalty fees and warranties as a strategy to control the amount of complains
within their ill-informed customer base. Mobile companies can give a predetermined rate of
calling and therefore fine for under calling and over calling per given rate selected by the
customer without revealing the cost information. Risk reduction is a best way to purge and get
rid of antagonistic views in customers. Another method of recovering customer trust is offering
quality products at right price with sincere and simple breakdown of price information
(McGovernor & Moon, n.d).
Ethical leaders are perceived as moral person and moral manager according to the
executive ethical leadership reputation matrix. Moral person is the leader’s personal behavioral
traits such as openness and sincerity that define a leader as a moral person, while ethical
managers are considered as people who qualify to lead for being sufficient enough to direct plans
and activities of an organization (Linda, 2005).
Communication has irreversible implication and therefore when a manager is
communicating ethical issues the same platform should insists on cutting out prejudice by
releasing only necessary building information. A second principle of communication is that it
interpersonal communication is inescapable as people exchange ideas even when quiet since
people are always forming opinions. Thirdly, interpersonal communication is contextual since a
word contains needs, desires and values that define psychological environment and situation
content and even culture is contained within a message. Lastly, Interpersonal communication is
complicated since information can be distorted by diverse culture values and assumptions.
Therefore while making an observation and evaluation managers have to stick to local
observation of their messages context so that ethical values are dispensed (King, 2000).
Ethical relativism is the believe that it is hard to distinguish right from wrong in a thought
and therefore uphold all diverse cultures while ethical absolutism believe in a singular moral
standard that can never change yet can evolve. Companies can apply ethical relativity in
convincing diverse personality cultures to work together and still use ethical absolutism in
managing company policy and directing corporate values that are absolutely ethical.
References
Linda, K. (2005). Ethical leadership: Creating an ethical culture. The Pennsylvania State
University
http://ww.scu.edu/ethics/practicing/focusareas/business/conference/presentations/Trevino
.ppt.
King, D. Four Principles of Interpersonal Communication. Pellissippi State Community college.
http://www.pstcc.edu/facstaff/dking/interpr.htm