To payment willingness to RENEWABLE ENERGY FACTORS IN THE CASE OF TURKEY ABSTRACT Turkey has developed an action framework designed by the Ministry of Energy and Natural Sources with a view of minimizing energy import and maximizing domestic energy and produce 30% of electricity production from renewable energy sources all the way through 2023. In order to materialize its ambitious renewable energy targets, Willingness to Pay (WTP) plays the central role in directing appropriate policy. On the basis of this discrepancy, this study intends to investigate the willingness to pay (WTP) of the Turkish citizens for green electricity by using One-way Analysis of Variance (One-way ANOVA) and interviews were conducted face-to-face comprising of 2,500 households in 12 major metropolitan cities of Turkey based on contingent valuation method consisting of a total of 26 questions. The results for 20% share of renewable energy indicate that middle-income groups are willing to pay higher than lower and upperincome groups. Additionally, highly environmentally conscious people tend to pay high for 20% share of green energy. On the other hand, the results for 30% share of renewable energy show that high-income groups and old age groups indicated a positive and high willingness to pay for renewable energy. Moreover, primary school and undergraduate educational groups recorded highly significant results for willingness to pay. The results also indicate that Turkey residents are willing to pay 9.25 Turkish Liras per month for a 20% share and 4.77 Turkish Liras per month for a 30% share of renewable energy in total energy production. This study may provide useful insights to the utility companies and government to prepare effective channels in order to charge reasonable amount for a larger share of green energy in total energy production and to achieve their targets. Keywords: Willingness to pay, Renewable energy, Contingent valuation, One way ANOVA, Turkey SUMMARY Turkey, to reduce energy imports to a minimum internal energy of Energy and Natural Resources has developed a framework for action designed by the Ministry in order to maximize the level and produce 30% of electricity production from renewable energy sources by 2023. Turkey's YÖİS to carry out its ambitious renewable energy targets (for renewable energy willingness to pay), plays a central role in the appropriate policy guidance. To this end, Turkey's 12 metropolitan households face to face interviews were conducted in 2500 and a questionnaire was applied. One-way ANOVA and Post-Hoc tests were used to investigate the willingness of Turkish citizens to pay for green electricity and to analyze social factors such as age, income and education. According to the results of 20% share of renewable energy, middle income groups are willing to pay higher than lower and upper income groups. However, highly environmentally conscious participants tend to pay high for 20% of renewable energy. On the other hand, 30% of renewable energy shows that high-income groups over the age of 65 have a high willingness to pay for renewable energy. In addition, the results show that primary and undergraduate education groups are willing to pay more for the 30% share of renewable energy. However, the results show that Turkish people are willing to pay TL 9.25 per month for 20% and TL 4.77 per month for 30% of renewable energy. This study can provide useful information to the government and utility companies in designing effective mechanisms, charging an appropriate amount to support a larger portion of renewable energy in the energy portfolio, and achieving their goals. Keywords: Willingness to Pay, Renewable Energy, Contingent Valuation, One-way ANOVA, Turkey 1. INTRODUCTION In parallel with technological and economic development, human energy needs have increased significantly in recent years. In addition, economic growth has become largely dependent on energy. This reality creates energy dependency problems for countries that do not have sufficient energy resources. In the eighteenth century, immediately after the industrial revolution, the world's energy demand increased rapidly and sharply. Ultimately, the use and consumption of energy resources has increased in parallel with the increase in world population. According to the World Population Report published by the United Nations (UN), the world population will reach 8.9 billion in 2050 (UN, 2004: 20). This increase, together with technological advances, will create more energy demand in the next few decades. However, due to population growth and the upward trend of world energy consumption, it is controversial whether traditional fossil fuels (oil, coal and natural gas) are too much on existing reserves. In addition, because of the use of fossil fuels and greenhouse effect, climate change has become a major concern, especially in terms of threats to the environment and human health. The oil crises of the past years and especially the global warming and climate change problems that have gained importance in recent years have led many countries to pursue different policies and strategies in order to reduce their energy dependence and have a cleaner environment. As for the environment, the Paris climate conference is a good example. This conference is an agreement which was incorporated in Turkey to especially to reduce the greenhouse gas emissions that cause carbon dioxide gas of 196 countries signed under the auspices of the United Nations (UNFCCC, 2015: 2). Within the scope of this agreement, one of the prominent and necessary measures to reduce greenhouse gas emissions to the atmosphere is to turn to renewable energy sources. The recently published Shafiei and Salim (2014), Boluk and Mert (2015), Dogan and Seker (2016a), and Dogan and Seker (2016b) use CO2 from the use of non-renewable energy sources, although the use of renewable energy sources reduces carbon dioxide emissions (CO2). using various econometric instruments. Since renewable energy is clean and safe, it is a good solution to prevent or minimize all problems with existing energy sources (Lee and Heo, 2016: 151). Renewable energy; hydroelectric energy, wind, solar energy and biomass, such as green electricity sources are defined as energy. Considering the threat of climate change, sustainability has become an important issue and calls for reducing the use of fossil fuels such as oil, coal and natural gas (UNFCCC, 2015: 2). The development of the renewable energy sector will reduce external dependency and support sustainable development objectives by preventing dependence on existing energy consumption, which has devastating effects on the environment (Kaygusuz, 2007: 81). Renewable energy; energy security, dynamic economic development, is seen as an important element in protecting the environment and greenhouse gas efforts to reduce emissions and including Turkey bears a new political concern size in many countries (Carley, 2009: 3072). Making adequate investment in environmentally friendly renewable energy field in Turkey for the reduction of energy imports and minimize environmental pollution are planned. More precisely, for 2023, the share of renewable energy in total energy consumption is expected to be at least 20% and its share in electricity generation to be at least 30% (TUYEEP, 2014: 9). However, the cost of installation of renewable power plants and facilities is higher than that of conventional energy. Status of the high price of renewable energy is only valid in other countries, not to Turkey. Kotchen and Moore (2007) found that the market price of renewable energy throughout the United States (US) is on average 10% -30% more expensive than the market price of traditional sources. Turkey's YÖİS to carry out its ambitious renewable energy targets (willingness to pay for Yenelen renewable energy) plays a central role in the appropriate policy guidance and therefore, in this study, the willingness to pay for renewable energy in Turkey and analyzes the factors determining this willingness. Turkey's negotiations face to face with 2500 households in 12 metropolitan Questionnaires were applied in this direction. In addition, it tries to explain various factors affecting HIS by using Conditional Valuation method, One-way ANOVA and Post-Hoc test. There are no studies in the literature before dealing with YÖİS for Turkey. Therefore, it is thought that fills this gap in the literature about this work YÖİS in Turkey. The following chapters of the study consist of: literature review, data set, method and application, findings and discussion, conclusions and policy implications. 1. LITERATURE SEARCH The oil crises of the past years and especially the global warming and climate change problems that have gained importance in recent years have led many countries to pursue different policies and strategies in order to reduce their energy dependence and have a cleaner environment. As for the environment, the Paris climate conference is a good example. This conference, which was incorporated in Turkey to especially to reduce the greenhouse gas emissions that cause carbon dioxide gas of 196 countries in the United Nations (UN) has signed an agreement under the roof (UNFCCC, 2015: 2). Within the scope of this agreement, one of the prominent and necessary measures to reduce greenhouse gas emissions to the atmosphere is to turn to renewable energy sources. Turkey is planned for sufficient investments as well as to reduce energy dependence on foreign and environmentally friendly renewable energy to reduce environmental pollution as a country that is candidate for European Union (IEA, 2012: 5). More precisely, for 2023, the share of renewable energy in total energy consumption is expected to be at least 20% and its share in electricity generation to be at least 30% (TUYEEP, 2014: 8). However, the cost of installation of renewable power plants and facilities is higher than conventional energy. According to Kaya and Koç (2015) research, the cost of installation of natural gas-fired lignite power plant and coal-fired lignite plant is $ 917 \ kW and $ 3246 \ kW, respectively; wind power plant, nuclear power plant, geothermal power plant and solar power plant installation costs are respectively $ 6230 \ kW, $ 5530 \ kW, $ 4362 \ kW, $ 3873 \ kW (Kaya and Koc, 2015: 65). As you can see, the state of the high energy prices may yüksektir.yenilen from the unit cost of energy produced from renewable sources, the sale price is valid only in other countries, not to Turkey. Kotchen and Moore (2007) found that the market price of renewable energy throughout the United States (US) is on average 10% -30% more expensive than the market price of traditional sources. In addition to government support, household support has an important role in the sustainability of renewable energy investments. Therefore, the willingness of households to pay for financial support is important. The willingness to pay is defined as the maximum price at which the buyer is ready to pay for a certain amount of product or service (Wertenbroch and Skiera, 2002: 232). In previous studies, willingness to pay for renewable energy has been developed using methods such as Tobit, Probit, Logit, Multinomial probit models such as income, age, gender, education, household size, environmental awareness and so on. Variables were examined. USA. In a study on Mozumder et al. (2011) analyzed the factors affecting the NOS and the willingness of households living in the state of New Mexico using the Tobit model. Empirical findings showed that although education level and gender (female) negatively affected willingness to pay, variables such as environmental awareness, income level and number of households had positive effects. Aldy et al., One of the articles that add the number of households to econometric analysis. (2012), in a study examining the support of American citizens to the National Clean Energy Standards program targeted by the United States, found that the high number of households, black people and elderly people gave relatively less support. Zoric and Hrovatin (2012) found that the willingness of Slovenian households to pay for renewable energy increased the level of education, gender, environmental sensitivity and income, but reduced the number of households and age, using Tobit Model. According to the questionnaire prepared using the conditional value determination approach on Italy, which is among the developed countries, Bigerna and Polinori (2014) revealed that income level and education level positively affect YÖİS, and the number of households, gender and age adversely affect YÖİS. As can be seen, although the number of studies that make analysis by considering the number of households is small, different results have been reached. Aldy et al. (2012) found that by using the Logit Model, an average American public was willing to pay an extra $ 162 per year for renewable energy. Bigerna and Polinori (2014) found that using the Krinsky and Robb’s Simulation Model, Italian households' willingness to pay for two months was € 12.76. In addition, Nomura and Akaiki (2004) found a monthly average willingness to pay $ 17 for Japan as a result of a survey using a conditional valuation approach. USA. Whitehead and Cherry (2007), using the Multinomial Logit Model, found that the American public was willing to pay an extra $ 4.24 per month for renewable energy. For South Korea, Kim et al. (2012) found that the willingness to pay monthly for renewable energy using the Logit Model was $ 1.35. However, for Greece, Koundouri et al. (2009) found the willingness to pay € 5.44 per month for renewable energy using the regression method. For Spain, Hanemann et al. (2011) found that households' willingness to pay monthly was € 12.76 using Probit Model. Zhang and Wu (2012) for the Chinese city of Jiangsu found that the average monthly willingness to pay was $ 1.15- $ 1.51. Guo et al. (2014), as a result of the empirical study using the conditional valuation approach, found that households in Beijing, China, were willing to pay monthly renewable energy between $ 2.7 and $ 3.3. The present studies, as in many countries, have made broader contributions to the methods of conditional valuation (CD) and selection testing (SD), which are mainly used. According to the research we have done and recently published meta-analysis of studies in the literature willingness to pay for renewable energies of citizens to Turkey and did not find a study investigating the impact on YÖİS determining factors of this willingness. Therefore, this study adopts one-way ANOVA and conditional appraisal method to measure Turkish citizens' HIS. In addition, age, income, education and so on. The aim of this study is to fill the existing gap by investigating YÖİS based on the variables that determine social factors. 1. DATA SET, METHOD AND APPLICATION Turkey's 12 major cities (Istanbul, Balikesir, Bursa, Izmir, Antalya, Erzurum, Ankara, Gaziantep, Samsun, Trabzon, Kayseri, Van) 2500 households based on interviews with the people face to face survey application was made. In this study, the conditional evaluation method was used for the questionnaire. This method was previously described by Nomura and Akaiki (2004), Whitehead and Cherry (2007), Hite et al. (2008), Yoo and Kwak (2009), Zhang and Wu (2012) and Guo et al. (2014). In preparing the questionnaires, our questions were based on 26 characteristic questions, mainly based on the participants' age, gender, marital status, education level, electricity consumption, monthly income and expenditure, number of households, and their views on and against renewable energy . Of the 26 questions used to examine the willingness of the respondents to share, only 3 are about the willingness to share for renewable energy. The questionnaire consists of several items (depending on the answers). However, in order to achieve this study, only education, 20% share of renewable energy, 30% share of renewable energy environmental awareness, age and income are used as variables. Variable income, which represents annual gross income per capita, covering nine income groups: TL 1400 and below, TL 1401-2000, TL 2001-3000, TL 3001-4000, TL 4001-5000, TL 5001 6000, It is in the form of 6001-8000 TL, 8000-10000 TL, 10000 and above. However, their numbers were then increased to 4 for 20% YOS (2001-3000TL, 3001-4000TL, 4001-5000TL, 5001-6000TL) and for 5% for 30% YOS (2001-3000TL, 3001-4000TL, 4001-5000TL) , 5001-) 6000TL 6001-8000TL) has been downloaded. However, household age was categorized into 6 age groups (18-24 years, 25-34 years, 35-44 years, 45-55 years, 55-64 years and 65 years and over). Household education levels were measured on a sequential scale, involving nine groups: not literate, literate, primary, secondary, high school, associate degree, undergraduate and graduate / doctorate. However, their numbers were then reduced to 6 (primary, secondary, high school, associate degree, undergraduate and graduate / doctorate) for 20% YOS and 30% YOS. Environmental awareness was measured on a scale of 1 to 10. The lowest row shows that he is not conscious at all and the highest row is very conscious. Of the 26 questions used to examine the willingness of the respondents to pay, 3 are questions about their willingness to pay for renewable energy. In the first question, the participants were asked how much they want to pay in addition to the monthly electricity bill for 20 percent of the electricity they use to come from environmentally friendly renewable sources. In the second question, if the ratio of renewable energy is increased from 20% to 30%, the participants are asked whether they want to pay or not. In addition, the participants who said “yes da in the second question were then asked how much they would pay if the rate of renewable energy was increased from 20% to 30%. Participants were asked two questions to measure their preference and preference for renewable energy. On the first question, the participants' opinions about the impact of renewable energy, and they prefer renewable energy and to prefer their four options (air reduction of pollution, Turkey's energy dependency reduction, to avoid damaging the environment, the refusal of renewable electricity) has been asked by selecting from. On the other hand, in the second question, the participants were asked why they prefer and do not prefer renewable energy by choosing from the following options: because it is expensive, it does not think about air pollution, it does not think about energy dependence, it is the responsibility of the state and demanding renewable electricity in any case. Survey data were analyzed using SPSS 20 software. The analysis is carried out independently for 20% LBS and 30% LBS, ie the same analysis procedures are performed first for participants who want to pay 20% of renewable energy in total energy production, and then for participants who want to pay 30% of renewable energy in total energy production. 1.1. Descriptive Statistics The questionnaire was completed by 2500 people appropriately. Of the 2,500 respondents, 1335 (53.4%) did not want to pay both 20% and 30% of renewable energy in total energy production. 1165 respondents (46.6% of 2500 people) wanted to pay 20% electricity from renewable energy sources and 816 (32.64% of 2500 people) wanted to pay 30% electricity from renewable energy sources. Table 1 shows the means, standard deviations and standard errors for YÖS. Table 1. Means, Standard Deviations (SS) and Standard Errors (SH) for YOS YOS 20% YOS 30% Number of observations (N) 1165 816 Average 9,25 TL 4,77 TL Standard Deviation (SS) 4,85 TL 0,79 TL Standard Error (SH) 0,14 TL 0,03 TL 1 TL 3 TL 25 TL 10 TL Minimum Maximum value According to Table 1, the values of those willing to pay for 20% share of renewable energy in total energy production are between 1.00 TL and 25.00 TL and the values of those willing to pay for 30% share are 10 and 3.00 TL, It varies between 00 TL. This is an average of TL 9.25 for YOIS 20% (standard deviation of 4.85 TL, standard error 0.14 TL) and average of TL 4.77 for YOIS 30% (standard deviation of 0.79 TL, standard error of 0.03 TL) ). Descriptive statistics of the two sample groups used in the study are shown in Table 2 and Table 3. Table 2. Descriptive Statistics of First Group (20% willing) Variables Gender Woman Male marital status Single The married Widow / Divorced Age 18-24 25-34 35-44 45-54 55-64 65+ Number Percentage of groups 464 701 39,8 62,2 81 1.065 19 7,0 91,4 1,6 57 360 443 227 42 36 4,9 30,9 38.0 19,5 3,6 3,1 Education Primary school Middle School High school Associate Degree License Master / Doctorate 108 159 645 29 209 15 9,3 13,6 55,4 2,5 17,9 1,3 Home Situation Own Property Rent lodgings 876 277 12 75,2 23,8 1,0 The effect of renewable energy Reduction of air pollution Reducing energy dependence No damage to the environment 243 243 679 20,9 20,9 58,2 2 4 1159 0,2 0,3 99,5 199 562 290 114 17,1 48,2 24,9 9,8 Renewable energy preference and justification Expensive (not suitable for budget) Not thinking that energy addiction is a problem In any case, demanding renewable energy Revenue 2.001-3.000 TL 3.001-4.000 TL 4.001-5.000 TL 5.001-6.000 TL Table 3. Descriptive Statistics of the Second Group (30% willing) Variables Gender Woman Male marital status Single The married Widow / Divorced Age 18-24 25-34 35-44 45-54 55-64 65+ Education Number Percentage of groups 307 509 37,6 62,4 54 751 11 6,6 92,0 1,4 42 246 312 164 31 21 5,1 30,2 38.2 20,1 3,8 2,6 Literate Primary school Middle School High school Associate Degree License Master / Doctorate Home Situation Own Property Rent lodgings The effect of renewable energy Reduction of air pollution Reducing energy dependence No damage to the environment Renewable energy preference and justification Expensive (not suitable for budget) Not thinking that energy addiction is a problem In any case, demanding renewable energy Revenue 2.001-3.000 TL 3.001-4.000 TL 4.001-5.000 TL 5.001-6.000 TL 6.001-8.000 TL 2 72 113 462 20 138 9 0,3 8,8 13,8 56,6 2,5 16,9 1,1 630 174 12 77,3 21,3 1,4 172 156 488 21,1 19,1 59,8 2 4 810 0,2 0,3 99,5 119 423 194 58 22 14,6 51,8 23,8 7,1 2,7 1.1. Empirical Practice In this study, among the participants who want to pay for renewable energy, age, education, environmental awareness, the participants' opinions about the effect of renewable energy, the reasons for the preference of the renewable energy and the preference of participants and the effect of income variable on YOS (renewable energy willingness to pay) is examined. First, it is done by excluding participants' willingness to pay from the analysis with the highest and lowest five percent in order to minimize the effects of excessive values. After excluding outliers, one-way analysis of variance (Oneway-ANOVA) is used. OnewayANOVA categorical variables are used to investigate whether there are statistically significant differences between the groups of means (Cobb, 1984: 121). If statistically significant differences are found between groups of categorical variables and there are more than two comparable groups, Post-hoc (Tukey) test is used. Post-hoc (Tukey) test examines which group is different (Jarrell, 1994: 52). In the post-hoc test, if the probability value associated with each group is less than 5%, the groups differ (Giloni and Seshadri, 2005: 34). Since the variables used in the study violate the assumptions of Oneway-ANOVA, which are the homogeneity of normality and variance, the non-parametric ANOVA analysis, known as the Kruskak-Wallis test, is used to test for differences between the groups of variables using a P value of less than 5%. it is used. Therefore, in this study, non-parametric Oneway-ANOVA (Kruskal-Wallis test) and post-hoc test are used to obtain more valid results. 4. RESULTS AND DISCUSSION 4.1. Effect of Selected Factors on Willingness to Pay for 20% Share of Renewable Energy (YÖİS 20%) This section analyzes the impact of selected variables on willingness to pay for a 20% share of renewable energy. These variables are as follows: income, education, age, environmental awareness, opinions on the impact of renewable energy, the choice of renewable energy, and justification for non-preference. Each variable is analyzed as follows using Kruskal-Wallis and Post-Hoc test. 4.1.1. Revenue Of the 2,500 respondents, 1165 (46.6%) wanted to pay for a 20% share of renewable energy in total electricity generation. The Kruskak-Wallis test is used to test for differences between the means of the following income groups using a P-value of less than 5%: 2001-3000 TL, 30014000 TL, 4001-5000 TL, 5001-6000 TL. Considering the amount of participants' payment for renewable energy, it was found using the Kuruskal-Wallis test that income from the 46.6% recorded above affects the extra amount the participants are willing to pay and is shown in Table 4. Table 4. Kruskal-Waliss Test Results of Income Variable for YOS 20% YOS %20 7,587 3 0,044 1165 Chi-Square (χ ) df (degree of freedom) P-value N (number of observations) 2 The P-value in the Kruskal-Wallis test was found to be less than 5%, indicating statistically significant differences between the averages of income groups in case of willingness to generate 20% electricity from renewable energy sources. However, Post-Hoc (Tukey) test is used to determine which group is different. Table 5 summarizes the results of the Post-Hoc test. Table 5. Post-Hoc Test Results of Income Variable for YOS 20% (İ) Income (J) Income 2001-3000 TL 3001-4000 TL 4001-5000 TL 5001-6000 TL 3001-4000 TL 2001-3000 TL 4001-5000 TL 5001-6000 TL 4001-5000 TL 2001-3000 TL 3001-4000 TL 5001-6000 TL 5001-6000 TL 2001-3000 TL 3001-4000 TL 4001-5000 TL The average difference is significant at 0.05 Average Difference (İ-J) -0,51 -0,60 0,83 0,51 -0,09 1,34* 0,60 0,09 1,43* -0,83 -1,34* -1,43* P 0,577 0,528 0,462 0,577 0,993 0,036 0,528 0,993 0,037 0,462 0,036 0,037 Standard Error 0,399 0,445 0,568 0,399 0,350 0,497 0,445 0,350 0,535 0,568 0,497 0,535 As shown in Table 5, the Post-Hoc test revealed significant differences between the following groups: 5001-6000 TL (Mean = 8.1, SH = 0.45; SD = 3.96), 2001-3000 TL ( Mean = 8.94; SH = 0.34; SD = 4.72), 3001-4000 TL (Mean = 9.45; SH = 0.20; SS = 4.87), 4001-5000 TL (Average = 9.54; SH = 0.28; SS = 5.15). Figure 1 shows the estimated marginal averages of the willingness to pay for the 20% share of renewable energy of the revenue variable. Figure 1. Estimated Marginal Average of YOS 20% for Income Variable As shown in Figure 1, the willingness to pay of the income groups of 5001-6000 TL and 20013000 TL is lower than the willingness of payment groups of 3001-4000 TL and 4001-5000 TL. These findings demonstrate the willingness to pay more than 20% share of renewable energy in total electricity generation of citizens who TL 3001-4000 and 4001-5000 per income groups in Turkey. 4.1.1. Age In terms of age, statistically significant differences in willingness to pay for 20% of renewable energy between different age groups (18-24, 25-34, 35-44, 45-54, 55-64, 65+) Kruskal-Wallis test using. Kruskal-Wallis test results are presented in Table 6. Table 6. Kruskal-Waliss Test Results of Age Variable for YIS 20% Chi-Square (χ2) df (degree of freedom) YOS %20 5,106 5 P-value N (number of observations) 0,403 1165 The P-value in the Kruskal-Wallis test was found to be more than 5%, indicating that there was no statistically significant difference between the mean age groups in case of willingness to produce 20% electricity from renewable energy sources. Therefore, Post-Hoc testing is not necessary in this case. 4.1.1. Education In terms of education, statistically significant differences were not found between the different educational levels of primary, secondary, high school, associate, bachelor, master / doctorate willingness to pay for 20% share of renewable energy using Kruskal-Wallis test. Kruskal-Wallis test results are presented in Table 7. Table 7. Kruskal-Waliss Test Results of Education Variable for YOS 20% Chi-Square (χ2) df (degree of freedom) P-value N (number of observations) YOS %20 3,050 5 0,692 1165 The P-value in the Kruskal-Wallis test was found to be greater than 5%, indicating that there were no statistically significant differences between the mean levels of education in case of willingness to generate 20% electricity from renewable energy sources. 4.1.1. Environmental awareness Of the 2,500 respondents, 1165 (46.6%) wanted to pay for a 20% share of renewable energy in total electricity generation. The Kruskak-Wallis test is used to test for differences between groups 1 to 10 in the scale of environmental awareness using a P-value of less than 5%. The lowest group (1) shows that he is not conscious at all and the highest group (10) is very conscious. Considering the amount of participants 'payment for renewable energy, it was found from 46.6% above that the participants' environmental awareness affects the extra amount they want to pay by using the Kuruskal-Wallis test and is shown in Table 8. Table 8. Environmental Consciousness Kruskal-Waliss Test Results for YOS 20% YOS 20% Chi-Square (χ2) 29,559 df (degree of freedom) 8 P-value 0,001 N (number of observations) 1165 The P-value in the Kruskal-Wallis test was found to be less than 5%, indicating a statistically significant difference between the means of different groups on the scale of environmental awareness in case of willingness to generate 20% electricity from renewable energy sources. However, Post-Hoc (Tukey) test is used to determine which group is different. Table 9. Post-Hoc Test Results of Environmental Awareness Variable for YÖİS 20% (İ) Çevre Bilinci (J) Çevre Bilinci 1 2 2 4 5 6 7 8 9 10 1 4 5 6 7 8 9 10 Ortalama Fark (İ-J) -0,38 -2,50 -1,50 -1,30 -0,53 -1,96 -2,87 -2,67 0,38 -2,12 -1,12 -0,92 -0,15 -1,57 -2,49 -2,29 P 1,000 1,000 1,000 1,000 1,000 1,000 0,995 0,997 1,000 1,000 1,000 0,998 1,000 0,927 0,504 0,626 Standart Hata 3,570 4,775 3,995 3,390 3,388 3,391 3,394 3,396 3,570 3,570 2,429 1,197 1,192 1,198 1,209 1,121 4 5 6 7 8 9 10 1 2 5 6 7 8 9 10 1 2 4 6 7 8 9 10 1 2 4 5 7 8 9 10 1 2 4 5 6 8 9 10 1 2 4 5 6 7 9 10 1 2 4 5 6 7 8 10 1 2 4 5 6 7 8 9 Ortalama fark 0.05 seviyesinde anlamlıdır 2,50 2,12 1,00 1,20 1,97 0,54 -0,37 -0,17 1,50 1,12 -1,00 0,20 0,97 -0,46 -1,37 -1,17 1,30 0,92 -1,20 -0,20 0,77 -0,65 -1,57* -1,36 0,53 0,15 -1,97 -0,97 -0,77 -1,42* -2,33* -2,13* 1,96 1,57 -0,54 0,46 0,65 1,42* -0,91 -0,71 2,87 2,49 0,37 1,37 1,57* 2,33* 0,91 0,20 2,67 2,29 0,17 1,17 1,36 2,13* 0,71 -0,20 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 0,999 1,000 1,000 0,998 1,000 1,000 0,644 0,849 0,020 0,093 1,000 1,000 1,000 1,000 0,644 0,020 0,000 0,000 1,000 0,927 1,000 1,000 0,849 0,020 0,566 0,858 0,995 0,504 1,000 0,999 0,020 0,000 0,566 1,000 0,997 0,626 1,000 1,000 0,093 0,000 0,858 1,000 4,775 3,570 3,995 3,390 3,388 3,391 3,394 3,396 3,995 2,429 3,995 2,157 2,154 2,158 2,164 2,166 3,390 1,197 3,390 2,157 0,414 0,432 0,460 0,473 3,388 1,192 3,388 2,154 0,414 0,418 0,447 0,460 3,391 1,198 3,391 2,158 0,432 0,418 0,463 0,476 3,394 1,209 3,394 2,164 0,460 0,447 0,463 0,502 3,396 1,214 3,396 2,166 0,473 0,460 0,476 0,502 Post-Hoc testinde, her bir grupla ilişkili P-değeri %5'in altındaysa, gruplar farklılık göstermektedir. Dolayısıyla, Tablo 9’da görüldüğü gibi, Post-Hoc testi, 6,7,8,9 ve 10 olan grupların arasında önemli farklılıklar bulunmuştur. Şekil 2’de çevre bilinci değişkenin yenilenebilir enerjinin %20'lik payı için ödeme istekliliğinin tahmini marjinal ortalamarını gösterilmektedir. Şekil 1. Çevre Bilinci Değişken için YÖİS%20’nin Tahmini Marjinal Ortalamarı Çevre bilinci 1'den 10'a kadar olan bir ölçekle ölçülmektedir. Şekil 2'de görüldüğü gibi, çevre bilincin ölçeğindeki yüksek sıralarda gelen 9 ve 10 olan grupların ödeme istekliliği değerleri 6. 7. ve 8. sırada gelen grupların ödeme istekliliği değerlerinden daha fazladır. Bununla birlikte, çevre bilincin ölçeğindeki en yüksek sıralarda gelen (9 ve 10) grupların toplam elektrik üretiminde yenilenebilir enerji kaynakların %20'i payı için daha fazla ödeme istekliliğini göstermektedir. 4.1.1. Yenilenebilir Enerjinin Etkisi (YEE) Yenilenebilir enerjinin %20'lik payı için ödeme istekliliğinde, farklı yenilenebilir enerjinin etkisini gösteren seçenekler (hava kirliliğinin azaltılması, enerji bağımlılığının azaltılması, çevrenin zarar görmemesi) arasında istatistiksel olarak anlamlı farklar Kruskal-Wallis testi kullanılarak bulunmamıştır. YÖİS%20 için yenilenebilir enerji etkileri ile ilgi Kruskal-Wallis testi sonuçları Tablo 10’da sunulmaktadır. Tablo 10. YÖİS%20 için YEE’nin Kruskal-Waliss Testi Sonuçları Ki-Kare (Chi-Square) (χ ) df (serbestlik derecesi) P-değeri N (gözlem sayısı) 2 YÖİS%20 0.943 2 0.624 1165 Kruskal-Wallis testindeki P-değeri %5'ten fazla bulunmuştur ve bu da yenilenebilir enerji kaynaklarından %20 elektrik üretimine istekli olma durumunda yenilenebilir enerji etkileri ile ilgi grupların ortalamaları arasında istatistiksel olarak anlamlı farklılıklar olmadığını göstermektedir. 4.1.2. Yenilenebilir Enerji Tercihi ve Tercih Edilmemesi Gerekçesi (TTEG-YE) Yenilenebilir enerjinin %20'lik payı için ödeme istekliliğinde, yenilenebilir enerji tercihi ve tercih edilmemesini gösteren seçenekler (pahalı, enerji bağımlılığı sorunu olduğunu düşünmemesi, her halükarda yenilenebilir elektrik enerjisi istemesi) arasında istatistiksel olarak anlamlı farklar Kruskal-Wallis testi kullanılarak bulunmamıştır. YÖİS%20 için yenilenebilir enerji tercihi ve tercih edilmemesi ile ilgi Kruskal-Wallis testi sonuçları Tablo 11’de sunulmaktadır. Tablo 11. YÖİS%20 için TTEG-YE’nin Kruskal-Waliss Testi Sonuçları Ki-Kare (Chi-Square) (χ2) df (serbestlik derecesi) P-değeri N (gözlem sayısı) YÖİS%20 4,592 2 0,101 1165 Kruskal-Wallis testi grupların ortalamaları arasında istatistiksel olarak anlamlı farklılıklar olmadığını göstermektedir. 4.2. Seçilmiş Faktörlerin Yenilenebilir Enerjinin %30'luk Payı için Ödeme İstekliliği (YÖİS%30) Üzerindeki Etkisi Bu bölüm, seçilmiş değişkenlerin yenilenebilir enerjinin %30'luk payı için ödeme istekliliği üzerindeki etkisini analiz etmektedir. Bu değişkenler aşağıdakileri içermektedir; gelir, eğitim, yaş, çevre bilinci, yenilenebilir enerjinin etkisi ile ilgili görüşler, yenilenebilir enerjinin tercihi ve tercih edilmemesi için gerekçe. Her değişken, Kruskal-Wallis ve Post-Hoc testi kullanılarak aşağıdaki gibi analiz edilmektedir. 4.2.1. Gelir Yanıt veren 2500 kişiden 816’sı (%32,6) toplam elektrik üretiminde yenilenebilir enerjinin %30'luk payı için ödemek istemiştir. Kruskak-Wallis testi, %5'ten daha düşük bir P-değeri kullanılarak, aşağıdaki gelir grupların ortalamaları arasında farklılıklar olup olmadığını test etmek için kullanılmaktadır: 2001-3000 TL, 3001-4000 TL, 4001-5000 TL, 5001-6000 TL, 6001-8000 TL. Katılımcıların yenilenebilir enerji için ödeme tutarı göz önüne alındığında, yukarıda kaydedilen %32,6'dan gelirin, katılımcıların ödemek istediği ekstra miktarı etkilediği Kuruskal-Wallis testi kullanılarak bulunmuştur ve Tablo 12’de gösterilmiştir. Tablo 12. YÖİS%30 için Gelir Değişkenin Kruskal-Waliss Testi Sonuçları YÖİS%30 23,255 4 0,000 816 Ki-Kare (Chi-Square) (χ ) df (serbestlik derecesi) P-değeri N (gözlem sayısı) 2 Kruskal-Wallis testi gelir grupların ortalamaları arasında istatistiksel olarak anlamlı farklılıklar olduğunu göstermektedir. Ancak, gruplardan hangisinin farklı olduğunu incelemek için Post-Hoc (Tukey) testi kullanılmaktadır. Tablo 13. YÖİS%30 için Yapılan Gelir Değişkenin Post-Hoc Testinin Sonuçları (İ) Gelir 2001-3000 TL 3001-4000 TL 4001-5000 TL 5001-6000 TL 6001-8000 TL (J) Gelir 3001-4000 TL 4001-5000 TL 5001-6000 TL 6001-8000 TL 2001-3000 TL 4001-5000 TL 5001-6000 TL 6001-8000 TL 2001-3000 TL 3001-4000 TL 5001-6000 TL 6001-8000 TL 2001-3000 TL 3001-4000 TL 4001-5000 TL 6001-8000 TL 2001-3000 TL 3001-4000 TL 4001-5000 TL 5001-6000 TL Ortalama Fark (İ-J) -0,11 -0,04 -0,35* -1,03* 0,11 0,06 -0,25 -0,93* 0,04 -0,06 -0,31 -0,99* 0,35* 0,25 0,31 -0,68* 1,03* 0,93* 0,99* 0,68* P 0,663 0,988 0,034 0,000 0,663 0,876 0,150 0,000 0,988 0,876 0,056 0,000 0,034 0,150 0,056 0,004 0,000 0,000 0,000 0,004 Standart Hata 0,080 0,089 0,123 0,178 0,080 0,067 0,107 0,168 0,089 0,067 0,115 0,173 0,123 0,107 0,115 0,192 0,178 0,168 0,173 0,192 Ortalama fark 0.05 seviyesinde anlamlıdır Tablo 13’te görüldüğü gibi, Post-Hoc testi, aşağıdaki gelir grupları arasında istatistiksel olarak önemli farklılıklar bulunmuştur: 5001-6000 TL (Ortalama=5,0; SH=0,10; SS=0,00), 2001-3000 TL (Ortalama=4,6; SH=0,07; SS=0,73), 3001-4000 TL (Ortalama=4,75; SH=0,04; SS=0,73), 4001-5000 TL (Ortalama=4,69; SH=0,06; SS=0,79) ve 6001-8000 TL (Ortalama=5,68; SH=0,16; SS=1,81). Şekil 3 gelir değişkenin yenilenebilir enerjinin %30'luk payı için ödeme istekliliğinin tahmini marjinal ortalamarını göstermektedir. Şekil 2. Gelir Değişken için YÖİS%30’un Tahmini Marjinal Ortalamarı Şekil 3'te görüldüğü gibi, 4001-5000 TL, 2001-3000 TL ve 3001-4000 TL olan gelir grupların ödeme istekliliği değerleri 5001-6000 TL ve 6001-8000 TL olan gelir groupların ödeme istekliliği değerlerinden daha düşüktür. Dolayısıyla, bu bulgular, Türkiye’de 5001-6000 TL ve 6001-8000 TL gelir grupları olan vatandaşlarının toplam elektrik üretiminde yenilenebilir enerji kaynakların %30'u payı için daha fazla ödeme istekliliğini göstermektedir. 4.2.2. Yaş Yaş açısından, yenilenebilir enerjinin %30'luk payı için ödeme istekliliğinde, farklı yaş grupları (18-24, 25-34, 35-44, 45-54, 55-64, 65+) arasında istatistiksel olarak anlamlı farklılıklar KruskalWallis testi kullanılarak bulunmuştur. YÖİS%30 için Kruskal-Wallis testi sonuçları Tablo 14’te sunulmaktadır. Table 14. YÖİS%30 için Yaş Değişkenin Kruskal-Waliss Testi Sonuçları YÖİS%20 Ki-Kare (Chi-Square) (χ2) 16,385 df (serbestlik derecesi) 5 P-değeri 0,006 N (gözlem sayısı) 816 Kruskal-Wallis testi grupların ortalamalar arasında istatistiksel olarak anlamlı farklılıklar olduğunu göstermektedir. Ancak, gruplardan hangisinin farklı olduğunu incelemek için Post-Hoc (Tukey) testi kullanılmakta ve sonuçları ise Tablo 15’te sunulmaktadır. Tablo 15. YÖİS%30 İçin Yapılan Yaş Değişkenin Post-Hoc Testinin Sonuçları (İ) Yaş 18-24 25-34 35-44 45-54 55-64 (J) Yaş 25-34 35-44 45-54 55-64 65+ 18-24 35-44 45-54 55-64 65+ 18-24 25-34 45-54 55-64 65+ 18-24 25-34 35-44 55-64 65+ 18-24 25-34 35-44 45-54 Ortalama Fark (İ-J) -0,08 -0,08 -0,11 -0,36 -1,36* 0,08 0,00 -0,03 -0,28 -1,28* 0,08 0,00 -0,03 -0,27 -1,27* 0,11 0,03 0,03 -0,24 -1,24* 0,36 0,28 0,27 0,24 P 0,988 0,985 0,953 0,332 0,000 0,988 1,000 0,988 0,366 0,000 0,985 1,000 0,998 0,367 0,000 0,953 0,998 0,998 0,551 0,000 0,332 0,366 0,367 0,551 Standart Hata 0,127 0,125 0,131 0,177 0,200 0,127 0,065 0,077 0,141 0,169 0,125 0,065 0,073 0,139 0,168 0,131 0,077 0,073 0,145 0,173 0,177 0,141 0,139 0,145 65+ 65+ 18-24 25-34 35-44 45-54 55-64 -1,00* 1,36* 1,28* 1,27* 1,24* 1,00* 0,000 0,000 0,000 0,000 0,000 0,000 0,209 0,200 0,169 0,168 0,173 0,209 Ortalama fark 0.05 seviyesinde anlamlıdır As shown in Table 15, the Post-Hoc test found statistically significant differences between the following income groups: 18-24, 25-34, 35-44, 45-54, 55-64, 65+. Figure 4 shows the estimated marginal average of the willingness to pay for the 30% share of renewable energy of the age variable. Şekil 3. Yaş Değişken için YÖİS%30’un Tahmini Marjinal Ortalamarı As can be seen in Figure 4, the willingness of payment of the age group of 65+ is higher than the willingness of payment of age groups of 18-24, 25-34, 35-44, 45-54, 55-64. These findings, 30% of renewable energy sources in total electricity generation of citizens who are 65+ years in Turkey shows more willingness to pay for the shares. 4.1.1. Education In terms of education, there are statistically significant differences between different levels of education in primary, secondary, high school, associate, bachelor, master / doctorate, and willingness to pay for the 30% share of renewable energy. test and are shown in Table 16. Table 16. YÖİS%30 için Eğitim Değişkenin Kruskal-Waliss Testi Sonuçları YÖİS%30 37,937 5 0,000 816 Ki-Kare (Chi-Square) (χ2) df (serbestlik derecesi) P-değeri N (gözlem sayısı) Kruskal-Wallis testi Eğitim grupların ortalamaları arasında istatistiksel olarak anlamlı farklılıklar olduğunu göstermektedir. Ancak, gruplardan hangisinin farklı olduğunu incelemek için Post-Hoc testi kullanılmaktadır. Tablo 17’de ise, Post-Hoc testinin sonuçları özetlenmiştir. Tablo 17. YÖİS%30 için Yapılan Eğitim Değişkenin Post-Hoc Testinin Sonuçları (İ) Eğitim (J) Eğitim İlkokul Ortaokul Lise Ön Lisans Lisans Yüksek Lisans/Doktora Ortaokul İlkokul Lise Ön Lisans Lisans Yüksek Lisans/Doktora Lise İlkokul Ortaokul Ön Lisans Lisans Yüksek Lisans/Doktora Ön Lisans İlkokul Ortaokul Lise Lisans Yüksek Lisans/Doktora Lisans İlkokul Ortaokul Lise Ön Lisans Yüksek Lisans/Doktora YL/Dok İlkokul Ortaokul Lise Ortalama Fark (İ-J) 0,19 0,29* 0,30 0,00 0,25 -0,19 0,10 0,11 -0,19 0,06 -0,29* -0,10 0,01 -0,29* -0,04 -0,30 -0,11 -0,01 -0,30 -0,05 0,00 0,19 0,29* 0,30 0,25 -0,25 -0,06 0,04 P 0,278 0,002 0,345 1,000 0,869 0,278 0,533 0,973 0,114 1,000 0,002 0,533 1,000 0,000 1,000 0,345 0,973 1,000 0,282 1,000 1,000 0,114 0,000 0,282 0,856 0,869 1,000 1,000 Standart Hata 0,089 0,076 0,150 0,087 0,221 0,089 0,062 0,144 0,075 0,217 0,076 0,062 0,136 0,057 0,212 0,150 0,144 0,136 0,142 0,248 0,087 0,075 0,057 0,142 0,216 0,221 0,217 0,212 Ön Lisans Lisans Ortalama fark 0.05 seviyesinde anlamlıdır 0,05 -0,25 1,000 0,856 0,248 0,216 Tablo 17’de görüldüğü gibi, Post-Hoc testi, ilkokul, lise ve lisans olan eğitim seviyeleri arasında istatistiksel olarak anlamlı farklılıklar bulunmuştur. Şekil 5’te eğitim değişkenin yenilenebilir enerjinin %30'luk payı için ödeme istekliliğinin tahmini marjinal ortalamarını gösterilmektedir. Şekil 5. Eğitim Değişken için YÖİS%30’un Tahmini Marjinal Ortalamarı Şekil 5'te görüldüğü gibi, ilkokul ve lisans olan eğitim seviyelerin ödeme istekliliği değerleri diğer eğitim seviyelerin ödeme istekliliği değerlerinden daha fazladır. Dolayısıyla, bu bulgular, Türkiye’de ilkokul ve lisans eğitime sahip olan vatandaşlarının toplam elektrik üretiminde yenilenebilir enerji kaynaklarının %30'u payı için daha fazla ödeme istekliliğini göstermektedir. 4.2.3. Çevre Bilinci Çevre bilinci açısından, yenilenebilir enerjinin %30'luk payı için ödeme istekliliğinde, çevre bilincin ölçeğindeki 1'den 10'a kadar olan grupları arasında istatistiksel olarak anlamlı farklılıklar Kruskal-Wallis testi kullanılarak bulunmamıştır. Kruskal-Wallis testi sonuçları Tablo 18’de sunulmaktadır. Tablo 18. YÖİS%30 için Çevre Bilincin Kruskal-Waliss Testi Sonuçları YÖİS%20 1,872 5 0,867 816 Ki-Kare (Chi-Square) (χ ) df (serbestlik derecesi) P-değeri N (gözlem sayısı) 2 Kruskal-Wallis testi çevre bilincin ölçeğindeki farklı grupların ortalamaları arasında istatistiksel olarak anlamlı farklılıklar olmadığını göstermektedir. 4.2.4. Yenilenebilir Enerjinin Etkisi (YEE) Yenilenebilir enerjinin %30'luk payı için ödeme istekliliğinde, farklı yenilenebilir enerjinin etkisini gösteren seçenekler (hava kirliliğinin azaltılması, enerji bağımlılığının azaltılması, çevrenin zarar görmemsi) arasında istatistiksel olarak anlamlı farklılıklar Kruskal-Wallis testi kullanılarak bulunmuştur. Kruskal-Wallis testi sonuçları Tablo 19’da sunulmaktadır. Table 19. YÖİS%30 için YEE’nin Kruskal-Waliss Testi Sonuçları YÖİS%20 9,509 2 0.009 816 Ki-Kare (Chi-Square) (χ2) df (serbestlik derecesi) P-değeri N (gözlem sayısı) Kruskal-Wallis testi yenilenebilir enerji etkileri ile ilgi grupların ortalamaları arasında istatistiksel olarak anlamlı farklılıklar olduğunu göstermektedir. Ancak, gruplardan hangisinin farklı olduğunu incelemek için Post-Hoc testi kullanılmakta ve sonuçları ise Tablo 20’de sunulmaktadır. Tablo 20. YÖİS%30 için Yapılan YEE’nin Post-Hoc Testinin Sonuçları (İ) YEE (J) YEE Hava kirliliğinin azaltılması Enerji bağımlılığının azaltılması Çevrenin zarar görmemesi Enerji bağımlılığının azaltılması Hava kirliliğinin azaltılması Çevrenin zarar görmemsi Ortalama Fark (İ-J) P Standart Hata -0,22* -0,03 0,22* 0,18* 0,011 0,848 0,011 0,009 0,075 0,060 0,075 0,062 Çevrenin zarar görmemsi Hava kirliliğinin azaltılması Enerji bağımlılığının azaltılması Ortalama fark 0.05 seviyesinde anlamlıdır 0,03 -0,18* 0,848 0,009 0,060 0,062 Tablo 20’de görüldüğü gibi, Post-Hoc testi, hava kirliliğinin azaltılması, enerji bağımlılığının azaltılması, çevrenin zarar görmemsi olan yenilenebilir enerji etkileri arasında istatistiksel olarak anlamlı farklılıklar bulunmuştur. Şekil 6’da YEE değişkenin yenilenebilir enerjinin %30'luk payı için ödeme istekliliğinin tahmini marjinal ortalamarını gösterilmektedir. Şekil 4. YEE Değişken için YÖİS%30’un Tahmini Marjinal Ortalamarı As shown in Figure 6, the willingness to pay effect of renewable energy, which is the reduction of energy dependence, is greater than the willingness to pay effects of other renewable energy. Therefore, these findings according to Turkey citizen of electrical energy generated from renewable energy sources in reducing the energy dependency Turkey shows that the most effective. In addition, 30% of renewable energy sources in total electricity generation of Turkish citizens in Turkey to reduce its energy dependency shows more willingness to pay for the shares. 4.1.1. Renewable Energy Preference and Reason for Non-Preference (TTEG-YE) The Kruskal-Wallis test was not found to show statistically significant differences in the willingness to pay for the 30% share of renewable energy, indicating the preference and preference of renewable energy (not considering expensive expensive energy dependence, in any case requesting renewable electricity). Renewable energy preference for 30% of YÖİS and nonpreferred Kruskal-Wallis test results are presented in Table 21. Table 21. YÖİS%30 için TTEG-YE’nin Kruskal-Waliss Testi Sonuçları Ki-Kare (Chi-Square) (χ ) df (serbestlik derecesi) P-değeri N (gözlem sayısı) 2 YÖİS%30 2,046 2 0,360 1165 Kruskal-Wallis testi yenilenebilir enerji tercihi ve tercih edilmemesi ile ilgi grupların ortalamaları arasında istatistiksel olarak anlamlı farklılıklar olmadığını göstermektedir. RESULT Energy is an important input for people's housing, industry, agriculture and transportation needs. Energy demand is increasing over time and is expected to increase in the future. Energy production planning and increasing energy demand are among the most important elements of the country's development plans. With rapidly growing economy and growing population, Turkey is obliged to take measures to cope with the increasing demand for energy. Turkey is heavily dependent on foreign energy sources. Energy consumption based on fossil fuels also creates economic, environmental and political problems. For these reasons, Turkey should evaluate domestic and clean energy resources to ensure the sustainable development and use. As a developing economy, especially in the last twenty years, Turkey's energy demand has increased rapidly. However, this increase in energy demand is met by traditional fossil fuels such as oil, coal, lignite and natural gas. Because these energy sources is very limited in the country and a significant amount of renewable energy production is, Turkey is entirely dependent on imported energy sources. This is to detect the economic and social forces in the country and undermine Turkey's political influence in the region. On the other hand, Turkey has massive renewable energy sources. In this context, the use of renewable energy sources, to fight against energy-related issues and is regarded as one of the best solutions to ensure sustainable development for Turkey. Turkey, reducing energy import at least until 2023 and has an ambitious domestic energy resources to maximize the level of national energy goals. This is based on the 2010-2014 action plan prepared by the Ministry of Energy and Natural Resources (the country generates 30% electricity from renewable energy sources). A better understanding of consumers' preferences can help in setting realistic goals and designing effective programs to increase the share of energy generated from renewable energy sources. This study offers estimates of the willingness to pay for 20% and 30% share of renewable energy in the total energy in Turkey and factors affecting willingness to pay for the consumer of renewable energy in Turkey (age, income, education, environmental awareness, the impact of renewable energy renewable energy preference and the reason for not preferred. To this end, Turkey's 12 metropolitan in using stratified random sampling technique to provide access to household willingness to pay for green electricity in 2500 face to face interviews and questionnaires were administered. It is important to examine and understand the factors such as income, age, education, renewable energy consumption, renewable energy preference and not justification and environmental awareness which play an important role in the willingness to pay financial support from households for the expansion of electricity generated from green energy sources. Therefore, in this study, one-way ANOVA and Post-Hoc Tests were used to estimate the average willingness to pay for renewable energy and to determine the factors determining willingness to pay for renewable energy. The findings of this study show that there are statistically significant differences in the willingness to pay the 20% and 30% share of renewable energy among the respondents examined. According to the results of 20% share of renewable energy, middle income groups are willing to pay higher than lower and upper income groups. However, highly environmentally conscious participants tend to pay high for 20% of renewable energy. However, age, education, the effect of renewable energy, renewable energy preference and the reason for the nonpreference of the variable has no effect on YOS 20%. In the analysis, it was found that willingness to pay for 30% share of renewable energy in total energy had a positive relationship with age and income. However, the variable, which is environmentally conscious and the reason for the preference and non-preference of renewable energy, had no effect on the YIS 30%. The results, which make up 30% of renewable energy, show that groups over 65 years of age and with high income have a high willingness to pay for renewable energy. In addition, the results show that primary and undergraduate education groups are willing to pay more for the 30% share of renewable energy. According to the idea of Turkish citizens it shows more willingness to pay for 30% share of renewable energy in total electricity generation of Turkish citizens to reduce energy dependence on show is the most effective source to reduce Turkey's energy dependence of the electrical energy produced from renewable sources. made earlier about the willingness to pay for renewable energy in Turkey have been no studies and consumers is how to respond to certain share of renewable energy in total energy production of the willingness to pay for renewable energy and how to handle that affected the increase in the denominator of. Therefore, this study is to fill this gap, for a 20% share of renewable energy to the citizens of Turkey for the month and 9.25 per and 30% share of renewable energy shows that they are willing to pay a monthly 4.77 TL. The findings of this study have important implications for policy makers. Turkey's gradually increasing the share of renewable energy in the energy portfolio towards policy objectives are consistent with the preferences of consumers as they are willing to pay more for renewable energy. Based on these findings, utility companies can make marketing strategies suitable for targeting specific age, education and income groups to provide financial support for the increase share of renewable energy. The results of the analysis show that the majority of the participants were prepared to support the green electricity plan. This results in favor of the 2010-2014 action plan framed by the Ministry of Energy and Natural Resources (EDKB), which will see that the country generates 30% of its electricity generation from renewable energy sources by 2023. The results of this study can play an important role in shaping the government's energy policy. In addition, environmentalists, similar research to gather the opinions of civil society organizations and local communities should be designed and carried out and the results of this survey should be considered together to decide about Turkey's energy policy. This study can provide useful information to the government and utilities to design effective mechanisms, to charge an appropriate amount to support a greater share of renewable energy in the energy portfolio, and to achieve their goals. THANK In this study, Assoc. Dr. I took part as a fellow in the TUBITAK project number 116K727, which was conducted by Eyüp DOĞAN and I carried out the empirical application part of the study by using the survey data collected within the framework of the project with the permission of the project director. Therefore, Assoc. Dr. I owe a debt of thanks to Eyüp Doğan. REFERENCES Aldy, J. E., M.J. Kotchen and A.A. Leiserowitz. 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