Uploaded by Syd

Paper 1 Commercial Analysis

Walters 1
Sydney Walters
Ms. Danielson
English 131
September 6, 2019
Paper One: Commercial Analysis
The advertisement that I chose for my analysis is Know Where You Stand ,
Normandy (Normandy). In the commercial, there looks to be a mother and her
daughter on a beach. They are playing in the water with buckets and shovels. They look
as though they are searching for seashells. They are wearing raincoats and rainboots.
The weather is cloudy and cold (Normandy). While the mother and daughter are
playing, you can see soldiers running from the water to the beach. They are World War
Two soldiers on the Allied side (Normandy).
The beach that the mother and daughter are on is Normandy Beach in
Normandy, France. This beach is one of the most historically significant beaches in the
world. On June 6th, 1944, also known as D-Day, Normandy Beach was invaded during
World War Two. The Battle of Normandy occurred between the months of June and
August in 1944. On D-Day, over 150,000 Allied soldiers stormed five beaches off the
coast of France. By the end of The Battle of Normandy, the Allies liberated the entirety
of Northern France. By spring of 1945, Nazi Germany had been defeated (D-Day
Invasion of Normandy).
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The background of the actual commercial and the phrase “Know Where You
Stand” is that a photographer by the name of Seth Taras did a campaign with History.
The campaign was called Know Where You Stand. He took photos all around the world
to showcase the history of the locations. Among these are: D-Day, the Hindenburg
Disaster and the Berlin Wall. The campaign took place in 2004 (Taras).
The commercial is directly connected to the product that is being sold. The
product being sold is History (formally known as The History Channel). It is a channel
you can only watch if you have cable. Meaning, you must purchase the channel. History
is a network that is owned by the company A&E Networks. This company also owns
Lifetime, among others.
The soldiers that are running on the beach all around the mother and daughter in
the commercial are WWII soldiers. You can tell that the soldiers and the mother and
daughter are not on the beach during the same time periods. The soldiers are on the
beach in the year of 1944, while the mother and her daughter are on the beach during
the early to middle 2000s. All the soldiers are in uniform. One of the uniforms that would
have been worn on D-Day would be a helmet, a shirt and pants both made from wool, a
tank top or a t-shirt, a herringbone twill uniform, a jacket and boots with leggings. The
clothing that the mother and her daughter are wearing are thing that you could still find
people wearing today.
This commercial was created by History and is meant to be powerful and moving
to the viewer. It is supposed to make you think of the historical events that took place.
To know that where you stand may have lots of history behind it and we should all take
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a second to remember that. A beach may be more than just a beach, it may be the
location of where soldiers fought to defeat the Nazis.
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Works Cited
“D-Day Invasion of Normandy.” History.com, A&E Television Networks, 30 May 2012,
www.history.com/topics/world-war-ii/d-day-invasion-of-normandy-video Accessed
4 Sept. 2019.
“D-Day: The Allies Invade Europe: The National WWII Museum: New Orleans.” The
National WWII Museum | New Orleans, The National World War II Museum, 22
June 2017, www.nationalww2museum.org/war/articles/d-day-allies-invade-europe
Accessed 4 Sept. 2019.
History. “Know Where You Stand, Normandy.” YouTube, 2007,
www.youtube.com/watch?v=0D_Y70qq8gc Accessed 4 Sept. 2019.
Tara, Seth. “‘Know Where You Stand’ Worldwide Campaign - Seth Taras.” Seth Taras
Pictures, 2004, www.sethtaras.com/KNOW-WHERE-YOU-STAND/ Accessed 4
Sept. 2019.