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Strategic Finance For Decision Makers

Understanding Finance to Make Critical Strategic &
Economic Decisions in Your Organization
21 & 22 February 2019 - Singapore
Facilitated by:
Richard Parker
MBA, BEco, Dip Ed, Grad Dip Admin,
Grad Cert Workplace Ed
Your presenter, Richard Parker is one of the most highly regarded finance educators in the Asia Pacific region. Before
creating his own education and consulting practice he spent
14 years as a faculty member at the regions #1 rated executive
education school (Mt Eliza Business School) and also taught
Corporate Finance at Australia’s highest rated MBA program at
Melbourne Business School.
His skill and knowledge of financial management has resulted
in him being highly sought after in corporate education and
consulting and his clients list includes Cisco (US), Fonterra
(NZ), Gulf Airways (UAE), Saudi International Petrochemical
(SA), Mubadala (Abu Dhabi), Omani Gas, Rabobank (NZ), GenRe (AUS), and BP (UK).
“Richard makes complicated concepts practical and simple to understand.”
Eileen Tan Seok Ling – Director, Singapore Telecommunications Ltd
“The facilitator is informative and clear. The examples given were easy to relate with the concepts. Content is sufficient for basic financial background, yet not too technical.”
Liang Hui Ping –Manager, Changi Airport Group
“The trainer was able to put things across in a way that helped a non-finance person grasp
the key essence of the subject.”
Ng Cher Keng – Director, Civil Aviation Authority of Singapore
“For those who have great exposure to finance, this is very good program for them. I would
like to recommend to every executive regardless they are in product development or engineers because one way or another they actually have to understand finance figures…Overall,
very satisfying experience and exposure I got by attending this program. We actually see that
it is very useful and we would recommend it to other staff within our organization..”
Khaidhir Elias - Vice President, Marketing, Telekom Malaysia
“I find the course to be a good refresher. Richard provide me a good perspective when we
look into numbers and how can they can be used to interpret our business. I can definitely
use this in my career seeing that I’m working in a banking institution. Richard’s delivery was
extremely good and detailed.
Lum Joy Deng- Director, GAM1 Business Planning, CIMB Investment Bank
“The speaker gave very clear, good mix of examples, humor, as well as stories to bring ideas
and principles to life. It has a good pace. The highlight of this event is the broad overview of
financial principles and terminology, along with good handout materials.”
Graeme Read – EVP Chief Strategy Officer (Asia Pacific), McCann Health
Day 1:
Session 3 : Creating Economic Value
The focus on day 1 is learning about the most important ideas
in finance (such as WACC, NPV, IRR, Free Cash Flow and Economic Value Creation) and how you can use them to make
critical management decisions.
Session 1 : The Cost of Capital (WACC)
Although it is a relatively simple concept the cost of capital is the
most powerful idea in modern financial management. Over the
past 20 years it has become the crucial concept in financial
decision making. If you understand cost of capital you have the
key that enables you to deal with complex financial decisions with
Topics in this session include:
• Estimating cost of debt
• Credit ratings
• Estimating cost of equity
• Beta value
• Estimating WACC
• Capital Asset Pricing Model
Practical exercise: Estimating cost of capital at WalMart
Session 2 : Discounted Cash Flow
The method of measuring organisational success is changing from
profit-based methods to value-based methods. These days the economic
objective of businesses is to create value rather than create profits. To be a
successful manager you need to understand the difference between value and profit and to know how you can create economic value in your role.
Topics in this session include:
• Accounting value, market value and economic value
• Why is value different than profit?
• How you can create economic value
• Measuring value created
• Economic Value Added (EVA)
Practical exercise: Estimating value created at WalMart
Session 4 : Free Cash Flow
The concept of free cash flow
Techniques based on free cash flow have become the predominant
way of determining the value of any business. When considering
an acquisition or takeover free cash flow is used to establish
the right price to pay to acquire the target business.
Free cash flow also allows managers to understand whether a
business is growing in a way that is balanced and sustainable. As
such, understanding free cash flow is essential for senior managers.
Strategic management decisions are those that have a large effect
over a period of time. The ability to analyse the effect that time
has on the value of the decision is the essence of discounted cash
flow. It is the major concept in project decisions, investment
decisions and acquisition decisions.
Topics in this session include:
• Profit and cash flow
• How you can be profitable and broke
• Estimating free cash flow
• Using free cash flow to value a business
Topics in this session include:
• Net Present Value (NPV)
• Internal Rate of Return (IRR)
• Using Net Present Value to evaluate a project
• Excel tips and shortcuts
• Sensitivity testing
• Considering risk in project evaluation
Practical exercise: What would you pay to acquire WalMart?
Why you should attend
If you’re an experienced manager who wants to know how
to use financial concepts and techniques to make better
management decisions then this course is for you.
Practical exercise: Analysing and evaluating a strategic project
Regardless of the functional area you work in, this seminar
will help you be more confident about your ability to create value for your organisation.
Please bring your calculator for both training days
You will be able understand the most important concepts
in financial management and you will learn how senior
executives make use of them to make critical strategic
and economic decisions.
Program Schedule
Registration and coffee
Workshop commences
Morning refreshments and networking break
Afternoon refreshments
Workshop concludes
You will get practical experience using your new skills by
applying them to real world examples.
Thi s semi nar w i l l assi st you to become re cognised
as a knowledgeable and skilful strategic thinker in your
organisation and you will be able to engage with other
senior executives in a more confident and meaningful way.
For more information and registration, please contact marketing
: +603 2282 1688
Email : [email protected]
Web : www.kexxel.com
Day 2:
Session 3 : Managing the Financial Future
Day 2 is about the larger scope of finance and how managers make
decisions about appropriate levels of debt, inventory, receivables and payables for the business. We will also learn to use
a tool for testing whether the present financial condition of a
business will provide it with a safe financial future. We will
finish by examining the financial characteristics of some well
known global businesses and how they reflect the different
strategic objectives of those businesses.
Session 1: Managing Working Capital
Working capital is often viewed as a negative to the business and
as such, the aim is to minimise it. But the working capital cycle is
how the business generates cash and is the first step on the way
to profitability. We will look at why and how working capital
needs to be optimised rather than minimised and how to manage the balance between financial efficiency and stakeholder
Topics in this session include:
• Working capital measures and metrics
• Estimating receivables turnover time, payables turnover time and inventory
turnover time
• Working capital cycle time
• How to optimise working capital
• How working capital affects profitability
Practical exercise: Learning from working capital management at
Session 2 : Managing Debt
Managing debt is one of the principle preoccupations of executive management. It is essentially about balancing the benefits of financial
efficiency against the risks of financial failure. The recent global
financial crisis reinforces how important it is that debt is managed appropriately. This session will focus on
Topics in this session include:
• Types of debt available to businesses
• Gearing and leverage measures
• Coverage ratios
• How credit ratings are determined and how they affect the cost of
• What is the right level of debt for a business?
Practical exercise: Analysis and assessment of debt at WalMart
In financial management as in everything else in life, there is no
way of predicting the future with certainty. The idea that it may
be possible to forecast whether a business will experience
financial distress in the future is an attractive proposition. In
this session we will be learning about and using the most widely
known bankruptcy prediction tool which claims to have 97%
Topics in this session include:
• Sustainable growth rate
• Viewing the financial future of a business
• How predictive models work
• The drivers of financial failure
• Using a predictive model
Practical exercise: How financially sound is WalMart?
Session 4: Managing the Connection Between Finance and Strategy
Finance and strategy are connected in many ways. Finance is a
tool that enables strategic objectives to be achieved. Finance
also provides a method of assessing the economic gain or
loss that is a result of strategic decisions. In this session we will
examine the four main generic strategies and learn about the financial characteristics necessary to make them succeed.
Topics in this session include:
• Profit margin strategies
• Asset efficiency strategies
• Value creating strategies
• Growth strategies
Practical exercise: Examining how strategic decisions at WalMart,
Coca Cola, Louis Vuitton, Pfizer and Tesco have created distinctive
financial characteristics in those organisations.
Who Should Attend
This seminar is specifically designed for managers who
may or may not have an accounting or finance background
who see their future management role as requiring greater
understanding of financial concepts to assist them in
making sound management decisions. It will assist managers from all functional backgrounds including:
Managing Directors / CEO
Business Owners / Executive Directors
General Managers
Finance Managers
Operational Managers
Marketing Managers
HR Managers
IT Managers
Sales Managers
Technical Managers / Project Managers
For more information and registration, please contact marketing
: +603 2282 1688
Email : [email protected]
Web : www.kexxel.com
Trainer Profile :
Richard Parker
Principal, Richard Parker Finance Training International.
Lecturer, MBA Financial Management, MBA Mergers and Acquisitions, Melbourne Business
School (MBS)
Former Program Director, Executive Development Programs, MBS
Former Program Director, Finance and Strategy programs, Mt Eliza Executive Education
MBA (Queensland), BEc (Monash), DipEd (Monash), GradDipBus (Deakin), GradCertEd (Deakin)
Richard Parker is an educator and consultant who specialises in corporate financial management.
His skill and reputation as a finance presenter has resulted in him being highly sought after in
the corporate education sphere. As a consequence, he has extensive experience with international
corporate clients. His client list includes Cisco (US), Fonterra (NZ), Gulf Airways (UAE), Saudi International Petrochemical (SA), Mubadala (Abu Dhabi), Omani Gas, Rabobank (NZ), GenRe (AUS), and
BP (UK).
Richard was formerly a Program Director at Melbourne Business School’s Mt Eliza Executive Education Centre where he created
and taught the executive education programs ‘Finance in Five Days’, ‘Strategic Finance for Executives’, ‘Developing Business Acumen’ and the ‘Mergers and Acquisitions Program’. He also taught Corporate Finance in the MBA program at Melbourne Business
Richard’s extensive corporate experience combined with his executive education background allows him to provide a balanced
perspective between theory and practice that makes his teaching highly relevant to practising managers. He teaches broadly
in the area of corporate financial management; however his specific interests are in helping executives understand the links between business strategy and financial performance. He also works with a number of CEO’s as a specialist finance coach.
His corporate clients include:
• AXA Asia Pacific Ltd
• Alcatel Lucent Ltd
• Berkshire Hathaway Ltd (US)
• British Petroleum (Australia)
• British American Tobacco Ltd
• Cisco Systems (US)
• Clemenger BDO
• Fairfax Media Ltd
• Fonterra (NZ)
• Genesis Energy (NZ)
• Gulf Airways Ltd (Bahrain)
• Julphar Pharmaceuticals (UAE)
• Mubadala Sovereign Investment Fund (UAE)
• Oman Gas Co (Oman)
• Rabobank Ltd
• PriceWaterhouseCoopers
• Sipchem (Saudi Arabia)
• Singapore Power International Ltd (Singapore)
• Tabcorp Ltd
• Tattersalls Ltd
• Transurban Ltd
• Woolworths Ltd
• Wesfarmers Ltd.
Testimonials and comments from past attendees
“Richard Parker is a very knowledgeable speaker as he was able to clearly put his message across. The best part is, he covers not just for financial guys, but also
ordinary guys. So if it is him, I would definitely recommend to anyone”
Mohamed Iqbal – Chief Operating Officer, Pharmaniaga Berhad
“Complexity made simple! It was easy to understand the financial concepts due to the practical articulation by Richard Parker. I loved the content of the course
as it is relevant to my work.”
Michael Chung Wing Kay- CCO, CCM Chemicals
“Richard made a complex financial subject simple and interesting.”
Alexander –CFO, Sarawak Energy
“Richard was engaging and able to translate finance into very business-centric focus. He was the main strength of the event.”
Sharifah Noralina bt Syed Yassin – HR Director, Dutch Lady Milk Industries
“It was a really meaningful finance course which I think should be attended by everybody especially non-finance manager like me to make a certain financial
Rose Aida Salleh – General Manager, Telekom Malaysia.
“Richard was very clear and give out good example for easier understanding. He was able to translate finance into business centric focus. His knowledge in
finance is the main strength of this event!”
Ahmad Fuad Bin Md Kasim – General Manager, Tenaga Nasional Berhad
“The training was well presented and concepts were well understood. I feel this event would be an excellent choice for non-finance practitioners who need to
employ decision-making with a financial basis. I found the trainer and the methodology of the training to be the main strengths of the event!”
Mohd Fariz Mohd Zain- General Manager, UMW Advantech
For more information and registration, please contact marketing
: +603 2282 1688
Email : [email protected]
Web : www.kexxel.com
Registration Form
Registration Enquiries
Strategic Finance for Decision Makers
Telephone : +603 2282 1688
WhatsApp : +6011 1633 1600
: [email protected]
21 & 22 February 2019, Singapore
Special Discount Rate
Normal Rate
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Register After 25th January
USD 2,095
USD 2,195
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Unauthorized duplication, redistribution or reproduction of part or all of the content in any form in connection to the event is prohibited without the written consent of Kexxel Group.
For more information and registration, please contact marketing
: +603 2282 1688
Email : [email protected]
Web : www.kexxel.com
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