Native Video ADs
info@mediakart.org
8130599510, 9654560626
NATIVE VIDEO ADs (clickable) : TIKTOK
150B
Monthly video views
31Min
Avg daily time spent
5Times
Clickable still icon, connected to
brand’s TiKTok page
3
Animated icon connected to
brand jingle
4
Avg daily usage
1
2
Profile handle, can be connected
to brand’s Tik-Tok page
Clickable button
NATIVE VIDEO ADs (clickable) : TIKTOK
Full Screen Video Ads, Auto Play mode, Sound On
More immersive video experience, Efficient Brand Story-Telling
Native Format, User Friendly
Higher user acceptance and deep interaction from Multi Touch
Smart Color Optimization
Color of CTA buttons will be smartly adjusted as per the Ad tone
Multiple Objectives Supported
Upto 5 clickable links to re-direct users
Clicking on 1) Profile picture, 2) Nickname, 3) ‘Know More’ button, 4) CTA – ‘Buy Now’ button, can direct users to:
1)
External landing page (Brand website / E-commerce website)
2)
APP download (Google Play or Apple Store)
3)
Internal landing page (Hashtag challenge / video page / music page)
PROMOTE BRAND FAN PAGE / HASHTAG / JINGLE
1
Create
Brand Fan Page
On TikTok
Trend your brand HASHTAG
on TiKTok
2
Trend your brand JINGLE
on TiKTok
3
TARGETING & MEASURABILITY
Targeting traits
& applicable ad
formats
OS
Gender
Network
Android/iOS
M/F
2G/3G/4G/Wi-Fi
With Support For Third -Party M easurement Tools
State & City
31 states, 309 cities
Age
0-17/18-24/25-34/35-44/55+
TIKTOK : MOST DOWNLOADED VIDEO APP IN 2018
120M
Sky-Rocketing User Scale In India
2018 APP Download Ranking
1
Facebook
2
Facebook Messenger
3
UC Browser
4
WhatsApp Messenger
5
SHAREit
6
TikTok
Ranked No.1 in
App Store & Google Play 36M
7
Vigo Video
8
Hotstar
20M
9
Truecaller
10
MX Player
52M
Source: App Annie, 2018
Jun-18
Jul-18
Aug-18
Sep-18
Oct-18
Source: internal data, Jan. 2019 (internal use and client communication only )
Nov-18
Dec-18
Jan-19
RESHAPING VIDEO CONSUMPTION HABITS IN INDIA
Monthly Viewing Minutes of All Users (Jan. 2019)
313.9B min,
91% YoY growth
18.7B
7219%
17.6B min,
133% YoY growth
8.6B min,
410% YoY growth
min
YoY growth
7.6B min,
129% YoY growth
Source: App Annie, Jan. 2018 & Jan. 2019
2.3B min,
180% YoY growth
GRABBING EYEBALLS AHEAD OF OTHER GLOBAL PLATFORMS
Monthly Download in Jan.2019 (mil)
Avg. Session Duration in Jan.2019 (sec)
19.5mil
239sec
14.9
170
126
115
5.5
55
1.8
TikTok
Facebook Instagram Snapchat
Source: App Annie, Jan. 2019
1.0
Twitter
TikTok
Facebook Instagram Snapchat
Twitter
ATTRACTING TRENDSETTING ‘GEN-Z’, IN TIER 1-2 CITIES
70% Gen Z aged 18-24
30% millennials aged 25+
Source: internal data, Feb. 2019 (internal use and client communication only )
TikTok Top10 cities by user scale
1
Mumbai
2
Bengaluru
3
Pune
4
Hyderabad
5
Chennai
6
Delhi
7
Ahmedabad
8
Jaipur
9
Kolkata
10
Indore
POPULAR CONTENT CATEGORIES
Daily life
Acting
Comedy
Singing
Dance
SERVED IN A BRAND SAFE ENVIRONMENT
Guidelines
Our Community Guidelines outline what is and isn't allowed on TikTok.
Content will be analyzed, and removed when it is inappropriate.
Solution
Combine manpower and machine processing to enhance moderation with prompt
reaction and flexible application
Videos uploaded to our platform
Inappropriate Content Category
Nudity or sexual activity
Machine Detection
Child safety violation
Remove or flag the questionable content based on all-round
monitoring with machine learning according to community
guidelines and other safety policies
Harassment or cyberbullying
•
•
Discrimination or hate speech
Harmful or dangerous content
Review potential violations 24/7
Multi-dimensional analysis
Dedicated Monitoring Queue
Our moderation team quickly review & respond to flags
•
•
Promptly respond to flags
Support English & Hindi
Intellectual property infringement
Impersonation, spam, or other misleading content
Ads Displayed
THANK YOU
info@mediakart.org
Anurag Chopra:
8130599510
anurag.chopra@mediakart.org
Nishant Tyagi:
9654560626
nishant.tyagi@mediakart.org