David Roundtree Ms. Saad ENC 1101 10 November 2018 Words and Phrases carry a lot of power A quote by Michael Leppert, “There are many things that contribute to the cultural divisions our nation is experiencing. Nothing is more powerful than our choice of words.” People often say, “Sticks and stones break bones but names never hurt you.” Until words began being misused by televangelist, car salesman and the president of the United States of America on a national level and affecting millions of listeners, words were pretty harmless and their meanings not paid much attention to. Nowadays, every word or phrase spoken has to be analyzed for truth and the context in which it is being used. Words and phrases carry a lot of power and should be used carefully and accordingly by people in powerful positions. The Televangelist uses words and phrases to control the congregation. Some televangelist use words while preaching to instill fear or guilt in certain church members or television viewers. They seem to enjoy using words such as damnation, fiery pits of hell, burned at the stack, ungodly, blasphemer or adulterer. These words are used to instill a sense of guilt, single out certain church attendees and draw division in the church amongst new and old church members and also to solicit monetary offerings. Televangelist use phrases such as “Give all that you got”, “The lord is watching you”, ”Others are in need so give all you can”, “The church fund is getting low”, or “The pastor needs a new car or house.” Televangelist Creflo Dollar once said, “Well, you need to hear about money, because you ain't gonna have no love and joy and peace until you get some money!” A person in such position must be mindful of the power of the words they use and the effect it has on their congregation. Similarly, the car salesman uses words and phrases to manipulate potential buyers. They use big words to entice people to come and check out a car or go on a test drive in one of their vehicles. They will often belch out words to describe the vehicle or current offer that is advertised. Some of these words include phenomenal, outstanding, dependable, rugged, and superb. They tell potential buyers the vehicle has low mileage, new tires, great suspension or brand new rims included. They are often heard referring to pricing as “Extremely cheap”, “Insanely inexpensive”, and “Space age prices”. The Car Salesman uses phrases to manipulate people into buying a new or used vehicle. “Hey! Are you folk’s nuts? I’m telling you, this is the car for you.”; “I’ll even throw in 30 days free towing.”; “I just so happen to have the perfect car for you on my lot right now.” A car salesman uses fast talk and words that the average person doesn’t use or hear on a daily basis to influence potential car buyers into making a purchase. The President of the United States of America uses words and phrases to mislead and control citizens. President Trump uses words to control crowds, manipulate situations, enrage or simply confuse the public. He has been heard repeatedly misusing words or just blatantly saying idiotic words that make no sense such as Big league, covfefe, the cyber, MAGA. He is infamously known to refer to ethnic groups of people as The Blacks, The Gays, The Muslims or The Hispanics. The news media has even been called “Fake News” and told they are reporting “Alternative Facts”. The President use phrases at large crowds to gain support for his base and upset other groups of people. He has been recorded on television saying, "Why do we want all these people from 'shithole countries' coming here?" or "Despite the constant negative press covfefe." His main and most used divisive phrase is “Let’s Make America Great Again.” The president’s use of these words and phrases has caused turmoil and upheaval among certain citizens and he does not recognize or care about the power of his speech or its effects. Whether words or phrases come from a televangelist, car salesman or the President of the United States, power is reserved in the usage at various times and places. A kind word can brighten someone’s day, while a negative or demeaning word or phrase can put a damper on someone’s day or lead to social issues. Words and phrases carry a lot of power and should be used carefully and accordingly by people in powerful positions.