Article Marketing is an advertising plan for businesses to write short articles that relate to their industry. The articles are released for free as a way to get more customers and increase the business credibility. You will be given many tips about article marketing that you can use in improving your company. Knowing that your product or service has worked for another customer makes a potential customer more likely to buy it. Encourage this exchange of experiences by adding a section to your site that includes testimonials about your products. Choose your topic based on your audience. Remembering your target market is the best thing to do when choosing what it is you want to write about. Make sure the topic you choose is not only of interest to you, but also to those you are trying to appeal to the most: your readers. Become an "expert". Research and write about topics that are related to each other to become the go-to person for a specific subject. Your audience will learn to trust your advice, and continue returning to your articles. They are also more likely to buy products recommended by someone they consider to be well-versed. Never use too many keywords in your article. Limit your usage of a keyword to five occurrences within an article. More than that has the potential of causing readers to leave your page. Stay with less than five times to make sure that you do not overdo it, and your readers will be much more happy. You have been given a lot of information about article marketing in this article. You can now take this advice and help your business improve it's overall income level. Remember to remain calm, and let time work for you. You will not succeed if you are always rushing into things without thinking first.