How Does Location-based
Advertising Help Boost Your
In-store Visits?
1530
Aug 2019
www. leap.ooo
Many retail businesses are experiencing the benefits of location based advertisements and achieving
success for their online store. These ads have helped them to increase the traffic and enhance
customer engagement giving a boost to their overall digital presence. So, does customized locationbased advertisements can increase in-store visits, too?
A location-based ad helps retailers to pinpoint the physical location of the consumer through their
mobile devices and send messages related to offers that drive them to the store. In a recent survey
conducted by the data platform Factual, many retailers have experienced benefits like positive
customer experience, effective campaigns, and better targeting accuracy by personalizing ads with
location data. Over 90% said that doing so has also increased their understanding of audiences.
Data from 451 Research and PlaceIQ found that 57% of multichannel marketers said consumer
location data, used to measure lift in-store visitation, is the most important type of data used to
gauge marketing performance.
So, how do location-based ads help to boost in-store visits?
While creating a strategy for boosting in-store traffic, it is very important to focus on your customer
base and target audience. Thereafter, look for ways to differentiate from your competitors while
remaining relatable and relevant to your target customers.
If you have a brick & mortar store use location-based targeting and send customized offers to people
from specific areas. It encourages them to visit your store and even make a purchase from your
store.
Now, let us understand where to target? Though It is simple. The only thing needs to research about
is which areas can provide promising opportunities. For example, if you’re seeing an increase in
customers from a specific area, you can send mobile ads to people in that location. You can also
create a strategy to attract previous customers in nearby cities by offering exclusive coupons and
offers to get them back into the store.
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How Does Location-based Advertising Help Boost Your In-store Visits?
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Tips for Creating Location-Based Ads
While there are many ways to incorporate location-based advertising that can lure shoppers to visit
your store, there’s likely some out-of-the-box strategies you must be missing out on. These tips can
increase your success and provide the next level shift to your marketing efforts.
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Apply Geofence: Geofencing is a location-based service in which an app or software uses
GPS, RFID, Wi-Fi, or cellular data to define geographical boundaries. It creates a virtual
boundary where brands can target their customers.
Enhance mobile ads: 49% of in-store purchases are influenced by digital interactions – over
half of which take place on mobile, according to a recent report of the Facebook business.
Therefore, brick-and-mortar retailers must evolve their campaigns to match the pace with
the growing trend of mobile-first and reach maximum people with the product information.
Targeted Locations: Since people are more likely to buy from a store that’s near where
they’re located, keep your target locations close. You also want to make sure you consider
other customer location data, like where they shop and where they’re from, to discover
other areas that you should target.
Frame Right Message: Having the right messages is one of the most important things you
need for a successful location-based ad. Something as simple as customizing each ad to
address specific pain points and customer interests can provide better opportunities to
attract customers and drive store visits.
Integrating Location-Based Ads for Retail Stores
LEAP connects business-to-consumer touch-points like a point of sales systems with marketing
efforts. It is a platform for collaboration and integration of location-based services, analytics,
positioning, etc. to improve consumer engagements through advertising and marketing modules.
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LOCATION-BASED ADVERTISING – Locate & connect with potential Consumers
TARGETED MARKETING – Tactics to reach your target audience
PRODUCT PROMOTIONS – Right content with the right context
ESTABLISH VALUE-ADDED CHANNELS – Build up lifetime Consumer value
CONSUMER ENGAGEMENT – Interactive ways to engage with consumers
If you’re looking to improve your reach, attract new customers, and most importantly, boost your
in-store visits, location-based ads can be an ideal solution for your business.
Get in touch with the experts at LEAP for more information about the benefits of location-based ads
and how we can help you drive conversions and sales in-store.
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How Does Location-based Advertising Help Boost Your In-store Visits?
WWW.LEAP.OOO
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How Does Location-based Advertising Help Boost Your In-store Visits?
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