Marketing
https://www.youtube.com/watch?v=a-nzY-pAtWg
What is marketing?
The action or business of
promoting and selling
products or services,
including market research
and advertising.
Producer
market
Terms to
learn
Industrial
market
Social
marketing
Market
orientation
Product
orientation
Commercial
marketing
Characteristics
of a market
Market size
Customer base
Barriers to entry
Competition
Geographic
characteristics
Market growth
rate
Seasonal and
cyclical
characteristcics
Project
• Research on any one company or product that is failing
• Gather data to support the fact that there are chances of drop in sales
• Device marketing strategies to revive the product - 4 Ps
• Present to the panel how your strategy will be effective
• Show projected financial results
• Show projected sales
• Use at least two tools to show the effectiveness of the strategies
Market share
Market share is the proportion of total sales for an industry, product category, or individual
product that a single company has.
Marketing
objectives
•
•
•
•
•
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Increase sales
Higher market share
Increased market leadership
Improve product and brand awareness
Developing new products
Enhanced brand perception
Changing consumer preferences
Evolving
marketing
strategies
Shorter product life cycles
Internet and mobile technologies
Competitive rivalry
Globalization
Marketing ethics
Product
misrepresentation
Exploitation of
weaknesses
Confusion
marketing
Unsubstantiated
claims
Health fraud
Pester power
Travel fraud