Product-countryimage_China
H2a
Consumer
Ethnocentrism
H2c
H2b
Brand
Attitude_China
H2d
Purchase
Intention_China
H3b
Brand
Attitude_America
H3d
Purchase
Intention_America
H1a
Cosmopolitanism
H1b
Consumer
Xenocentrism
H3a
H2c
Product-countryimage_America