Uploaded by 奚嘉伦

Model

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Product-countryimage_China
H2a
Consumer
Ethnocentrism
H2c
H2b
Brand
Attitude_China
H2d
Purchase
Intention_China
H3b
Brand
Attitude_America
H3d
Purchase
Intention_America
H1a
Cosmopolitanism
H1b
Consumer
Xenocentrism
H3a
H2c
Product-countryimage_America
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