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Ravi Agarwal (1)

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Ravi Agarwal
CONTACT NO. : +91-9619444010 ~ E-MAIL: [email protected]
CAREER SUMMARY
 4 years experienced ADTECH expert and developed strategic insights for some of the leading
BFSI, Education, Automobile and Entertainment players
 Highly proficient in Google AdWords, Google Analytics, Facebook Ads, Twitter Ads, BingAds,
YouTube (CPV) and Microsoft Office Suite
 Leading a team of 9 in developing digital marketing strategies
 Have earned numerous performance-based client appreciations with exceptional record of
delivering cost effective, high performance business demand
PROFESSIONAL EXPERIENCE
Business Manager at Performics.Convonix, Mumbai (Oct’17 – Present)
Client
Technologies
Accountability
: HDFC Bank, FCA (Fiat Chrysler Automobiles)
: Google AdWords & Analytics, AMO, Facebook, Twitter, YouTube, Bing
: Developing day-to-day internet marketing strategies & ensuring
meeting deadlines of the project. Mentoring sub-ordinates and ensuring
implementation & optimization of digital campaigns through varied
channels for banking products
Associate – Biddable Media at Performics.Convonix, Mumbai (March’16 – Sep’17)
Client
Technologies
Accountability
: FCA (Fiat Chrysler Automobiles), Franklin Templeton
: Google AdWords & Analytics, Facebook, Twitter, YouTube, Bing
: Account Strategy & Expansion, Media Planning and Budgeting,
Campaign strategy and Execution, Account Optimization & Reporting,
End to end data Analysis (LMS & Google Analytics) for performance
improvement & Optimization, Building Decks for Pitches, Daily Client
Relationship Management, Managing a team of 2-3 People
Search Engine Marketing Manager at Grey Group, Mumbai (March’15 – Feb’16)
Projects:
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GoAir SEM Campaign.
HubTown SEM Campaign. – SEM + Media Buying (Branding + Lead Gen).
Epic Channel – YouTube, Facebook, SEM, and Show Launch Campaign(Branding)
BSLMF – SEM Campaign + Media Buying – (Branding + Lead Gen)
Lifes a Party - Facebook Campaign – (Branding)
Adobe - Media Buying & Facebook Post Engagement ads – (Branding)
SaintGobain SEM Campaigns – (Branding)
Worked on Various client pitch (Abbott SEM & SEO Campaign, BSLMF SEM
Campaign, Exide Life Insurance SEM Campaign, vivo mobiles).
Digital Marketing Executive at ITM Groups, Mumbai (Jan’14 - Feb’15)
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Accountability : All Paid Ads on Google, YouTube and Facebook for UG & PG
Courses, Sitemap creation for Website renovation of www.itm.edu &
www.itmuniversityonline.org, Content strategies for Social Site Pages,
coordinating with vendors for Affiliate campaigns, giving leads feedbacks to
vendors, report making and analysis.
Visiting faculty of Digital Marketing at ITM B-School – (Sept’16 to Present)
ACHIEVEMENTS
 “Video Jedi” Award by Google for running successful YouTube for Action Campaign
 Case study launched by Facebook for Successful launch of Jeep Compass
(https://www.facebook.com/business/success/jeep-india)
 Awarded as Top Intern during MBA internship at “Brand Saloon”
 Committee Head of Social team during MBA
SKILLS & COMPETENCES
 Proficient in Google AdWords, Google Analytics, YouTube (CPV), Microsoft BingAds, Facebook
ads, Twitter ads, Microsoft Excel, Microsoft PowerPoint and Microsoft Word
 Moderate knowledge of AMO, SEO & Media Buying
 Languages: English, Hindi and elementary working proficiency with Marathi
ACADEMICS
 Masters in Management Studies in Marketing, ITM Business School 2014
Secured CGPA – 4
 Bachelor of Physics, Tilkamanjhi University Bhagalpur in 2011 – 1st Class
 12th (HSC) from Bhagalpur National College, BSEB Patna, Bihar 2008 – 2nd Class
 10th (SSC) from Gyanda High School, BSEB Patna, Bihar 2006 – 1st Class
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