BUS 230
Section
3 credits730
Entrepreneurial Mindset
Summer 2018
Online
Forrest S. Carter, PhD
Assoc. Professor of Marketing
Faculty Director-Burgess Institute of Entrepreneurship & Innovation
Business College Complex
632 Bogue Street, Office N320
carterf@msu.edu
@Mindset230
517-432-6396
Online Office Hours: Tuesdays at 9:00 pm
Office Hours: By appointment
COURSE DESCRIPTION:
‘Disruptor’, ‘job creator’, ‘conqueror of chaos’, ‘creative destroyer’, ’innovator’ ‘risk
taker’, ‘the new rock stars or champions of commerce’, these are but a view of the names
given to entrepreneurs. Entrepreneurship is widely discussed and taunted, but not widely
understood. This course takes the view that ‘entrepreneurship’ is an activity that involves
the discovery, evaluation, and exploitation of opportunities to either solve some problem,
or bring about some desired change, regardless of available resources. Thus at their
core, entrepreneurs are “change agents”. They may change1:
o what product or service individuals or organizations use;
o how an individual or organization operates;
o what factors combine to produce some product, service, or desired result;
o who benefits from some product or service; and
o where or when some product, service, or methodology is used.
This course focuses on two aspects of the entrepreneurial experience. The entrepreneurial
mindset, and the venture creation process.
Mindset:
An entrepreneurial mindset is the psychological makeup, or way of
thinking that drives an individual to passionately seek out, and be able
to recognize new opportunities in the midst of change, disruption, or
uncertainty; and that gives them the discipline, discernment, adaptive
execution and relationship building skills to create something of
value2.
1
Drucker, Peter, (2006) Innovation and Entrepreneurship, Harper Business, New York.
Based on discussion from 2000, Gunther McGrath, Rita and Ian MacMillan, The Entrepreneurial Mindset: Strategies for Continuously
Creating Opportunity in an Age of Uncertainty, Harvard University Press, Boston, and pg2. 2-4.
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1
Those who succeed in entrepreneurial endeavors often attribute much of their success to
this way of thinking and behaving. Certain aspects and attributes of this mindset can be
learned and are at the core of this course.
Venture
Creation:
A venture refers to an organization, pursuit or cause. The
organization can be non-profit or for profit. It can be social or
commercial. Inherent in the definition of the term is the implication
that the organization, pursuit, or cause is surrounded by some degree
of risk or uncertainty.
Note! This definition broadens the concept beyond a for-profit business. All ventures
move through the stages of creation, management, maintenance, and demise. This course
focuses on the creation stage, but the creation of any endeavor and not just a business.
There is no formula that guarantees success for some startup venture, but those who have
found success tended to follow a series of steps which if duplicated can greatly enhance
the probability of a venture’s success. These steps are also at the core of this course.
Specifically, in this course students will learn:
o to recognize the characteristics and behaviors generally attributed
to individuals who are deemed to be entrepreneurial minded;
o methods and procedures that they can practice to enhance their
own entrepreneurial mindset; and
o the basic steps required for successful venture creation.
Entrepreneurship is inherently associated with starting a business. An entrepreneurial
mindset however is inherent to starting or innovating any venture or activity. It has
become a critical ‘soft-skill’ for all types of professional endeavors. Some would describe
our current environment as being in the midst of an entrepreneurial revolution as the
information age has given way to the entrepreneurial age.
This course will not teach everything needed to start a venture or a business, but it will
lay a solid foundation for getting started, and understanding what it takes to be
entrepreneurial minded. Thus the course is appropriate whether one aspires to own a
business, start a nonprofit organization, lead a civic cause, or simply live life in a way
that allows them to be the change in the world that they seek.
COURSE MATERIALS (Required)
The assigned reading material for this course comes from three sources: the selected texts
(listed below), articles from professional journals or business periodicals, and articles or
video links on the internet. The assigned texts are all available in a Kindle format or as
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inexpensive paperbacks. All other material will be made available on the course website,
or directly through the computer links provided in this syllabus.
{ER}= Entrepreneur Revolution: How to develop your entrepreneurial Mindset and Start
a Business that Works, Daniel Priestley. Capstone, 2013. {Kindle indicates it takes 3.5 hours to
read}
{CC}= The Creator’s Code: The Six Essential Skills of Extraordinary Entrepreneurs,
Amy Wilkinson. Simon and Schuster, 2015. {Kindle indicates it takes 4.5 hours to read}
{BT}= How To Be A Brilliant Thinker: Exercise Your Mind and Find Creative
Solutions, Paul Sloane. Kogan Page Publishers, 2010. {Kindle indicates it takes 3.2 hours to read}
{EM}=The E-Myth Revisited, Michael E. Gerber. Harper Collins Publishers, 2009.
{Kindle indicates it takes 4.5 hours to read}
{PB} PackBack Questions: Discussion Forum
PackBack Questions
To gain access to Packback Questions:
1. Navigate to https://Packback.co/questions and click “Register as a new student”.
Note: If you already have an account on Packback you can login with your
credentials.
2. Make sure to register with your MSU NetId email address (the one ending in
‘@msu.edu”), and first name and last name.
3. Click “Join a new Community” and then enter our class community’s access code into
the module on your dashboard.
4. Our Community access code is: 8A3BC7C6-617B-AB23-A500-7AEC2F60E181
5. Follow the instructions on your screen to finish your registration.
COURSE STRUCTURE
This course is completely online and delivered on the D2L platform. The course has fourteen
modules (weeks), organized into three sections. A module corresponds to the two class sessions
one would have in a week if this were a regular in-classroom format. Each module has either a
structured reading assignment, short video lesson, or both, and an assessment (quiz).
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Graded Course Activities
Course Activity
# of
#
Activities Required
14
10
13
10
2
2
**
No
Class Participation (Packback Discussions)
Module (Weekly) Quizzes
Experiential Learning Assignments
Extra-Credit
Total
Points per
Activity
30
20
250
Varies
Total
Points
300
200
500
Varies
1,000
At its core, this course is a directed readings course to help one chart their own path towards
entrepreneurial thinking and activity. It is important that the readings and assignments not only be
absorbed, but also applied. The assignments and quizzes can be completed as fast as you may wish
to go, but they must be completed in sequence. That is, week three’s readings, lectures, and quiz
cannot be completed before week two’s, and week two’s cannot be completed before week one.
While you can move ahead (except for the Packback assignments) you cannot get behind. At least
one attempt of a quiz must be completed by its due date. One’s second attempt though may be
submitted after the due date in order to correct any short answer questions.
The Packback exercises on the other hand must be done weekly (again it is the best 9 out of 13
with exercise 14 required of everyone resulting in 10 out of 14).
GRADING SUMMARY
Class Participation
Weekly Quizzes
Experiential Learning Exercises
TOTAL
300
200
500
1,000
(103 @ 30 points each)
(10 @ 20 points each)
( 2 @ 250 points each)
Letter Grade
Points4
Performance
A (4.0)
900 to 1,000
Excellent Work
B+ (3.5)
850 to 899
Nearly Excellent Work
B (3.0)
800 to 849
Very Good Work
C+ (2.5)
750 to 799
Good Work
C (2.0)
700 to 749
Average Work
D+ (1.5)
650 to 699
Poor Work
D (1.0)
600 to 649
Very Poor Work
F (0.0)
0 to 599
Failing Work***
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Note there are 14 class participation (Packback) assignments. Assignment 14 is required of everyone, so you must complete at least nine
of the remaining 13. There is no extra credit for completing more than 10.
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4
Points are rounded up to the nearest integer. In a course this size, there is always someone who is one point from a desired grade point. Once final grades are posted in
May they are final. There will be no accommodations no matter how close to a grade cut off, or what the circumstances might be
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GRADING SPECIFICS:
There is still some doubt about whether entrepreneurship can be taught, although not as
much as in the past. There is even more doubt about whether a person can be taught on
how to have more of an entrepreneurial mindset. Although I believe both can be taught
and learned, they cannot be learned passively. As it is with any muscle, when it comes to
strengthening our brains or changing our mindset, the old adage “No pain, No gain” is
very, very true. If you truly seek to get something out of this course beyond a grade, you
will have to make a conscious decision to challenge yourself. To have the courage to
constantly push yourself to uncomfortable situations and experiences outside your
comfort zone; and to have the discipline not to just study the readings in order to
regurgitate facts on a quiz or report, but to apply with surgical precision to your own life.
Thus the course is as much motivational and directional, as it is instructional. Its focus is
as much (if not more) on helping students master themselves and their thinking, as it is on
the mastery of some content area.
Class Participation:
Class participation is based on students’ activity on the
PackBack platform. PackBack is a discussion forum which promotes curiosity and
discussion, but also allows those discussions to be evaluated in terms of how interesting,
well-constructed, and thought provoking they are. https://vimeo.com/164660639. Class
participation will count towards 30 percent of your final grade (best 9 out of 13
assignments @ 30 points per assignment and a required assignment 14 @ 30 points). In
order to receive class participation points each week, you will be required to post one
question, answer three questions, and assigned your five sparks (you can assign to five
different posting, assign five to one posting, or any combination in between) to those
postings you find most interesting or informative. One of the three questions you must
answer is the question featured by the course professor for that week. The other two
questions can be any one of those posted by your classmates. Questions posted do not
have to be relevant to subject matter specific to the course or the readings of that week.
The question you post can be on any entrepreneurial related topic that is of interest to
you. The question featured by the professor may have a variety of focus areas as well, but
normally they will have one of the following formats.
Format of Packback Question
Featured by Professor: 1.
For each assigned reading provide a short summary of
the three main points you learned from that that item.
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2.
Synthesize the set of readings and viewings for a
particular week in terms of what concepts they have in
common and that reinforce one another, and also point
out where they may conflict.
3.
Identify two concepts, suggestions, or examples you
encountered in the readings and viewings that you plan to
incorporate into your own personal entrepreneurial
journey, and explain why.
The course assignments and the Packback discussions are meant to be extremely
introspective, especially question three above. Believing the anonymous quote “If you
write it down it will happen” you are encouraged to go into detail on how you will apply
the lessons learned from the readings to your own lives and in changing your own
mindsets.
Before you start posting, be sure to read the Community Guidelines found in the tutorial on
Packback. If your post doesn’t follow the Packback Community Guidelines, there is a chance it
will be removed and you won’t receive points for that post. Adhering to these guidelines is critical
to maximizing the curiosity points your post receives.
There will be a Sunday 11:59 PM deadline for submissions in your community each week.
Assignment 14 is required of everyone, so you must complete at least nine of the remaining 13.
There is no extra credit for completing more than 10.
Each week, we will post comments about the discussions from Packback and recognize the top
curiosity point getters, and the top star recipients.
Weekly Quizzes: It is desired that you be equipped with both the mindset and the methodological
tools to be able to turn your ideas into reality and have a basic understanding of the venture startup
process, and what it takes to be a successful entrepreneur (in terms of any venture startup, not just
a business). To this end the quizzes are designed to insure you spend an adequate amount of time
and attention to absorb the material presented in the readings and web links. You should read or
view the assigned material before viewing the associated video lecture. At that point you would
complete the associated quiz. These quizzes consist of a variety of question formats (multiple
choice, true/false, fill-in-the-blank, matching, and short essay. You will be told whether your
respective answer is correct or not, and you will have up to two tries (or submissions) to provide
the correct answer. There will be no quizzes excused or extensions given beyond their due dates.
Again as stated above, at least one attempt of a quiz must be completed by its due date. One’s
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second attempt though may be submitted after the due date in order to correct any short answer
questions.
Experiential Learning Exercises:
Entrepreneurship for the most part is a full contact
sport. Entrepreneurs must engage, they must act. Like driving, the classroom can
facilitate learning the rules of the road, but only getting behind the wheel and actually
driving can facilitate mastering navigation of the road. Even though this is an online
course, students will be expected to engage in experiential learning activities.
These experiential learning exercises (or homework) are assignments that span the entire
course. Detailed instructions for each of these assignments will be provided on the course
website, but a general overview is provided below.
Mindset Engagement
As we said above, entrepreneurship is
a contact sport, and two of the most critical aspects of having an
entrepreneurial mindset is the ability to engage people and network, and
the patience to engage the community or the environment related to the
passion or problem they wish to address. All of the development steps
from idea generation to successful product launch requires the
entrepreneur to totally immerse themselves in the passion they are
trying to pursue, the problem they are trying to solve, the market they
are trying to service, the industry and environment they are trying to
compete in, and/or the competitors they are trying to compete with.
You will be required to write a report on an interview with a successful
entrepreneur that you do not currently know or have any relationship or
contact with who has appeared in a national media outlet as a result of
their startup success or has a huge social media following as a result of
their entrepreneurial insights. The nature of this report and interview
should be as follows:
Over the first few weeks of the course several characteristics or
aspects of having an entrepreneurial mindset will be identified.
You should identify the characteristic or characteristics you feel
is most important for you to work on, or for you to incorporate
more into your life. Your interview write up should also provide
an explanation of why you selected that characteristic or
characteristics.
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You would then identify the entrepreneur that meets the
conditions above and that you feel exemplifies or embodies the
entrepreneurial mindset characteristic or characteristics you
selected.
Finally you will establish contact and conduct an interview
about what that entrepreneur thinks most determines an
entrepreneurial mindset, what challenges that entrepreneur faced
and overcame in general, and how they came to exhibit the
characteristic or characteristics you selected. An example of this
assignment is given in https://venturewell.org/determiningentrepreneurial-mindset/ , and the entrepreneurial case studies in
the text {CC}, and especially “Ten Mindsets of Successful
Entrepreneurs”.
The interview portion of your report will be posted on D2L so that the
entire class can benefit from the insights provided.
Ideation.
Along with the ability to engage, another factor at the
core of having an entrepreneurial mindset is the ability to create some
value that can exploit an identified opportunity. You will be asked to
develop a product or service for a new business that addresses your
passion or solves some problem you have identified in the marketplace
or in society. In addition to identifying this opportunity, and proposing
a solution, you will be required to validate the commercial or social
viability of your solution using: The GE attractiveness-competitiveness
grid, a market validation methodology, a market engagement
methodology called ‘pain analysis’, and idea mapping. Finally you will
be required to produce a 2 minute video of your elevator pitch for your
idea.
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SYLLABUS5
“Most of what you hear about entrepreneurship is all wrong. It is not magic; it’s not
mysterious; and it has nothing to do with genes. It is a discipline and, like any discipline, it
can be learned”. Peter Drucker, Innovation and Entrepreneurship
Part 1- The Entrepreneurial Mindset
“I was seldom able to see an opportunity until it had ceased to be one” Mark Twain
Week Date
01
5/14 Class Agenda: Overview of Course & Formation of Groups
Learning Goals: 1. Course Mission/Goals
2. Implications of an Entrepreneurial Revolution
3. Definition of Entrepreneurial Mindset
Video Lecture:
Welcome: “Mindset on our Minds” Parts 1 & 2
Assigned Materials: “Are Entrepreneurs Born or Built?”
“Definition of Entrepreneurial Mindset”
An Entrepreneurial Mindset for Corporate Success
“How to Cultivate an Entrepreneurial Mindset”
Text:
{ER}: Chapters 1 – 7 & ‘Case Studies of Entrepreneur Revolutionaries’
Quiz One Due: 5/20 at midnight
Packback Assignment One Due: 5/20 at midnight
02
5/21
“Week Agenda:
Learning Goals:
Elements of an Entrepreneurial Mindset
1. Importance of an Entrepreneurial Mindset
2. Characteristics of an Entrepreneurial Mindset
3. Can Entrepreneurship Be Taught
Video Lecture:
The Entrepreneurial Revolution
Assigned Materials: “Needed An Entrepreneurial Mindset”
“The Entrepreneurial Mindset”
“Ten Mindsets of Successful Entrepreneurs”
“12 Characteristics of a Highly Successful Entrepreneurial Mindset”
Text:
{ER}: Chapters 7 – 15
Quiz One Due: 5/27 at midnight
Packback Assignment One Due: 5/27 at midnight
5
Course can be completed at student’s own pace, but it must be done in sequence.
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Part 1- The Entrepreneurial Mindset Continued
WEEK DATE
03
5/28
Week Agenda:
Learning Goals:
Developing An Entrepreneurial Mindset
1. Strategies to Develop an Entrepreneurial Mindset
2. Elements of New Business Paradigm
Video Lecture:
Getting the Right Mindset
Assigned Materials: “The Heart of the Entrepreneur”
Success Secrets for Young Entrepreneurs
“How to Develop an Entrepreneurial Mindset”
“How to Embrace an Entrepreneurial Mindset”
Text:
{CC}: Chapters 1 – 6 & Conclusion
Quiz Three Due: 6/03 at midnight
Packback Assignment Three Due: 6/03 at midnight
04
6/04
Week Agenda:
Thinking Like an Entrepreneur Part 1
1. the Need for Thinking Differently
2. Elements of New Business Paradigm
3. Types of Thinking
Video Lecture:
Getting the Right Mindset
Assigned Materials: “7 Ways Successful Fulfilled People Think”
Success Secrets for Young Entrepreneurs
“Introduction to Creative Thinking”
Text:
{BT}: Chapters 30 and 1 – 5
Learning Goals:
Quiz Four Due: 6/10 at midnight
Packback Assignment Four Due: 6/10 at midnight
05
6/11
Week Agenda:
Learning Goals:
1.
2.
Assigned Materials:
Text:
Thinking Like an Entrepreneur Part 2
the Need for Thinking Differently
Elements of New Business Paradigm
“How to Think Differently and Why”
{BT}: Chapters 6 – 11
Quiz Five Due: 6/17 at midnight
Packback Assignment Five Due: 6/17 at midnight
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Part 2- The Ideation Process
“Innovation is not the product of logical thought, although the result is tied to logical structure.” Albert Einstein
Week Date
06
6/18 Week Agenda:
Learning Goals:
Ideation Part One
1. Defining Ideation
2. Methods for finding Voice of Customer
2. The Concept of Value Creation
Video Lecture:
Ideation
Assigned Reading:
“What Motivates Us”
“6 Characteristics of Truly Creative People”
”Lessons Learned From Steve Jobs”
“Ideation”
“Opportunity & Idea Modeling”
Text:
{BT}: Chapters 12 – 17
Quiz Six Due: 6/24 at midnight
Packback Assignment Six Due: 6/24 at midnight
07
6/25
Week Agenda:
Learning Goals:
Ideation Part Two
1. Distinguishing Engagement from Marketing Research
2. Explore Concepts of Creative Thinking
3. Distinguishing Opportunities from Ideas
Video Lecture:
The Importance of Engagement
Assigned Reading:
“How to Get Your First Great Idea”
“Where Do Good Ideas Come From”
“The Brain Advantage”
“You Must Have a Beginners Mind”
Text:
{BT}: Chapters 18 - 23
Quiz Seven Due: 7/01 at midnight
Packback Assignment Five Due: 7/01 at midnight
11
Part 2- The Ideation Process Continued
WEEK DATE
08
7/02
Week Agenda:
Learning Goals:
Ideation Part Three
1. the Concept of Meaning
2. The Importance of Execution
Assigned Reading:
“Stop Killing Your Ideas”
“Seven Steps to Creating Value”
“The Innovation of Meaning”
“The Art of Innovation”
“The Idea Myth”
Text:
{BT}: Chapters 24 – 29
Quiz Eight Due: 7/08 at midnight
Packback Assignment Eight Due: 7/08 at midnight
Part 3- The Venture Development Process
“Small opportunities are often the beginning of Great Enterprises.” DEMOSTHENES
WEEK DATE
09
7/09 Week Agenda:
Learning Goals:
The New Business Paradigm
1. Understanding the Implications of the New Business Paradigm
2. The Steps in the Basic Business Development Process
3. Distinguishing Business Model from Business Strategy
Video Lecture:
The Venture Development Process
Assigned Reading:
“What is the New Paradigm of Business”
“Turning Entrepreneurship Upside Down”
“Business Model”
“Business Model Innovation”
Text:
{EM}: Chapters 1 – 9
Quiz Nine Due: 7/15 at midnight
Packback Assignment Nine Due: 7/15 at midnight
MINDSET ENGAGEMENT ASSIGNMENT DUE 7/15
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Part 3- The Venture Development Process Continued
WEEK DATE
10
7/16 Week Agenda:
Learning Goals:
Opportunity Analysis Part 1
1. The Definition of an Opportunity
2. How to Recognize an Opportunity
3. The Role of Situation Analysis & Market Assessment
Video Lecture:
Opportunity Analysis Part 1
Video Lecture:
GE Attractiveness-Competitiveness Matrix
Assigned Reading:
“A Theory of Opportunity Analysis and Identification”
“The Different Levels of Pain”
“The GE Model”
Text:
{EM}: Chapters 10 - 19
Quiz Ten Due: 7/22 at midnight
Packback Assignment Ten Due: 7/22 at midnight
11
7/23
Week Agenda:
Learning Goals:
Video Lecture:
Assigned Reading:
Opportunity Analysis Part 2
1. Finding Customer – Market Fit
2. Market Validation
Opportunity Analysis Part II
“Market Validation”
“Opportunity Analysis”
“Are Opportunities Recognized or Constructed”
Text:
Quiz Eleven Due: 7/29 at midnight
Packback Assignment Eleven Due: 7/29 at midnight
12
7/30
Week Agenda:
Learning Goals:
Video Lecture:
Assigned Reading:
Text:
The Customer Development Process
1.
2.
3.
4.
Understand the Importance of Solving a Problem
Learn the Steps in the Customer Development Process
Learn about the process of conducting a Feasibility / Market Validation Study
Introduce the concept of Risk Mitigation
The Customer Development Process Part 1
The Customer Development Process
The Customer Development Methodology
Speaking on the Customer Development Process
{AI}: Chapters 21 – 32
Quiz Twelve Due: 8/05
Packback Assignment Twelve Due 8/05
13
Part 3- The Venture Development Process Continued
WEEK DATE
13
8/06 Week Agenda:
The A.B.C.s of Pitching
Learning Goals: 1. Learn why pitching is important for the entrepreneur
2. Learn the different types of business pitches
3. Gain some practice at pitching
Video Lecture:
The Art of the Pitch
Quiz Thirteen Due: 8/12
Packback Assignment Thirteen Due 8/12
IDEATION ASSIGNMENT DUE 8/12
14
8/13
Week Agenda:
Pitch Competition
Packback Assignment Fourteen Due 8/15 [This is required of everyone]
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COURSE POLICIES:
Important Dates to Remember:
The course grade is based on 10 of the 13 module (weekly) quizzes, 10 of the fourteen Packback
assignments, the two experiential learning exercises, and extra credit assignments. Module
(weekly) quizzes can be completed at any time within the following mandatory dates as long as
that module’s prerequisite materials have been completed.
Mandatory Completion
Dates:
Assignment
5/20
Quiz one & class participation assignment one
5/27
Quiz two & class participation assignment two
6/03
Quiz three & class participation assignment three
6/10
Quiz four & class participation assignment four
6/17
Quiz five & class participation assignment five
6/24
Quiz six & class participation assignment six
7/01
Quiz seven & class participation assignment six
7/08
Quiz eight & class participation assignment eight
7/15
Quiz nine & class participation assignment nine
7/22
Quiz ten & class participation assignment ten
7/29
Quiz eleven & class participation assignment eleven
8/06
Quiz thirteen & class participation assignment thirteen
8/13
Class participation assignment fourteen
Location
D2L & Packback
D2L & Packback
D2L & Packback
D2L & Packback
D2L & Packback
D2L & Packback
D2L & Packback
D2L & Packback
D2L & Packback
D2L & Packback
D2L & Packback
D2L & Packback
Packback
All dates and assignments are tentative, and can be changed with notice at the discretion of the
professor. The table below shows major course events, and the dates on which they occur.
Course Event
Course Appears on D2L
Late Enrollment Fee of ($50.00)
Open Add Period Ends (8:00 pm)
Last Day to Drop with Refund (8:00 pm)
Middle of Term
Late Enrollment Fee of ($100.00)
Last Day to Drop with no Grade Reported
(8:00 pm)
Classes End
Final Grades Posted on or Before
15
Date
5/14/18
5/14/18 – 6/29/18
5/18/18
6/06/18
6/29/18
6/29/18 – 8/14/18
6/29/18
4/27/18
8/20/18
Attendance Policy:
As an online course, attendance is not applicable, but the mandatory completion dates are. Students
that have cause to miss a mandatory date due to university approved activities or personal
emergencies can have these dates extended, but arrangements must be made prior to the mandatory
date in question. Extended time will also be provided to those with approved VISAs from RCPD.
The operative word here is ‘extended time’ (a week or more). There is amble time to complete a
particular section, students should not put themselves in a position where loss of a day or weekend
for whatever reason prevents them from completing all of the work they had planned to do in the
day or two before a mandatory date.
Extra Credit Policy:
For time to time there will be extra credit opportunities. Some related to the application of course
concepts, and others related to participation in the marketing department’s subject research pool.
The points on these assignments will vary based on the ‘difficulty’ of the assignment. These
assignments will be time sensitive. Everyone will have the opportunity to participate, but they must
be done within the designated time period. No exceptions.
Grades of "Incomplete":
An I-Incomplete grade will be given only when:
(a) the student has completed at least 85% of the term of instruction, but is unable to
complete the class work and/or take the final examination because of illness or other
compelling reason;
(b) the student has done satisfactory work in the course; and
(c) the student, in the instructor’s judgment can complete the required work without
repeating the course.
The required work must be completed, and a grade must be reported to the Office of the Registrar,
no later than the middle of the student’s next semester in attendance (summer session excluded) if
that semester is within one calendar year following receipt of the I-Incomplete.
Additional Policies:
Email:
In order to expedite responses to questions or concerns expressed through email. The
broadmarketinghelp@gmail.com should be used. Topics such as small clarifications on course
content, grading issues, assignments, special permissions, and problems with D2L should be
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handled through this site. More substantial questions on course content should be handle through
office hours. This site will be monitored daily and a response sent within 36 hours. If an issue
requires the professor’s attention, then notification of the issue being sent to the professor will be
sent within this 36 hour window and a response from the professor received with 50 hours.
The All-University Policy on Integrity of Scholarship and Grades:
All participants in this class are held to the standard set by MSU’s Policy on Integrity of
Scholarship and Grades. The policy can be read in full at the MSU Ombudsperson’s website
(http://splife.studentlife.msu.edu/regulations/selected/integrity-of-scholarship-and-grades)
Eli Broad College of Business Honor Code:
In addition to MSU policies, all students are expected to comply with the Broad College
Undergraduate Honor Code (see the code on the Broad College honor code website:
https://uas.broad.msu.edu/college-policies/honor-code/), or the FTMBA Honor Code (see the
MBA honor code website: https://broad.msu.edu/full-time-mba-honor-code/).
Spartan Code of Honor:
On March 22, 2016, The Associated Students of Michigan State University (ASMSU) adopted the
following Spartan Code of Honor:
“As a Spartan, I will strive to uphold values of the highest ethical standard. I will
practice honesty in my work, foster honesty in my peers, and take pride in knowing that
honor is worth more than grades. I will carry these values beyond my time as a student
at Michigan State University, continuing the endeavor to build personal integrity in all
that I do.”
Disability Access:
Students must inform the instructor of any accommodations needed. Additional time on the module
assessments and exams will be provided to students with RCPD VISAs. Information related to
disability access is available on the Resource Center for Persons with Disabilities (RCPD) website
(http://www.rcpd.msu.edu). Students: to make an appointment with a specialist, call: (517) 3539642 Or TTY: (517) 355-1293 or visit the RCPD website: http://www.rcpd.msu.edu.
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Americans with Disabilities Act Accommodations:
Include a statement inviting ADA accommodation requests. View the RCPD site
(http://www.rcpd.msu.edu) for model statements inviting disability accommodation requests for
syllabi.
Grief Absences:
If a student experiences death of a family member or emotional distress from a similar tragedy,
refer to MSU’s Grief Absense Policy (https://msu.edu/unit/ombud/classroompolicies/index.html#GriefAbsencePolicy).
Academic Conduct Policy:
Students have a responsibility to complete all assignments on their own. If it is discovered that
students are not completing assignments on their own they will immediately fail the course.
Student Rights and Responsibilities:
Students have a range of support and information options available to them to discuss actions or
activities related to their academic, personal or professional lives at MSU. These rights and
resources are detailed on the ombudsperson’s website (https://ombud.msu.edu/index.html).
SIRS (Student Instructional Rating System):
Refer to MSU’s SIRS Online website if using online SIRS for course evaluations
(https://sirsonline.msu.edu/FAQ.asp).
Limits to Faculty/Student Confidentiality; Mandatory Reporting:
Please be advised that I am a mandatory reporter and consistent with MSU’s Policy on
Relationship Violence and Sexual Misconduct, which is available on the RVSM website have
reporting obligation when I become aware of relationship violence or sexual misconduct allegedly
perpetrated by a member of the University community (faculty, staff, or student) or occurring at a
University event or on University property.
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