Uploaded by Basmah Ota

case 14-1

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Basmah Alotaibi
06/18/2019
MGMT 301
1. How does coaching serve as a control system at General Electric?
The four steps in the control system are to first set objectives, measure performance,
compare performance to standards, and lastly correct or reinforce. GE was able to set
short term goals and with continuous conversation about employees’ performance in
terms of standards and constant coaching and evaluation of the process in regards to
goals.
2. How is coaching built into the performance management process at General
Electric?
Coaching was a corrective measure that was needed with the same foundation as the
previous management process. Except instead of forced rankings, managers coach and
help the employees progress in their performance.
3. How does the performance management process at general electric address
providing positive feedback and corrective action for workers with performance
issues?
GE address positive feedback and corrective action for workers with performance issues
with constant conversations about the employee’s performance and ongoing coaching
process.
4. How does the performance management system at General Electric apply the
coaching process model?
GE was able to set short term goals with constant observation and evaluation of the
employees’ performance individually and as a group, and if an employee has
performance issues coaching sessions occur with positive and constructive approach to
performance feedback. Thus, following the four steps in the control system.
5. Do you agree with General Electric’s decision to eliminate its traditional
performance evaluation system? Why or why not?
Yes, because it would be unreasonable for the company to fire an employee just for
having low performance during a year span, especially if the employee was working for
longer than a year and they had high performance. It would also be costly for the
company to recruit and introduce new employees every year which could also cause a
disturbance to group dynamics.
6. What do you think of the PD@GE mobile app that General Electric uses as part of
its performance management process? Is it effective? Why or why not?
The mobile app is not a part of the performance management process but it is a tool that
was needed to keep track of the employees’ performance. The mobile app is effective
Basmah Alotaibi
06/18/2019
MGMT 301
since it allows managers to observe employees’ performance and type in direct reports
with updates since the goals are short termed.
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